sinas

What sinas does

sinas GmbH & Co. KG is a privately held German tea wholesale company headquartered in Bremen, founded in 1841. It operates as a B2B distributor (Tee-Großhandel) serving specialist tea retailers (Fachhandel) and the tea wholesale trade in Germany, Europe, and worldwide markets. The current managing directors are Michael Schütte and Tobias Kuhl.

The company's core offering is an extensive loose-leaf tea portfolio — black, green, oolong, white, yellow, fruit, herbal, rooibos, matcha, flower, and pu-erh teas — sourced from major tea-growing regions including Assam, Darjeeling, Ceylon, China, Japan, Nepal, Kenya, Java, and South Africa. The company also supplies tea accessories (Kyusu teapots, glass teapots, matcha sets, storage tins, tea books). Its underlying capabilities center on tea sourcing, blending, custom product development, and quality assurance through an IFS Food-based system with integrated supplier oversight. The company holds IFS Food, EU Organic (DE-ÖKO-003), Fairtrade, Kosher, FDA, and AEO certifications, and claims the largest organic tea selection in its market.

sinas monetizes through B2B wholesale transactions served via a direct sales channel and a dedicated B2B e-commerce platform (shop.sinas.online) requiring dealer registration. Pricing is quote-based and not publicly disclosed. Customers are specialist tea retailers rather than mass-market accounts, and the company emphasizes flexibility, custom blend development, small order quantities, and next-day dispatch. The company is registered as a German limited partnership (GmbH & Co. KG) with no institutional investor, no disclosed funding rounds, and no M&A activity in the available data.

Name

sinas

Legal name

sinas GmbH & Co. KG

Website

https://sinas.online

Company type

Private

Founded year

1841

Operating status

Operating

Headcount range

11–50 employees

Short description

sinas GmbH & Co. KG is a Bremen-based B2B tea wholesaler founded in 1841 that supplies specialist tea retailers (Fachhandel) in Germany, Europe, and worldwide with loose-leaf teas, custom blends, and tea accessories sourced globally.

Ownership category

akta.pro rank

Product category

Specialty Tea Wholesale

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAFADAG

Tea Blending & Flavoring

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYAFAFADAJ

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

Keywords

• Tea wholesale
• Specialty tea distribution
• Loose leaf tea
• Tea accessories
• Organic tea supply

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Tea Wholesale: Wholesale distribution of teas (black, green, oolong, white, fruit, herbal) and tea accessories to specialist retailers. Products sourced from major tea-growing regions globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

sinas is a German tea wholesaler (Tee-Großhandel) founded in 1841 that sources, blends, and distributes premium loose-leaf teas — black, green, oolong, white/yellow, fruit, herbal, rooibos, matcha, flower, pu-erh, and aromatic/flavored varieties — together with traditional tea accessories to specialist tea retailers and the wholesale trade. Products are sold in flexible small quantities via a B2B e-commerce shop with dealer login and direct sales, with next-day dispatch from its Bremen warehouse to customers in Germany, Europe, and worldwide. The company also develops custom tea blends and formulations to customer specifications.

