D-Land Group

What D-Land Group does

D-Land Group (บริษัท ดี-แลนด์ กรุ๊ป จำกัด) is a privately held Thai residential real estate developer founded in 2002 and headquartered in Mueang Samut Sakhon, Thailand. The company develops single-family detached houses, townhomes, and semi-detached houses across suburban Bangkok provinces (Samut Sakhon, Nonthaburi, Ratchaburi) and the Eastern Economic Corridor (Rayong), and has delivered more than 35 projects serving over 4,000 families across 20+ years. Active projects span entry-level townhomes starting around 1.17 million THB through premium detached houses priced up to 25 million THB, with on-site showhome galleries, a national hotline (1793), and project-dedicated sales consultants forming the direct-to-consumer sales motion. D-Land operates under a 'Design for Living Well' framework structured around four dimensions — Core Body (physical wellness), Attitude (mental well-being), Relation (community living), and Experience (long-term satisfaction) — that is applied consistently across all projects, supplemented by a proprietary Smart World Application (CCTV, biometrics, license plate recognition) for resident community management and a D-SERVICE after-sales program.

Revenue is generated primarily through one-time residential property sales at transfer, with supplementary streams from custom home construction via the wholly-owned D-Land Home Builder subsidiary, and from adjacent lifestyle/maintenance services through Porto Go (rest stops) and Sue Dee (home repair). The go-to-market is sales-led and direct, anchored by on-site showhome visits, registration-based discount campaigns (up to 500,000 THB), and bundled incentives (EV chargers, iPhone, furniture packages, transfer-fee coverage). Customer segments span middle-income Thai families (primary), affluent upper-middle-income buyers of premium detached houses (secondary), and property investors/shop-house buyers (secondary). The company has begun ESG and Carbon Footprint tracking initiatives and reports full compliance with Thailand's Personal Data Protection Act (PDPA).

Name

D-Land Group

Legal name

บริษัท ดี-แลนด์ กรุ๊ป จำกัด

Website

https://dl.co.th

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

D-Land Group is a privately held Thai residential real estate developer (founded 2002, Samut Sakhon HQ) building detached houses, townhomes, and semi-detached homes across suburban Bangkok provinces and the Eastern Economic Corridor, serving middle-income Thai families with a wellness-oriented 'Design for Living Well' framework.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), New Multifamily Housing Construction (except For-Sale Builders) (236116), Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Custom Home Building (IMAFABAC)

Keywords

• Residential property development
• Single-family homes
• Townhome projects
• Suburban real estate
• Housing developer

Headquarters

HQ city

Mueang Samut Sakhon

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Residential Property Sales: D-Land Group generates revenue primarily from the sale of residential properties — detached houses (บ้านเดี่ยว), townhomes (ทาวน์โฮม), and semi-detached houses (บ้านแฝด) — across multiple projects in Thailand. The company also develops commercial/retail spaces (อาคารพาณิชย์/shop houses) within select projects. Revenue is realized upon property transfer (โอนกรรมสิทธิ์) at project completion or handover.
2. Custom Home Building Services (D-Land Home Builder): Through its subsidiary dlandhomebuilder.co.th, the company offers custom home construction services, providing an additional revenue stream from homeowners seeking bespoke residential development.
3. Commercial Services (Porto Go, ซ่อมดี): The company operates or affiliates with service businesses including Porto Go (service station/rest area) and ซ่อมดี (home repair service), diversifying revenue into adjacent lifestyle and maintenance service categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

D-Land Group develops and sells residential real estate projects in Thailand, including detached houses, townhomes, semi-detached houses, and commercial shop house units across multiple provinces. The company also offers custom home building services through its D-Land Home Builder subsidiary, and runs adjacent services including the Porto Go rest stop and Sue Dee home repair service. All projects are built under the proprietary "Design for Living Well" four-dimensional wellness framework.

Product overview

D-Land Group is a Thai real estate development company offering a diverse portfolio of residential projects across multiple provinces. The product portfolio includes single-family homes (Essentia Rama 2, The Proud Prestige, Villares, The Valley), townhomes (The Hamilton series), semi-detached houses, and commercial units. The company operates under the 'Design for Living Well' philosophy encompassing four dimensions: Core Body (physical health), Attitude (mental wellbeing), Relation (community living), and Experience (lifetime growth). Beyond property development, the group offers complementary services including custom home building (D-Land Home Builder), rest stop facilities (Porto Go), and home repair services (Sue Dee), creating an integrated ecosystem around residential living.

Differentiator

Problem solved

Functional benefit

Products and services

• Essentia Rama 2 (เอสเซนเทีย พระราม 2)

Quantifiable outcome

• 4,000+ families served across 35+ projects in 20+ years
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• D-Land Home Builder (ดีแลนด์รับสร้างบ้าน)minorOthersA subsidiary business offering custom home construction services (dlandhomebuilder.co.th). While it is a related entity rather than a third-party partner, it functions as an affiliated service line within the D-Land Group ecosystem, extending the company's service capability from project development into bespoke residential construction.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Land and Houses: Thailand's largest listed residential developer, dominant in single-detached housing projects nationwide. Competes with D-Land across multiple provinces and price tiers.
• Origin Property: SET-listed Thai developer covering condominiums, townhomes, and landed housing. Competes with D-Land in suburban and EEC-adjacent locations with overlapping buyer segments.
• AP (Thailand): One of Thailand's largest listed residential developers, operating across townhomes, single-family homes, and condominiums. Significantly larger than D-Land but competes for the same middle-income suburban buyer.
• Sansiri: Thailand's leading listed residential developer with a broad portfolio spanning single detached houses, townhomes, and condominiums across price tiers. A scale competitor to D-Land's premium and mid-tier offerings.

Direct peers

• Supalai: Listed Thai residential developer building detached houses, townhomes, and condominiums primarily for middle-income Thai families in Bangkok's suburbs and provincial cities. Directly comparable product mix and target buyer base to D-Land Group.
• Pruksa Real Estate: Major Thai homebuilder historically focused on affordable-to-mid townhome and single-family projects across Bangkok's periphery. Closest direct competitor in product and geography to D-Land's townhome portfolio.
• SC Asset Corporation: SET-listed Thai homebuilder focused on single-family houses and townhomes under brands such as 'Century' and 'SC Home.' Comparable suburban Bangkok focus and price-tier segmentation.
• Quality Houses: SET-listed Thai residential developer with a long track record in suburban single-family homes and townhomes, including a premium brand. Operates in similar geographies and price tiers to D-Land Group.

Emerging players

• Major Development: Listed Thai developer with a growing portfolio of premium single-family and luxury projects. Comparable to D-Land's Essentia and Villares Rama 2 premium tier, though narrower in scale.

Regional players

• Ananda Development: Thai developer primarily focused on Bangkok condominium projects, but increasingly active in townhomes and landed residential near MRT expansion corridors — geographies where D-Land also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dland2922
• Facebookfacebook.com/DLandclub
• LinkedInlinkedin.com/company/dland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D-Land Group