P4I

What P4I does

P4i (DBA "P4i – M&A Dealmakers") is a privately held European M&A advisory firm founded in 2014 and headquartered in Steinhausen, Switzerland, with regional offices in Amsterdam (BENELUX) and Palma, Spain (Iberia). The firm delivers full-lifecycle M&A advisory across six service lines: Buy-Side Advisory, Sell-Side Advisory, Strategic Growth Advisory, Succession Advisory, Company Valuation, and Transaction Execution and Support. P4i targets three persona-level segments—entrepreneurs planning exits or succession, corporates pursuing acquisitions, and private equity investors seeking deal origination and execution—with senior advisors providing consultative, transaction-based engagements initiated through scheduled introductory calls.

The firm's underlying technology is described as "data intelligence and AI" applied to deal origination, positioned as a proprietary differentiator enabling off-market access. No patents, named models, or third-party-validated AI assets are disclosed, and the technology layer appears to support rather than define the offering. P4i's business model is professional services revenue from M&A advisory fees, with quote-based pricing tied to transaction size and complexity rather than disclosed rate cards.

Operationally, P4i claims 100+ completed transactions since inception and a 92% close rate, supported by a team of 1–10 people. Distribution is exclusively direct and consultative—no resellers, marketplaces, or self-serve channels—with brand visibility built through content marketing (Insights, free valuation guides, executive articles) and a LinkedIn presence. There is no evidence of external funding, parent ownership, or institutional investment in the input data.

Name

P4I

Legal name

P4i

Website

https://p4i-partners.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

P4i is a privately held European M&A advisory firm (founded 2014) offering buy-side, sell-side, strategic growth, succession, valuation, and transaction execution services to entrepreneurs, corporates, and private equity investors across the DACH, BENELUX, and Iberia regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Steinhausen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. M&A Advisory Fees: Professional services revenue from providing buy-side and sell-side M&A advisory, strategic growth consulting, succession planning, company valuation, and transaction execution and support services to entrepreneurs, corporates, and private equity investors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

P4I is a global M&A advisory firm that provides buy-side and sell-side advisory, strategic growth advisory, succession planning, company valuation, and transaction execution services to entrepreneurs, corporates, and private equity investors. The firm embeds data intelligence and AI-enabled tooling into its deal origination and screening workflow to identify, qualify, and close cross-border transactions. Founded in 2014 and headquartered in Switzerland, P4I reports more than 100 completed transactions with a 92% close rate.

Product overview

P4i is a global M&A advisory firm offering a unified platform of consulting services. The portfolio consists of six core advisory offerings: Buy-Side Advisory (target identification and acquisition support), Sell-Side Advisory (exit preparation and execution), Strategic Growth Advisory (buy-and-build strategies), Succession Advisory (ownership transitions), Company Valuation (business benchmarking), and Transaction Execution and Support (deal process management). These services work together to support entrepreneurs, corporates, and private equity investors through the full M&A lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy-side Advisory
• Sell-side Advisory
• Strategic Growth Advisory
• Succession Advisory
• Company Valuation
• Transaction Execution

Quantifiable outcome

• 100+ transactions completed
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lincoln International: Global mid-market M&A advisory firm with strong European presence and sector-focused deal teams. Directly comparable to P4i in serving entrepreneurs, corporates and PE on buy-side and sell-side mid-market transactions.
• Clairfield International: Global mid-market M&A advisory with European coverage and sector specializations. Directly comparable in mid-market cross-border deal execution for entrepreneurs, corporates and PE.
• IMAP: International M&A advisory with a partnership model spanning many countries, focused on mid-market transactions. Comparable in serving SME/entrepreneur sell-side and corporate buy-side mandates across regions.
• DC Advisory: European-headquartered mid-market M&A advisor with global reach. Directly comparable in cross-border mid-market M&A advisory for corporates, entrepreneurs and PE investors.
• Livingstone Partners: Mid-market M&A advisor with strong European footprint across DACH, BENELUX and Iberia. Comparable in transaction size, sector focus and entrepreneur/corporate client base.
• goetzpartners: European mid-market M&A and corporate finance advisory with DACH roots. Comparable in serving mid-market corporates and PE on buy-side, sell-side and strategic growth mandates.
• Altius Alliance: Independent European mid-market M&A advisory partnership with cross-border execution capability. Comparable to P4i in serving SME owners, corporates and PE on cross-border deals.
• ParkPlace Corporate Finance: Independent mid-market M&A advisory serving entrepreneurs and PE in Europe. Comparable in deal size, client segments and full-lifecycle advisory offerings.

Broad incumbents

• Rothschild & Co: Global investment bank with a strong mid-market M&A advisory franchise. Operates broadly in the same space and competes for entrepreneur, corporate and PE mandates, but at larger scale and across more verticals.
• Lazard: Global financial advisory firm with deep mid-market M&A coverage in Europe. Broad incumbent competing for similar sell-side, buy-side and PE mandates but with vastly larger bench, brand and balance sheet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/p4iag
• Xx.com/p4ipartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P4I