Euro Souvenirs

What Euro Souvenirs does

Euro Souvenirs GmbH is a family-owned B2B wholesale distributor of souvenirs, gift articles, and seasonal merchandise, headquartered in Gerhardshofen, Germany, with origins dating to 1912 (originally Wolst & Staudt KG in Nuremberg, transferred to the Lieb family in 1959, and renamed in 1979). The company serves business customers across 44 countries, supplying retailers in souvenir shops, gift shops, tourism businesses, department stores, specialty stores, perfumeries, gas stations, and operators of leisure parks and zoos. Its offering comprises more than 3,000 SKUs organized across roughly 25 categories (plush toys, figurines, vehicle models, magnets, coin banks, maritime décor, keychains, mugs, textiles, bags, snow globes, and themed seasonal lines), supported by custom manufacturing and personalization services that require a 50% deposit on bespoke orders.

Distribution combines a dedicated external field-sales team of four representatives covering Germany, Austria, and Italy (with regional sub-agents including La Nuova Gardena Sas in northern Italy and Handelsagentur Werner Späth covering Baden-Württemberg and Alsace), a B2B online shop powered by Shopware with integrated ERP and mobile data capture for trade-show ordering, a physical showroom at Gerhardshofen, and global parcel shipping via DPD, DHL, and freight carriers. Operations run from a 7,000+ m² facility with 6,000 pallet positions, partially powered by an on-site photovoltaic system rated at approximately 140 kW peak (expanded in 2024 alongside EV wallbox chargers).

Commercial mechanics are standard wholesale: unit pricing listed net of VAT and updated daily in the online shop, a EUR 200 minimum order (orders below this incur a EUR 5.95 surcharge), free Germany-mainland delivery from EUR 1,000 net, 30-day payment terms for established buyers, and prepayment or cash-on-delivery for new customers. The company is led by Managing Directors Jennifer Friedrichs and Sebastian Friedrichs, who assumed leadership from Werner Lieb, and is supported by heads of sales, purchasing, accounting, and IT/eCommerce; there is no external institutional ownership, no disclosed funding rounds, and no disclosed revenue figure. Industry memberships include the FairCommerce initiative (since 2018) and German toy-industry associations DVSI, BSGE, and LGAD.

Name

Euro Souvenirs

Legal name

EURO SOUVENIRS GMBH

Website

https://euro-souvenirs.de

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Euro Souvenirs is a family-owned German B2B wholesaler of souvenirs, gift articles, and seasonal merchandise, offering 3,000+ SKUs to retailers across 44 countries via field sales in Germany, Austria, and Italy, a Shopware-powered online shop, and a Gerhardshofen warehouse with 6,000 pallet positions.

Ownership category

akta.pro rank

Product category

Souvenir and Gift Wholesale Distribution

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942), Costume Jewelry & Novelties (3960), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Tourist Souvenir & Destination Gift Shops (CRALAJAA)

akta.pro secondary industries

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

Keywords

• Souvenir wholesale
• Gift article distribution
• B2B promotional merchandise
• Seasonal decoration wholesale
• Regional gift importer

Headquarters

HQ city

Gerhardshofen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Souvenir Sales: B2B wholesale of souvenirs, gift articles, and promotional items to retailers. Products sold include plush toys, figures, magnets, cups, textiles, keychains, piggy banks, vehicles, maritime decorations, and seasonal items. Custom/special orders also available.
2. Custom/Specialty Manufacturing: Customized products manufactured in small quantities for business customers with personalized branding. 50% deposit required before production.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Euro Souvenirs is a B2B wholesale importer and distributor of souvenirs, gift articles, and seasonal merchandise representing German and Austrian regions. The company offers over 3,000 products across 25+ categories (plush toys, figurines, magnets, mugs, textiles, vehicles, maritime décor, keychains) to retailers in 44 countries, supported by custom manufacturing and personalization services for bespoke orders.

