What Innovation House does

Innovation House is a privately held startup incubator founded in 2013 by Jon von Tetzchner in Seltjarnarnes, Iceland, with a secondary property in Magnolia, Massachusetts. The company provides turnkey office space, networking infrastructure, and collaborative facilities to early-stage software startups, operating 26 individual office spaces within the Eiðistorg shopping center alongside a ground-floor café, grocery store, and wine store. Its anchor tenant is Vivaldi, the browser company also founded by Jon von Tetzchner, which provides reputational gravity and ecosystem visibility. A secondary location in an 18th century Massachusetts mansion, known locally as the White House, hosts visiting delegations from affiliated startups and facilitates cross-Atlantic introductions.

Name

Innovation House

Legal name

Innovation House

Website

https://innovationhouse.is

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Innovation House is an Iceland-based startup incubator founded in 2013 by Jon von Tetzchner, providing 26 turnkey office spaces and collaborative facilities at Eiðistorg in Seltjarnarnes to early-stage software startups, anchored by tenant Vivaldi.

Ownership category

akta.pro rank

Product category

Startup Incubator & Co-Working Office Space

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

akta.pro secondary industries

Entrepreneurship, Innovation & Venture Creation Centers (EDAHAHAH), Accelerators & Incubators (Investor-Operated) (FSANAAAM)

Keywords

• Startup incubator services
• Co-working office space
• Entrepreneur networking
• Software startup incubation
• Turnkey office rental

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Office Space Rental: Innovation House generates revenue by renting out office spaces to startups and entrepreneurs. They offer 26 office spaces in their Iceland location, providing turnkey office facilities at what they describe as inexpensive rates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Innovation House incubates local software startups and entrepreneurs in Iceland by providing inexpensive turnkey office facilities, networking, and collaboration space. The Seltjarnarnes facility provides 26 individual office spaces with shared open collaboration areas, located within the Eiðistorg shopping center alongside amenities such as a coffee/ice cream bar, grocery store, and wine store. A secondary facility in Magnolia, Massachusetts hosts visiting startups affiliated with the Iceland ecosystem.

Product overview

Innovation House is a startup incubator located in Iceland that provides physical co-working facilities, office spaces, and networking/collaboration opportunities for software startups and entrepreneurs. It is not a software product company — it does not offer a unified product platform, software modules, or named digital products. Rather, it functions as a physical innovation hub that incubates and houses various independent startup companies (such as Vivaldi browser, Genki Instruments, Porcelain Fortress, and others), offering them turnkey office facilities and a collaborative community environment. The 'products and services' in this context refer to the incubated startups' own offerings, not Innovation House's own portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation House Iceland Office Space Rental Rental of 26 turnkey office spaces to software startups and entrepreneurs at the Eiðistorg shopping center, Seltjarnarnes, Iceland. Each tenant receives an enclosed office plus access to a shared open collaboration area for networking.
• Innovation House Magnolia Office / Hostel Facility Use of a renovated 18th-century mansion property in Magnolia, Massachusetts (north of Boston) to host visitors from startups affiliated with Innovation House Iceland and to facilitate international founder exchanges. Includes traditional office workspace for 16 people plus access to kayaks, canoe, and paddle board.

Quantifiable outcome

• 26 office spaces available for startups

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• VivaldicoreStrategic or Co-development PartnerVivaldi is the anchor tenant and closely linked to Innovation House. Founded by Jon von Tetzchner, who also founded Innovation House in 2013. Vivaldi uses Innovation House as its primary office location in Iceland. Vivaldi team holds regular meetings at Innovation House Magnolia location. The close relationship extends to shared resources, team gatherings, and co-hosting of events.
• Grótta Sports ClubminorGTM or Marketing PartnerVivaldi signed a two-year partnership agreement with Grótta Sports Club on Seltjarnarnes for sponsorship of the handball team. Vivaldi had previously been sponsoring the football team and the football field is called Vivaldi völlurinn. This partnership extends to Innovation House ecosystem.
• ÍverksetarahúsiðminorStrategic or Co-development PartnerEntrepreneurial house from the Faroe Islands visited Innovation House. They learned about the Innovation House concept and met startups. This represents a cross-border startup ecosystem relationship.
• ICE Kirkenes - Center of Arctic EntrepreneursminorStrategic or Co-development PartnerYoung entrepreneurs from ICE Kirkenes visited Innovation House to learn about Vivaldi browser and what the startup ecosystem stands for. Jon von Tetzchner presented to the group.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• IWG (Regus / Spaces): IWG operates the Regus, Spaces, HQ, and Signature flexible-workspace brands globally. It is the largest incumbent in the flexible-office category and competes broadly with Innovation House for office-rental customers, though typically at larger enterprise scales.
• WeWork: WeWork is the global coworking incumbent, operating flexible office space and community programming at massive scale across dozens of countries. It competes for the same office-rental tenant base but with standardized global products, enterprise procurement, and vastly larger capital backing.
• Industrious: Industrious is a premium flexible office and coworking operator with locations across North America, Europe, and Asia. Comparable as a workspace provider with hospitality-grade amenities targeting professional teams, though it does not focus on startup incubation.
• Techstars: Techstars is one of the world's largest accelerator operators, running structured 13-week cohorts with equity investment in exchange for participation. It is comparable as an incubator/accelerator but operates a fundamentally different equity-bearing model than Innovation House's rental approach.
• Y Combinator: Y Combinator is the world's most prominent startup accelerator, running biannual cohorts and providing seed funding, mentorship, and demo days. Comparable as a startup-ecosystem builder, though it operates at vastly greater scale, with a global brand and structured equity-based program.

Regional players

• Húsið (Innovation House Iceland's predecessor / Nova): Húsið is a Reykjavík-based innovation and entrepreneurship center. It serves as a regional Icelandic peer, operating in the same city and target customer base as Innovation House.

Direct peers

• Icelandic Startups: Icelandic Startups is a non-profit startup accelerator running structured programs (Startup Reykjavik, Startup Energy, etc.) for Icelandic founders. It is comparable as an Icelandic startup support organization but operates a cohort-based accelerator model rather than ongoing rental.
• Impact Hub Reykjavík: Impact Hub Reykjavík is part of the global Impact Hub network, providing coworking space, incubation, and impact-focused programming for Icelandic entrepreneurs. Direct competitor in the local coworking/incubator category with a stronger brand affiliation.
• Klak Innovit: Klak Innovit is an Icelandic innovation center and coworking hub supporting early-stage Icelandic startups. It is the closest direct local competitor to Innovation House, offering office space, community events, and startup programming in the Reykjavík area.

Emerging players

• Antler: Antler is a global early-stage investor and accelerator with a strong Nordic presence (offices in Stockholm, Oslo, Copenhagen, Helsinki). It is comparable as a startup formation and incubation platform actively building in the same Nordic geographies Innovation House targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/innhouservk
• Facebookfacebook.com/InnHouseRvk
• LinkedInlinkedin.com/company/innovation-house-iceland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation House