Franchise

What Franchise does

Franchise+ (FranchisePlus BV) is a Dutch franchise marketplace and recruitment marketing platform founded in 1996 and headquartered in Hilversum, Netherlands. The company operates franchiseplus.nl, which functions as the central directory and discovery platform for the Dutch franchise market, listing franchise formulas across Dienstverlening, Food & Horeca, Non-food Retail, and Zorg, Sport & Wellness sectors, plus a Master Franchise category. The product surface extends beyond the website to include a weekly newsletter, a bimonthly trade magazine (Franchise+ Magazine / Vakblad), daily news articles, expert columns, a knowledge bank on franchising, and a marketplace for franchise businesses for sale or new openings. Franchise+ also runs the annual Franchise+ Beurs expo at Hart van Holland in Nijkerk, a bottom-of-funnel event connecting franchisors with aspirant franchisees.

Beyond its media operations, Franchise+ sells structured recruitment and selection services to franchisors, including the proprietary Franchise+ Groei Framework (a phased growth methodology), a personalized Matchservice connecting aspirant franchisees with suitable formulas, and the Franchise Selectie Assessment for evaluating candidate fit. The company generates revenue across three primary streams: advertising and listings on the digital and print channels, professional services for franchisor recruitment campaigns and candidate screening, and event sponsorship and exhibition fees from the annual Beurs. A fourth monetization surface is the Leveranciersgids, a categorized supplier directory spanning legal, financing, marketing, automation, insurance, payroll, and real estate services.

Franchise+ serves three customer segments: aspiring franchisees (Aspirant Franchisenemers) researching business opportunities; franchisors (Franchisegevers) seeking qualified candidates and growth support; and franchise industry suppliers seeking visibility into franchisors and franchisees. The company is a privately held Dutch BV with no disclosed funding rounds, parent company, or institutional backing, operating with 11-50 employees and focusing primarily on the Netherlands market, though English-language content signals tentative internationalization intent.

Name

Franchise

Legal name

FranchisePlus BV

Website

https://franchiseplus.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

FranchisePlus BV is a Netherlands-based franchise marketplace and recruitment marketing platform, founded in 1996, connecting aspiring franchisees, franchisors, and franchise industry suppliers through its website directory, newsletter, magazine, supplier guide, and annual Franchise+ Beurs expo.

Ownership category

akta.pro rank

Product category

Franchise marketing and recruitment services

akta.pro primary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Franchise marketing services
• Franchise recruitment platform
• Franchise marketplace Netherlands
• Franchise consulting services
• Franchise expo events

Headquarters

HQ city

Baarn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Media & Advertising Services: Franchise+ generates revenue by offering advertising and branding opportunities to franchisors and suppliers through their online platform, newsletter, and print magazine (vakblad). They provide lead generation services to franchise formulas.
2. Recruitment & Selection Services: The company offers franchisee recruitment and selection services to franchisors, providing marketing support, candidate filtering, and consultation on growth strategy through their Franchise+ Groei Framework.
3. Event Sponsorship & Exhibition: Revenue generated from franchise formulas and suppliers exhibiting at the annual Franchise+ Beurs, including sponsorship packages.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Franchise+ runs a Dutch franchise marketplace and recruitment marketing platform that connects franchisors with aspiring franchisees through an online directory, a marketplace for franchise businesses for sale, a supplier guide, a bi-monthly trade magazine, a weekly newsletter, and the annual Franchise+ Beurs expo. For franchisors, it provides structured recruitment and selection services, lead generation, candidate assessment, and a proprietary growth framework (Franchise+ Groei Framework), while aspiring franchisees benefit from a personalized match service and educational knowledge bank.

Product overview

Franchise+ is a Dutch franchise marketplace and recruitment marketing platform that operates as a multi-channel media company connecting franchisors with potential franchisees. The core offering consists of a franchise formula directory (Franchiseformules), a marketplace for franchise businesses for sale (Marktplaats), and a supplier guide (Leveranciersgids). Content products include the bimonthly Franchise+ Magazine, a weekly newsletter (Nieuwsbrief), daily news articles, and expert columns. The platform also organizes the annual Franchise+ Beurs expo and provides a Knowledge Bank (Kennisbank) for franchise education. For franchisors, Franchise+ offers recruitment and selection services including the Franchise+ Groei Framework for growth strategy, candidate assessment tools, and a personalized matchservice. The platform is positioned as the largest franchise recruitment marketing bureau in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Franchise+ Beurs: Annual franchise trade show organized by Franchise+ connecting franchisors and aspiring franchisees
• Franchise+ Magazine
• Franchise+ Nieuwsbrief

