What iBlue does

iBlue (legal name iblue Consulting) is a privately held Brazilian digital transformation consultancy founded in 2016 and headquartered in Rio de Janeiro, with additional offices in São Paulo and Curitiba. The firm operates across five interconnected practice areas — Plataforma de Dados (Data Platform), Squad & Engineering, Cloud & Infraestrutura, Experiência & CCM, and Processo, Integração & Automação — anchored on a Data & AI core and delivered through the proprietary IGDp governance and development framework, which the company reports has been applied across more than 250,000 project hours. Its technology stack spans modern cloud-native development (Java, Python, Node.js, .NET Core, FastAPI, Spring Boot), multi-cloud infrastructure (AWS, Azure, Google Cloud), and modern data/AI platforms (Snowflake, Databricks, BigQuery, MongoDB, H2O.ai).

iBlue's business model is a B2B enterprise services model combining project-based consulting (digital transformation, data platform implementations, cloud migration, system modernization, regulatory compliance) with staff augmentation through co-managed dedicated squads. Pricing is quote-based, tailored to project scope, team composition, and duration; no public pricing exists. The company runs a direct enterprise sales motion with an exclusive executive assigned to each account and leverages strategic partnerships with Snowflake, Databricks, AWS, MongoDB, H2O.ai, Microsoft Azure, Google Cloud and Quadient as co-sell and delivery channels. Marketing emphasizes content, case studies, and thought leadership at venues such as Prêmio Broadcast, supported by LinkedIn, Instagram, Facebook, YouTube and an active blog.

The client base is heavily weighted toward Brazilian financial services (insurance, banking, capitalization) — Generali, Bradesco, Brasilcap, Icatu, Brasilprev, MAG, Azul — with expansion into automotive (Hyundai Assina, Volvo), healthcare (Dr. Consulta), media (Estadão), retail (Multiplan, Assim), manufacturing (CSN), and public sector (Minas Gerais state agencies SISEMA and SEMAD). The company is founder-led (Rafael D'Alessandro as CEO, Rita Cavalcante as COO, Roberto D'Alessandro as CRO) with no disclosed external institutional capital.

Name

iBlue

Legal name

iblue Consulting

Website

https://iblueconsulting.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

iBlue is a Brazilian digital transformation consultancy delivering Data & AI, cloud infrastructure, and squad-based engineering services to large enterprises, with primary focus on financial services, insurance, banking, healthcare, automotive, and media across Brazil.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Transformation Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

akta.pro secondary industries

B2B/EDI & Partner Integration (BPAMAOAJ), Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

Keywords

• Digital transformation consulting
• Data platform services
• Cloud migration services
• Enterprise IT consulting
• AI and machine learning solutions

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consulting Services: B2B consulting engagements for digital transformation projects including data platforms, cloud migration, system modernization, and integration. Revenue generated through project-based engagements with large enterprises.
2. Staff Augmentation / Squad Allocation: Allocation of specialized technology professionals (developers, data scientists, cloud engineers, QA) to client teams. The company provides co-management services with dedicated BPs bridging client and allocated professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

iBlue Consulting provides B2B IT consulting and professional services for digital transformation, organized around five solution verticals: Data Platform (data lakes/warehouses, BI, ML/AI, governance), Squad & Engineering (staff augmentation and legacy modernization under the proprietary IGDp framework), Cloud & Infrastructure (migration, DevSecOps, FinOps on AWS/Azure/GCP), Experience & CCM (UX, strategic consulting, Quadient-powered customer communications management), and Process, Integration & Automation (BPMN, RPA, API orchestration, low-code). It operates a co-management service model that embeds dedicated iBlue professionals into client teams with 30-day adaptation supervision and monthly feedback loops.

Product overview

iblue Consulting is a digital transformation consultancy with a core focus on Data & AI, operating across five complementary verticals: Squad & Engineering (specialized team augmentation with agile and legacy modernization), Data Platform (data preparation, data lakes/warehouses, BI, ML, AI, and governance), Cloud & Infrastructure (cloud migration, DevSecOps, FinOps), Experience & CCM (UX, strategic consulting, and customer communications management via the Quadient partnership), and Process, Integration & Automation (BPMN, RPA, API orchestration, low-code). The offering uses iblue's proprietary IGDp governance framework and is built on partnerships with leading global platforms including Snowflake, MongoDB, Databricks, H2O.ai, AWS, Microsoft Azure, Google Cloud, and Quadient. The company primarily serves the financial services, insurance, banking, and healthcare sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma de Dados (Data Platform) End-to-end data platform service covering data preparation, Data Lake and Data Warehouse design and implementation, Business Intelligence, Machine Learning, AI, data governance and Gen AI (LLM) solutions for large enterprise clients in financial services, insurance and healthcare.
• Squad & Engineering Staff augmentation with specialized and integrated squads, agile project delivery and legacy system maintenance and modernization, including data science, BI & Big Data, front/back/full-stack development, security, QA, mobile (Android/iOS), cloud services and automation, governed by the proprietary IGDp framework.
• Cloud & Infraestrutura Cloud consulting covering FinOps, DevSecOps, cloud migration, cloud journey, automation and infrastructure maintenance, integrating AWS, Microsoft Azure and Google Cloud Platform technologies for scalable and secure cloud operations.
• Experiência & CCM (Customer Communications Management) Strategic consulting, technology assessment, desk research, UX product design and Customer Communications Management (CCM) powered by the Quadient platform for multichannel orchestration, document automation and regulatory compliance (LGPD) in financial services.
• Processo, Integração & Automação BPMN-based process automation, RPA, system integration, API bus orchestration and No Code/Low Code solutions that create intelligent workflows to eliminate inefficiencies and accelerate results while preserving governance.
• Modernização de Sistemas Legados com Monitoramento Autônomo Legacy system modernization service using ServiceNow for governance, AWS QuickSight for BI visualization, and autonomous-agent dashboards that automatically detect and correct nightly batch processing failures to ensure contracts are issued correctly and governance is maintained for financial-sector clients.

