Gilda's Club Madison

Name

Gilda's Club Madison

Legal name

Gilda's Club Madison Wisconsin Inc.

Website

https://www.gildasclubmadison.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Cancer Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Cancer support services
• Emotional support groups
• Cancer education programs
• Nonprofit community health
• Patient advocacy services

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Individual donations, monthly giving society, and major gifts from donors. The organization also accepts donor advised fund contributions and planned giving/legacy gifts.
2. Fundraising Events: Revenue generated from events including Backyard BBQ, Red Doors Golf, Gilda's Run/Walk, and hosted community events.
3. Corporate Partnerships and Sponsorships: Corporate fundraising campaigns such as nuEra Cannabis' 'Doobies for Boobies' fundraiser and workplace giving programs including matching gifts and payroll giving.
4. Workplace Giving Programs: Corporate workplace giving including United Way donor designations, payroll giving, and matching gift programs.
5. Merchandise Sales: Merch store sales where $5 per item is donated directly to Gilda's Club Wisconsin.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gilda's Club Madison delivers free emotional support, cancer education, and wellness programs to anyone affected by cancer, including patients, survivors, caregivers, youth, and young adults. Programs include support groups, counseling, educational workshops, healthy living activities, patient advocacy, and community resources, delivered in-person at the Middleton clubhouse and virtually. All services are offered at no cost to members.

Product overview

Gilda's Club Wisconsin is a nonprofit cancer support organization offering a coordinated portfolio of free emotional, educational, and social support programs for individuals and families affected by cancer. The organization operates both in-person and virtual programming including support groups, educational workshops, healthy living activities, youth and family services, and patient advocacy. The portfolio includes the core support programs supplemented by fundraising events (Backyard BBQ, Red Doors Golf, Gilda's Run/Walk) and a merchandise store that generates donations. The organization functions as an affiliate of the Cancer Support Community.

Differentiator

Problem solved

Functional benefit

Products and services

• Emotional Support Programs

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Klick HealthcoreStrategic or Co-development Partner · 26 June 2026Klick Health collaborated with Gilda's Club and Cancer Support Community on the '867-5309/Jenny' campaign supporting cancer patients. Klick Health won Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year at Cannes Lions 2026, receiving Silver Lions for the Jenny campaign supporting Cancer Support Community and Gilda's Club. The campaign redirects the iconic phone number 867-5309 from the 1982 Tommy Tutone song to connect callers with free cancer support helpline.
• nuEra CannabiscoreGTM or Marketing Partner · 1 October 2025nuEra Cannabis completed its fifth annual 'Doobies for Boobies' fundraiser supporting Gilda's Club during Breast Cancer Awareness Month (October 1-19, 2025) across Illinois dispensary locations. The campaign invited customers to contribute through in-store donations and limited-edition merchandise, with all proceeds benefiting the nonprofit organization.
• AlphaGraphcicsminorGTM or Marketing PartnerListed as a top partner of Gilda's Club Wisconsin, providing graphic design and printing services support.
• Exact SciencesminorGTM or Marketing PartnerListed as a top partner of Gilda's Club Wisconsin. Exact Sciences is a molecular diagnostics company focused on cancer screening.
• FirepowerCreativeminorGTM or Marketing PartnerListed as a top partner of Gilda's Club Wisconsin, providing creative marketing services.
• United Way of Dane CountycoreGTM or Marketing PartnerProudly accepting workplace giving donations through United Way of Dane County. Listed as a proud partner organization.
• Cancer Support CommunitycoreStrategic or Co-development PartnerAffiliation with Cancer Support Community national organization. Gilda's Club Wisconsin is an affiliate of the Cancer Support Community, the largest professionally led nonprofit network of cancer support worldwide. The organizations collaborate on initiatives including the 867-5309/Jenny campaign.
• Wired ImpactminorOthersListed as the nonprofit website provider for Gilda's Club Wisconsin.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cancer Support Community: The national parent network of which Gilda's Club Wisconsin is an affiliate. Operates the largest professionally led nonprofit network of cancer support worldwide and collaborates directly with the Wisconsin affiliate on campaigns and resources.
• CancerCare: National nonprofit providing free, professional support services — including counseling, support groups, education, and financial assistance — to anyone affected by cancer. Closely comparable service model to Gilda's Club Wisconsin, including free access for patients and caregivers.
• Gilda's Club New York City: Sister Gilda's Club affiliate providing the same free emotional support, education, and social programming model in a different US region. Operates under the same brand and CSC affiliation framework as Gilda's Club Wisconsin.
• Imerman Angels: National nonprofit providing free one-on-one peer mentor connections for cancer patients, survivors, and caregivers. Comparable in providing free psychosocial support to the cancer community with a differentiated delivery model.

Emerging players

• The Ulman Foundation: Nonprofit focused specifically on young adults affected by cancer — a niche segment Gilda's Club Wisconsin also addresses via its Young Adult Programs. Comparable in mission and free support model but with a narrower demographic focus.

Broad incumbents

• American Cancer Society: Largest US cancer nonprofit offering research funding, patient support, lodging (Hope Lodge), and a 24/7 helpline. Provides overlapping patient-support services to a much broader audience and serves as a benchmark for national fundraising scale.
• Susan G. Komen: Major national breast cancer-focused nonprofit combining research funding with patient support resources. Comparable in providing cancer-specific support and education, though with a narrower disease focus and much larger fundraising scale.
• Livestrong Foundation: National nonprofit serving cancer survivors and their families with navigation, emotional support, and educational resources. Comparable in providing free support services to people affected by cancer, with a broader survivor-focused mission.
• Leukemia & Lymphoma Society: Large national nonprofit funding blood cancer research and providing free patient support, education, and financial assistance. Comparable in offering free educational and support services to cancer patients and families.

Regional players

• Hope Lodge (American Cancer Society): Network of free lodging facilities run by the American Cancer Society for cancer patients traveling for treatment. Different service line (lodging) but part of the same free-support-for-cancer-patients ecosystem, often co-referred with Gilda's Club.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GildasClubWI
• Facebookfacebook.com/GildasClubMadison
• LinkedInlinkedin.com/company/gildasclubwi
• Instagraminstagram.com/gildasclubwi
• Xx.com/gildasclubmad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilda's Club Madison