New York State Maple

What New York State Maple does

The New York State Maple Producers Association (NYSMPA), also operating as 'NYS Maple,' is a not-for-profit trade association headquartered at 301 Myron Road, Syracuse, New York. Founded in 1983, the organization represents over 2,000 maple sugarmakers across the state, organized through seven regional associations (Northeast NY, St. Lawrence, Lewis County, Upper Hudson, Catskill, Central NY, and Western NY) each contributing delegates to the state board. The association does not sell maple products directly; instead, it serves as a unified industry voice promoting 'New York Pure Maple' branding, advocating for producers, conducting market research, and connecting consumers with member farms.

The association's core products and services are programmatic rather than physical: an interactive online producer directory and map listing 300+ member farms, the annual Maple Weekend open-house event, the Mobile Maple Experience (a 24-foot educational trailer exhibit), a 'Maple in the Classroom' curriculum co-developed with the Cornell Sugar Maple Research & Extension Program, the triannual newsletter 'The Pipeline,' and the 'Sweet Updates' email newsletter. Its underlying technology stack is modest, consisting of a WordPress website (nysmaple.com) with Google Analytics for traffic measurement and Google Maps integration for producer location services. No proprietary AI/ML systems, mobile applications, or APIs are disclosed.

Revenue is generated primarily through membership dues — $75 for a one-year membership and $210 for a three-year membership — structured as recurring subscriptions from individual producers and sugarmakers. A secondary revenue stream comes from the ACER Grant Project, a joint venture with the New York State Department of Agriculture and Markets that funds market research and consumer awareness campaigns for pure maple syrup. The association is led by Executive Director Helen Thomas and President Dan Weed, supported by a small staff of 1–10 employees and a board comprising regional delegates.

Name

New York State Maple

Legal name

New York State Maple Producers Association

Website

https://nysmaple.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

The New York State Maple Producers Association is a Syracuse-based nonprofit trade association founded in 1983 that represents over 2,000 maple sugarmakers across New York State through seven regional associations, promoting pure maple products via membership dues, events, and educational programs.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

NAICS

Sugar Manufacturing (31131)

SIC

Services-Membership Organizations (8600), Forestry (800)

akta.pro primary industry

Edible Sap, Syrups & Sweeteners (Maple, Birch) Tapping/Processing (AFAMAFAL)

Keywords

• Maple syrup production
• Agricultural trade association
• Industry advocacy services
• Producer membership services
• Maple industry promotion

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual and multi-year membership dues from maple producers and sugarmakers across New York State. Membership includes access to resources, regional association benefits, and listing in the public producer directory.
2. Grant Funding: The ACER Grant Project is a joint venture between the NYS Maple Producers' Association and the NYS Department of Agriculture and Markets for market research and promotion activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

New York State Maple Producers Association is a not-for-profit trade association that represents over 2,000 maple sugarmakers across New York State through seven regional associations. It does not sell maple products directly but provides member services including industry advocacy, market research (ACER Grant), an interactive producer directory/map, educational programming (Mobile Maple Experience trailer, Maple Resources Curriculum), and the annual Maple Weekend agritourism event connecting consumers with member farms.

Product overview

The New York State Maple Producers Association represents over 2,000 sugarmakers across New York State, the largest resource of tappable maple trees in the United States. The association serves as a trade organization for its member producers who offer a diverse portfolio of pure maple products. The core product is Pure Maple Syrup, available in multiple grades (Light Amber, Medium, Dark, Extra Dark). Beyond syrup, member producers offer an extensive range of value-added maple products including Maple Sugar (Granulated), Maple Spread ('Cream'), Maple Sugar Shapes, Maple Candy and Lollipops, Maple Coffee, Maple Tea, Maple Cotton, Maple Popcorn, Maple Coated Nuts, Maple Fudge, Maple Mustard, Maple BBQ Sauce, Maple Hot Sauce, Maple Dog Biscuits, Maple Wine, and Maple Beer. The association also operates the Mobile Maple Experience, a 24-foot educational trailer exhibit, and provides the Maple Resources Curriculum for educational purposes. The Maple Weekend event showcases member farms across the state annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Producer Membership (1 Year) Annual membership tier priced at $75 per year granting maple producers access to industry resources, regional association benefits, listing in the public producer directory, and promotional support through Maple Weekend.
• Producer Membership (3 Year) Multi-year membership tier priced at $210 for three years granting maple producers access to industry resources, regional association benefits, listing in the public producer directory, and promotional support through Maple Weekend, billed as a multi-year contract.
• Mobile Maple Experience A 24-foot mobile trailer exhibit operated by the association that transports visitors into a sugar bush environment, demonstrates the sap-to-syrup transformation through a wood-fired evaporator, and delivers educational content about grading systems, filtering, and packaging. Targets schools, events, and consumer audiences to advance industry education.
• Maple Weekend An annual statewide event and festival coordinated by the association in which member maple farms open to the public for tours, tastings, and educational experiences about maple production. The flagship agritourism event connecting consumers directly with member producers.
• Maple Resources Curriculum A multidisciplinary classroom curriculum incorporating science, math, and social studies through interactive lesson plans and activities about maple syrup production, provided in partnership with the Cornell Sugar Maple Program and offered as a DVD resource for schools.
• Interactive Producer Directory and Map Online interactive map on nysmaple.com that lists 300+ member maple producers across New York State, allowing consumers to locate farms and retailers, with each listing providing contact information and product offerings.

Quantifiable outcome

• Over 2,000 sugarmakers produce maple products annually in New York State
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Cornell Sugar Maple Research & Extension ProgramcoreStrategic or Co-development PartnerThe Cornell Sugar Maple Program exists to improve the production and use of maple products by working with producers, consumers, and others interested in maple. The association collaborates on educational resources including 'Maple in the Classroom' curriculum and DVD resources for schools.
• New York State Department of Agriculture and MarketscoreStrategic or Co-development PartnerJoint venture partner on the ACER Grant Project, which aims to evaluate opportunities and strategies to increase consumer awareness and usage of pure maple syrup through market research, promotion strategies, and communications planning.
• Regional Maple Associations (7 regions)coreStrategic or Co-development PartnerSeven regional associations (Northeast NY, St. Lawrence, Lewis County, Upper Hudson, Catskill, Central NY, Western NY) operate as part of the state association structure, with their own executive officers, meetings, and delegates to the state board.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wisconsin Maple Syrup Producers Association: A state-level trade association representing Wisconsin maple producers with comparable member dues, producer directories, and promotional events (e.g., Wisconsin Maple Weekend). Directly analogous to NYSMPA in business model and producer-community focus.
• Maine Maple Producers Association: A nonprofit state association representing Maine maple producers, providing industry advocacy, producer directories, and public events (Maine Maple Sunday). Closely mirrors NYSMPA's structure and value proposition, differing mainly in geography.
• Massachusetts Maple Producers Association: A state trade association serving Massachusetts maple producers with member listings, education, and Massachusetts Maple Weekend events. Operates the same community-led model and event-driven promotional playbook as NYSMPA, just in a neighboring state.
• New Hampshire Maple Producers Association: A nonprofit state association for New Hampshire maple producers offering producer directories, NH Maple Weekend, and industry advocacy. Directly comparable peer in scope, membership model, and producer-services offering.
• Vermont Maple Sugar Makers' Association: A state-level trade association that represents maple sugarmakers in Vermont — the longest-running and most established state maple association in the US. Directly comparable to NYSMPA in mission, structure (member dues, regional chapters, promotional events), and producer-services model, making it the closest peer.

Regional players

• Federation of Quebec Maple Syrup Producers (Les Producteurs et productrices acéricoles du Québec): The Canadian provincial federation that collectively markets and manages Quebec's maple syrup production (the world's largest maple region). Functions as a much larger industry-equivalent of NYSMPA but in a different country; useful international benchmark for advocacy, branding, and supply management.

Others

• North American Maple Syrup Council: An umbrella industry council connecting US state and Canadian provincial maple producer associations (including NYSMPA peers). Not a direct competitor, but a thematic partner that sets industry-wide research, grading, and promotional coordination — relevant ecosystem participant for benchmarking and coalition opportunities.
• USDA Agricultural Marketing Service: The federal agency that oversees research and promotion programs, including the Maple Research and Promotion Program referenced by NY maple producers. Functions as a regulator/enabler rather than a peer association, but materially shapes the funding and grading environment NYSMPA operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NYSMaple
• LinkedInlinkedin.com/company/new-york-state-maple-producers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York State Maple