INSERMA ANOIA S.L
INSERMA ANOIA S.L is a Spanish industrial engineering services company providing electrical installations, PLC automation, SCADA systems, ERP-plant gateways, and custom software to manufacturers and recycling firms, with proprietary rare earth magnet pre-processing technology now commercialized internationally via an exclusive Maginito / HyProMag agreement.
- Company typePrivate
- Founded1994
- HeadquartersIgualada, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What INSERMA ANOIA S.L does
INSERMA ANOIA S.L. is a Spanish industrial engineering services company headquartered in La Pobla de Claramunt, Barcelona, operating from a 950+ sqm facility that includes 500 sqm of control panel assembly and machine pre-wiring space. Founded in 1994, the company delivers integrated electrical, electronic, and software engineering through its in-house Technical Office, serving industrial manufacturers and recycling firms across Spain with international references in the US, Japan, and major European markets. The firm combines process automation using commercial PLCs (Siemens, Modicon, Omron, Telemecanique) with SCADA systems, Ethernet TCP/IP-based data acquisition, ERP-plant gateways, predictive maintenance via thermography, and AI-applied vision and sensing for material separation.
The company's product portfolio spans industrial installations (electrical, water, pneumatic), custom hardware and software development, predictive maintenance, recycling and classification technology, and R&D services. A distinct technical asset is its proprietary automated pre-processing technology for extracting rare earth magnets from end-of-life hard disk drives, speakers, and electric motors in under three seconds per unit without heat treatment or disassembly, developed through the EU SUSMAGPRO (Horizon 2020, 2019–2023) and REEsilience (Horizon Europe, 2022–2026) consortia. In September 2024, INSERMA signed an exclusive commercialization agreement with Maginito Ltd / HyProMag Ltd for this pre-processing technology, with initial deployment of three units in the UK, Germany, and the United States and stated plans for hundreds more globally.
INSERMA generates revenue through project-based industrial installations, custom hardware/software sales, recycling equipment integration, R&D consortium participation funded by EU grants, and—more recently—Spain's Kit Digital subsidy program, under which it acts as a digitalization agent for small businesses and self-employed workers with beneficiary subsidies ranging from €2,000 to €12,000. Kit Digital solutions are publicly priced from €500 to €1,900 per unit, while industrial projects are quoted per engagement. Go-to-market is primarily direct enterprise sales, complemented by event-driven visibility through EU research consortia at forums such as Hannover Messe, the REIA Annual Conference, The Magnetics Show, and EU Raw Materials Week.
INSERMA ANOIA S.L firmographics
Firmographics- Name
- INSERMA ANOIA S.L
- Legal name
- INSERMA ANOIA S.L.
- Website
- https://inserma.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- INSERMA ANOIA S.L is a Spanish industrial engineering services company providing electrical installations, PLC automation, SCADA systems, ERP-plant gateways, and custom software to manufacturers and recycling firms, with proprietary rare earth magnet pre-processing technology now commercialized internationally via an exclusive Maginito / HyProMag agreement.
- Ownership category
- akta.pro rank
INSERMA ANOIA S.L industry classification
Industry- Product category
- Industrial Automation and Engineering Services
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computer Systems Design and Related Services (54151)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)
- akta.pro secondary industries
- Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where INSERMA ANOIA S.L is headquartered
LocationHeadquarters
- HQ city
- Igualada
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
INSERMA ANOIA S.L business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Industrial Installations: Design, execution, and maintenance of industrial electrical, water, pneumatic, and automation installations for manufacturing plants. Revenue is project-based, custom-engineered per client requirements.
- Custom Hardware and Software Development: Design and development of bespoke hardware (microcontroller prototypes, PLC systems) and custom software (SCADA, production control, ERP integration) tailored to specific industrial client needs.
- Recycling Equipment Sales and Integration: Sale and integration of waste classification and rare earth magnet recycling equipment from leading brands, combined with INSERMA's own preprocessing automation technology.
- R&D Project Participation: Participation as consortium partner in EU-funded research projects (Horizon 2020, Horizon Europe) providing engineering and integration services, contributing to the development of rare earth magnet recycling infrastructure.
- Kit Digital Digitalization Solutions: Provision of digital solutions (secure communications, process management, business intelligence) under Spain's Kit Digital government subsidy program for small businesses and self-employed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Network Separation and Management for Internal Networks |
| Unit Pricing | Pay-as-you-go | Sub-network Management in Plant |
| Unit Pricing | Pay-as-you-go | Independent Servers and Fixed/Punctual Data Access |
| Unit Pricing | Pay-as-you-go | Elementary Data Acquisition from Old Machines |
| Unit Pricing | Pay-as-you-go | ERP-Plant Equipment Gateway |
| Unit Pricing | Pay-as-you-go | Production Control Software |
| Unit Pricing | Pay-as-you-go | Stoppage and Maintenance Control Software |
| Unit Pricing | Pay-as-you-go | From 800€ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
INSERMA ANOIA S.L product offering
Product offeringCore offering
INSERMA is an industrial engineering services company providing integrated electrical, electronic, and software solutions for manufacturing plants and recycling facilities. The company operates a Technical Office (Oficina Técnica) delivering custom hardware automation (PLCs, SCADA), electrical installations, predictive maintenance, and bespoke software development. Its specialty is automated pre-processing technology for extracting rare earth magnets from end-of-life electronic devices, commercialized through EU research projects and exclusive international partnerships.