Product overview

Euro Souvenirs operates as a B2B wholesale distributor specializing in souvenirs, gifts, and seasonal articles from Germany and Austria. The company offers a single unified wholesale offering comprising over 3,000 products across more than 25 product categories, including plush toys, figurines, vehicle models, magnets, coin banks, maritime décor, keychains, mugs, textiles, and seasonal items. The portfolio is organized around thematic collections (Bayern/Alpen, Schwarzwald, Berlin, Maritime, Christmas, Halloween, etc.) and regional product lines. Custom manufacturing and personalization services (Sonderanfertigungen, Personalisieren) function as add-on capabilities enabling bespoke orders. Products are distributed exclusively to business customers (B2B) across 44 countries, with distribution channels including an e-commerce platform (euro-souvenirs.de), an annual printed catalog, and an exhibition room at the Gerhardshofen headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Souvenir and Gift Wholesale Wholesale distribution of souvenirs, gifts, and seasonal articles from Germany and Austria to business customers across 44 countries, serving toy stores, gift shops, stationery stores, amusement parks, department stores, craft stores, perfumeries, furniture and garden centers, and mail-order companies.
• Plush Toys (Plüsch) Plush toys and stuffed animals featuring regional themes including wild boars, bears (pilot bears, Alpine bears, country-style bears), sheep, and maritime-themed animals such as sailor bears and polar bears, sold B2B to retailers.
• Figurines (Figuren) Collectible figurines including Wichtel (Scandinavian-inspired gnome/elf figures), nativity figures, angels, witches, clowns, and knights made from polyresin or porcelain, distributed to gift shops and souvenir retailers.
• Vehicle Souvenirs (Fahrzeuge) Vehicle-themed souvenirs including nostalgic car models, Trabi vehicles (East German classic car replicas), and transportation-themed collectibles for the souvenir and gift retail trade.
• Magnets (Magnete) Refrigerator magnets and decorative magnets featuring regional themes, landmarks, animals, and seasonal designs for the B2B souvenir and gift market.
• Coin Banks (Spardosen) Themed coin banks and piggy banks in various designs including regional motifs and novelty shapes, sold wholesale to retailers.
• Maritime Décor (Maritim) Maritime-themed decorations including lighthouse wind lights, anchor decorations, ship models, sailor bears, sea-themed textiles (towels, aprons, oven mitts), and nautical home décor for B2B retail customers.
• Keychains (Schlüsselanhänger) Regional and themed keychains representing German and Austrian destinations, landmarks, and cultural symbols, sold wholesale to retailers.
• Mugs and Cups (Tassen) Souvenir mugs and cups featuring regional German and Austrian themes, landmarks, and cultural motifs for the wholesale gift and souvenir trade.
• Textiles (Textil) Textile products including towels, hand towels, bath towels, aprons, oven mitts, pot holders, table sets, and cushions featuring regional and seasonal designs, distributed B2B.
• Custom Manufacturing (Sonderanfertigungen) Custom manufacturing and personalization services enabling business customers to order bespoke souvenirs and promotional items in small quantities, with a 50% deposit required before production begins.
• Personalization Service (Personalisieren) Personalization service enabling B2B customers to customize products with logos, text, or designs, available even in small batch quantities for branded souvenirs and promotional merchandise.
• Themed Collections (Themenwelten) Themed product collections covering Bayern/Alpen, Schwarzwald (Black Forest), Berlin, Harz, maritime, Weihnachten (Christmas), Halloween, Karneval (Carnival), Hexen (Witches), Mittelalter (Medieval), Piraten (Pirates), Fanartikel, Oktoberfest, and Schnee-/Glitzerkugeln (Snow/Glitter Globes), sold wholesale as bundled seasonal/regional lines.
• Hats and Caps (Mützen) Themed hats and caps including traditional Bavarian designs, Black Forest hat motifs, wild boar hats, and regional-themed headwear sold wholesale to retailers.
• Bags and Backpacks (Taschen/Rucksäcke) Bags and backpacks featuring regional themes and designs suitable for the souvenir and gift shop wholesale trade.

Quantifiable outcome

• Customers in 44 countries served
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• DVSI (Deutscher Verband der Spielwarenhersteller)minorOthersTrade association membership for toy manufacturers; Euro Souvenirs is organized due to broad product assortment including toys and play items
• BSGE (Bundesverband des Spielwaren-Einzelhandels)minorOthersTrade association for toy retailers; Euro Souvenirs maintains membership as part of industry network
• LGAD (Landesgruppe des Arbeitskreises Spielwaren)minorOthersRegional working group for toy industry professionals
• Uwe Siebenhorn UG (Handelsagentur)coreChannel Partner/ Reseller/ DistributorExternal sales representative covering Thuringia, Saxony, southern Saxony-Anhalt, Harz, parts of Brandenburg, Bavarian Rhön, parts of Upper Franconia
• Handelsagentur Werner SpäthcoreChannel Partner/ Reseller/ DistributorExternal sales representative covering Baden-Württemberg, Lake Constance, southern Palatinate, Alsace (France)
• Horst Schweida (Handelsagentur)coreChannel Partner/ Reseller/ DistributorExternal sales representative covering Upper Bavaria, Swabia, Allgäu, Kleinwalsertal (Austria)
• La Nuova Gardena Sas di Vallazza Roberto & C.coreChannel Partner/ Reseller/ DistributorExternal sales representative covering regions in Italy including Trentino-Alto Adige, Veneto, Friuli Venezia Giulia, Valle d'Aosta, Piemonte, Lombardia, and others
• DPDminorOthersShipping and logistics partner for parcel deliveries
• DHLminorOthersShipping and logistics partner for parcel deliveries
• Shopware AGcoreTechnology or IntegrationE-commerce platform provider powering the company's online shop and website analytics (Shopware Analytics)

Scale indicators6 records

Recent moves25 records

Expansion highlights5 records

Emerging players

• CreaChem GmbH: German supplier of souvenir and gift products including custom-manufactured items. Comparable in the custom/bespoke manufacturing capability that Euro Souvenirs offers via its Sonderanfertigungen service, often serving similar SMB retailer customers.

Direct peers

• BSM Souvenir Vertriebs GmbH: German-based B2B wholesaler of souvenirs and gift articles to retailers and tourism businesses. Direct competitor in the German souvenir wholesale market with overlapping product categories and customer segments.
• Schmidt Souvenirs GmbH: German B2B souvenir wholesaler supplying retailers and tourist destinations with regional-themed merchandise. Comparable in customer base, product range (Bavaria, Black Forest, German regional themes), and distribution model.
• Gabbert Souvenirs GmbH: German B2B wholesaler focused on souvenirs, gift articles, and seasonal merchandise to retailers, tourism businesses, and event suppliers. Direct competitor in the German souvenir wholesale space with overlapping product categories and target customers.
• Henkel GmbH & Co. Kunststoff- und Souvenirgroßhandlung KG: Long-standing German B2B wholesale distributor of souvenirs and gift articles. Closely comparable in business model, customer base (retailers, tourist destinations), and product mix (regional souvenirs, gifts, seasonal items).
• Wiedemann Souvenirs GmbH: German-based B2B souvenir and gift wholesaler serving the same retail and tourism customer base as Euro Souvenirs. Directly comparable in product range (regional German souvenirs, gift articles) and target customer (souvenir shops, tourist destinations, gift retailers).
• KNOFFEL GmbH: German souvenir and gift wholesale distributor with a comparable B2B model targeting tourist retail, gift shops, and seasonal merchandise. Overlapping product categories include regional souvenirs, plush toys, and gift articles.

Regional players

• Daydream B.V. Dutch-based B2B wholesaler of souvenirs and gift articles with similar product categories and customer segments. Comparable in assortment breadth and B2B wholesale model, but serves primarily Benelux and operates from a different geographic base.

Broad incumbents

• Heunec Plüschtiere GmbH: German plush toy manufacturer and B2B supplier serving gift retailers, souvenir shops, and specialty stores. Comparable in the plush toy product category and B2B distribution model, though smaller in catalog breadth than Euro Souvenirs.
• Nici GmbH: Established German plush toy and gift manufacturer with a broader product portfolio (plush toys, accessories, gift articles, seasonal items). Although larger and brand-led rather than wholesale-led, it competes for the same B2B gift retailer shelf space and sometimes overlaps in product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSr6gFb-Z6tmNwtoxidI_rA
• Facebookfacebook.com/eurosouvenirsgmbh
• Instagraminstagram.com/euro_souvenirs
• Xx.com/euro_souvenirs

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Souvenirs