CityTourCard

What CityTourCard does

CityTourCard München is a tourist pass product operated by CoConsult GmbH, a privately held German company headquartered in Berlin. The product bundles unlimited access to Munich's MVV public transit network (U-Bahn, S-Bahn, tram, bus) across three configurable fare zones — Zone M (city center), Zone M-6 (extended area including the airport), and Zone M-12 (full network including Bavarian Oberland destinations such as Zugspitze, Tegernsee, and Chiemsee) — with discounts of up to 50% at a curated network of more than 100 partner attractions including museums, theaters, distilleries, restaurants, and activity providers. Tickets are sold as online/digital, mobile, or hard-paper formats, valid from 24 hours to 6 days, with individual and group (up to 5 persons) variants.

The underlying platform integrates MVV fare collection (where the transit-fare component is remitted to the transport association while CoConsult retains margin on the bundled ticket price), Unzer payment processing, and multi-channel distribution spanning the company's own EasyCityPass online shop, all MVG ticket machines in U-Bahn and tram stations, S-Bahn München and DB Regio/BRB customer centers at major hubs (Hauptbahnhof, Marienplatz, Flughafen, Ostbahnhof), and third-party travel marketplaces GetYourGuide and Klook. A discount-only "Light" variant launched in July 2025 serves customers who already hold a Deutschlandticket (D-Ticket).

The business is consumer-direct with no disclosed enterprise customers; the customer base consists of domestic and international tourists and families visiting Munich. CoConsult also operates EasyCityPass products in Berlin, Vienna, and Cologne, as well as a QueerCityPass sub-brand for LGBTQ+ travelers, leveraging the same platform architecture across cities. The company has been operating since 2006, employs 11-50 people, has no disclosed funding rounds, and is managed by Managing Directors Olaf Luft and Holger Heißenbüttel.

Name

CityTourCard

Legal name

CoConsult GmbH

Website

https://citytourcard-muenchen.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

CityTourCard München, operated by CoConsult GmbH, sells a bundled tourist pass combining unlimited MVV public transit across three fare zones with discounts at over 100 Munich partner attractions, targeting individual tourists, families, and D-Ticket holders via direct, transit-infrastructure, and third-party marketplace channels.

Ownership category

akta.pro rank

Product category

Tourist Pass / Public Transport Ticket

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industry

Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Public transport tickets
• Tourist discount cards
• City tourism passes
• Attraction discount programs
• MVV fare integration

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Public Transport Ticket Sales: CityTourCard Munich sells combined tickets that include MVV public transportation fares. The fare component is collected on behalf of and for the account of the respective transport company (MVV), while CoConsult earns a margin on the total ticket price.
2. Tourist Discount Integration (Added Value): The ticket bundles free public transport with discounts at over 100 tourist partner establishments (museums, restaurants, attractions). While the discounts are free to the ticket holder, the partner network drives ticket sales volume and brand positioning.
3. Light Version Sales: The CityTourCard München Light version (without ÖPNV) is sold separately for customers who already have a Germany Ticket (D-Ticket). This provides discounts at over 100 attractions without transportation, sold at a different price point.
4. Multi-Destination Ticket Portfolio: CoConsult GmbH operates multiple city pass products under EasyCityPass (Berlin, Vienna, Cologne) and QueerCityPass brands, generating revenue from ticket sales across all destinations. The Munich product is one of several city-specific offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

CityTourCard München is a combined public transport ticket and tourist discount card sold to visitors of Munich. The product bundles unlimited travel on the MVV public transport network (U-Bahn, S-Bahn, tram, bus) across three configurable fare zones (Zone M for city center, Zone M-6 for the metropolitan area including airport, Zone M-12 for the Bavarian Oberland) with validity from 24 hours to 6 days, alongside discounts of up to 50% at over 100 partner attractions, museums, restaurants, and activities. Tickets are available as online, mobile, or hard paper formats, sold individually or as group tickets for up to 5 persons.

Product overview

CityTourCard is a tourist pass platform offering combined public transport tickets and discount cards. The primary product is the CityTourCard München, a unified ticket providing free travel on Munich's MVV public transit network (trams, buses, U-Bahn, S-Bahn) across three tariff zones (Zone M for city center, Zone M-6 for surrounding area including airport, and Zone M-12 for Bavarian Oberland), combined with discounts at over 100 partner attractions including museums, restaurants, and activities. Tickets are available in multiple formats (online/digital, hard copy), durations (24h to 6 days), and variants (individual, group for up to 5 persons, Light version for D-Ticket holders). The parent company CoConsult GmbH also operates EasyCityPass (for Berlin, Vienna, and other cities) and QueerCityPass (LGBTQ+-focused variant for Berlin, Vienna, Cologne) under the same platform concept.