Product overview
INSERMA ANOIA S.L is an industrial services company with over 30 years of experience offering integrated engineering solutions. The company operates a Technical Office (Oficina Técnica) as its core service hub, delivering electrical, electronic, and software engineering capabilities. Their main product lines include custom software development using standard platforms (.NET, Delphi, VB, C#) with SCADA systems and data acquisition; hardware automation solutions using commercial PLCs (Siemens, Modicon, Omron, Telemecanique); electrical engineering services with predictive maintenance; and specialized recycling and classification technology for rare earth magnets. The company also provides Kit Digital solutions for digital transformation, custom developments, and industrial installations (electrical, water, pneumatic). The portfolio is structured around the Technical Office concept, combining precision industrial engineering with advanced software and AI applications for Industry 4.0.
Differentiator
Problem solved
Functional benefit
Products and services
- Oficina Técnica (Technical Office) INSERMA's in-house Technical Office providing highly qualified engineering services for electrical, electronic, and software projects, combining industrial precision engineering with advanced software solutions to drive efficiency and excellence across client projects.
- Recycling and Classification Technology
Quantifiable outcome
- Automated rare earth magnet extraction in under 3 seconds per hard disk drive unit
- +2 more outcomes
Companies that use INSERMA ANOIA S.L
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
INSERMA ANOIA S.L technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
INSERMA ANOIA S.L partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Maginito Ltd / HyProMag LtdcoreExclusive agreement for optimization, commercialization, and expansion of INSERMA's automated pre-processing technology for hard disk drives, speakers, and electric motors. HyProMag (backed by Mkango and CoTec) will deploy three initial units in UK, Germany, and USA, with plans for hundreds of units globally.
- SUSMAGPRO Consortium (19 partners)coreINSERMA participates as a consortium partner in the SUSMAGPRO project (Horizon 2020, 2019-2023), contributing integration and automation of recycling machines using robotics and classification systems for rare earth magnet recovery. Partners span 9 European countries including universities, research institutes, and industrial companies.
- REEsilience Consortium (16+ partners)coreINSERMA is a partner in the REEsilience project (Horizon Europe, 2022-2026) coordinated by University of Pforzheim, focused on building a resilient and sustainable supply chain for rare earth magnetic materials in Europe. Consortium spans 10 European countries.
- HyProMag GmbHcoreGerman subsidiary of HyProMag developing rare earth magnet recycling methods in collaboration with INSERMA, as part of the broader Mkango/CoTec ecosystem supporting INSERMA's pre-processing technology deployment across Europe.
- Mkango Resources LtdmajorCanadian mining company and parent of HyProMag, which holds 79.4% stake in Maginito. Works with INSERMA to commercialize rare earth magnet recycling technology globally.
- CoTec Holdings Corp.majorCanadian mining company holding 20.6% stake in Maginito. Strategic alliance to apply INSERMA's advanced pre-processing technologies in Europe and the Americas for mineral recovery and rare earth magnet recycling, with ESG-aligned operations.
- University of BirminghammajorAcademic partner in REEsilience project, led the development of the Hydrogen Processing of Magnetic Scrap (HPMS) technology, inaugurated the UK's first rare earth magnet recycling plant at Tyseley Energy Park in January 2026.
- RISE Research Institute of SwedencoreResearch partner in SUSMAGPRO and REEsilience projects. Jakob Blomgren from RISE focuses on magnetic sensor development and sensor integration. RISE has published articles and videos about the SUSMAGPRO project.
- Intelligent Lifecycle Solutions LimitedminorCollaborator contributing to the automated pre-processing ecosystem for magnet-containing components at the Tyseley Energy Park rare earth magnet recycling plant in Birmingham.
- University of Pforzheim (STI - Institute for Precious Metals and Technology)coreCoordinator of both SUSMAGPRO (Prof. Carlo Burkhardt) and REEsilience projects. Key academic partner leading research on rare earth magnet reprocessing and precious metals technology.
- Steinbeis-Europa ZentrumminorEU project support partner that has published videos and communications about the SUSMAGPRO project and rare earth magnet recycling processes.
- Elvisustech Consortium (LIFE+ Program)minorINSERMA participated in the Elvisustech LIFE+ project (2010-2013) focused on innovative classification technology for automotive sector waste, with Spain as collaborating country.
