Estrada Land Planning

What Estrada Land Planning does

Estrada Land Planning is a privately held, founder-owned landscape architecture firm headquartered in downtown San Diego, California, with a secondary office also in downtown San Diego. Founded in 1985 by Vicki Estrada, FASLA, the firm provides professional services in landscape architecture, urban design, site planning, and master planning, with specialized practice areas including transit station landscape design, park and recreation design, sustainable/low-impact design, community facilitation, visual impact analysis, and native plant restoration. Service offerings span site studies, subdivisions, mixed-use land plans, design guidelines, construction documents (irrigation, planting, grading, hardscape), and citizen committee management.

The firm serves primarily municipal and public-sector clients in the San Diego region, including the City of San Diego, Caltrans, the Metropolitan Transit System (MTS), the City of Imperial Beach, and San Diego State University, with a secondary private-sector practice serving developers and property owners. Notable engagements include the Balboa Park Master Plan (1,500 acres), the Super Loop BRT bus stop system, the SDSU Trolley Station Plaza, Cortez Hill Park, and the Barrio Logan Gateway Sign.

The business operates as a fee-based professional services firm with project-by-project engagement, sourcing work through competitive bidding, RFPs, and direct contracting based on firm reputation and relationships. Pricing is not publicly disclosed and is determined by project scope, complexity, and client negotiation. The firm holds DBE, UDBE, SMBE, SWBE, SBE, and SLBE certifications supporting access to set-aside government procurement. GTM is sales-led and regionally focused on San Diego County, with no disclosed expansion beyond California and no external investment, parent company, or subsidiary structure identified.

Name

Estrada Land Planning

Legal name

Estrada Land Planning

Website

https://estradalandplan.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Estrada Land Planning is a privately held landscape architecture firm founded in 1985 in San Diego, providing master planning, urban design, transit, and park design services primarily to municipal and public-sector clients in the San Diego region.

Ownership category

akta.pro rank

Product category

Landscape Architecture and Urban Design Services

NAICS

Landscape Architectural Services (541320), Landscape Architectural Services (54132)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industry

Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

Keywords

• Landscape architecture services
• Urban design planning
• Master planning
• Community facilitation
• Park and transit design

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Landscape Architecture: Fee-based professional services for landscape architecture, urban design, site planning, and master planning. Projects are typically one-time engagements with government and private clients, though some ongoing maintenance or follow-up work may occur.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Estrada Land Planning is a professional landscape architecture firm that provides site planning, master planning, urban design, landscape construction documents, community facilitation, visual impact analysis, transit station and park design, native plant restoration, and sustainable low-impact design services to municipal, transit, educational, and private-sector clients primarily in San Diego County.

Product overview

Estrada Land Planning is a landscape architecture firm that offers a comprehensive suite of design services. Their core offerings include site planning, master planning, community facilitation, urban design, and landscape construction documents. The firm specializes in transit station landscapes, park and recreation design, sustainable/low impact design, visual impact analysis, and native plant restoration. Their work spans public parks (Balboa Park Master Plan, Cortez Hill Park, City Heights Mini-park, Ocean Beach Skate Park), transit projects (Super Loop Stations, San Diego State Trolley Station Plaza), urban design elements (Plaza de Panama Fountain, Barrio Logan Community Sign, Palm Avenue Street Ends), and site planning services for various private and public entities.

Differentiator

Problem solved

Functional benefit

Products and services

• Site Planning Site planning services including site studies, subdivisions, mixed-use land plans, design guidelines, and visual analysis for private and public entities.
• Community Facilitation Community engagement and facilitation services to gather public input and build consensus on design projects.
• Master Planning Comprehensive master plan preparation including management of consultant teams, citizen committee leadership, design decisions, graphics, and public presentations.
• Visual Impact Analysis Visual impact analysis and computer simulations to evaluate and communicate design outcomes.
• Landscape Construction Documents Preparation of construction documents including irrigation design, planting design, grading design, and hardscape design.
• Sustainable / Low Impact Design Sustainable and low impact design services incorporating ecological soundness and environmental considerations.
• Transit Station Landscape Design Landscape architecture for transit stations including bus rapid transit stops and trolley stations.
• Park and Recreation Design Design of public parks including master planning, general development plans, and construction documents for parks and recreational facilities.
• Urban Design Urban design services including streetscapes, plazas, community gateway signage, and pedestrian corridors.
• Native Plant Restoration Native plant restoration and habitat restoration services for environmental mitigation and ecological enhancement.

Quantifiable outcome

• Designed hundreds of projects for private and public entities since 1985
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• MIG (Makers Infrastructure Group):
• OLIN: OLIN is a landscape architecture, urban design, and planning studio with offices in Philadelphia, Los Angeles, and London. It is a direct peer to Estrada because both firms lead urban parks, master plans, and waterfront/streetscape projects combining design with stakeholder facilitation.
• James Corner Field Operations: Field Operations is a landscape architecture and urban design firm known for High Line and large public realm projects. It is comparable to Estrada because both lead signature public park and master planning work for cities, though at materially different scale.

Broad incumbents

• Sasaki Associates: Sasaki is an integrated design firm with deep practices in landscape architecture, urban planning, and master planning. It is a comparable peer to Estrada because both deliver master plans, urban design, and landscape architecture for public and private clients, but Sasaki operates nationally and at much larger scale.
• SWA Group: SWA Group is a large landscape architecture, urban design, and planning firm with offices across the U.S. and Asia. It is comparable to Estrada Land Planning as a direct peer in landscape architecture and urban design services, though with broader geographic reach and significantly larger scale.
• WRT (now part of Arcadis): WRT was a Philadelphia-based landscape architecture and urban planning firm (now integrated into Arcadis) with strong portfolio in parks, transit, and urban design. It is comparable to Estrada because both specialize in parks, transit stations, and urban design for public clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/estrada-land-planning-inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estrada Land Planning