KPM BERLIN

What KPM BERLIN does

KPM Berlin (Königliche Porzellan-Manufaktur Berlin GmbH) is a privately held German luxury porcelain manufacturer founded in 1763 by Frederick the Great and headquartered at Wegelystraße 1 in Berlin Tiergarten, where all production takes place. The company handcrafts porcelain using techniques passed down through generations of artisans, with a core product portfolio spanning the KURLAND (1790), LAB, URANIA, ARKADIA, BERLIN, URBINO, MANDORLA, and Blanc Nouveau collections, plus the KPM To-go sustainable reusable line and Meistermalerei hand-painting services. Limited editions under the KPM+ sub-brand partner with luxury houses (Bugatti, Breuninger, König Galerie) and cultural institutions (rbb media), producing numbered collectibles such as the Bugatti W16 Mistral "Blanc Éternel" and the Breuninger Breuni-Bär in 24-karat gold.

Revenue is generated through three primary mechanics: direct-to-consumer sales via the kpm-berlin.com e-commerce platform and 6 physical retail stores across Germany (Berlin flagship plus Ku'damm and Friedrichstraße, Düsseldorf, Hamburg, Köln, Potsdam); a dedicated B2B corporate-gifts division with logo printing from 100 pieces at 25 EUR per unit; and the KPM Individuell personalization service with master-painted customization at 95 EUR per LAB Becher and 10-business-day lead times. Experience-based revenue streams include factory tours, event locations, Einstein Kaffee café, and the on-site KPM Hotel & Residences. The WEISS Kundenclub loyalty program supports retention with 3% annual bonus vouchers and free shipping from 250 EUR. Customer segments are luxury consumers and collectors (primary), B2B corporate buyers (primary), hospitality, government/state institutions, and eco-conscious sustainable lifestyle consumers. The company employs artisans and master painters trained in proprietary techniques and is led by CEO Martina Hacker under owner Jörg Woltmann.

Name

KPM BERLIN

Legal name

KPM Königliche Porzellan-Manufaktur Berlin GmbH

Website

https://kpm-berlin.com

Company type

Private

Founded year

1763

Operating status

Operating

Headcount range

251–500 employees

Short description

KPM Berlin (Königliche Porzellan-Manufaktur Berlin) is a privately held German luxury porcelain manufacturer founded in 1763, handcrafting tableware, interior items, and collectibles at its Berlin Tiergarten facility for luxury consumers, B2B corporate clients, and government/diplomatic customers through retail stores, e-commerce, and bespoke personalization services.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Porcelain Product Sales: Direct sales of handcrafted porcelain tableware, interior items, and accessories through retail stores and online shop. Includes table dishes, cups, mugs, vases, figurines, lamps, and gift items. Revenue is generated through one-time purchase transactions at various price points.
2. Customized/Personalized Porzellan: Individualized porcelain pieces decorated by master painters in the Meistermalerei with custom text, initials, names, logos, or decorative patterns. Extended production time of approximately 10 business days due to manual painting process.
3. B2B Corporate Gifts: Specialized business customer division offering handcrafted Christmas presents, corporate gifts, and personalized porcelain items starting from 50 EUR. Includes logo printing, gift packaging, and recipient-specific shipping services.
4. KPM To-Go Sustainable Products: Sustainable porcelain to-go cups and boxes offering eco-friendly alternatives to single-use plastic. Includes leather or apple leather sleeves and customization options for brand partnerships.
5. Experience Services: Revenue from factory tours, event locations, KPM Hotel & Residences, and Einstein Kaffee café operating on the manufacture grounds.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

KPM Berlin manufactures and sells handcrafted luxury porcelain tableware, interior décor, and personalized items produced at its Berlin-Tiergarten manufacture using traditional techniques dating to 1763. The company sells through 6 German retail stores, an e-commerce platform, and a dedicated B2B corporate gifting division, with additional revenue from factory tours, events, and the KPM Hotel. Core product lines include KURLAND, LAB, URANIA, ARKADIA, BERLIN, URBINO, MANDORLA, Blanc Nouveau, KPM To-go sustainable reusable items, and limited edition collaborations.

