Indian Institute of Crafts & Design

What Indian Institute of Crafts & Design does

Indian Institute of Crafts & Design (IICD) is a private educational institution founded in 1995 and headquartered at J-8, Jhalana Institutional Area, Jaipur, Rajasthan, India. It operates under the aegis of Vishvakarma Skills University, Jaipur (VSURAJ) - a state-affiliated university - and is additionally recognized by the Rajasthan ILD Skill University. The institute employs 501-1000 staff and is positioned as the only Indian college whose instructional vision is dedicated specifically to promoting the sustainability of Traditional Arts and Crafts of India.

The institute's core products are four academic programs: a four-year B.Des in Crafts and Design, a two-year M.Des, a one-year PG Diploma in Design Foundation, and a Certificate Programme. These deliver seven material-based specializations: Soft Material Design, Hard Material Design, Fired Material Design, Fashion Clothing Design, Crafts Communication, Jewellery Design (in partnership with IIGJ), and Interior Design. Supporting infrastructure comprises material-specific labs and workshops, a Library and Knowledge Research Center, and hostels and campus amenities for residential undergraduate study. Beyond degree delivery, IICD runs the annual Crafts Business Accelerator Program (cohorts 2022-2026), the biennial Sangoshthi International Conference (2019, 2021, 2023, 2025), the IICD Craft Awards (instituted 2020), and an international student exchange program with partner institutions in France, the UK, and Australia.

IICD's business model is tuition-led, with revenue primarily from B.Des, M.Des, PG Diploma, and Certificate fees supplemented by Accelerator Program fees, professional workshops, and summer programs. Customer acquisition is admissions-driven via a direct online portal (iicdadmissions.in) with selection through online assessment and interview for the 2026-27 cycle. The institute markets primarily through content and organic social channels (website, YouTube, newsletters) and reinforces positioning through the Sangoshthi conference and Craft Awards. Primary customer segments are undergraduate and postgraduate students, craft entrepreneurs/artisans seeking incubation, and working professionals pursuing continuing education.

Name

Indian Institute of Crafts & Design

Legal name

Indian Institute of Crafts & Design

Website

https://iicd.ac.in

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

IICD is a 1995-founded Jaipur-based design education institute offering B.Des, M.Des, PG Diploma, and certificate programs across seven craft specializations. Operating under Vishvakarma Skills University, it generates revenue via tuition and accelerator programs serving students and craft entrepreneurs.

Ownership category

akta.pro rank

Product category

Design Education

akta.pro primary industry

Engineering & Technology Institutes (Comprehensive) (EDAHAEAA)

Keywords

• Design education
• Craft education
• Bachelor of design
• Master of design
• Design incubation

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees: Revenue generated from undergraduate (B.Des 4 years), postgraduate (M.Des 2 years), and PG Diploma programs through tuition fees. Fee structures are published for each program on the website.
2. Professional Development Programs: Revenue from certificate programs and professional development offerings including summer workshops and specialized training.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Indian Institute of Crafts & Design (IICD) is a private educational institution offering undergraduate (B.Des, 4 years), postgraduate (M.Des, 2 years), PG Diploma, and certificate programs in crafts and design, with seven material-based specializations including Soft Material Design, Hard Material Design, Fired Material Design, Fashion Clothing Design, Crafts Communication, Jewellery Design, and Interior Design. The institute also runs a Crafts Business Accelerator Program supporting craft entrepreneurs and hosts the biennial Sangoshthi International Conference.

Product overview

IICD is an educational institution offering a comprehensive portfolio of design programs under the aegis of Vishvakarma Skills University, Jaipur. The core offerings include a 4-year B.Des and 2-year M.Des degree programs, a 1-year PG Diploma in Design Foundation, and Certificate Programs. These programs provide specializations in seven craft disciplines: Soft Material Design, Hard Material Design, Fired Material Design, Fashion Clothing Design, Crafts Communication, Jewellery Design, and Interior Design. Beyond degree programs, IICD operates a Crafts Business Accelerator Program for entrepreneur support, hosts the biennial Sangoshthi International Conference, and manages the IICD Craft Awards. The institution also facilitates international student exchanges with partner institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• B.Des (4 Year Bachelor of Design in Crafts and Design) Four-year undergraduate degree program in Crafts and Design offering specializations in Soft Material Design, Hard Material Design, Fired Material Design, Fashion Clothing Design, Crafts Communication, Jewellery Design, and Interior Design, for students completing secondary education.
• M.Des (2 Year Master of Design in Crafts and Design) Two-year postgraduate degree program in Crafts and Design providing advanced specialization and research opportunities across seven craft disciplines, for graduates seeking advanced design education.
• PG Diploma in Design Foundation One-year postgraduate diploma program providing foundational design education for students seeking to enter the design field.
• Certificate Programme in Painting Certificate program offering specialized training in painting and other craft disciplines for working professionals and enthusiasts seeking short-term continuing education.
• Crafts Business Accelerator Program Incubation program supporting craft entrepreneurs with business development, mentorship, and market access through design intervention, offered annually with cohorts from 2022 to 2026.