Product overview

sinas is a traditional tea wholesale company founded in 1841, specializing in premium teas and tea accessories for specialty retailers. The product portfolio centers on an extensive range of loose-leaf teas organized by type: black teas (Assam, Ceylon, Darjeeling, China, Nepal, and others), green teas (including Japanese sencha and Chinese gunpowder), oolong teas, white and yellow teas, fruit teas, herbal teas, rooibos, matcha, flower teas, and pu-erh. The company also offers aromatic/flavored tea blends such as Earl Grey variants. Complementing the tea range is a selection of tea accessories including porcelain cups, Kyusu handless teapots, glass teapots, matcha preparation tools (whisks, bowls), strainers, and storage containers. sinas positions itself as a specialized B2B supplier serving tea specialty retailers across Germany, Europe, and worldwide markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Tea (Schwarzer Tee) Premium black teas sourced from major growing regions including Assam, Ceylon, Darjeeling, China, Nepal, Kenya, Java, and Sikkim, available in various grades and processing styles (broken, leaf, CTC), sold wholesale to specialist tea retailers.
• Green Tea (Grüner Tee) Green teas from China, Japan, Assam, Ceylon, Darjeeling, Nepal, and Korea, including sencha, gunpowder, and kabusecha specialty varieties, supplied wholesale to specialist tea retailers.
• Oolong Tea (Oolong Tee) Semi-oxidized teas from China, Taiwan, Thailand, and Indonesia, ranging from light to dark oxidation levels, offered wholesale to specialist tea retailers.
• White and Yellow Tea (Weißer/Gelber Tee) Delicate white and yellow teas primarily from China, with rare offerings from other regions such as Colombia, supplied wholesale to specialist tea retailers.
• Fruit Tea (Früchtetee) Hibiscus-based fruit teas in various flavors including berry, tropical, and seasonal varieties, sold wholesale to specialist tea retailers.
• Herbal Tea (Kräuter) Herbal infusions including mono-herbs, herb blends, chai, and rooibos from South Africa, supplied wholesale to specialist tea retailers.
• Matcha and Matcha Sets

Quantifiable outcome

• Orders usually dispatched next day from warehouse

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tea Growers and Suppliers (Global)coreStrategic or Co-development PartnerLong-term relationships with tea suppliers and tea estates from major tea-growing regions worldwide. Suppliers are integrated into sinas quality assurance system. Products sourced from origins including Assam, Darjeeling, Ceylon, China, Japan, Nepal, Kenya, Java, and other regions.

Scale indicators3 records

Recent moves5 records

Expansion highlights10 records

Broad incumbents

• Martin Bauer Group: One of the world's largest suppliers of botanical and herbal raw materials, including tea, serving food, beverage, and supplement manufacturers globally. Overlaps with sinas in tea/botanical sourcing and blending but at much greater scale and breadth.
• Twinings: Global heritage tea brand with broad retail and foodservice distribution across Europe. Overlaps with sinas in tea assortment, European market presence, and trade channel access, but operates at far greater scale and brand recognition.

Regional players

• Mariage Frères: Iconic French specialty tea house with its own retail boutiques, B2B foodservice accounts, and a global premium tea portfolio. Comparable to sinas in premium single-origin/blend assortment and Fachhandel-style specialty trade, but centered on France rather than Germany.

Direct peers

• Harney & Sons: US family-owned specialty tea company selling loose-leaf teas, blends, and accessories through wholesale and own retail. Comparable to sinas in heritage-driven specialty branding, custom blends, and trade plus direct distribution.
• Rishi Tea & Botanicals: US-based specialty tea importer and wholesaler focused on organic and direct-trade teas with strong B2B accounts in cafes and specialty retail. Comparable to sinas in organic specialty positioning, sourcing breadth, and trade-channel focus.
• TeeGschwendner: One of Germany's largest specialty tea retailers and wholesalers, combining a chain of Fachhandel shops with a B2B/own-label wholesale arm. Direct overlap with sinas in specialty tea sourcing, blending, and supply to the German specialist trade.
• Dethlefsen & Balk: Historic Hamburg-based tea importer and wholesaler serving the German specialty trade with a broad portfolio of black, green, herbal, and fruit teas. Closely comparable to sinas in B2B distribution, sourcing geography, and Fachhandel customer base.
• Ostfriesische Tee Gesellschaft (OTG / Meßmer): Long-established German tea company with deep roots in East Frisian tea culture, active in both retail brands and food-service/wholesale distribution. Highly comparable to sinas as a heritage German tea trader with a broad specialty assortment.
• H&S Tee: German herbal and fruit tea specialist with a strong private-label and B2B offering. Comparable to sinas in herbal/fruit tea focus, blend development, and wholesale supply to European retailers.

Emerging players

• Pukka Herbs: UK-based organic herbal tea brand with strong specialty and grocery distribution across Europe. Comparable to sinas in organic herbal/fruit tea focus and European trade-channel presence, though oriented more toward B2C brand than B2B wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sinas.tee
• LinkedInlinkedin.com/company/sinas-gmbh-co-kg
• Instagraminstagram.com/sinas_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sinas