What Ischgl does

Tourismusverband Paznaun – Ischgl (operating as Ischgl / Paznaun – Ischgl) is a regional tourism association incorporated in Austria that coordinates, markets, and books year-round alpine tourism for the Paznaun valley in Tyrol. It operates the ischgl.com and paznaun-ischgl.com destination platforms, encompasses four municipalities (Ischgl, Galtür, Kappl, See), and serves a diversified base of leisure travellers — winter sports tourists, summer outdoor enthusiasts (hikers, mountain bikers, e-bikers), families, affluent wellness travellers, and event/festival attendees.

The destination's product surface is anchored by the cross-border Silvretta Arena Ischgl/Samnaun ski resort (Austria/Switzerland, 1,400–2,900 m), the Silvretta Bike Arena (100 km of natural trails up to ~2,800 m), over 75 hiking routes, the Silvretta Therme thermal spa, and a year-round events calendar headlined by the Top of the Mountain concert series (held at the Ischgl Stage at 2,300 m — billed as the largest open-air arena in the Alps), the PIUT ultra trail, the Ironbike, the E-Bike World Championship for Everyone, and Freeride competitions. Underlying technology comprises a 24/7 multi-location live webcam and 360° panoramic network (Greitspitz, Idalp, Palinkopf, Piz Val Gronda, Alp Trida, Pardatschgrat), real-time weather and facility status feeds, the Silvretta Card Premium benefits programme, an integrated online shop (ischgl.com/en/booking/shop), a dedicated ski ticket shop (ischgl.skiticketshop.com), and a B2B/B2C partner portal.

The business model is that of a non-profit destination marketing/coordination organisation: the association is funded via regional tourism taxes and member contributions, while commercial revenue from lift operations, accommodation, and event ticketing flows through partner entities (notably Silvretta Seilbahn AG for cable cars and ski passes, Silvretta Therme for the spa, regional hotels and guesthouses, and event organisers). Distribution spans owned digital channels (destination websites, newsletter, bimonthly Paznaun Magazine), physical tourist offices, B2B tour-operator partnerships, and the lift operator's own ticket shop.

Name

Ischgl

Legal name

Tourismusverband Paznaun – Ischgl

Website

https://paznaun-ischgl.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Tourismusverband Paznaun – Ischgl is an Austrian regional tourism association that markets and books year-round alpine experiences in the Paznaun valley — including the cross-border Silvretta Arena ski resort, mountain biking, hiking, Silvretta Therme spa, and headline events — for winter sports tourists, summer outdoor travellers, families, and event attendees.

Ownership category

akta.pro rank

Product category

Alpine Tourism Destination

NAICS

Skiing Facilities (713920), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (48799)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Mountain & Alpine Lodges (THAGAIAE), Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

Keywords

• Alpine ski resort
• Summer hiking trails
• Mountain biking tourism
• Thermal spa wellness
• Alpine event tourism

Headquarters

HQ city

Ischgl

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Distribution channels5 records

Marketing channels6 records

Core offering

Ischgl is a year-round alpine tourism destination operated by Tourismusverband Paznaun – Ischgl, marketing and coordinating visitor services across the Paznaun valley municipalities. Core sellable offerings include ski passes and winter lift access at the Silvretta Arena Ischgl/Samnaun cross-border resort, summer cable car tickets, the Silvretta Card Premium benefits programme, Silvretta Therme thermal spa access, mountain bike and hiking infrastructure (Silvretta Bike Arena, trail network), ski schools and rental services, accommodation booking, and ticketed events such as the Top of the Mountain concert series and sporting competitions.

Product overview

Ischgl is a tourism destination operated by the Tourism Association Paznaun – Ischgl (Tourismusverband Paznaun – Ischgl), offering year-round alpine experiences including the Silvretta Arena ski resort (Ischgl/Samnaun), summer activities such as the Silvretta Bike Arena with 100 km of natural trails, hiking networks with over 75 routes, and the Silvretta Therme thermal spa. The destination encompasses the Paznaun region including the villages of Ischgl, Galtür, Kappl, and See, providing accommodations, events, dining experiences (Culinary Paznaun), and leisure activities. The website serves as a booking and information platform for visitors, while the Silvrettaseilbahn AG operates the cable car and ski area infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Silvretta Arena: The ski area spanning Ischgl (Austria) and Samnaun (Switzerland), operated by Silvrettaseilbahn AG
• Silvretta Therme
• Silvretta Bike Arena
• Golden Summits
• Paznaun Ischgl Ultra Trail (PIUT)
• Spring Blanc
• Top of the Mountain Concerts