Quantifiable outcome

• Winners and finalists at international design competitions including San Francisco Design Week, New York Design Week, and WantedDesign Manhattan
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Vishvakarma Skills University, Jaipur (VSURAJ)coreStrategic or Co-development PartnerIICD operates under the aegis of Vishvakarma Skills University, Jaipur. Programs lead to degrees awarded by the university, providing academic legitimacy and government recognition.
• Rajasthan ILD Skill UniversityminorStrategic or Co-development PartnerPartnership for skill development and recognition of craft education programs in Rajasthan.
• Adelaide Central School of ArtminorStrategic or Co-development PartnerAcademic partnership for international exchange and collaboration in arts and design education.
• Plymouth University (Plymouth College of Art)minorStrategic or Co-development PartnerAcademic partnership for international exchange and collaboration in arts and design education.
• École de design (Multiple French Design Schools)minorStrategic or Co-development PartnerAcademic partnerships with French design schools for international exchange programs and collaborative education initiatives.
• Nottingham Trent UniversityminorStrategic or Co-development PartnerAcademic partnership with UK design institution for student exchange and collaborative projects.
• West Dean CollegeminorStrategic or Co-development PartnerAcademic partnership with UK arts and crafts college for international exchange and collaboration.
• Maharaja Sayajirao University of Baroda (MSU)minorStrategic or Co-development PartnerAcademic partnership for national collaboration and knowledge sharing in crafts and design education.
• Indian Institute of Gems and Jewellery (IIGJ)minorStrategic or Co-development PartnerCollaboration for Jewellery Design program, providing specialized expertise in gems and jewellery domain.
• École Duperré ParisminorStrategic or Co-development PartnerStudent exchange program partner; students from Ecole Duperre Paris have visited IICD for exchange semesters in Hard Material Design Department.
• Centre for Pastoralism, Sahajeevan & IGNCAminorStrategic or Co-development PartnerCollaborative engagement in wool and pastoral craft research; participation in Desi Oon Festival and Living Lively Exhibition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pearl Academy: Multi-campus private design and fashion school in India with programs spanning fashion, design, and media. Comparable in scale and program breadth, with stronger geographic reach than IICD.
• MIT Institute of Design (MIT ID): Pune-based design school offering undergraduate and postgraduate design programs. Comparable private design institution competing for similar student segments in India.
• National Institute of Design (NID): India's premier design school, federally funded, offering B.Des and M.Des programs across multiple disciplines. The most direct competitor to IICD in the Indian design-education space, with substantially stronger brand recognition and scale.
• Symbiosis Institute of Design: Pune-based design school under Symbiosis International University offering B.Des and M.Des programs. Comparable in being a private Indian design institution competing for similar talent pool.
• IIT Bombay Industrial Design Centre (IDC): Premier engineering institution's design department offering B.Des, M.Des, and PhD programs. Comparable design education at higher selectivity and stronger brand, competing for top Indian design talent.
• National Institute of Fashion Technology (NIFT): Federally chartered fashion and textile design institution with multiple campuses across India. Overlaps with IICD's Fashion Clothing Design and Soft Material Design specializations.
• Srishti Manipal Institute of Art, Design & Technology: Bangalore-based design school offering B.Des and M.Des programs with interdisciplinary focus. Comparable in offering specialized design education with craft and contemporary design intersection.

Broad incumbents

• École Duperré Paris: French design school with established student exchange partnership with IICD. Comparable in design education focus and specializations including material and fashion design, but operates at larger scale in Paris.
• Royal College of Art (RCA): UK-based postgraduate design school with global recognition. Comparable in design education excellence and international partnerships, though operating at substantially larger scale and broader scope than IICD.

Regional players

• Kala Bhavana (Visva-Bharati University): Historic Indian art and craft school founded by Rabindranath Tagore at Shantiniketan. Comparable in craft-focused art education legacy, but operates within a broader university and with a different pedagogical approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@IICDJaipuredu
• LinkedInlinkedin.com/company/jaipur-iicd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indian Institute of Crafts & Design