Kids Party Magic

What Kids Party Magic does

Kids Party Magic is an Auckland, New Zealand-based direct-to-consumer children's entertainment service operating since 2005. The company delivers mobile comedy magic shows, balloon twisting, and face painting through a branded roster of four entertainer characters—Magic Maize, Fairy Flakes, Popcorn the Clown, and Justin Case the Magician—each with five or more years of experience working with children aged 3-8. Entertainers travel to customer locations including homes, preschool and early childhood centres, shopping malls, and corporate venues across the Auckland region. The company claims 900+ five-star Google and Facebook reviews and executes over 500 preschool performances annually, indicating established relationships across Auckland's early childhood education sector.

The business has no proprietary technology platform; operations are run through a standard website (cornflake.co.nz), phone, email, and social channels (Facebook, Instagram). Service offerings are structured as four tiered packages priced from $220 NZD (25-minute magic show) to $300 NZD (50-minute magic plus balloon twisting), plus add-on services including standalone balloon twisting ($170 for 30 minutes) and face painting using professional-grade cosmetic products. Payment is collected at booking confirmation via credit card, online banking, or Afterpay, with full refunds on cancellation.

Revenue is generated entirely through one-time service fees with no recurring contracts, subscriptions, or licensing arrangements. The company is privately held, with no disclosed funding, parent company, acquisitions, or institutional investors. Distribution is direct-to-consumer with no intermediaries; growth has been organic and confined to the Auckland metro since founding.

Name

Kids Party Magic

Legal name

Kids Party Magic

Website

https://cornflake.co.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's Party Entertainment Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACACAG

Kids Party Entertainment (Clowns, Magicians, Characters)

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

Keywords

• Children party entertainment
• Kids magic shows
• Birthday party services
• Balloon twisting
• Face painting services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Live Entertainment Services: One-time service fees for comedy magic shows and balloon twisting performances at events. Packages range from 25-minute magic shows to 50-minute combined magic and balloon shows. Payment is collected at booking confirmation via credit card, online banking, or Afterpay. Full refunds offered for cancellations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kids Party Magic provides live children's party entertainment services in Auckland, New Zealand, primarily featuring comedy magic shows, balloon twisting, and face painting delivered to private homes, preschools, and corporate events. Services are delivered by a roster of costumed entertainer characters (e.g., a magician, clown, fairy) and packaged into tiered show durations ranging from 25 to 50 minutes. The business has been operating since 2005 and serves families with young children, primarily ages 3 to 8, as well as early learning centres and corporate event organisers.

Product overview

Kids Party Magic is a kids party entertainment service in Auckland operating since 2005, offering a portfolio of four distinct entertainer characters (Magic Maize, Fairy Flakes, Popcorn the Clown, and Justin Case the Magician). The core offering consists of comedy magic shows combined with balloon twisting, available in four tiered packages: Magic Show (25 min, $220), Snazzy Pack (30 min, $240), Poppin' Pack (40 min, $270), and Boombastic Pack (50 min, $300). Additional services include standalone balloon twisting (The Balloonies) at $170 for 30 minutes and face painting. All entertainers are trained to work with children aged 3-8 and perform at preschools, birthday parties, corporate events, and family gatherings across Auckland.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Maize: Kids magician in Auckland with a fun, interactive comedy magic show for children aged 3-8
• Fairy Flakes
• Popcorn the Clown
• Justin Case
• The Balloonies
• Kids Party Magic Face Painters

Products and services

• Magic Show Package A 25-minute live comedy magic show delivered by a costumed entertainer at the customer's chosen venue; aimed at families hosting birthday parties for children aged 3-8. Priced at approximately $220 NZD.
• Snazzy Pack A 30-minute enhanced entertainment package combining magic show elements with additional interactive features for children's birthday parties. Priced at approximately $240 NZD.
• Poppin' Pack A 40-minute premium entertainment package including magic, balloon twisting, and interactive party games for children's birthday celebrations. Priced at approximately $270 NZD.
• Boombastic Pack A 50-minute flagship entertainment package providing the most extensive show experience with magic, balloons, games, and face painting; intended as the top-tier party experience. Priced at approximately $300 NZD.
• The Balloonies (Balloon Twisting Service) Standalone balloon twisting service where entertainers create balloon animals and sculptures for children at parties, preschools, and events.
• Face Painting Service Standalone face painting service providing artist-led face painting for children at parties, preschools, and corporate events.
• Preschool and Early Learning Centre Entertainment Tailored live entertainment shows performed at preschools and kindergartens throughout Auckland; the business delivers 500+ such performances annually.

Quantifiable outcome

• Over 900 five-star Google and Facebook reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sharky & George: London-based children's party entertainment company offering magic shows, games, and themed entertainment for kids' parties and events. Highly comparable as a dedicated kids party entertainment brand with multiple entertainer characters and tiered party packages.
• Captain Fantastic: UK children's party entertainer offering magic shows, discos, and character-led entertainment for birthdays and school events. Comparable business model with mobile entertainers delivering in-home and venue-based kids party packages.
• Boogie Tunes: UK children's party entertainment company offering music, dance, and character-themed party packages. Comparable mobile entertainment model targeting young children at birthday parties and family events.
• The Fairy Godmother Parties: Character-led children's party entertainment service featuring fairies, princesses, and superheroes. Comparable mobile entertainment model targeting young children's birthday parties with branded characters.
• Abracadabra Children's Entertainment: Children's entertainment provider offering magicians, clowns, face painters, and balloon twisters for parties and corporate events. Direct overlap in service mix (magic, balloons, face painting) and target audience (3–8 year-olds).
• Fantastic Entertainment: Multi-character children's entertainment provider offering magicians, princesses, superheroes, and balloon artists for parties and events. Direct overlap in character-led kids party entertainment with tiered package offerings.
• Groovy Kids Parties: Children's party entertainment service offering magicians, characters, and interactive shows for kids' events. Comparable service mix, audience (children 3–8), and mobile delivery model.

Regional players

• Kelly Sports: New Zealand-based franchise providing children's sports and activity programmes including party entertainment. Comparable as a NZ-focused children's activity and party service with multi-city reach, but differentiated by sports vs. magic/balloon entertainment.

Broad incumbents

• Event Cinemas / Hoyts Kids Parties: Major cinema chains offering organized kids birthday party packages as part of broader entertainment venue operations. Adjacent competitor for parents' kids party spend, though venue-based rather than mobile.

Emerging players

• Mad Hatters Children's Parties: Smaller-scale children's party entertainment operator offering themed character parties. Comparable niche player in kids party entertainment with mobile service delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kidspartyfun.co.nz
• Instagraminstagram.com/kidspartymagic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Party Magic