Tangerine Design
Tangerine Design is a Rotterdam-based creative agency operating as a network organization, providing communication strategy, branding, and visual design services to non-profits and commercial businesses focused on driving positive change.
- Company typePrivate
- Founded2007
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tangerine Design does
Tangerine Design is a Rotterdam-based creative agency that provides communication strategies and visual design services. Founded in 2007 by Maryam Afshar as a network agency, the firm assembles multidisciplinary teams of approximately 15-20 named professionals, including freelancers and contractors, tailored to each client's needs. It serves a mix of non-profit and cultural organizations (Free Press Unlimited, LantarenVenster, Erasmus Paviljoen) and commercial businesses (Pascal, Vartion), with a stated focus on clients pursuing positive social or sectoral change.
The agency's offering is structured around three service pillars: Communication & Advice (brand positioning, brand strategy, customer journeys, identity management), Creative Strategy (creative concepts, branding, content strategy, storytelling), and Design Services (logo and visual identity, offline and online design, event communication, UX/UI design). Tangerine is not a technology product company and does not disclose any proprietary technology stack beyond standard design and development tools.
Tangerine Design generates revenue through project-based professional services engagements, with fees determined by client needs and project scope. The company is founder-led, privately held with no disclosed external investors, parent company, or subsidiaries. Distribution is primarily through direct client engagement from its Rotterdam headquarters at Kraaijvangerstraat 6, supplemented by a portfolio website and a presence on LinkedIn, Instagram, and Facebook. Industry credibility is supported by membership in BNO, the Association of Dutch Designers.
Tangerine Design firmographics
Firmographics- Name
- Tangerine Design
- Legal name
- Tangerine Design
- Website
- https://tangerinedesign.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tangerine Design is a Rotterdam-based creative agency operating as a network organization, providing communication strategy, branding, and visual design services to non-profits and commercial businesses focused on driving positive change.
- Ownership category
- akta.pro rank
Tangerine Design industry classification
Industry- Product category
- Creative Design Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industries
- Event Strategy & Experience Design (BPAFAGAA), Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Tangerine Design is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Tangerine Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: The company generates revenue through project-based creative and strategic services including corporate identity design, communication strategy, branding, and visual communication services. Services are tailored to each client with fees based on project scope and complexity.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Tangerine Design product offering
Product offeringCore offering
Tangerine Design is a Rotterdam-based network creative agency that provides communication strategies, brand positioning, corporate identity, and visual design services. The firm assembles multidisciplinary teams of experienced professionals tailored to each client, delivering project-based services spanning strategic communication, creative concepts, branding, and offline/online visual design for non-profits and commercial organizations.
Product overview
Tangerine Design is a Rotterdam-based creative agency operating as a network model, using experienced professionals grouped in dynamic teams tailored to each client. The company offers three interconnected service pillars: Communication & Advice (brand positioning, brand strategy, customer journeys/personas, identity management), Creative Strategy (creative concepts, branding, content strategy, storytelling), and Design Services (logo/visual identity, offline & online design, event communication, UX/UI design). The agency specializes in corporate identity creation and annual report design for clients driving positive change.
Differentiator
Problem solved
Functional benefit
Products and services
- Communication & Advice Strategic communication consulting services including brand positioning, brand strategy, customer journeys and personas, and identity management for non-profit organisations and commercial businesses.
- Creative Strategy
- Design Services
- Corporate Identity Design
Companies that use Tangerine Design
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Tangerine Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tangerine Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BNO (Association of Dutch Designers)minorTangerine Design is a member of BNO, the Association of Dutch Designers. The company conducts business in accordance with BNO's General Terms and Conditions. This membership provides industry credibility and adherence to professional standards in the Dutch design community.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Tangerine Design competitors and assessment
Company assessmentDirect peers
- Total Design: Amsterdam-headquartered design agency with a long heritage in corporate identity, branding, and communication strategy. Direct competitor in the Dutch brand design market with overlapping service pillars.
- Lust: The Hague-based design and research studio working at the intersection of design, technology, and society. Comparable in purpose-driven client work and multidisciplinary network model.
- Studio Dumbar: Rotterdam-based independent design studio specializing in visual identity, brand strategy, and cultural-sector clients. Highly comparable to Tangerine Design in geography, scale, and mission-aligned focus.
- VBAT: Amsterdam design agency offering brand strategy, identity, and communication design across commercial and cultural clients. Directly comparable in service mix and Dutch market positioning.
- Cartils: Amsterdam brand design and strategy consultancy with a focus on corporate identity and brand systems. Overlaps with Tangerine's strategy-plus-execution offering for B2B and cultural clients.
- Thonik: Amsterdam-based independent design studio focused on visual identity, typography, and cultural and public-sector clients. Comparable in founder-led boutique model and emphasis on distinctive, opinionated design.
- Momkai: Amsterdam-based digital design agency combining strategy, design, and technology for mission-driven organizations. Comparable as a Dutch boutique serving NGOs, cultural, and impact-focused clients.
- Bravoure: Amsterdam branding and digital design agency serving cultural, hospitality, and lifestyle brands. Comparable in scale and identity-led creative work for premium and purpose-driven clients.
Emerging players
- Hike One: Dutch digital product design studio specializing in UX/UI and brand for digital-first clients. Partial overlap with Tangerine's UX/UI and design services, focused on product rather than print/cultural work.
Broad incumbents
- Dept Agency: Large Amsterdam-headquartered digital agency network offering brand, design, marketing, and technology services globally. Represents the scaled end of the Dutch market and a key competitor for larger briefs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Tangerine Design social profiles
Digital presenceTangerine Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tangerine Design leadership team
Management profileNumber of profiles
Profiles14 records
Tangerine Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tangerine Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tangerine Design
What does Tangerine Design do?
Tangerine Design is a Rotterdam-based network creative agency that provides communication strategies, brand positioning, corporate identity, and visual design services. The firm assembles multidisciplinary teams of experienced professionals tailored to each client, delivering project-based services spanning strategic communication, creative concepts, branding, and offline/online visual design for non-profits and commercial organizations.
Is Tangerine Design a public or private company?
Tangerine Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tangerine Design founded?
Tangerine Design was founded in 2007. It employs 1 to 10 people.
Where is Tangerine Design based?
Tangerine Design is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Tangerine Design make money?
One revenue line is on record: creative Agency Services.
Who are Tangerine Design's main competitors?
Direct peers on record are Total Design, Lust, Studio Dumbar, VBAT, Cartils, Thonik, Momkai and Bravoure. Hike One is listed as an emerging player. Dept Agency is listed as a broad incumbent.
Does Tangerine Design have an API?
No public API is recorded for Tangerine Design.
What industry is Tangerine Design in?
Tangerine Design's product category is Creative Design Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of BPAFAGAA, Event Strategy & Experience Design. Its NAICS code is 54143 and its SIC code is 7310.