Gráfica Rosset

What Gráfica Rosset does

Gráfica Rosset, legally Rosset Artes Gráficas e Editora S/A (CNPJ 57.593.832/0001-86), is a privately held Brazilian paper-cardboard packaging manufacturer founded in 1986 and headquartered in São Paulo. The company operates a manufacturing facility producing custom-designed paper packaging with proprietary barrier and thermal coatings for food-contact applications. Its portfolio spans four branded product lines: praticup® (ice cream, gelato, açaí, and sensitive-food containers in retail, immediate-consumption, and hermetic barrier variants), praticook® (delivery and frozen-food packaging with Easy Open, anti-leak, and 200°C thermal resistance for oven/microwave/freezer), gelatobox® (thermal packaging for ice cream delivery positioned as a styrofoam replacement, winner of the PRÊMIO ABRE 2022 SUSTENTABILIDADE), and pratitray® (versatile trays for meals, rotisseries, supermarkets, and frozen foods), plus custom packaging development for pharmaceutical, cosmetic, and industrial customers.

The business runs a sales-led, quote-based B2B model: customers request quotes through website forms or WhatsApp and receive responses within 48 hours, with minimum order quantities from 5,000 to 30,000 units depending on product and coating. Customer base is diversified across SMB gelaterias (Coelinho, Roomys, Dolce Bacio, Diblu, Glacimó), food-delivery enterprises (Sorella, Naturallis, Livup, Congelados da Sonia, Organic4), and pharmaceutical/industrial accounts. The company is ANVISA-licensed and holds ISO 9001 plus multiple RDC food-contact migration certifications, which together act as a regulatory moat for food brands. It is founder/Director-managed, privately held with no disclosed funding rounds, and operates exclusively within Brazil with a São Paulo-centric footprint.

Name

Gráfica Rosset

Legal name

Rosset Artes Gráficas e Editora S/A

Website

https://graficarosset.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Gráfica Rosset is a São Paulo-based, privately held Brazilian paper-cardboard packaging manufacturer founded in 1986, producing custom food-contact containers, thermal delivery packaging, and trays under the praticup, praticook, gelatobox, and pratitray brands for food, pharmaceutical, and industrial customers.

Ownership category

akta.pro rank

Product category

Paper Packaging Manufacturing

NAICS

Folding Paperboard Box Manufacturing (322212), Converted Paper Product Manufacturing (3222)

SIC

Paperboard Containers & Boxes (2650), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Secondary & Multipack Packaging (IMALAHAB)

akta.pro secondary industries

Primary Food Packaging (Direct Contact) (IMALAHAA), Folding Carton & Paperboard Packaging Printing (IMALAKAH)

Keywords

• Paper cardboard packaging
• Food contact packaging
• Custom printed containers
• Thermal packaging solutions
• Sustainable food containers

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Paper Cardboard Packaging Sales: Manufacture and sale of custom-printed paper cardboard packaging. Minimum order quantities apply: 5,000 units for Praticook, 15,000 units for single-coating Praticup, 30,000 units for double-coating Praticup. Products include delivery containers, ice cream cups, and trays.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gráfica Rosset manufactures and sells custom-printed paper-cardboard packaging for food contact applications. Core product lines include praticup® containers for ice cream and desserts, praticook® delivery and frozen food containers, gelatobox® thermal packaging for ice cream transport, and pratitray® trays for supermarkets and restaurants. The company also offers fully personalized packaging development and serves pharmaceutical/industrial packaging clients, with quote-based pricing and minimum order quantities starting at 5,000 units.

Product overview

Gráfica Rosset is a paper-cardboard packaging factory with 38+ years of experience, specializing in food contact packaging. The company offers four main branded products: praticup® (containers for ice cream, desserts, and sensitive foods in retail, immediate-consumption, and hermetic variants), praticook® (oven/microwave/freezer-compatible delivery and frozen food packaging), gelatobox® (100% sustainable thermal packaging for ice cream and desserts, replacing styrofoam), and pratitray® (versatile trays for meals and frozen foods). Beyond standard products, the company provides fully customized packaging development services tailored to specific client needs. Products serve diverse segments including delivery, fast-food, ice cream/gelaterias, FLV/supermarkets, and pharmaceutical/industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• praticup®: Paper-cardboard packaging developed for ice creams, gelatos, açaí, desserts, sauces, and a variety of foods. Available in multiple sizes with customizable branding options.
• praticook®
• gelatobox®
• pratitray®

