Aanpoters

What Aanpoters does

Aanpoters is a full-service marketing bureau based in Nijmegen, Netherlands, founded in 2019 and operating under a partnership structure (vennoot) with additional trade names "Right above" and "Even higher." The agency serves over 600 organizations with a team of 1-10 employees, delivering integrated marketing services spanning strategy, branding and design, website development, online and offline campaign execution, and tracking and data analytics. Its core technology stack includes server-side tracking, Google Analytics, Meta Ads, Google Ads, and proprietary data dashboards, with all client data stored in Europe for compliance and accuracy purposes.

The company's service portfolio is organized around both functional disciplines (Strategy, Branding & Design, Website Development, Online & Offline Marketing, Tracking & Data) and vertical specializations (Non-profit Marketing, Government Marketing, Recruitment Marketing, Lead Generation, International Marketing, and Sustainable Marketing). Revenue is generated through three primary streams: recurring marketing retainers billed on a 4-week cycle, project-based fixed-price engagements with 50% upfront payment, and managed media spend where the agency retains 10% of advertising budgets. Additional revenue comes from hourly work at €90 per hour for scope expansions. Pricing is indexed annually to the CBS Dutch consumer price index.

Aanpoters differentiates through first-mover channel adoption — it claims to be the first marketing bureau in the Netherlands with Netflix advertising beta access and invests in early presence on TikTok, Spotify, Pinterest, and AI discovery platforms. Its go-to-market is sales-led direct outreach via website chat (with 1-minute response guarantee), phone, and email. The customer base spans non-profits (Rode Kruis, Mama Cash, Doneer Effectief), government (Gemeente Nijmegen, Provincie Gelderland), hospitality (REX Nijmegen, De Meesterproef), retail/ecommerce (Besties, Attis Aankoopmakelaardij), and real estate, with a strong concentration in the Gelderland region alongside international expansion services covering Belgium, Germany, France, Spain, UK, USA, and Canada.

Name

Aanpoters

Legal name

Aanpoters

Website

https://aanpoters.nl/

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Aanpoters is a full-service Dutch marketing bureau based in Nijmegen serving 600+ organizations across non-profits, government, hospitality, and SMB sectors with integrated online and offline campaigns, data-driven tracking, and exclusive Netflix advertising access.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services Retainer: 4-week billing cycle for ongoing marketing services based on agreed scope in quote. Covers strategy, campaigns, content, and management.
2. Project-based Services: Fixed price or one-time fees for specific deliverables such as website development, branding projects, campaign setup. 50% upfront, remainder upon acceptance.
3. Media Budget Management: Can retain 10% of media budget as compensation for management of advertising spend across channels.
4. Additional Services: Hourly work at €90 per hour for revisions beyond agreed scope, additional features, or work requested outside original quote.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels16 records

Core offering

Aanpoters is a full-service marketing bureau based in Nijmegen, Netherlands, offering marketing strategy, branding and design, website development, online and offline advertising campaigns, tracking and data analytics, recruitment marketing, lead generation, and content production. It serves primarily non-profits, government entities, and SMBs through retainer-based engagements and project-based work. The firm also provides international marketing services and holds exclusive beta access to Netflix advertising in the Netherlands.

Product overview

Aanpoters is a full-service marketing agency based in Nijmegen, Netherlands, operating under the parent entity Aanpoters B.V. (with additional trading names Right above and Even higher). The agency positions itself as a results-driven marketing bureau that combines online and offline channels. Its core service portfolio consists of Strategy, Branding & Design, Website Development, Online & Offline Marketing, and Tracking & Data. These are supplemented by specialized vertical services including International Marketing (with exclusive Netflix advertising beta access), Recruitment Marketing / Arbeidsmarktcommunicatie, Leadgeneratie, Non-profit Marketing, Government Marketing, and Duurzaam Marketing (sustainable marketing). The agency also offers a dedicated Contentpakket for structured content production and a Full Service Marketing retainer model. Key differentiators include being the first Dutch agency with Netflix advertising capabilities, a focus on data-driven performance marketing, and a specialization in serving non-profits, government entities, and organizations with social or environmental impact. The agency operates under multiple legal names including Aanpoters B.V., Right above, and Even higher.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie
• Branding & Design
• Website Ontwikkeling
• Performance Marketing
• Tracking & Data
• Internationale Marketing
• Content Marketing
• Recruitment Marketing
• Leadgeneratie
• Non-profit Marketing
• Government Marketing
• Netflix Advertising

Quantifiable outcome

• For Schemerlicht: 11,000+ tickets sold, up to 1000 tickets/day, 4,000+ social reactions
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationEmail services for regular business email traffic. Used for Google Ads and Google Tag Manager.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TamTam: Dutch full-service digital marketing agency offering strategy, performance marketing, content, and media buying across paid channels. Direct competitor to Aanpoters in the Netherlands SMB and mid-market segment, with comparable service breadth and a similar full-funnel approach.
• N=5: Dutch digital marketing agency focused on performance, data, and technology-driven campaigns across paid search, social and programmatic. Closely comparable to Aanpoters on data-led performance marketing and multi-channel execution for Dutch clients.
• The Valley: Amsterdam-based creative and digital marketing agency combining brand strategy, content, and performance campaigns. Comparable to Aanpoters on integrated online/offline activation and full-service positioning, though skewed more toward creative brand work.
• ACE (Achtung Content Engine): Dutch content-driven marketing agency producing video, social, and performance campaigns for brands and organizations. Similar to Aanpoters in blending content production with paid media execution for Dutch clients.
• Fonk: Dutch marketing bureau offering online marketing, branding and web development with a regional and SMB focus. Closely comparable to Aanpoters on full-service scope (strategy, design, web, performance) and Dutch mid-market customer base.
• Yellowgrape: Dutch full-service marketing and digital agency serving retail, FMCG and brand clients with strategy, e-commerce, content and performance campaigns. Comparable to Aanpoters in scope of services and Dutch market orientation.
• Cloudfactory: Dutch digital agency specializing in performance marketing, data and MarTech, with strong focus on Google, Meta, and programmatic buying. Comparable to Aanpoters on data-driven paid media and tracking/attribution capabilities.

Broad incumbents

• Dept Agency: One of the largest independent digital agencies in the Netherlands offering creative, technology, and performance marketing at global scale. Much larger than Aanpoters but competes for the same Dutch and EMEA clients across the same channels.
• Dentsu Creative Netherlands: Global agency network with strong Dutch presence offering advertising, media, and CX services. Represents the incumbent competition Aanpoters faces when pitching larger enterprise and government accounts.
• ZIGT: Dutch media and marketing agency specializing in media buying, performance and data-driven campaigns for advertisers and agencies. Comparable to Aanpoters in media buying and performance focus, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Aanpoters
• LinkedInlinkedin.com/company/aanpoters
• Instagraminstagram.com/aanpoters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aanpoters