What Hansen does

Hansen GmbH is a privately held, family-owned German LED lighting technology manufacturer founded in 1984 in Viöl and now headquartered at Norderstraße 1, 25855 Haselund, Schleswig-Holstein, with approximately 80 employees and an additional production site acquired in Amersfoort, Netherlands in 2023. The company designs and produces LED lighting solutions together with associated electronics — including LED tubes and chains, luminous panels, aluminum and plastic profiles, wall and street luminaires, electronic ballasts (ECGs), converters, power supplies, and smart controllers (SMART DIMMING / LichtWART) — all manufactured in-house using SMD placement, CNC milling, and potting processes, and operates an ISO 9001:2015-certified quality management system.

Its core technology platform centers on a patented series-connected LED tube (registered 2002, the company's flagship product), proprietary brands including GREEN LIGHT TECHNOLOGY, Rainbow-RGB, CLEVERGLAS, Radar Indoor/Outdoor, GALAXXIS, and the D-SHIELD driver protection screen, plus a ~2,200 sqm production footprint built out across three halls. Hansen monetizes via B2B hardware sales of LED products and custom project-specific solutions, supplemented by lighting design and planning services, with quote-based, multi-year project pricing and no public rates.

Hansen serves nine customer segments — illuminated advertising, shopfitting and exhibition design, architecture and facade, elevator and escalator industry, municipalities and public lighting, industrial, wellness and hospitality, medical and research, and transport and mobility — through a hybrid channel model: direct regional sales managers in DACH and Benelux, a showroom at the Haselund plant, more than 12 European country distributors, and global distributors covering Australia/New Zealand, China/Hong Kong/Macau, Singapore, and South Africa. Reference customers include Frankfurter Messeturm, JENTOWER Leipzig, Staatsoper Wien, HOME DELUXE Arena Paderborn, HelloFresh, Stadt Neubrandenburg, and Helmholtz-Zentrum Dresden-Rossendorf.

Name

Hansen

Legal name

Hansen GmbH

Website

https://hansen-led.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Hansen GmbH is a German, family-owned LED lighting manufacturer founded in 1984 that produces customized LED tubes, profiles, luminous panels, and associated electronics in-house for B2B customers across illuminated advertising, architecture, shopfitting, elevator, municipal, and transport sectors in Europe and globally.

Ownership category

akta.pro rank

Product category

LED Lighting Solutions

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513), Relay and Industrial Control Manufacturing (335314)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Lighting Controls & Smart Lighting Systems (BPABAGAC), Lighting Design Services (BPAHAKAJ)

Keywords

• LED lighting solutions
• Illuminated advertising
• Architectural lighting
• LED profiles
• Lighting electronics

Headquarters

HQ city

Haselund

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Product Sales: Sale of LED lighting products including tubes, profiles, luminous panels, luminaires, and electronic components such as converters, ballasts, and power supplies. Products are manufactured in-house in Germany.
2. Custom Solutions: Project-specific custom-made products and solutions for large-scale illuminated advertising and architectural lighting projects. The company provides individual solutions and supports customers in their projects.
3. Lighting Design Services: The company provides lighting design services as part of its offerings, including lighting planning (LPA) capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hansen develops, manufactures, and distributes customized LED lighting solutions and associated electronics, including LED tubes, LED chains, profiles, luminous panels, converters, controllers, ballasts, and power supplies. The company serves illuminated advertising, architectural/facade lighting, shopfitting, elevator, municipal, and industrial applications, producing in-house at its German headquarters in Haselund.

Product overview

Hansen is a German LED lighting technology company founded in 1984, specializing in the development and production of customized LED lighting solutions. The product portfolio consists of multiple interconnected product lines: LED tubes (LED-Schlauch) and LED chains form the core illumination sources; luminous panels (Flächenlicht/CLEVERGLAS) and profiles (Flex-Profil STELLA, F-Profil, Miniprofil, Sternprofil, etc.) provide architectural integration; converters, controllers, and the SMART DIMMING/LichtWART systems enable intelligent control; and specialized products like Radar Indoor/Outdoor, GALAXXIS street lamps, and SIRIUS replacements serve specific applications. The portfolio also includes the acquired Meisterkeder textile frame system (2023) and the D-SHIELD driver protection product (2020). All products are manufactured in-house at the Haselund headquarters with SMD production, CNC milling, and potting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Flex-Profil STELLA

