NIC.UA

What NIC.UA does

NIC.UA is a Ukrainian domain registrar and web services provider founded in 2007 in Dnipro by co-founders Andrew Khvetkevich and Sergey Bulakh. The company offers domain registration across more than 500 extensions, shared and premium cloud web hosting (NIC-S/M/L tiers and premium NVMe infrastructure), SSL certificates (free Let's Encrypt through Extended Validation), trademark registration, and ancillary services such as proprietary cloud name servers, drop-domain registration, WHOIS privacy, domain forwarding, email hosting, and automatic cloud backups. Its core technical asset is the first and only proprietary name-server infrastructure in Ukraine, supporting instantaneous IPv4 and IPv6 record updates across nine cloud NS servers distributed in multiple countries, providing DDoS protection and global redundancy; hosting infrastructure is built on SSD storage with DDR4 RAM with a stated 99.8% uptime guarantee.

The business operates primarily as a self-serve, product-led platform serving small and medium-sized businesses and individual consumers worldwide, with a sales-assisted motion layered in for premium hosting and trademark registration. Revenue is generated predominantly through recurring annual subscriptions for domain renewals, hosting, and SSL certificates, supplemented by one-time fees for trademark and domain transfer services; pricing is offered in UAH, USD, and EUR, and payment processing covers Visa, MasterCard, Privat24, PayPal, WebMoney, QIWI, Interkassa, and LiqPay. With approximately 15 employees supporting an automated platform and 200,000–250,000+ customers — including notable enterprise brands such as Vodafone, Pepsi, Coca-Cola, Hromadske TV, Biola, Interkassa, RBC-Ukraine, 5 Channel, and MINI — NIC.UA reports a 92% customer renewal rate and operates as a bootstrapped, founder-controlled LLC with no disclosed institutional investment.

Distribution is digital-only via the nic.ua website with multilingual support (Ukrainian, Russian, English), and customer acquisition combines SEO, promotional campaigns, a referral program (referrer earns 10% of friend's orders as bonus points; referee gets a 10% lifetime discount), and tiered loyalty discounts of up to 20%. The product portfolio is deliberately bundled — domains, DNS, hosting, SSL, email, and backups sit under one account — and the company's recent 2026 product launches (14 new gTLDs, the.PAY fintech zone pre-order, and premium cloud hosting) indicate continued expansion of the addressable surface within the core SMB/consumer segment rather than a pivot.

Name

NIC.UA

Legal name

LLC NIC.UA

Website

https://nic.ua

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

NIC.UA is a Ukrainian domain registrar and web hosting company founded in 2007 that serves over 200,000 SMB and individual customers with domain registration, web hosting, SSL certificates, and trademark services using proprietary DNS infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Dnipro

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Domain Registration and Renewal: Domain names registered in 500+ extensions. Registration fees charged annually with renewal fees. Prices vary by extension (e.g., .UA from 2,998.99 UAH renewal, .COM from 940.09 UAH renewal).
2. Web Hosting Services: Shared hosting plans (NIC-S, NIC-M, NIC-L) with monthly or annual billing. Prices range from 214.68 UAH/month for basic to 556.76 UAH/month for premium. Additional revenue from dedicated IP addresses ($50/year) and NS support ($25/year).
3. SSL Certificates: Free Let's Encrypt certificates, domain verification (2,127.93 UAH/year), subdomain protection/Wildcard (9,459.02 UAH/year), and Extended Validation (11,350.91 UAH/year).
4. Trademark Registration Services: Standard trademark registration from 7,685 UAH, expedited registration, intellectual property protection services, and legal support services.
5. Domain Transfer Services: Transfer of domains from other registrars with automatic 15% permanent discount on all services as incentive. Domain validity extended by 1 year upon transfer.
6. Bonus Points System: Customers earn 10% of order value as bonus points, redeemable for up to 25% of next invoice payment. Generates repeat purchases and customer loyalty.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

NIC.UA operates an online domain registration and web hosting platform serving 200,000+ clients. It registers and manages domain names across 500+ extensions (including Ukrainian .UA zones and international TLDs), delivers shared and premium cloud web hosting, and issues SSL certificates. The company also offers trademark and intellectual property registration services, including legal assistance required to obtain second-level .UA domains.

Product overview

NIC.UA is a Ukrainian domain registrar and web services company founded in 2007, offering a portfolio of interconnected online presence services. The core offering centers on domain registration across 500+ extensions (including the national .UA zone), complemented by shared web hosting (NIC-S/M/L tiers with DirectAdmin or cPanel), premium cloud hosting, SSL certificates (free Let's Encrypt through paid EV), and trademark registration. The product ecosystem includes supporting services such as name servers, drop domain registration, WHOIS privacy, domain forwarding, free mail servers, and automatic cloud backups. The company serves over 200,000 clients including notable brands, and operates its own proprietary name servers with IPv4/IPv6 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Registration Domain name registration and management service supporting over 500 domain extensions including Ukrainian (.UA, .com.ua, .kyiv.ua), international (.com, .net, .org), and new-generation domains (.xyz, .online, .site). Includes DNS management, WHOIS data handling, and free .pp.ua subdomain.
• Shared Web Hosting (NIC-S, NIC-M, NIC-L) Shared web hosting plans with SSD storage, DirectAdmin or cPanel control panels, free SSL certificates, email accounts, automatic backups, and support for PHP, Python, NodeJS, and Ruby. Plans range from 1 website/1GB SSD (NIC-S) to 10 websites/10GB SSD (NIC-L), with a 10-day free trial.
• SSL Certificates SSL certificate offerings including free Let's Encrypt certificates with hosting, paid Domain Verification (2,127.93 UAH/year), Wildcard/Subdomains protection (9,459.02 UAH/year), and Extended Validation certificates (11,350.91 UAH/year) with green browser bar.
• Trademark Registration Trademark registration service with legal support including preliminary search, document preparation, application to UANIPIO, and ongoing monitoring. Standard registration from 7,685 UAH (12-24 month processing). Required for second-level .UA domain eligibility.
• Premium Cloud Hosting Cloud-based premium hosting for high-traffic projects with NVMe drives, servers in Ukraine/Poland/other countries, automatic scaling, load balancing, DDoS protection, CDN support, and full technical administration. Targets news sites, portals, and e-commerce platforms.
• Domain Transfer Domain transfer service from other registrars to NIC.UA. Includes permanent 15% discount after transfer, domain renewal for 1 additional year, and 1-5 day transfer for Ukrainian domains or 5-15 days for international domains.
• Cloud Name Servers (NS) Cloud-based name server service with DDoS protection, IPv6 support, and servers in multiple countries. Free for domains serviced on NIC.UA; $10/year for externally registered domains. Includes a 3-month free trial period.
• Drop Domain Registration Service for registering previously registered but deleted (expired) domains. Includes filtering by domain zone, deletion date, and domain metrics. Enables registration of domains with existing backlinks, search indexing, and traffic history for SEO projects.

Quantifiable outcome

• 92% of customers renew their domain registration with NIC.UA
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• Broodex.comminorImplementation/ SI/ Consulting PartnerLegal protection partner for domain and trademark services. Broodex.com handles legal documentation, dispute resolution, and trademark registration paperwork. NIC.UA refers customers requiring legal support to Broodex.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Name.com: Independent registrar with hosting, email, and SSL add-ons targeted at SMBs and individuals; offers a comparable bundle of online-presence services to NIC.UA.
• Namecheap: Leading independent domain registrar and hosting provider with a similar product-led growth model, freemium SSL, and broad TLD coverage — directly comparable to NIC.UA's self-serve platform.
• Hover: Tucows-owned domain registrar focused on a clean, no-upsell self-serve experience for individuals and SMBs — directly comparable to NIC.UA's product-led, simplified registration model.
• Cloudflare Registrar: Cloudflare's at-cost domain registrar bundled with its DNS, security, and performance stack — competes in the same DNS-integrated registrar niche that NIC.UA targets with its proprietary name servers.
• Gandi.net: European registrar offering domains, hosting, SSL, and email with strong international TLD coverage — competes in the same SMB/mid-market registrar category as NIC.UA.
• Hostinger: Lithuania-based web hosting and domain registrar with strong presence in Ukraine and Eastern Europe; offers shared hosting, VPS, and domain registration — a near-direct regional peer for NIC.UA's customer base.
• Porkbun: Independent domain registrar known for low-cost registrations across 500+ TLDs and bundled WHOIS privacy — comparable to NIC.UA's broad-extension, SMB-focused registration offering.
• GoDaddy: World's largest domain registrar offering domain registration, web hosting, SSL, and email — directly overlapping NIC.UA's core product portfolio across both SMB and enterprise segments.

Broad incumbents

• DreamHost: Established US hosting provider with domain registration, shared hosting, and managed WordPress — broader portfolio than NIC.UA but overlapping in SMB hosting and registration.

Emerging players

• iFastNet: Registrar and hosting provider popular among SMBs and developers for low-cost domain and hosting bundles — an emerging direct competitor in NIC.UA's SMB segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/club.nic.ua
• Instagraminstagram.com/nic_ua
• Xx.com/nic_ua
• LinkedInlinkedin.com/company/nic-ua-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIC.UA