- Urwastech Consortium (LIFE+ Program)minorINSERMA participated in the Urwastech LIFE+ project (2011-2014) aimed at designing and demonstrating innovative technology for municipal solid waste treatment integrated with wastewater processing.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
INSERMA ANOIA S.L competitors and assessment
Company assessmentBroad incumbents
- TOMRA: Norwegian sensor-based sorting and recycling technology leader; directly comparable in recycling/classification equipment, including metals recovery, and a potential integrator competitor in INSERMA's recycling customer base.
- AVEVA Group: UK-headquartered industrial software/SCADA platform provider (AVEVA System Platform, formerly Wonderware); competes with INSERMA's custom SCADA and data-acquisition software at the enterprise scale.
- Siemens: Global industrial automation leader (Siemens Digital Industries) with the dominant SIMATIC PLC/SCADA franchise; overlaps directly with INSERMA's PLC integration and SCADA systems business, particularly for large industrial customers.
- Schneider Electric: Global industrial automation and electrical distribution incumbent (Modicon PLC heritage); competes with INSERMA in PLC/SCADA integration and electrical installations across industrial and recycling customers, but at vastly greater scale and with a much broader portfolio.
- Rockwell Automation: US-based industrial automation leader (Allen-Bradley/Rockwell) with deep PLC/SCADA/motion-control portfolio; comparable in systems-integration business model, though serving primarily North American accounts.
- ABB: Swiss-Swedish industrial automation and robotics incumbent (ABB Ability, OmniCore); directly competes with INSERMA in industrial automation, drives, and robotics integration, including recycling-sector applications.
- Sesotec: German manufacturer of metal detection, sorting, and material-separation equipment for recycling and industrial customers; directly comparable in recycling/classification equipment supply, with overlapping customers in waste management.
Direct peers
- REEtec: Norwegian rare-earth separation company producing NdPr oxide from recycled and primary feedstock; directly comparable as a European-based rare-earth recycler competing for the same EU policy-driven market.
- HyProMag Ltd: UK-based rare-earth magnet recycler (HPMS technology) and INSERMA's primary commercialization partner; operates in the same rare-earth recycling value chain and shares University of Birmingham heritage with REEsilience. Closest comparable activity by end-market and technology adjacency.
- Cyclic Materials: Canadian rare-earth recycling startup using a hydrometallurgical process to recover magnets from e-waste; competes for the same end-of-life HDD/speaker feedstock INSERMA's pre-processing units feed. Closest comparable business model in the rare-earth circular-economy space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
INSERMA ANOIA S.L social profiles
Digital presenceINSERMA ANOIA S.L compliance and trust
Trust signalCompliance2 records
INSERMA ANOIA S.L financial estimates
Financial estimateRevenue estimate
Valuation estimate
INSERMA ANOIA S.L leadership team
Management profileNumber of profiles
Profiles1 record
INSERMA ANOIA S.L funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INSERMA ANOIA S.L M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INSERMA ANOIA S.L
What does INSERMA ANOIA S.L do?
INSERMA is an industrial engineering services company providing integrated electrical, electronic, and software solutions for manufacturing plants and recycling facilities. The company operates a Technical Office (Oficina Técnica) delivering custom hardware automation (PLCs, SCADA), electrical installations, predictive maintenance, and bespoke software development. Its specialty is automated pre-processing technology for extracting rare earth magnets from end-of-life electronic devices, commercialized through EU research projects and exclusive international partnerships.
Is INSERMA ANOIA S.L a public or private company?
INSERMA ANOIA S.L is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INSERMA ANOIA S.L founded?
INSERMA ANOIA S.L was founded in 1994. It employs 11 to 50 people.
Where is INSERMA ANOIA S.L based?
INSERMA ANOIA S.L is headquartered in Igualada, Spain, in the Europe region.
How does INSERMA ANOIA S.L make money?
Five revenue lines are on record. Industrial Installations are the primary driver. The others are custom Hardware and Software Development, recycling Equipment Sales and Integration, R&D Project Participation and kit Digital Digitalization Solutions.
Who are INSERMA ANOIA S.L's main competitors?
Broad incumbents on record are TOMRA, AVEVA Group, Siemens, Schneider Electric, Rockwell Automation, ABB and Sesotec. Direct peers are REEtec, HyProMag Ltd and Cyclic Materials.
Does INSERMA ANOIA S.L have an API?
No public API is recorded for INSERMA ANOIA S.L.
What industry is INSERMA ANOIA S.L in?
INSERMA ANOIA S.L's product category is Industrial Automation and Engineering Services. Its primary akta.pro industry code is IMAGABAD, Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs), with a secondary code of EUAEAFAC, Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering). Its NAICS code is 33451 and its SIC code is 3823.