Products and services

• Ski Passes (Silvretta Arena Ischgl/Samnaun)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Silvretta Seilbahn AGcoreStrategic or Co-development PartnerSilvretta Seilbahn AG is the cable car and lift operator for the Silvretta Arena Ischgl/Samnaun ski resort. It operates the summer and winter cable car infrastructure, manages ski passes and operating times, and is the primary infrastructure partner of the Tourismusverband Paznaun – Ischgl. Job postings for working with Silvretta Seilbahn AG are featured on the paznaun-ischgl.com crew portal.
• Silvretta ThermecoreStrategic or Co-development PartnerSilvretta Therme is a thermal spa facility in the Ischgl/Paznaun region offering mountain views, thermal pools, and a pool bar. It is a key leisure and wellness partner for the region's summer and winter tourism offering, promoted on ischgl.com as a core attraction within the 'Lifestyle & cuisine' section.
• Samnaun (Switzerland)coreStrategic or Co-development PartnerSamnaun (in Switzerland) forms the cross-border Silvretta Bike Arena together with Ischgl, offering 100 km of natural trails spanning Tyrol and Switzerland. The ski area Silvretta Arena Ischgl/Samnaun also encompasses both territories, providing an international resort experience across two countries.
• Galtür, Kappl, See (Paznaun Valley Municipalities)coreStrategic or Co-development PartnerThe Tourismusverband Paznaun – Ischgl encompasses four municipalities — Ischgl, Galtür, Kappl, and See — all in the Paznaun valley of Tyrol, Austria. Each municipality contributes distinct attractions (e.g., Galtür's Silvretta Ferwall Marsch and International Almkäseolympiade; Kappl's freeride events and Sunny Mountain; See's summer opening and watersurf contests) to the region's year-round tourism portfolio.
• Tourismusverband Paznaun – IschglcoreStrategic or Co-development PartnerTourismusverband Paznaun – Ischgl is the regional tourism association (TVB) that operates the ischgl.com and paznaun-ischgl.com platforms. It coordinates marketing, events, the Paznaun – Ischgl CREW employee programme, online booking, and general tourism promotion for the entire Paznaun valley region. Registered address: Dorfstr. 43, 6561 Ischgl, Austria.
• Poederbaas Freeride Festival (Dutch Freeride Championships)minorStrategic or Co-development PartnerThe Poederbaas Freeride Festival is an annual week-long freeride festival held in Kappl, attracting an international freeride community especially from the Netherlands and Belgium. It includes NK/BK Freeride competitions, Vertical Skimo, Snowsafety workshops, and mountain parties. The festival is partnered with the region's event calendar and ticket sales through poederbaas.com.

Scale indicators6 records

Expansion highlights5 records

Direct peers

• St. Anton am Arlberg Tourism: Tourism association for St. Anton am Arlberg, a flagship Tyrolean ski destination with international after-ski clientele and a strong winter sports identity. Directly comparable as a Tyrolean DMO operating a premium international ski resort with night-life culture.
• Kitzbühel Tourism: Tourism association for Kitzbühel, the iconic Tyrolean ski town famous for the Hahnenkamm World Cup race and luxury alpine positioning. Comparable as a Tyrolean DMO combining high-end ski destination branding with marquee winter sporting events.
• Zermatt Tourism: Tourism association for Zermatt, the Matterhorn-side car-free Swiss ski destination with year-round skiing and high-altitude dining. Comparable as an Alpine DMO operating a high-altitude ski resort with strong international brand equity.
• Verbier Tourism: Tourism association for Verbier in the Valais region of Switzerland, an international premium ski and freeride destination. Comparable as a Swiss DMO with a strong ski + events mix and premium international clientele.
• Chamonix Mont-Blanc Tourism: Tourism association for the Chamonix Valley at the foot of Mont Blanc, an iconic international ski and extreme-sports destination. Comparable as a high-altitude Alpine DMO combining ski, freeride, trail running, and event tourism.
• Davos Klosters Tourism: Tourism association for the Davos-Klosters region in Graubünden, Switzerland, known for international events (WEF) and a large ski area. Comparable as a Swiss DMO combining major skiing, events programming, and conference/leisure tourism.
• Livigno Tourism: Tourism association for Livigno in Lombardy/Italy, a duty-free high-altitude ski destination with year-round attractions. Comparable as an international Alpine DMO operating a cross-border shopping/tourism model with strong winter seasonality.
• Sölden Tourism: Tourism association for Sölden in the Ötztal valley, a Tyrolean ski destination with the glacier ski area and the James Bond 007 Elements experience. Comparable as a Tyrolean DMO pursuing premium positioning through high-altitude skiing and themed experiential attractions.
• Mayrhofen Tourism: Tourism association for Mayrhofen in the Zillertal valley, known for the Penken snow park and major ski events. Comparable as a Tyrolean DMO with a strong youth and international ski-event identity.
• Lech-Zürs Tourism: Tourism association for Lech-Zürs am Arlberg, a luxury Tyrolean ski destination with aristocratic clientele and premium pricing. Comparable as a Tyrolean DMO targeting high-end international ski travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ischgl.paznaun
• LinkedInlinkedin.com/company/paznaunischglcrew

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ischgl