WRGB

Local Broadcast Televisioncbs6albany.com

Company typePublic
Founded1928
HeadquartersSchenectady, United States
Headcount11–50
GTM typeB2C
OfferingServices

WRGB firmographics

Firmographics

Name: WRGB
Legal name: Sinclair Broadcast Group
Website: https://cbs6albany.com
Company type: Public
Founded year: 1928
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

WRGB industry classification

Industry

Product category: Local Broadcast Television
NAICS: Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
akta.pro secondary industry: Local News & Weather Stations (MPABACAJ)

Keywords

Local broadcast television
Television news production
Weather forecasting services
Digital media advertising
Sports content coverage

Where WRGB is headquartered

Location

Headquarters

HQ city: Schenectady
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WRGB business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Television Advertising: Revenue generated from local and national television commercials, sponsored segments, and programmatic advertising placements during news broadcasts and programming.
Sponsored Content: Branded content and sponsored segments including Partner Spotlight features, sponsored community programming, and promotional content integrations.
Digital/Mobile Advertising: Digital advertising revenue from the station's website, mobile applications, and social media platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

WRGB product offering

Product offering

Core offering

WRGB (CBS6 Albany) is a local broadcast television station that produces and distributes local news, weather, sports, and community programming to viewers across New York's Capital Region. Content is delivered free to consumers via over-the-air digital broadcast, cable/satellite distribution, the cbs6albany.com website, and native iOS/Android mobile applications, with revenue generated through television advertising, sponsored segments, and digital advertising placements.

Product overview

WRGB (CBS6 Albany) is a local broadcast television station providing news, weather, sports, entertainment, and community content to the Albany, NY Capital Region. The station operates as a CBS affiliate and delivers content through broadcast television, a mobile news application available on iOS and Android platforms, and its website. The station's content divisions include local news, weather, sports, community segments (such as Positively Upstate, Wellness Watch, You Paid For It, and Crisis in the Classroom), national/world news, and entertainment coverage.

Differentiator

Problem solved

Functional benefit

Products and services

WRGB CBS6 Albany Local News Broadcast Free over-the-air local news, weather, sports, and community television programming for Capital Region viewers. Delivered via digital broadcast, cable/satellite carriage, the cbs6albany.com website, and iOS/Android mobile applications.
Weathernet6 Weather Coverage Proprietary local weather forecasting service featuring the Weathernet6 radar, real-time storm tracking, skycams, and daily almanac data for the Albany Capital Region.
WRGB CBS6 Albany Mobile App Native iOS and Android mobile application providing on-demand local news, weather updates, live streaming, and breaking news push notifications for Capital Region viewers.
Saratoga Racing Season Coverage Dedicated seasonal broadcast, digital, and mobile coverage of the NYRA Saratoga Race Course horse racing season for Capital Region audiences.
Buffalo Plus Sports Coverage
Local Television Advertising Inventory
Partner Spotlight Sponsored Content

Companies that use WRGB

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

WRGB technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

WRGB partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

CBS NetworkcoreTechnology or IntegrationWRGB operates as a CBS network affiliate, carrying CBS national programming while producing local news and content for the Capital Region.

Scale indicators2 records

WRGB competitors and assessment

Company assessment

Broad incumbents

Nexstar Media Group: Largest U.S. owner of local TV stations and a direct competitor to Sinclair; relevant for benchmarking group-level scale, affiliate negotiations, and ad-sales infrastructure against WRGB's parent.
Gray Television: Publicly traded local TV broadcaster with a portfolio of network-affiliated stations across mid-sized U.S. markets; provides a comparable operating and financial benchmark to Sinclair-owned stations such as WRGB.
Tegna: Major U.S. local TV station group operating network-affiliated stations across mid-sized markets; comparable in business model and market-tier exposure to Sinclair-owned stations like WRGB.

Direct peers

WRAL-TV: CBS affiliate in Raleigh-Durham owned by Capitol Broadcasting, widely regarded as a leading network-affiliated local news station with strong digital and broadcast presence — a benchmark for high-performing CBS affiliates.
WCWN: CW affiliate in Albany, also owned by Sinclair Broadcast Group; operates as a sister station to WRGB in the same market, sharing corporate infrastructure and overlap in audience.
WROC-TV: CBS affiliate in Rochester, NY, operating under a similar network-affiliate local news model for a comparable-sized Upstate New York market.
WNYT: NBC affiliate in the Albany DMA, providing local news, weather, and sports that directly compete with WRGB for Capital Region viewers and advertisers.
WTEN: ABC affiliate serving the Albany-Schenectady-Troy DMA, directly competing with WRGB for the same Capital Region audience and local advertising dollars across news, weather, and sports.
WBFF: Sinclair-owned FOX affiliate in Baltimore, Maryland, sharing corporate ownership, Storyline platform integration, and operational synergies with WRGB as a fellow group station.
KCCI: CBS affiliate in Des Moines, Iowa, owned by Hearst Television; a comparable mid-sized-market CBS affiliate with strong local news and weather operations.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

WRGB financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WRGB leadership team

Management profile

Number of profiles

WRGB subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

WRGB funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WRGB M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WRGB

What does WRGB do?

Is WRGB a public or private company?

WRGB is a public company. It is classified as public and is currently operating.

When was WRGB founded?

WRGB was founded in 1928. It employs 11 to 50 people.

Where is WRGB based?

WRGB is headquartered in Schenectady, United States, in the North America region.

How does WRGB make money?

Three revenue lines are on record. Television Advertising is the primary driver. The others are sponsored Content and digital/Mobile Advertising.

Who are WRGB's main competitors?

Broad incumbents on record are Nexstar Media Group, Gray Television and Tegna. Direct peers are WRAL-TV, WCWN, WROC-TV, WNYT, WTEN, WBFF and KCCI.

Does WRGB have an API?

No public API is recorded for WRGB.

What industry is WRGB in?

WRGB's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.