RASE

What RASE does

RASE, Ltd. Holdings is a privately held, family-controlled holding company founded in 2015 and headquartered at 1430 Broadway in Manhattan, New York City. It operates as the parent of eight wholly-owned subsidiaries spanning diverse professional and consumer services: The Bachrach Group (TBG) for staffing and recruitment, Synetek Solutions for managed IT services, Cloud 9 Exotics for luxury car rentals, Jackson Lucas for executive search and talent advisory, The Sage Group/Netlan for certified IT training, Reel HQ Productions for photo and video production, D2C Solutions Group for e-commerce marketplace services, and BML Payroll for payroll processing. The Bachrach Group, the longest-standing subsidiary at over 45 years, is described as one of the largest staffing firms in New York with a national presence across 14 markets.

RASE generates revenue through a mix of professional services fees (staffing placements, IT managed services, executive search, training, video production, e-commerce enablement), transaction-based fees (luxury car rentals), and recurring subscription revenue (payroll services). Pricing is not publicly disclosed across the portfolio. Go-to-market is primarily direct B2B sales, complemented by company websites, LinkedIn-driven outreach by leadership, and referral-based acquisition. Customer segments are horizontally diversified — corporate employers, SMB and mid-market IT clients, tri-state consumers, small to mid-sized firms, IT professionals, manufacturers, and SMB payroll buyers — with no anchor enterprise customer concentration disclosed.

Leadership is concentrated in the Bachrach family: Richard Bachrach (CEO) oversees finance, marketing, and operations across the portfolio; Anthony Fanzo (COO) directly runs TBG and is most involved with Jackson Lucas and Synetek; Scott Bachrach (CTO) leads internal operations with focus on Reel HQ; and Evan Bachrach (CMO) drives sales and marketing for Cloud 9 Exotics. The stated strategic intent is for each subsidiary to stand on its own financially while leveraging cross-portfolio resources and mutual clientele.

Name

RASE

Legal name

RASE, Ltd. Holdings

Website

https://raseltd.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

RASE, Ltd. Holdings is a privately held, family-controlled holding company that owns and operates eight service-business subsidiaries across staffing, managed IT, luxury car rentals, executive search, IT training, video production, e-commerce enablement, and payroll, serving corporate employers, SMBs, and consumers primarily in the United States.

Ownership category

akta.pro rank

Product category

Diversified Business Services

NAICS

Offices of Other Holding Companies (551112), Management of Companies and Enterprises (55)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Holding company
• Staffing services
• Managed IT services
• Executive search
• Payroll services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. The Bachrach Group (TBG) - Staffing Services: Staffing and recruitment services placing exceptional talent with employment openings for over 40 years. Operates as one of the largest staffing firms in NY with national presence across 14 markets.
2. Synetek Solutions - Managed IT Services: Managed Service Provider offering Business Technology Solutions. Founded in 2004, serves Dallas/Fort Worth and NY/NJ/CT metro areas.
3. Cloud 9 Exotics - Luxury Car Rentals: #1 exotics and luxury car rental agency in the tri-state area, delivering exotic and luxury vehicles to customers.
4. Jackson Lucas - Executive Search & Talent Advisory: Executive search and talent advisory services specializing in small to mid-sized firms, optimizing current businesses and developing growth strategies.
5. Netlan (The Sage Group) - Training Services: Certified training programs for Citrix, Microsoft, Cisco, EC-Council Security, and telecommunications industry courses.
6. Reel HQ Productions - Video Production: Customized photo and video production services, operating from Manhattan studio with on-location and remote capabilities.
7. D2C Solutions Group - E-commerce Services: Bringing manufacturers and product distributors to online marketplaces, providing tools for marketplace success.
8. BML Payroll - Payroll Services: Efficient payroll services for businesses.

Distribution channels4 records

Marketing channels3 records

Core offering

RASE, Ltd. Holdings is a privately held holding company founded in 2015 and headquartered in Manhattan, New York. It operates a portfolio of eight wholly-owned subsidiaries spanning staffing and recruitment (The Bachrach Group), managed IT services (Synetek Solutions), luxury and exotic car rentals (Cloud 9 Exotics), executive search and talent advisory (Jackson Lucas), certified IT training (The Sage Group/Netlan), photo and video production (Reel HQ Productions), e-commerce marketplace enablement (D2C Solutions Group), and payroll services (BML Payroll).

Product overview

RASE, Ltd. Holdings is a portfolio company composed of multiple subsidiary brands operating across diverse service sectors. The portfolio includes The Bachrach Group (staffing), Cloud 9 Exotics (luxury car rentals), Synetek Solutions (managed IT services), REEL HQ Productions (photo/video production), The Sage Group/Netlan (corporate training), Jackson Lucas (executive search), D2C Solutions Group (e-commerce marketplace services), and BML Payroll (payroll services). These companies operate independently while benefiting from shared resources and collaborative relationships under the RASE umbrella, with headquarters in New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bachrach Group (TBG)

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Randstad: Randstad is a major global staffing and HR services company. It is comparable to TBG as a broad incumbent in the staffing industry, particularly in the staffing and talent advisory space.
• Robert Half International: Robert Half is a large global staffing and consulting firm. It competes broadly with TBG in staffing and with Jackson Lucas in the executive search space, though it operates as a much larger diversified incumbent.
• Kelly Services: Kelly Services is a global staffing and workforce solutions provider. It is comparable to TBG as a broad staffing incumbent with a similar portfolio of workforce solutions offerings.
• ManpowerGroup: ManpowerGroup is one of the largest global staffing and workforce solutions companies. It is comparable to TBG as a broad staffing industry incumbent, though at much larger global scale.
• Paychex: Paychex is a large US payroll and HR solutions provider. It is comparable to RASE's BML Payroll subsidiary in the payroll services space, though Paychex is a much larger publicly-traded incumbent.

Direct peers

• Kforce Inc. Kforce is a US-based professional staffing firm specializing in technology, finance, and accounting placements. It is directly comparable to RASE's flagship subsidiary, The Bachrach Group (TBG), in the domestic staffing industry.
• Korn Ferry: Korn Ferry is a global organizational consulting and executive search firm. It is directly comparable to RASE's Jackson Lucas subsidiary in the executive search and talent advisory space.
• Insight Global: Insight Global is a US-based staffing and professional services firm with a national footprint. It is directly comparable to TBG in the staffing industry, although Insight Global operates at meaningfully larger scale.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm. It is directly comparable to RASE's Jackson Lucas subsidiary in the executive search and leadership advisory market.
• Dataprise: Dataprise is a US managed IT services provider serving mid-market businesses. It is directly comparable to RASE's Synetek Solutions subsidiary in the managed IT services space, with similar target customers and service offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RASELtdHoldings
• LinkedInlinkedin.com/company/rase-ltd-holdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RASE