Philippine International Convention Center (PICC)

What Philippine International Convention Center (PICC) does

The Philippine International Convention Center (PICC) is a government-owned and -controlled corporation operating Asia's first international convention center, located on a 12-hectare site with 70,000 sqm of total floor area within the Cultural Center of the Philippines Complex in Pasay, Metro Manila. It is wholly owned by the Bangko Sentral ng Pilipinas (BSP), making it one of the few central-bank-owned convention venues globally. The venue comprises five building modules — Plenary Hall (3,500+ theater-style capacity), Reception Hall (pillarless banquet venue), Delegation Building (12 meeting rooms plus boardrooms and executive offices), Secretariat Building (additional meeting rooms and dining facilities), and The Forum — plus outdoor facilities (The Courtyard and The Garden), with 38 meeting rooms and 428 parking spaces in total.

PICC generates revenue primarily through venue rental (one-time license fees for halls, meeting rooms, and outdoor facilities, billed on a quote-based, pay-as-you-go model with 12% VAT), in-house catering via its exclusive food concessionaire Via Mare, and ancillary parking services (PHP 60 cars/vans, PHP 30 motorcycles flat rate). Distribution is direct-to-customer only — no intermediaries or resellers — through a website event-planning form, dedicated Marketing and Events Management divisions, and a Reservations department. The technical stack consists of modern audiovisual equipment (LED walls, upgraded audio systems, dimmable lighting, simultaneous interpretation, video broadcasting/streaming/conferencing), complex-wide high-speed WiFi, enhanced security systems, energy-efficient LED lighting, and a 1,050 kWp solar PV installation producing 1,050,000 kWh annually.

Customer segments are diversified across international government summits (APEC, ASEAN, IMF-World Bank), medical associations (Philippine Pediatric Society, Philippine Association of Family Physicians, Philippine Obstetric and Gynecological Society), educational institutions (multiple Philippine universities for commencement exercises), performing arts (Lea Salonga, Luciano Pavarotti, Bolshoi Ballet, Janet Jackson), religious organizations, beauty pageants (Miss Universe 1994), and corporate events. The PICC is not a software platform, does not offer APIs or SDKs, and has no disclosed AI/ML capabilities. Operational milestones include a five-month renovation completed September 30, 2025 in preparation for its 50th anniversary and Philippines' hosting of the ASEAN Summit in 2026.

Name

Philippine International Convention Center (PICC)

Legal name

Philippine International Convention Center, Inc.

Website

https://picc.gov.ph

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

PICC is a BSP-owned convention complex in Pasay, Metro Manila, operating Asia's first international convention center across 70,000 sqm and 38 meeting rooms. It serves international summits, medical associations, universities, religious groups, and performing-arts events via direct booking.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Convention venue rental
• Event hosting services
• MICE venue services
• Banquet catering services
• Meeting room rental

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Rental: Rental fees for meeting rooms, halls, and outdoor facilities based on configuration type (theater, classroom, banquet, etc.) and duration. Pricing varies by venue (Plenary Hall, Reception Hall, Delegation Building, Secretariat Building, outdoor facilities) and guest capacity.
2. Food and Beverage Services: In-house catering through exclusive food concessionaire Via Mare, providing banquet services, halal kitchen, central kitchen for events
3. Parking Services: Parking fees: Cars and Vans P60, Motorcycles P30 (flat rate)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Philippine International Convention Center (PICC) is a state-owned convention and event venue operating a 12-hectare, 70,000 sqm complex comprising five building modules — Plenary Hall (3,500+ guests), Reception Hall (pillarless banquet venue), Delegation Building (12 meeting rooms plus corporate boardrooms), Secretariat Building (meeting rooms, banquet hall, dining), and Outdoor Facilities (Courtyard and Garden) — along with ancillary areas and in-house catering via Via Mare. It rents these venues to host international summits (ASEAN, APEC, IMF-World Bank), conventions, conferences, concerts, graduations, weddings, religious celebrations, and corporate meetings, with quote-based pricing that varies by venue, configuration, guest count, and duration.

Product overview

The Philippine International Convention Center (PICC) is Asia's first international convention center and a National Cultural Treasure, offering a comprehensive portfolio of event venues and support services across its 12-hectare complex. The core offering consists of five primary venue buildings: the Plenary Hall (accommodating 3,500+ guests), Reception Hall (pillarless banquet venue), Delegation Building (12 meeting rooms plus boardrooms), Secretariat Building (meeting rooms and dining facilities), and Outdoor Facilities (Courtyard and Garden). These are complemented by ancillary support services including registration counters, executive lounges, prayer room, and in-house catering by Via Mare. The center serves diverse event types including international summits, conventions, conferences, concerts, graduations, weddings, and corporate meetings, with the Delegation Lounge traditionally reserved for world leaders and heads of state.