Products and services

• Franchise Formula Directory (Franchisegids) A searchable directory of franchise formulas available in the Netherlands, allowing aspiring franchisees to browse opportunities across services, food & hospitality, non-food retail, care, sport & wellness, and master franchise.
• Marketplace (Marktplaats) Marketplace for franchise businesses for sale and new franchise opportunities to open, with location-based search across Dutch provinces.
• Franchise Recruitment & Selection Services (Werving & Selectie) End-to-end franchisee recruitment service for franchisors covering marketing, lead generation, candidate screening, and follow-up.
• Franchise+ Matchservice Personalized matching service that helps aspiring franchisees find a formula that fits their ambitions, delivered by Franchise+ recruiters.
• Franchise+ Franchise Selectie Assessment Assessment tool used to evaluate franchise candidates and ensure proper fit with the franchisor's profile and requirements.
• Franchise+ Groei Framework Structured growth methodology for franchise formulas with defined phases and steps for franchise recruitment, candidate selection, and franchisee development.
• Franchise+ Beurs (Expo) Annual franchise expo held at Hart van Holland in Nijkerk, featuring franchisor exhibits, seminars, and networking for aspiring franchisees.
• Franchise+ Magazine (Vakblad) Bi-monthly trade publication covering franchise industry trends, interviews, and practical articles, available in print and digital formats.
• Franchise+ Newsletter (Nieuwsbrief) Weekly email newsletter delivered every Thursday with franchise industry news, opportunities, and updates for subscribers.
• Supplier Guide (Leveranciersgids) Online directory listing B2B suppliers and service providers for the franchise industry, categorized by service type such as legal, franchise consulting, financing, marketing & sales, automation, payroll, administration, insurance, and consumables.
• Franchise Knowledge Bank (Kennisbank) Educational resource on franchising covering definitions, guides for franchisors and franchisees, and answers to frequently asked questions.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Koelewijn & PartnerscoreStrategic or Co-development PartnerKoelewijn & Partners is a franchise consultancy sponsor of the Franchise+ Beurs. They support franchisors and franchisees with growth, formula development, and operational optimization. With over 35 years of experience, they offer strategic and practical advice for setting up, expanding, and strengthening franchise formulas.
• RabobankcoreGTM or Marketing PartnerRabobank sponsors the Franchise+ Beurs as a large bank supporting entrepreneurs with financing, advice, and network solutions, including specific services for franchisees and franchisors.
• Anytime FitnessminorGTM or Marketing PartnerAnytime Fitness is a sponsor of the Franchise+ Beurs 2026. They offer a worldwide 24/7 fitness franchise concept focused on convenience, personal attention, and scalable operations. In the Benelux there are already more than 130 clubs, with the formula designed for multi-unit entrepreneurs.
• ReclamedragersminorGTM or Marketing PartnerReclamedragers is a sponsor of the Franchise+ Beurs, providing specialist advertising solutions, both physical and digital, focused on retail and events with customized solutions for franchisees.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Franchise Times: US franchise trade publication and event organizer serving franchisors, franchisees, and suppliers. Directly comparable to Franchise+ Magazine and Franchise+ Beurs as a multi-channel franchise media brand.
• Franchise Business Review: Franchise research, matchmaking, and recruitment marketing company connecting prospective franchisees with franchisors through surveys, data, and content. Closely mirrors Franchise+'s combination of marketplace, content, and recruitment services.
• 1851 Franchise: US-based franchise media, marketing, and growth services platform serving franchisors with content, lead generation, and development services. Directly comparable in business model to Franchise+'s media-plus-recruitment offering, but operating in the larger US market.
• Global Franchise: International franchise media brand covering franchise opportunities, news, and events across multiple markets. Similar franchise-only media positioning to Franchise+ but with broader geographic footprint.

Others

• Marktplaats (Adevinta): Largest Dutch general-purpose classifieds marketplace. Provides business-for-sale listings that compete with Franchise+'s Marktplaats for franchise resales, representing a broader-platform adjacency that could erode niche matchmaking value.
• Nederlandse Franchise Vereniging (NFV): Dutch franchise industry association representing franchisors and franchisees in the Netherlands. Not a direct competitor but an adjacent ecosystem player that franchise media platforms engage with for content, events, and policy coverage.

Broad incumbents

• Entrepreneur Media (Franchise vertical): Large mainstream business media company with a dedicated franchise content vertical, listings, and the Franchise 500 ranking. Comparable franchise media function but operates as part of a broader business media portfolio rather than a franchise-specialist.

Emerging players

• Dynamis Business Brokers: Dutch business brokerage firm specializing in buying and selling SMEs, including franchise businesses. Partially overlaps with Franchise+'s franchise resale marketplace but is broader across industries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FranchiseplusNL
• LinkedInlinkedin.com/company/franchiseplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise