factor10 solutions AB

What factor10 solutions AB does

factor10 solutions AB is a Swedish premium software consultancy founded in 2007 by Jimmy Nilsson and headquartered in Ronneby, Sweden, operating on a fully remote model with a headcount in the 11-50 range. The firm sells senior software-architecture expertise — particularly Domain-Driven Design, extreme programming, test-driven development, and continuous delivery — to engineering organizations facing business-critical software problems. Since October 2025 it has been part-owned by Prevas, a Nordic-listed industrial/innovation firm.

The company delivers its work through several productized service lines: the Anti-friction Team (embedded senior architects operating inside client engineering organizations), a two-week Architecture Review diagnostic, an Architecture Kick-start engagement, an SSSC Workshop, and a Self-service Solution Configurator aimed at manufacturing clients. In 2025 factor10 added Agentic Development consulting focused on AI coding agents and released TDD Guard, an open-source plugin that enforces test-driven workflows for AI coding assistants, alongside the fourth edition of myConf, its annual practitioner conference. Named customers span manufacturing (Dynapac, Roxtec International, Monitor ERP System), energy (Equinor), transport government (Trafikverket), defense (DARPA), and enterprise software (Microsoft).

Commercially, factor10 runs a sales-led, enterprise field-sales motion with quote-based pricing per engagement and no public rate card. Demand is generated through content marketing — a long-running blog, the myConf conference, webinars, and conference speaking — supplemented by the reputational pull of principal practitioners. Revenue is generated from professional services billings across embedded teams and fixed-scope engagements; the firm is privately held with no disclosed funding rounds and no IPO, and financial detail is not publicly reported.

Name

factor10 solutions AB

Legal name

factor10 solutions AB

Website

https://factor10.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

factor10 solutions AB is a Swedish premium software consultancy, founded in 2007 and part-owned by Prevas, that sells embedded architect teams, architecture reviews, and agentic-coding consulting to enterprise software and manufacturing clients.

Ownership category

akta.pro rank

Product category

Software Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• Software architecture consulting
• Agentic development coaching
• Domain-driven design services
• Embedded software architects
• Solution configurator development

Headquarters

HQ city

Ronneby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Software Consultancy Services: Professional services revenue through consulting engagements including Anti-friction Teams, Architecture Reviews, Agentic development coaching, and custom software solution development for manufacturing companies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

factor10 is a premium Swedish software consultancy that helps companies solve business-critical challenges with software through hands-on, embedded consulting engagements. Their core services include Anti-friction Teams (small groups of senior architects embedded alongside client teams to remove delivery bottlenecks), Self-service Solution Configurators for manufacturing firms, two-week Architecture Reviews, Architecture Kick-starts, and Agentic development workshops/coaching on AI-assisted coding. Engagements are anchored in Domain-Driven Design, Extreme Programming, Test-Driven Development, and continuous delivery practices.

Product overview

factor10 is a Swedish premium software consultancy helping companies solve business-critical challenges with software since 2007. Their service offerings include: Anti-friction Team (embedded software architects to improve delivery performance), Self-service Solution Configurator (for manufacturing companies to enable customer self-service), Architecture Review (two-week diagnostic assessment), Agentic Development (AI-assisted coding workshops and coaching), and Architecture Kick-start. They also organizes myConf, an annual technology conference. The company is tech-agnostic and focuses on Domain-Driven Design, Extreme Programming, and agile methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-friction Team A focused, time-limited consulting engagement where a small team of experienced software architects is embedded alongside the client's team to identify and remove bottlenecks slowing down delivery, without disrupting ongoing work.
• Self-service Solution Configurator A custom-built digital tool concept for manufacturing companies with complex product systems that lets customers configure, validate, and quote their own solutions instantly and accurately.
• Architecture Review A two-week focused intervention that investigates the client's systems, workflows, and delivery patterns to produce a clear diagnosis and concrete recommendations for next steps without producing a thick theoretical report.
• Agentic Development Presentations, workshops, and hands-on coaching that help companies get real value from AI-assisted coding while maintaining engineering standards through guardrails and best practices.
• Architecture Kick-start A service that combines architecture experience with business knowledge to establish solid foundations from day one without over-engineering for problems not yet encountered.
• SSSC Workshop A three-hour workshop (remote or in-person) that helps companies discover the potential value of a Self-service Solution Configurator before committing to a full build.
• TDD Guard An open-source plugin that helps developers set boundaries for AI coding agents so they follow developer-defined rules and TDD practices, providing guardrails for agentic coding workflows.

Quantifiable outcome

• Example: One week spent halving a 20-minute test suite for a team of 100 developers running it 6 times/day recovers ~40 hours of productive development time every single day

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pivotal Labs: Pioneer of the embedded-pair-programming consultancy model. Factor10's Anti-friction Team offering is a direct conceptual descendant, though Pivotal (now part of VMware/Tanzu) operates at greater scale.
• Valtech: Global digital transformation consultancy with a Nordic presence. Overlaps with factor10 in architecture modernization and digital engineering, but operates at significantly larger scale with broader service lines.
• Slalom: US-headquartered consulting firm with regional delivery centers. Overlaps with factor10 in technology delivery and architecture modernization, though typically at larger engagement sizes.
• Avanade: Large joint venture between Accenture and Microsoft focused on enterprise digital and cloud engineering. Competes for the same Microsoft-ecosystem enterprise architecture work that factor10 serves in the Nordics.

Direct peers

• Netlight: Nordic-based premium IT consultancy known for senior consultants and a strong culture of thought leadership. Competes with factor10 for the same enterprise clients across Sweden and the Nordics.
• Cognitect: US-based boutique software consultancy founded by core DDD practitioners. Closely aligned with factor10's DDD/XP/functional-programming stance and senior-architect engagement model.
• 8th Light: Boutique software consultancy emphasizing craftsmanship, TDD/BDD, and senior engineers on embedded engagements. Directly comparable to factor10 in size, methodology, and go-to-market.
• Thoughtworks: Global technology consultancy with deep DDD/XP/agile heritage. Competes with factor10 for senior-architect engagements and software-delivery transformation work; significantly larger but addresses the same premium buyer with similar methodologies.
• Atomic Object: US product-development consultancy known for embedded teams and disciplined engineering practices. Comparable to factor10 in its boutique scale and focus on senior consultants delivering high-quality software.

Emerging players

• Thoughtworks XConf / DDD community trainers: The wider DDD/training community (e.g., independent trainers and small firms around DDD Europe) overlaps with factor10's content-led, training-heavy GTM and increasingly competes for the same enterprise training budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/factor10-solutions-ab
• Xx.com/factor10com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about factor10 solutions AB