Name

AZMI & CO.

Legal name

Azmi Real Estate Agency Sdn. Bhd.

Website

https://azmico.com.my

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Residential property brokerage
• Commercial real estate services
• New development marketing
• Property investment consultation
• Real estate agency

Headquarters

HQ city

Ampang

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Residential Sale and Leasing Commission: Negotiators represent buyers and sellers in residential property transactions. Revenue is earned through commission on completed sales and rental transactions. The company states transactions valuing over RM200 million have been facilitated through its negotiators.
2. Commercial Sale and Leasing Commission: Tenant and buyer representation services for both local and multinational corporate clients. Advisory, acquisition, and transactional services generate commission-based revenue on completed commercial deals.
3. New Development Project Marketing: The company is appointed by property developers to market and sell under-construction new development projects. Revenue is generated through sales commissions on units sold for developers, from initial appointment through to signing of the Sales and Purchase Agreement.
4. Property Investment Consultation: Property investment consultancy and education services for new and seasoned investors. The company offers personalised property portfolio-building advisory services. Revenue is generated as part of the broader agency service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AZMI & CO. is a Malaysian real estate agency that brokers the sale and leasing of residential and commercial properties, markets new development projects for property developers, and provides property investment consultation, property management, and FSBO document preparation services. It operates through a Subsale Division for secondary-market transactions and a Project Division for new-launch marketing, supported by a network of registered estate negotiators using the REMS Real Estate Management System.

Product overview

Azmi & Co. (Estate Agency) Sdn. Bhd. is a real estate agency offering a unified suite of property services rather than a modular software platform. The core offerings consist of four main service lines: Residential Sale and Leasing, Commercial Sale and Leasing, New Development Marketing, and Consultation/Investment Advisory. These services are supported by ancillary offerings including Property Management and FSBO Document Preparation. The company operates two divisions: a Subsale Division focused on secondary property market transactions, and a Project Division focused on primary/under-construction property marketing. Services span the full property transaction lifecycle from listing and marketing through consultation, negotiation, and transaction facilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sale and Leasing Brokerage service for buying, selling, and leasing secondary-market residential properties in the KL/Selangor market, delivered through the Subsale Division and the firm's registered estate negotiator network for individual homeowners, buyers, landlords, and tenants.
• Commercial Sale and Leasing Brokerage service for the sale and leasing of commercial properties, targeting commercial property owners, investors, and corporate tenants in the KL/Selangor market.
• New Development Marketing External project marketing and sales service delivered by the Project Division to property developers launching new residential or commercial projects, channeling qualified buyer traffic from the firm's negotiator network into new launches.
• Property Investment Consultation Advisory service providing property investment guidance to individual and institutional investors considering residential or commercial real estate purchases in the Malaysian market.
• Property Management Ongoing management service for leased or owned properties, typically bundled with commercial leasing mandates to handle tenant coordination, renewals, and landlord obligations.
• FSBO Document Preparation Document preparation service for For-Sale-By-Owner (FSBO) residential sellers who choose not to engage a full brokerage but require professional handling of sale paperwork.

Quantifiable outcome

• Transactions valuing over RM200 million facilitated through the company's negotiator network
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• PR1MA (Perbadanan PR1MA Malaysia)coreChannel Partner/ Reseller/ DistributorAzmi & Co. has been appointed to market and sell PR1MA housing development projects. The company features PR1MA in its client logo section and lists projects such as Pr1ma Melaka Tengah 2 and Residensi Port Dickson as part of its new development marketing portfolio.
• MCT Corporation BerhadcoreChannel Partner/ Reseller/ DistributorMCT Corporation Berhad is listed among the trusted companies featured in Azmi & Co.'s client logo section, indicating an active development partnership for project marketing.
• Nadi Cergas Sdn. Bhd.coreChannel Partner/ Reseller/ DistributorNadi Cergas is featured in Azmi & Co.'s 'They Trusted Us' client logos section, indicating a development partnership for new property project marketing.
• Setia Awan BerhadcoreChannel Partner/ Reseller/ DistributorSetia Awan Berhad is featured as a client in the 'They Trusted Us' section. Azmi & Co. has marketed Setia Eco Templer as a new development project and holds a direct partnership with the developer for project marketing.

Scale indicators3 records

Recent moves6 records

Direct peers

• IQI Realty: Malaysian-headquartered real estate agency network with a large commissioned negotiator base across ASEAN. Comparable in its mix of subsale brokerage, new project marketing, and reliance on portal-driven lead generation.
• Reapfield Properties: Malaysian real estate agency with residential, commercial, and project marketing arms. Comparable in business model (commission-based negotiators, full-service brokerage) and developer relationships.
• Rina Properties: Klang Valley-focused real estate agency serving individual buyers, sellers, and developers. Closely comparable in customer segments served (residential buyers, investors, and developers) and in its commissioned negotiator structure.
• Hartamas Real Estate: Klang Valley-based Malaysian estate agency focused on residential and commercial sales and leasing. Overlaps directly with Azmi & Co.'s residential sale/leasing and commercial representation services in the same geographic market.
• Rahim & Co International: One of Malaysia's oldest full-service real estate agencies offering valuation, brokerage, and property management. Directly comparable as a long-established Malaysian firm covering residential, commercial, and project marketing with a similar commission-based negotiator model.
• Henry Butcher Malaysia: Established Malaysian real estate services firm covering agency, valuation, and auction. Comparable as a multi-service Malaysian real estate intermediary with both residential and commercial transaction capabilities.
• Metro Homes: Malaysian real estate agency active in residential sales, leasing, and project marketing. Direct competitor for developer project marketing mandates and subsale transactions in the Klang Valley.

Broad incumbents

• Knight Frank Malaysia: Global real estate services firm with Malaysian operations covering commercial agency, residential, and advisory. Overlaps with Azmi & Co.'s commercial sale/leasing and advisory services but operates as a broader, internationally-backed platform.
• CBRE Malaysia: Global commercial real estate services firm with a Malaysian presence handling agency, valuation, and advisory. Comparable on the commercial tenant/buyer representation side but with significantly broader scale and cross-border capability.
• JLL Malaysia: International real estate services firm active in Malaysia across commercial transactions, project marketing, and capital markets. Comparable on commercial and large-project mandates but competing as a much larger incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZMI & CO.