Differentiator

Problem solved

Functional benefit

Brands

• CityTourCard München Light: A version of the ticket offering discounts at partner attractions without public transportation included, designed for users who already have a Germany ticket (D-Ticket) or prefer to explore on foot/by bike.
• EasyCityPass

Products and services

• CityTourCard München A combined public transport ticket and discount card for Munich offering free travel on MVV public transit (trams, buses, U-Bahn, S-Bahn) in Zone M, M-6, or M-12, plus discounts at over 100 tourist partners including museums, restaurants, and attractions. Available in 24h, 48h, 3, 4, 5, or 6-day durations for individual or group use (up to 5 persons).
• CityTourCard München Light Discount-only ticket variant for users who already have a Deutschlandticket (D-Ticket) or prefer to explore Munich on foot or by bike. Offers exclusive discounts at over 100 Munich attractions, museums, and restaurants without public transport inclusion. Valid for 30 days.
• EasyCityPass Multi-city tourist pass platform offering combined public transport tickets and discount partner benefits. Operates alongside CityTourCard München for Berlin, Vienna, and other destinations, enabling visitors to use the same combined ticket concept across multiple German and Austrian cities.
• QueerCityPass LGBTQ+-focused tourist pass variant available for Berlin, Vienna, and Cologne. Offers public transport and discount partner benefits tailored to the queer community, operated under the same EasyCityPass platform concept as CityTourCard München.
• CityTourCard München Group Ticket Group variant of the CityTourCard München covering up to 5 persons, with the rule that 2 children aged 6-14 count as 1 adult. Valid for 24h to 6 days across the chosen fare zone.