Quantifiable outcome

• 95% backlog reduction
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• QuadientcoreTechnology or Integration · 1 March 2026Strategic partnership for Customer Communications Management (CCM) solutions. Enables intelligent multi-channel communication orchestration, hyper-personalization, and regulatory compliance for financial sector clients. Part of broader ecosystem connecting communication to infrastructure, data, and automation.
• SnowflakecoreTechnology or IntegrationTechnology partnership providing Snowflake's Data Cloud platform capabilities for client data architecture implementations. Enables highly scalable, governed analytical environments separating storage and compute for financial institutions.
• MongoDBcoreTechnology or IntegrationTechnology partnership leveraging MongoDB's NoSQL database platform for flexible, scalable data solutions in client implementations.
• DatabrickscoreTechnology or IntegrationStrategic technology partnership providing Databricks' unified data analytics platform with Lakehouse architecture for machine learning, data engineering, and business intelligence workloads.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partnership leveraging AWS services including Lambda, API Gateway, S3, RDS, DynamoDB, CloudWatch, and serverless architectures for client cloud-native solutions.
• Google Cloud PlatformcoreTechnology or IntegrationCloud partnership providing BigQuery, Cloud Functions, Cloud Scheduler, Pub/Sub, and other GCP services for client data architecture implementations.
• Microsoft AzurecoreTechnology or IntegrationCloud partnership providing Azure cloud services for client cloud migration and modernization projects.
• H2O.aicoreTechnology or IntegrationStrategic AI partnership providing H2O.ai's automated machine learning and explainable AI capabilities. Enables responsible AI implementation with algorithmic transparency for regulated industries including credit scoring.
• Engineering BrasilcoreStrategic or Co-development PartnerStrategic partnership for DHuO solution development, accelerating digital transformation initiatives for clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CI&T: Brazil-headquartered global digital transformation consultancy combining data, AI, and cloud delivery for large enterprises. Compares directly with iBlue on end-to-end transformation focus, hyperscaler partnerships, and Brazilian/regulated-industry customer base.
• BRQ Digital Solutions: Mid-sized Brazilian IT services and digital transformation firm with deep financial-services and data/analytics capabilities. Directly comparable on size, regional footprint, and target verticals.
• Globant: Latin American digital transformation consultancy combining AI, data engineering, and cloud delivery for global enterprises. Comparable to iBlue on data/AI focus, nearshore delivery model, and large-enterprise customer base.
• Thoughtworks: Global technology consultancy specialising in digital transformation, data platforms, and modern engineering. Comparable to iBlue on data/AI-led transformation delivery and engineering-led consulting for large enterprises.
• Stefanini: Brazilian-origin IT services and consulting firm with strong financial-services and digital-transformation practices across Latin America and globally. Overlaps with iBlue on digital transformation delivery, staff augmentation, and enterprise customer focus.

Broad incumbents

• Accenture Brazil: Global strategy and technology consultancy with a large Brazilian practice serving banks and insurers. Competes with iBlue for the same Brazilian financial-services transformation mandates but at significantly greater scale and breadth.
• NTT Data Brazil: Global IT services provider with a sizable Brazilian operation covering cloud, data, and digital transformation. Overlaps with iBlue on financial-services and enterprise modernization engagements, although with a broader portfolio and larger delivery footprint.
• Deloitte Brazil: Big-4 advisory firm in Brazil with strong financial-services consulting and technology transformation practices. Comparable to iBlue on regulated-vertical digital transformation, but with strategy/advisory breadth iBlue does not match.

Regional players

• TOTVS: Brazil's largest enterprise software company providing ERP, financial, and vertical platforms, increasingly bundling services and data/AI capabilities. Regional comparable on Brazilian enterprise customers and digital transformation themes, although primarily a product vendor rather than consultancy.

Others

• Engineering Brasil: Brazilian IT services group that is itself a named iBlue partner (DHuO co-development). Adjacent ecosystem participant rather than a direct competitor, but operates in the same Brazilian enterprise digital-transformation market and could become an acquirer or strategic ally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@iblueconsulting
• Facebookfacebook.com/iblueconsulting
• LinkedInlinkedin.com/company/iblueconsulting
• Instagraminstagram.com/iblue_consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iBlue