Products and services

• praticup® Paper-cardboard packaging containers for ice cream, gelato, açai, desserts, sauces, and food products, available in three variants: retail (double coating for freezer storage), immediate consumption (single coating for quick service), and hermetic (gas and humidity barrier for dairy, candy, snacks, and sensitive products). Sold to ice cream shops, gelaterias, and frozen dessert retailers.
• praticook® Paper-cardboard packaging for delivery and frozen food that is compatible with conventional ovens, microwaves, and freezers. Features Easy Open technology (intuitive opening without delamination) and anti-leak sealing (BPA and phthalate-free). Available in 10 sizes from 150mL to 3L. Sold to delivery services, restaurants, and frozen meal brands. Minimum order quantity starts at 5,000 units per size.
• gelatobox® 100% sustainable thermal paper-cardboard packaging for ice cream, açai, gelato, and desserts. First paper-cardboard thermal delivery packaging in Brazil, serving as a styrofoam replacement. Available in 700ml and 1300ml sizes with high thermal insulation for filling, transport, and conservation. Sold to gelaterias and frozen dessert retailers. Awarded PRÊMIO ABRE 2022 SUSTENTABILIDADE by ABRE.
• pratitray® Versatile paper-cardboard tray for meals, rotisseries, restaurants, supermarkets, FLV (fresh produce), and frozen foods. Microwave, refrigeration, and freezer resistant. Available in 500ml, 800ml, and 1000ml sizes in black and white colors, sealed with BOPP film or click lid. Serves as a sustainable alternative to plastic and styrofoam trays.
• Personalized/Custom Packaging Development Custom-designed packaging solutions developed according to each client's specific product and needs. The company creates unique designs combining 38+ years of experience, industrial technology, and specific raw materials for innovative food contact solutions. Sold to businesses across delivery, fast-food, ice cream, supermarket, pharmaceutical, and industrial segments.
• Pharmaceutical and Industrial Packaging Custom packaging solutions for pharmaceutical, cosmetic, and industrial products. Offers quality packaging with machinability, punctual delivery, and inventory management for pharmaceutical and cosmetics industries. Includes RAPP-CR certification valid through June 2026 and ANVISA operating license for pharmaceutical and food contact packaging production.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sealed Air Corporation: Food packaging and protective packaging manufacturer with food-contact solutions and sustainability-focused product lines. Comparable to Rosset's barrier-coating and thermal-packaging positioning.
• Graphic Packaging Holding Company: Major paperboard packaging converter serving food and beverage customers with folding cartons and coated paperboard solutions. Comparable to Rosset's core converting and food-contact paperboard offerings.
• Sonoco Products Company: Diversified paperboard and converted paper packaging manufacturer serving food, retail, and industrial customers. Operates in Latin America with comparable food-contact paperboard capabilities.
• Pactiv Evergreen: Food and beverage packaging manufacturer with paperboard, foam-replacement, and foodservice container lines. Directly comparable to Rosset's Gelatobox thermal packaging and Praticook foodservice offering.
• Huhtamäki: Global food packaging manufacturer with strong paperboard and molded-fiber product lines serving ice cream, foodservice, and frozen-food customers. Operates in Brazil and competes directly in the same food-contact paperboard categories Rosset serves.

Broad incumbents

• Amcor: Global packaging giant with broad paperboard, flexible, and rigid food-packaging portfolio. Operates in Brazil and competes across multiple Rosset end markets but at much larger scale.
• Smurfit Kappa: Largest European paper-based packaging manufacturer with Latin American operations. Overlaps with Rosset in folding cartons and paperboard converting for food and consumer goods.
• Bemis Company (Amcor Flexibles Latin America): Pre-merger Bemis and current Amcor flexibles division serve Brazilian food customers with paperboard, plastic, and laminated packaging. Broad incumbent comparable to Rosset's full custom packaging offering.

Regional players

• Klabin: Largest Brazilian paper producer and packaging manufacturer with paperboard and corrugated offerings. Domestic peer providing upstream paperboard and competing packaging converted products within Brazil.
• Suzano: Brazilian pulp and paper major expanding into consumer and food-grade paperboard packaging. Vertically integrated regional competitor with potential to encroach on Rosset's specialty food-contact space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gráfica Rosset