Quantifiable outcome

• Up to 50% savings on sightseeing in Munich at partner attractions including city tours, culture, museums, restaurants, shopping, and nightlife
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• MVV (Münchner Verkehrs- und Tarifverbund)coreStrategic or Co-development Partner · 1 January 2006The MVV is the Munich Transport and Tariff Association, which provides the public transportation fare integration for all CityTourCard Munich tickets. The partnership enables unlimited travel on all MVV public transport (U-Bahn, S-Bahn, tram, bus) across the selected fare zones. This is a foundational partnership without which the product cannot function.
• MVG (Münchner Verkehrsgesellschaft)coreChannel Partner/ Reseller/ DistributorMVG operates Munich's U-Bahn, tram, and bus network. CityTourCard is sold at all MVG ticket machines and customer centers. MVG and CityTourCard conduct joint marketing campaigns such as Instagram sweepstakes (e.g., 'MVG Vehicle Sweepstake').
• S-Bahn MünchencoreChannel Partner/ Reseller/ DistributorS-Bahn München sells CityTourCard tickets at its ticket machines, sales points, and customer centers (Airport, Hauptbahnhof, Ostbahnhof). Joint promotional activities include the 20th anniversary sweepstake with @deine_sbahnmuenchen.
• DB Regio / BRB (Bayerische Regiobahn)coreChannel Partner/ Reseller/ DistributorDB Regio and BRB provide regional rail connections enabling travel to destinations in the M-12 zone (Bavarian Oberland). CityTourCard is available at all BRB regional station ticket machines and customer centers.
• TimeRide Klosterbrauerei AndechsminorGTM or Marketing PartnerVirtual reality monastery brewery tour experience. CityTourCard holders receive 10% discount. Partner of the month for January 2026.
• GOP Varieté Theater MünchenminorGTM or Marketing PartnerVariety theater offering 10% discount on ticket prices for CityTourCard holders (online and on-site redemption).
• Pasinger FabrikminorGTM or Marketing PartnerCultural center offering 30% reduced admission and 50% off events for CityTourCard holders.
• Bier- & OktoberfestmuseumminorGTM or Marketing PartnerBeer and Oktoberfest museum with 1.50 EUR discount on regular admission for CityTourCard holders.
• Schloss NymphenburgminorGTM or Marketing PartnerNymphenburg Palace offering 1 EUR discount on regular admission for CityTourCard holders.
• Alpines Museum des DAVminorGTM or Marketing PartnerAlpine Museum of the German Alpine Association offering 3 EUR discount on regular admission for CityTourCard holders.
• Hot Rod Fun MünchenminorGTM or Marketing PartnerHot rod city tours offering 40 EUR discount on EARLY BIRD SPECIAL or EARLY BIRD SPECIAL COUNTRY tours for groups of 2+ persons.
• Bootsverleih beim FischermichelminorGTM or Marketing PartnerBoat rental service offering savings of up to 1 EUR depending on rental type.
• Rikscha Guide MunichminorGTM or Marketing PartnerRickshaw city tour operator. Partner of the month for July 2026. Offers 15% discount on all rickshaw tours for CityTourCard holders. City guide Daniel Hehnen provides personalized tours through Munich's historic Old Town, English Garden, and hidden gems.
• SEA LIFE MunichminorGTM or Marketing PartnerInteractive aquarium in Olympic Park with over 1,600 animals and 260+ species. CityTourCard holders receive 20% discount on regular entrance fee.
• Hard Rock Cafe MunichminorGTM or Marketing PartnerRestaurant and live events venue offering free dessert with purchase of two main courses plus a small gift from the Rock Shop (minimum 35 EUR purchase). Active World Cup 2026 partnership with special menus, national team jerseys, and public viewing events.
• GetYourGuideminorChannel Partner/ Reseller/ DistributorGlobal online travel agency and experience marketplace. CityTourCard Munich tickets are available for purchase through GetYourGuide's platform, reaching international tourists booking ahead of their Munich trip.
• KlookminorChannel Partner/ Reseller/ DistributorGlobal travel booking platform. CityTourCard Munich tickets are available for purchase through Klook, providing access to Asian and international tourist segments.
• Destillerie LantenhammerminorGTM or Marketing PartnerDistillery in Hausham near Schliersee. CityTourCard holders receive 20% discount on self-guided tour with tasting.
• SLYRS ErlebnisdestillerieminorGTM or Marketing PartnerWhisky distillery experience in Fischhausen near Schliersee. CityTourCard holders receive 20% discount on self-guided tour.
• Markus Wasmeier FreilichtmuseumminorGTM or Marketing PartnerOpen-air museum of historic Bavarian farmhouses near Schliersee. CityTourCard holders receive 1 EUR discount on admission.
• Tierpark Hellabrunn (Munich Zoo)minorGTM or Marketing PartnerCityTourCard München is godparent sponsor (Tierpatenschaft) of the two-toed sloth at Tierpark Hellabrunn. The partnership supports animal conservation and species protection efforts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Go City: Multi-city tourist pass operator offering 'all-inclusive' attraction + transit bundles across US, Europe, and other destinations. Direct competitor in the bundled tourist pass category with the same core model of packaging attractions and optional transit access for leisure travelers.
• The London Pass: Tourist pass for London bundling 100+ attractions with optional transit (London Travelcard). Closely mirrors CityTourCard Munich's structure of attraction discounts plus optional public transport integration, targeted at international visitors in a major European capital.
• Vienna Pass: Tourist pass for Vienna bundling free entry to 100+ attractions with optional hop-on-hop-off bus access. Direct comparability — same Germanic-market tourist pass category, sibling city to Munich within the EasyCityPass portfolio.
• iVenture Card: Flexible prepaid attraction card operating across multiple global cities (Sydney, Barcelona, Singapore, Cape Town, etc.). Comparable bundled-attractions model with city-specific variants and reseller/online distribution channels similar to CityTourCard.
• CityPASS: US-focused multi-city bundled attraction pass network (NYC, Chicago, San Francisco, etc.). Closely comparable product model — fixed validity passes bundling top attractions at a discount — even though it is largely US-centric and does not bundle transit as centrally.
• EasyCityPass Berlin: Sister product within the same CoConsult GmbH platform offering transit + attraction discounts in Berlin. Essentially the same business model in a different city, making it the closest internal benchmark for Munich unit economics and partnership dynamics.

Others

• GetYourGuide: Global OTA for tours, attractions, and experiences — listed as an active distribution channel partner for CityTourCard Munich. Indirect competitor on attraction discovery and bundled experience products, but also a key customer acquisition channel.
• Klook: Asia-headquartered travel booking platform offering attraction tickets, transit passes, and tours. Listed as a CityTourCard distribution partner serving inbound Asian tourist demand for Munich.
• Booking.com: Global OTA and travel super-app; CityTourCard participates in Booking.com's affiliate program. Adjacent ecosystem participant that influences tourist booking behavior but does not directly compete in the bundled transit + attraction pass category.

Emerging players

• Tiqets: Online marketplace for attraction tickets (museums, theme parks, experiences) with global inventory. Overlaps with CityTourCard on the attraction ticketing side; differs in that Tiqets does not bundle municipal public transport, making it a complementary rather than substitute offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MuenchenCityTourCard
• Instagraminstagram.com/citytourcardmuc
• TikToktiktok.com/@citytourcardmuc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityTourCard