Purely PA

Name

Purely PA

Legal name

Purely PA Ltd.

Website

https://purelypa.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Permanent Placement Fees: The company charges clients for permanent PA and EA placements, placing candidates in long-term roles for corporate leaders, entrepreneurs, and private families across London, UK and Worldwide.
2. Temporary/Contract Placement Fees: Purely PA provides tried and tested Personal Assistants and Executive Assistants on a temporary basis across the whole of London and the home counties, earning placement fees for contract/temporary roles.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Purely PA is a boutique recruitment consultancy that places Private Personal Assistants, Executive Assistants and Chiefs of Staff with corporate leaders, entrepreneurs and high-net-worth individuals across London, the UK and worldwide. The firm delivers both permanent and temporary/contract placements, supported by a candidate-facing job board and consultative, relationship-driven matching.

Product overview

Purely PA is a boutique, independently owned recruitment consultancy specialising exclusively in Private Personal Assistant, Corporate Executive Assistant, and Chief of Staff placements for leaders across London, the UK, and worldwide. The company offers four integrated service lines: Private PA Recruitment (for high-net-worth individuals and private households), Executive Assistant and PA Recruitment (for corporate organisations), Temporary EA/PA Placements (for urgent or ongoing temporary support), and Chief of Staff Recruitment (for strategic leadership roles). A candidate-facing job board and online application portal supports placement activity.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent PA / Executive Assistant / Chief of Staff Recruitment Permanent placement service that sources and vets Personal Assistants, Executive Assistants and Chiefs of Staff for corporate leaders, entrepreneurs and senior executives, drawing from the top 5-10% of London's PA talent pool.
• Temporary PA / Executive Assistant Cover Temporary and contract placement service supplying PAs and EAs to cover sickness, maternity leave, holidays and project-based needs, with the Temps division placing over 600 temps per month across London's corporate market.
• Private PA Placement Discreet recruitment service placing Private Personal Assistants with high-net-worth individuals, families and private households to manage personal, household and lifestyle affairs on a permanent basis.

Quantifiable outcome

• 90 percent placement retention rate
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Love SuccesscoreChannel Partner/ Reseller/ DistributorLove Success is an affiliated recruitment agency that co-advertises and places candidates for certain Purely PA vacancies. The companies share founders (Jane Atherton and Julia Vassie) and operate as sister businesses in the London recruitment market. Love Success handles broader office support roles while Purely PA specializes in high-level PA and EA placements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Polaris Executive Search: London-focused executive search firm placing senior business support professionals including EAs, Chiefs of Staff, and PAs; comparable niche overlap with Purely PA's Chief of Staff and senior EA vertical.

Direct peers

• Re:find Recruitment: Boutique London recruitment firm focused on executive support, private PA, and household staffing placements for high-net-worth clients; closely comparable in scale and target customer segment.
• Office Angels: Major UK office support and PA recruitment agency providing permanent and temporary EA/PA placements across multiple sectors; competes directly for both candidates and clients in the London market.
• Huntress: UK-wide recruitment agency where Purely PA's founders previously co-founded and led the Office/Commercial division; comparable London office support and PA recruitment capability, though broader in scope and industry coverage.
• Love Success: Sister company within the same parent group founded by the same executives (Jane Atherton and Julia Vassie); offers broader London office support recruitment while Purely PA focuses exclusively on senior PA/EA placements, sharing candidates, founders, and back office.
• Tay Associates: London-based boutique recruitment consultancy specialising in private and executive PA placements for HNW individuals, family offices, and senior executives — directly overlapping with Purely PA's niche.

Broad incumbents

• Hays: Large multinational UK-listed recruitment group covering office support, executive, and professional placements across all major UK cities; competes for the same London PA/EA candidate pool but as part of a much wider portfolio.
• Morgan McKinley: Global professional services recruitment firm with strong London presence in financial services and corporate EA/PA hiring; comparable end-client base but with much broader sector and seniority coverage.
• Robert Half: Global staffing and recruitment firm with UK office support and executive assistant placement capability; comparable in placing senior administrative professionals but operating at significantly larger scale across multiple disciplines.
• Eden Brown: Established UK professional and office support recruitment firm with broader multi-sector coverage including PA, EA, and administrative roles; competes with Purely PA in London for permanent placements but operates at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/purely-pa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purely PA