Product overview

KPM BERLIN (Königliche Porzellan-Manufaktur Berlin) is a historic porcelain manufacturer founded in 1763 by King Frederick the Great, producing handcrafted luxury porcelain at its Berlin Tiergarten facility. The product portfolio includes core tableware collections (KURLAND, LAB, URBINO, BERLIN, URANIA, ARKADIA, MANDORLA, Blanc Nouveau), sustainable KPM To-go reusable porcelain products, limited edition collaborations (KPM+, Edition Luise, Edition Berlin, Stadtschloss-Edition, Bugatti collaboration), and the KPM Individuell personalization service featuring master hand-painting. The company also offers B2B corporate gift programs, hospitality experiences including factory tours and the KPM Hotel, and interior décor products. All products are Handmade in Berlin with a lifelong purchase guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• KURLAND: Classic porcelain tableware collection introduced in 1790, KPM's bestseller and one of the oldest tableware lines in Europe.
• LAB
• URANIA
• ARKADIA
• BERLIN
• URBINO
• MANDORLA
• KPM+
• KPM To-go
• KPM Hotel & Residences
• WEISS Kundenclub
• Stiftung Königliche Porzellan-Manufaktur Berlin
• Blanc Nouveau

Products and services

• KURLAND Porcelain Collection Classic porcelain tableware collection originally designed in 1790, featuring timeless elegant forms. Includes tableware, drinkware, and accessories in the traditional KPM style.
• LAB Porcelain Collection Modern minimalist porcelain series inspired by KPM laboratory porcelain from the 20th century, developed by Chief Designer Thomas Wenzel since 2015. Features a mix of glazed and unglazed surfaces for unique haptics.
• KPM To-go Sustainable Porcelain Sustainable reusable porcelain beverage containers and food storage, including To-go Becher (cups), To-go Boxen (containers), and accessories. Made in Berlin as an eco-friendly alternative to single-use plastic, with optional leather or apple leather sleeves.
• KPM Individuell Personalization Service Personalization service allowing customers to customize porcelain with initials, names, text, logos, or decorative patterns. Hand-painted by KPM master painters in the Meistermalerei, with options for fonts, colors (black, blue, platinum, gold), and positioning.
• KPM+ Limited Edition Collaborations Limited edition collaborations and special artist series, including the KPM x Bugatti W16 Mistral 'Blanc Éternel' (1,000 pieces per design), KPM Berlin x 'Unser Sandmännchen' Edition Platin, Breuninger Bär Porzellan-Figur, and the Julia Beliaeva x König Galerie collaboration.
• Tafelgeschirr (Tableware) Full range of tableware including plates (Speiseteller, Kleine Teller, Tiefe Teller, Platzteller), cups (Kaffee, Espresso, Tee, Suppe), mugs and beakers (To-go, Kaffee/Tee, Champagner), pots (Kaffee, Tee, Mokka), bowls, dishes, sets, and table accessories (Etagères, Karaffen, Saucieren, Salz & Pfeffer).
• Interieur (Interior Décor) Interior décor products including vases (Tischvasen, Mini-Vasen, Bodenvasen), decorative boxes, busts, sculptures, candle holders, figures, lamps, and seasonal decorations.
• Meistermalerei (Master Painting Service) Hand-painting service by skilled KPM master painters who mix color pigments with natural oils (lavender, anise, orange) to create bespoke decorated porcelain pieces, with approximately 10 business days production time.
• Edition Luise Limited edition Heritage collection.
• Blanc Nouveau Collection Porcelain collection variant under the KURLAND family.
• KPM Hotel & Residences Boutique hotel and residence located on the historic KPM factory grounds in Berlin, offering overnight stays as part of promotional packages and immersive brand experiences.
• Führungen & Events (Factory Tours and Events) Guided tours of the KPM factory, event locations for private and corporate events, workshops, and experience programs available on the historic manufacture grounds.
• B2B Corporate Gift Program Specialized business customer division offering handcrafted Christmas presents, corporate gifts, and personalized porcelain items starting from 50 EUR. Includes logo printing from 100 pieces at 25 EUR per unit, gift packaging, and recipient-specific shipping services.
• URANIA Collection Luxury porcelain collection featuring distinctive star motif.
• ARKADIA Collection Premium porcelain collection in the KPM portfolio.
• BERLIN Collection Collection featuring Berlin-themed designs and motifs.
• URBINO Collection Historical porcelain service designed by Trude Petri, originally created in the 1960s, known for its Bauhaus-inspired rectangular forms.
• MANDORLA Collection Porcelain collection featuring an almond-inspired design motif.
• Vide Poche Personalized Accessory Desktop organizer accessory ('empty pocket' in French), suitable for desks and available in personalized versions via the KPM Individuell configurator.
• Weihnachtskugel (Christmas Ornament) Christmas ornament featuring the iconic golden KPM scepter, available for B2B corporate gifting starting from 50 EUR.

Quantifiable outcome

• Lifetime guarantee on all porcelain products ensures lasting customer satisfaction and brand trust
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered premium collaboration, key brand partnership, on-site amenity, cultural collaboration, event partnership, creative partnership, industry initiative and creative collaboration.