Differentiator

Problem solved

Functional benefit

Products and services

• Plenary Hall

Quantifiable outcome

• Hosts 400-500+ events annually
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PNOC Renewables CorporationcoreStrategic or Co-development Partner · 21 December 2018Collaboration to install the largest solar PV facility by PNOC RC as of date, with 1,050kWp capacity producing 1,200,000 kWh of electricity annually. Part of PICC's energy efficiency program for government agencies in support of the Renewable Energy Act of 2008. Offsets at least 1,000 metric tons of carbon emissions.
• Via MarecoreStrategic or Co-development PartnerExclusive food concessionaire providing catering services. Uses state-of-the-art central kitchen, halal kitchen, cold kitchen, bakeshop, walk-in freezer, chiller, blast freezer. Known for exceptional cuisine and service for thousands of guests.
• Green Architecture Advocacy Philippines (GreenAP)minorStrategic or Co-development PartnerPICC serves as venue for 16th Green Forum with walking tour showcasing sustainable strategies. Partnership for promoting green architecture and environmental awareness.
• National Live Events Coalition Philippines (NLEC-PH)minorStrategic or Co-development PartnerAlliance of various sectors of live events industry including theater, performing arts, freelance creative workers, social events, concerts, conventions, trade shows. PICC participates in Global Red Campaign to raise awareness on industry plight during pandemic.
• Association of Philippine Performing Arts Spaces (APPAS)minorStrategic or Co-development PartnerAssociation of performing arts spaces in Philippines. PICC is member and actively involved in NLEC-PH advocacy for event practitioners and workforce.
• Million Trees Foundation, Inc.minorStrategic or Co-development PartnerAnnual Million Trees Challenge recognizing environmental stewardship. PICC received Kasangga ng Kalikasan award for donating narra saplings and tree-planting initiatives. Pledged 2,000 additional narra saplings for Q4 2025.
• Department of Health (DOH)minorStrategic or Co-development PartnerCollaboration during COVID-19 pandemic to convert PICC Forum into 294-bed step-down facility for recovering patients. DOH supported with medical requirements and coordination.
• Philippine National Police Medical CorpsminorStrategic or Co-development PartnerManaged the PICC We Heal As One Center COVID-19 step-down facility with 294 beds, providing free food, internet, and 24/7 medical assistance to patients.
• EEI Corp., Villar Group, Smart, Meralco, Maynilad, DMCIminorStrategic or Co-development PartnerPrivate sector partners collaborated to provide physical, logistical, and technical requirements to convert PICC Forum into healthcare facility during COVID-19.
• APEC Member EconomiesminorStrategic or Co-development Partner20 sculptures donated by APEC member economies displayed in The Courtyard as open-air gallery, adding to artistic narrative of the venue.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• COEX Convention & Exhibition Center: Seoul's flagship convention and exhibition complex. Comparable to PICC in scale, multi-building layout, and central role hosting international summits, trade fairs, and high-profile government events.
• World Trade Center Metro Manila: Established Metro Manila convention and exhibition venue operated as a PPP. Competes with PICC for trade fairs and exhibitions, with similar central Metro Manila location and comparable meeting/exhibition space.
• Tokyo International Forum: Tokyo's premier convention and arts center combining iconic architecture with versatile halls. Comparable to PICC in its blend of architectural heritage, cultural significance, and capacity to host international conferences and performances.
• Bangkok International Trade & Exhibition Centre (BITEC): Major Thai MICE venue with multi-hall exhibition and convention facilities. Comparable in scale and ASEAN regional role to PICC, hosting trade fairs, corporate events, and government meetings.
• Kuala Lumpur Convention Centre: Malaysia's premier purpose-built convention facility within the KLCC development. Directly comparable to PICC in scale (~33,000 sqm), ASEAN regional positioning, and ability to host government summits alongside corporate events.
• National Exhibition and Convention Center (Shanghai): One of the world's largest exhibition and convention complexes. Comparable to PICC in its government-backed role as a national MICE flagship and in scale that supports the largest international summits and trade shows.
• International Convention Centre Sydney (ICC Sydney): Asia-Pacific flagship convention venue operated as a public asset within a larger precinct. Closely comparable to PICC in scale, government/precinct positioning, and ability to anchor international summits and trade events.
• Singapore EXPO: One of Asia's largest MICE venues with multi-hall configuration for conventions, exhibitions, and corporate events. Comparable to PICC in scale, versatility, and position as a national-level convention venue.
• Hong Kong Convention and Exhibition Centre: Iconic waterfront convention venue hosting flagship summits and trade events. Closely comparable to PICC in its role as a host for APEC-style summits, high-profile international conferences, and large banquets.
• SMX Convention Center: Manila's largest privately operated convention center. Directly competes with PICC for mid-to-large corporate events, trade shows, and consumer exhibitions in Metro Manila, offering newer infrastructure without heritage constraints.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PICCManila
• Instagraminstagram.com/piccmanilaofficial
• Xx.com/PICCmanila

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philippine International Convention Center (PICC)