STACKED

What STACKED does

Stacked! Quality Pancakes is a single-location, founder-owned breakfast restaurant operating in Logan, Utah, under the trade name STACKED. Founded by Adam Brown in 2010 and operating from a permanent brick-and-mortar storefront at 31 North Main Street since February 18, 2017, the business exclusively focuses on pancakes as its core product, with French toast and sandwiches as secondary menu items. The company's signature product is small-batch, from-scratch pancakes made without added water, paired with a house-made buttermilk syrup and offering extensive topping customization (blueberries, Nutella, whipped cream, bananas, chocolate chips, peanut butter). The business generated revenue exclusively through dine-in food and beverage sales at the physical location, with menu pricing not publicly disclosed.

The go-to-market motion is direct-to-consumer, relying on walk-in traffic in the Cache Valley community, supplemented by organic social media presence on Facebook, Instagram, and Twitter, and a community donations program that builds local goodwill through gift card and product sample contributions to local fundraisers and school events. The company employs 1-10 staff across Store Associate, Shift Leader, and Store General Manager roles, with publicly disclosed wage ranges of $8-$11/hour for associates, $11-$13/hour for shift leaders, and a starting salary of approximately $33,017 for the general manager position. The business has no disclosed investors, no funding rounds, no technology partnerships, no delivery integration, and no mobile application, operating as a traditional counter-service restaurant with point-of-sale payment processing.

The customer base is concentrated in the Cache Valley geography, serving local families and community members seeking a quality breakfast alternative to fast-food options. The company positions itself as a destination 'experience' rather than commodity food, with a warm, inviting atmosphere and from-scratch preparation as its primary value proposition. The business is privately held with no institutional ownership, no franchising activity, and no disclosed expansion plans beyond the single Logan location.

Name

STACKED

Legal name

Stacked! Quality Pancakes

Website

https://stacked-pancakes.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Stacked! Quality Pancakes is a single-location, founder-owned breakfast restaurant in Logan, Utah, serving from-scratch pancakes, French toast, and sandwiches with house-made buttermilk syrup to local Cache Valley families and community members via dine-in service.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Bakery Products (2050)

akta.pro primary industry

Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK)

Keywords

• Pancake restaurant
• Breakfast restaurant
• Casual dining
• Made-from-scratch food
• Brunch dining

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Stacked generates revenue through dine-in food and beverage sales at their physical restaurant location. The menu includes pancakes, French toast, and sandwiches with a wide variety of toppings. Customers pay per menu item consumed on-site.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

STACKED is a single-location pancake restaurant in Logan, Utah that serves a focused menu of pancakes, French toast, and sandwiches, all prepared from scratch. The restaurant is known for its signature in-house Buttermilk Syrup and offers customers a wide range of toppings and customization options to build their own breakfast plates.

Product overview

Stacked! Quality Pancakes is a single-location pancake restaurant in Logan, Utah founded in 2010 and operating from a brick-and-mortar opened in February 2017. The core product is fresh, small-batch pancakes made from scratch with no added water, complemented by house-made buttermilk syrup. The menu extends to French toast and sandwiches, with a wide variety of fresh toppings available for customization. The company operates as a single unified restaurant offering with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Pancakes Made-from-scratch pancakes served as the restaurant's signature dish, with a wide range of toppings and customization options available to diners.
• French Toast French toast prepared from scratch as part of the restaurant's breakfast menu, served to dine-in customers at the Logan, Utah location.
• Sandwiches Made-from-scratch sandwiches served alongside the restaurant's pancake and breakfast offerings for dine-in customers.
• Signature Buttermilk Syrup An in-house, proprietary buttermilk syrup produced by STACKED and served with the restaurant's pancakes, French toast, and other breakfast items as a signature differentiator.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Cracker Barrel: ~650-location family restaurant chain with a strong breakfast daypart. Comparable to Stacked in casual sit-down breakfast positioning and small-town America customer base.
• First Watch: Daytime breakfast, brunch, and lunch chain with 500+ locations. Comparable to Stacked in its breakfast/brunch focus and limited-service restaurant model, though with a broader menu and much larger scale.
• Denny's: Large nationwide diner chain known for breakfast 24/7. Comparable to Stacked in diner-format breakfast offering and limited-service model, though with far broader menu and national footprint.
• IHOP: National pancake-focused chain with hundreds of locations. IHOP is the direct broad incumbent in the pancake category, dwarfing Stacked but validating that the pancake specialty concept has scaled nationally.
• Waffle House: ~1,900-unit breakfast-focused diner chain. Comparable in its breakfast specialization and counter-service model, demonstrating scaled economics of a narrow breakfast menu.

Emerging players

• Black Bear Diner: Family-style breakfast, lunch, and dinner chain with ~150 locations. Comparable in casual dine-in format and breakfast-heavy menu, with a regional/multi-state footprint and active franchise expansion.
• Snooze, an A.M. Eatery: Growing breakfast/brunch concept with ~70 locations. Comparable to Stacked in breakfast specialization and youthful brand positioning, but operating at a much larger scale with active expansion.
• Another Broken Egg Cafe: Breakfast, brunch, and lunch franchise with ~80 locations. Comparable in its breakfast/brunch specialty focus and limited-service model, with both company-owned and franchised units.

Direct peers

• Original Pancake House: Multi-regional pancake-specialty restaurant chain founded in 1953. The most direct comparable to Stacked's pancake-centric concept, demonstrating that a single-menu pancake focus can scale into a multi-state chain.
• The Pancake Pantry: Iconic single-location pancake restaurant in Nashville, Tennessee. The closest direct peer to Stacked in concept, scale, and approach - a single (or very few) locations built around a pancake-only made-from-scratch menu.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StackedPancakes
• Facebookfacebook.com/StackedPancakes
• Instagraminstagram.com/stackedpancakes
• LinkedInlinkedin.com/company/stacked-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STACKED