• Bugattipremium collaborationStrategic or Co-development Partner · 1 January 2024KPM Berlin collaborated with Bugatti on the W16 Mistral 'Blanc Éternel' limited edition porcelain collection. The collection features 1,000 pieces limited to each of two designs, combining Bugatti's automotive excellence with KPM's porcelain craftsmanship.
• Breuningerkey brand partnershipStrategic or Co-development Partner · 1 January 2024Luxury department store Breuninger partnered with KPM to create a special porcelain version of their Breuni-Bär mascot. Multimedia artist Michel Comte designed the contemporary version, which was hand-painted by KPM master painters with 24-karat gold in a limited edition of 100 signed pieces available at all Breuninger stores.
• Einstein Kaffeeon-site amenityStrategic or Co-development PartnerEinstein Kaffee operates a café on the KPM manufacture grounds at Wegelystraße 1, Berlin, offering coffee and refreshments to visitors and tour guests.
• rbb mediacultural collaborationStrategic or Co-development PartnerKPM collaborated with rbb media to create a limited 65-piece special edition of the Sandmännchen (Sandman) cult figure, celebrating the 65th birthday of the beloved German children's TV character.
• KIANS Gardenevent partnershipGTM or Marketing PartnerBerlin florist providing seasonal flower arrangements for Ilka Peemöller's HEIMAT-Salon events hosted at her Berlin apartment, featuring KPM Kurland tableware.
• Jeannine Platz (Hamburger Künstlerin)creative partnershipGTM or Marketing PartnerHamburg-based artist providing calligraphy services for hand-written menu and table cards for KPM-sponsored HEIMAT-Salon dinner events.
• Dae Mon Restaurantevent partnershipGTM or Marketing PartnerAward-winning restaurant in Berlin Mitte providing catering for HEIMAT-Salon events, partnering with KPM for tableware presentation.
• MEISTERKREIS 'Hands' Campaignindustry initiativeGTM or Marketing PartnerKPM Berlin participates in the 'Hands' campaign alongside over 50 leading brands, promoting skilled trades and craftsmanship careers. Campaign message: 'The best things in life are made with your hands. Why not work with them?'
• König Galeriecreative collaborationStrategic or Co-development PartnerKPM+ collaboration with Ukrainian artist Julia Beliaeva combining digital art with traditional KPM craftsmanship through mythologically-inspired motifs in the master painting studio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rosenthal GmbH: German porcelain and tableware brand with deep designer collaborations and broader mid-to-premium price positioning. Comparable product portfolio (tableware, gift porcelain) and German heritage, though larger scale and more accessible price points.
• Nymphenburg Porzellan: Bavarian royal porcelain manufactory (founded 1747) producing handcrafted luxury porcelain tableware, figurines, and objects. Comparable in artisan craftsmanship, limited production, and high-end collector orientation.
• Royal Copenhagen: Danish royal porcelain manufacturer (founded 1775) producing hand-painted blue-fluted luxury tableware and collectibles. Closely comparable heritage positioning, hand-painting craft, and royal-manufactory storytelling.
• Meissen (Staatliche Porzellan-Manufaktur Meissen): Germany's other iconic royal porcelain manufactory, founded 1710. Most direct comparable: similar heritage, handcraft, royal history, luxury positioning, and tableware/figurine product portfolio targeting affluent consumers worldwide.
• Bernardaud: French Limoges porcelain manufacturer specializing in luxury tableware, gift porcelain, and artist collaborations. Comparable artisan craftsmanship, premium price positioning, and artist-edition strategy.
• Fürstenberg Porzellan: Historic German porcelain manufactory founded 1747, producing luxury tableware and gift items. Closely comparable to KPM as another German heritage porcelain maker targeting the same luxury consumer and B2B gifting segments.
• Lladró: Spanish luxury porcelain brand specializing in handcrafted figurines and decorative objects with strong artist-brand narrative. Comparable in artisan positioning, collectibles focus, and luxury gifting use cases.

Broad incumbents

• Wedgwood (Fiskars Group): British heritage porcelain and tableware brand with global distribution and licensing model. Comparable as a centuries-old luxury porcelain brand, though larger scale and broader licensing approach dilute artisan narrative.
• Hermès (Object/Tableware): French luxury house with porcelain, ceramic, and tableware objects that leverage brand cachet for premium pricing. Comparable luxury positioning and craftsmanship narrative, though porcelain is a small adjacent category rather than core business.
• Villeroy & Boch: Major European ceramics/tableware group with broad product range spanning luxury to mass-market. Wider price and category coverage than KPM but overlaps in premium porcelain tableware and hospitality segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kpmberlin.fanpage
• Instagraminstagram.com/kpmberlin
• Xx.com/kpmberlin
• LinkedInlinkedin.com/company/kpm-berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPM BERLIN