Pacea
Pacea is a Netherlands-based digital health platform that delivers a 12-week online migraine lifestyle course, peer community, and clinician training to individuals with migraine and healthcare professionals in the Dutch market.
- Company typePrivate
- Founded2018
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Pacea does
Pacea is a Netherlands-based digital health platform focused on the non-pharmacological management of migraine through lifestyle interventions. Founded in 2018 by neurologist Wardell Amerika and co-founder Marisha, the company is headquartered in Zwolle and operates exclusively in the Dutch market. Its flagship offering is "Migraine de Baas," a 12-week structured online course priced at €598.95, delivering weekly modules on nutrition, movement, sleep, stress, emotions, and work-related factors with peer support via WhatsApp groups.
The product portfolio extends beyond the course to include a monthly newsletter subscription, monthly webinars, a work-and-migraine helpline, a register of certified holistic healthcare providers, one-day training programs for clinicians, and digital tools such as headache diaries (digital and paper) and holistic anamnesis questionnaires. Distribution is hybrid: self-serve digital for consumers and direct sales for healthcare professional training. Underlying technology is a standard content delivery and community platform with no disclosed AI components, API surface, or proprietary model.
Pacea's revenue model combines one-time course and training fees with a recurring newsletter stream. The customer base is concentrated on Dutch-speaking individual migraine sufferers (B2C) with a smaller B2B motion into healthcare professionals. The company is founder-operated, privately held with no disclosed external funding, and operates with a stated team of 1-10 employees. A financial partnership with Teva Nederland B.V. has supported selected course modules but is not framed as an equity investment.
Pacea firmographics
Firmographics- Name
- Pacea
- Legal name
- Pacea
- Website
- https://pacea.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pacea is a Netherlands-based digital health platform that delivers a 12-week online migraine lifestyle course, peer community, and clinician training to individuals with migraine and healthcare professionals in the Dutch market.
- Ownership category
- akta.pro rank
Pacea industry classification
Industry- Product category
- Health & Wellness Consulting
- NAICS
- Educational Support Services (61171), Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
- akta.pro secondary industry
- Sleep Health Coaching (HSADAGAE)
Keywords
Where Pacea is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Pacea business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Migraine de Baas Course: 12-week online course at €598.95 (including VAT) with installment payment options available. The course includes weekly modules, workbooks, peer support groups, and an optional closing Q&A session with neurologist Wardell Amerika.
- Training for Healthcare Professionals: One-day training for healthcare professionals to better understand and holistically treat people with migraine. Pricing details not publicly disclosed; terms per general conditions include cancellation fees.
- Newsletter Subscription: Monthly newsletter with tips, columns, success stories, and more about lifestyle and migraine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Migraine de Baas 12-Week Course |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Pacea product offering
Product offeringCore offering
Pacea is a migraine lifestyle community and education platform built around its core 12-week online course 'Migraine de Baas' (€598.95 incl. VAT), which delivers weekly modules on nutrition, movement, sleep, stress, emotions, and work, supplemented by peer WhatsApp support groups and an optional Q&A with a neurologist. The company also provides a work-and-migraine helpline, one-day training for healthcare professionals, a register of Pacea-certified holistic practitioners, monthly newsletters and webinars, and patient-facing tools such as digital headache diaries and holistic anamnesis questionnaires.
Product overview
Pacea is a migraine lifestyle community and knowledge platform that offers a comprehensive ecosystem of services centered around its core product, the 12-week 'Migraine de Baas' online course. The platform provides complementary services including a work & migraine helpline, training for healthcare professionals, and a register of Pacea-certified holistic healthcare providers. Self-management support is delivered through tools (digital and paper headache diaries, holistic anamnesis questionnaires), a monthly newsletter, monthly webinars, and an active peer community via WhatsApp. All content is scientifically grounded, covering lifestyle domains such as nutrition, movement, sleep, stress, emotions, and meaning.
Differentiator
Problem solved
Functional benefit
Brands
- Migraine de Baas: A 12-week online course that supports participants' migraine journey, treating important aspects of migraine through an integral approach with scientific backing.
Products and services
- Migraine de Baas (12-week online course) A 12-week online course at €598.95 incl. 21% VAT that provides scientifically-backed, integral information about migraine and lifestyle, with weekly modules, workbooks, peer support via WhatsApp, and an optional closing Q&A with a neurologist. Targeted at individuals with migraine seeking lifestyle-based management.
- Training voor Zorgprofessionals (Healthcare professional training) A one-day training course for healthcare professionals to better understand and holistically treat people with migraine. Pricing not publicly disclosed; terms per general conditions include cancellation fees and separate travel billing. Targeted at clinicians such as GPs, neurologists, occupational/insurance physicians, and lifestyle practitioners.
- Hulplijn Werk & Migraine (Work & Migraine helpline) A helpline providing personal advice on work-related migraine issues (communication, triggers, absenteeism, FAQs), with professionals reachable by phone and email during workdays. Targeted at employees with migraine and employers/occupational health staff.
Quantifiable outcome
- 20% of Migraine de Baas course participants no longer need acute medication
- +3 more outcomes
Companies that use Pacea
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Pacea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pacea partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Pacea competitors and assessment
Company assessmentEmerging players
- Headspace Health: Headspace offers mindfulness and meditation content that overlaps with Pacea's stress management, relaxation, and behavioral treatment modules. While not migraine-specific, it addresses key lifestyle triggers Pacea targets and competes for the same consumer mindshare.
- Calm: Calm is a consumer mindfulness and sleep app with guided meditations, sleep stories, and masterclasses. Its sleep and stress content overlaps with Pacea's slaap (sleep) and ontspanningsoefeningen (relaxation) modules targeting migraine triggers.
- Noom: Noom is a chronic-condition lifestyle coaching platform using behavior change for weight, diabetes, and stress. Its cohort-based, coaching-driven model parallels Pacea's 12-week Migraine de Baas course structure and lifestyle intervention approach.
- Omada Health: Omada delivers digital chronic-condition coaching (diabetes, hypertension, musculoskeletal) combining education, peer support, and tracking. Its behavior-change model and B2B2C structure mirror Pacea's enterprise ambitions and lifestyle coaching framework.
- Big Health (Sleepio): Big Health's Sleepio is a digital sleep improvement program used clinically for insomnia. Given sleep regularity is a core migraine lever Pacea addresses, Sleepio is an adjacent comparator in the lifestyle-medicine-for-chronic-condition space.
Regional players
- MyTherapy (smartpatient): MyTherapy is a European medication adherence and chronic disease self-management app focused on the German and European market. It overlaps with Pacea's patient self-management tooling (digital headache diary, holistic anamnesis) for migraine and other chronic conditions.
Direct peers
- Cove: Cove is a migraine-focused telemedicine platform that connects patients with neurologists for personalized migraine treatment, including prescription medications. It directly competes with Pacea for the migraine patient segment, though Pacea takes a lifestyle-coaching angle rather than a prescribing model.
- Healint (formerly Curelator): Healint developed the Migraine Buddy app and Curelator platform for migraine tracking and pattern identification. It overlaps directly with Pacea's digital headache diary tool and community-driven insights into migraine triggers.
Broad incumbents
- Wolters Kluwer (Lippincott / Wolters Kluwer Health): Wolters Kluwer delivers healthcare professional training, certification, and evidence-based clinical content. Its medical professional learning offerings overlap with Pacea's Training voor Zorgprofessionals service and content platform role.
- Livongo (Teladoc Health): Livongo, now part of Teladoc, pioneered device + coaching for chronic conditions like diabetes and hypertension. Its coaching infrastructure and enterprise distribution represent the scaled version of Pacea's chronic condition lifestyle coaching model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacea social profiles
Digital presencePacea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacea leadership team
Management profileNumber of profiles
Profiles5 records
Pacea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacea
What does Pacea do?
Pacea is a migraine lifestyle community and education platform built around its core 12-week online course 'Migraine de Baas' (€598.95 incl. VAT), which delivers weekly modules on nutrition, movement, sleep, stress, emotions, and work, supplemented by peer WhatsApp support groups and an optional Q&A with a neurologist. The company also provides a work-and-migraine helpline, one-day training for healthcare professionals, a register of Pacea-certified holistic practitioners, monthly newsletters and webinars, and patient-facing tools such as digital headache diaries and holistic anamnesis questionnaires.
Is Pacea a public or private company?
Pacea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pacea founded?
Pacea was founded in 2018. It employs 1 to 10 people.
Where is Pacea based?
Pacea is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Pacea make money?
Three revenue lines are on record. Migraine de Baas Course is the primary driver. The others are training for Healthcare Professionals and newsletter Subscription.
Who are Pacea's main competitors?
Emerging players on record are Headspace Health, Calm, Noom, Omada Health and Big Health (Sleepio). MyTherapy (smartpatient) is listed as a regional player. Direct peers are Cove and Healint (formerly Curelator). Broad incumbents are Wolters Kluwer (Lippincott / Wolters Kluwer Health) and Livongo (Teladoc Health).
Does Pacea have an API?
No public API is recorded for Pacea.
What industry is Pacea in?
Pacea's product category is Health & Wellness Consulting. Its primary akta.pro industry code is HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical), with a secondary code of HSADAGAE, Sleep Health Coaching. Its NAICS code is 61171 and its SIC code is 8090.