Quantifiable outcome

• 25% reduction in energy consumption, CO2 emissions, and heat load with GREEN LIGHT TECHNOLOGY
• +3 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Laserworks by allinn B.V.coreStrategic or Co-development Partner · 1 January 2023Acquired in 2023 as asset deal from Amersfoort, NL. Expanded luminous panel division to include illuminated rubber frame systems for textile prints (Meisterkeder product). Existing Dutch customer base taken over.
• Lichtwerber Deutschland e.V. (LWD)coreOthersUmbrella association of national illuminated advertising manufacturers in Germany. Hansen is a member, enabling networking, technical and economic exchange. LWD organizes annual conferences with exhibitions and specialist lectures.
• dlv - Netzwerk Ladenbau e.V.coreOthersGerman Shopfitting Association - leading organization for shopfitting companies and partners in Germany. Hansen is a member, bringing together producers, service providers, and trade partners.
• Zentralverband Schilder und Lichtreklame (ZVSL)coreOthersFederal Guild Association of Sign and Luminous Advertising Manufacturers - handwerklicher Berufsverband (trade association) for businesses in the signs and illuminated advertising manufacturing trade.
• VERBAND ÖSTERREICHISCHER LICHTWERBUNG (VÖL)coreOthersAssociation of Austrian illuminated advertising manufacturers. Member companies serve customers with best quality and first-class service.
• European Sign Federation (ESF)minorOthersEuropean umbrella organization representing interests of sign and illuminated advertising manufacturers at EU level, with Brussels playing key role in legislation and standards.
• HOCHZWEI - Büro für visuelle Kommunikation GmbH & Co. KGcoreStrategic or Co-development PartnerRegional communications agency from Flensburg that partnered with Hansen in 2021 for strategic, content, and appearance development of the website. Significant website redesign undertaken in cooperation with this partner.
• FOILSQUARE Werbetechnik GmbHminorChannel Partner/ Reseller/ DistributorExclusive marketing partner for D-SHIELD product distribution. Markets D-SHIELD in all variants through Busshop24.de.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Zumtobel Group: Austrian-headquartered lighting group (Tridonic, Zumtobel, Thorn, Reiss) with a strong European architectural and specialty lighting portfolio. Hansen competes in the same DACH architectural and facade-lighting specifications, but at far smaller scale and a narrower, custom-niche focus.
• Signify (Philips Lighting): Global lighting leader (formerly Philips Lighting) with comprehensive architectural, outdoor, and specialty LED portfolios plus Interact IoT platform. Operates as a broad incumbent across all of Hansen's end markets but at vastly larger scale and with software-defined smart-lighting capabilities Hansen lacks.
• Fagerhult Group: Swedish lighting group owning premium architectural brands (Fagerhult, iGuzzini, Modular, Targetti). Overlaps with Hansen's architectural and facade segments across European projects at a much larger scale and brand portfolio.

Direct peers

• RZB Lighting: German family-owned manufacturer of indoor and outdoor LED luminaires for commercial, architectural, and emergency lighting applications. Comparable mid-market German positioning, custom-solution orientation, and product overlap with Hansen's architectural and specialty lighting lines.
• TRILUX: German family-owned lighting manufacturer (Arnsberg) producing LED indoor and outdoor luminaires for commercial, industrial, educational and architectural applications. Closely comparable in size, German-mid-market positioning, and custom-solution orientation to Hansen.
• ERCO: German architectural lighting specialist (Lüdenscheid) producing high-specification LED luminaires for museums, offices, and facades. Competes with Hansen in the European architectural lighting specification market, particularly for facade and accent applications.
• LED Linear: German specialist in linear LED lighting systems for architectural, cove, and facade applications. Directly competes with Hansen's Flex-Profil STELLA, F-Profil, and facade-profile product lines in architectural linear lighting specifications.
• Josef Barthel Leuchten: German LED lighting manufacturer focused on custom architectural, facade, and signage/illuminated advertising solutions. Closely comparable niche overlap with Hansen's illuminated advertising and architectural facade product lines in the DACH market.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hansen.led
• Facebookfacebook.com/hansenled1
• LinkedInlinkedin.com/company/hansen-neon-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansen