Wheels Manufacturing
Wheels Manufacturing is a privately held Colorado-based manufacturer and online retailer of replacement derailleur hangers, bottom brackets, and professional bicycle repair tools, serving bike shops, individual cyclists, and e-bike technicians across the United States.
- Company typePrivate
- Founded1988
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wheels Manufacturing does
Wheels Manufacturing, LLC is a privately held specialty bicycle component manufacturer founded in 1988 and headquartered at 1475 Arthur Ave #1 in Louisville, Colorado. The company designs, sources, and sells replacement and repair parts for bicycles through two primary channels: a direct-to-consumer e-commerce storefront at wheelsmfg.com and a wholesale/B2B program serving bike shops, authorized dealers, and distributors in the United States.
The core product portfolio is built around two anchor categories: derailleur hangers (633+ SKUs covering virtually every major bicycle brand and frame standard, including 1-through-4 fastener, thru-axle, Shimano Direct Mount, and the emerging Universal Derailleur Hanger specifications) and bottom brackets (139+ SKUs spanning BB30, BB86/92, PF30, T47, BSA Threaded, SRAM DUB, Trek BB90/95, Italian Threaded, Cannondale PF30A, and Fat Bike standards, offered across ABEC-3, Angular Contact, Ceramic Hybrid, and ZERØ Ceramic bearing tiers). A complementary tools line includes bearing presses and extractors, bottom bracket installation/removal tools, and a growing set of e-bike-specific lockring sockets compatible with Bosch, Yamaha, Shimano STEPS, Panasonic, Bafang, DJI Avinox, FAZUA, and Mahle motor systems. Additional offerings cover drivetrain components, hub parts, dropout savers, fasteners, bearings, accessories, and recently added Mirrycle mirrors and BlackAce bells.
The business model is straightforward unit-based product sales. Pricing is per-unit and ranges from approximately $7 for small tools to $346 for premium ZERØ Ceramic bottom brackets, with free ground shipping offered on orders over $99.99 within the Continental US. Customer segments include bicycle repair shops and dealers, individual cycling enthusiasts performing self-service maintenance, e-bike owners and technicians, and professional mechanics and frame builders. Wheels Manufacturing operates with 11-50 employees and has no disclosed external investment, parent company, or acquisition activity; it is independently owned and operates as a Colorado-domiciled LLC.
Wheels Manufacturing firmographics
Firmographics- Name
- Wheels Manufacturing
- Legal name
- Wheels Manufacturing, LLC
- Website
- https://wheelsmfg.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wheels Manufacturing is a privately held Colorado-based manufacturer and online retailer of replacement derailleur hangers, bottom brackets, and professional bicycle repair tools, serving bike shops, individual cyclists, and e-bike technicians across the United States.
- Ownership category
- akta.pro rank
Wheels Manufacturing industry classification
Industry- Product category
- Bicycle Components
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Wheels Manufacturing is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wheels Manufacturing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales (B2C): Revenue generated from selling derailleur hangers, bottom brackets, tools, and accessories directly to consumers through the wheelsmfg.com e-commerce platform. Products are priced per unit with shipping charges.
- Wholesale/B2B Sales: Revenue from business accounts including bike shops, dealers, and distributors who purchase products at wholesale pricing through dedicated B2B channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Derailleur Hangers - Entry Level |
| Unit Pricing | Pay-as-you-go | Derailleur Hangers - Mid Range |
| Unit Pricing | Pay-as-you-go | Derailleur Hangers - Premium |
| Unit Pricing | Pay-as-you-go | Bottom Brackets - Standard |
| Unit Pricing | Pay-as-you-go | Bottom Brackets - Angular Contact |
| Unit Pricing | Pay-as-you-go | Bottom Brackets - Ceramic Hybrid |
| Unit Pricing | Pay-as-you-go | Bottom Brackets - ZERØ Ceramic |
| Unit Pricing | Pay-as-you-go | Tools and Equipment |
| Unit Pricing | Pay-as-you-go | E-bike Lockring Sockets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wheels Manufacturing product offering
Product offeringCore offering
Wheels Manufacturing designs, sources, and distributes aftermarket replacement bicycle components with a primary focus on derailleur hangers and bottom brackets, alongside a complementary line of repair tools and small parts. The catalog spans 633+ derailleur hanger SKUs covering virtually all major bicycle brands and frame standards, and 139+ bottom bracket SKUs across all major shell standards. Products are sold direct-to-consumer via wheelsmfg.com and to bike shops and dealers through wholesale accounts and authorized distributors.
Product overview
Wheels Manufacturing is a bicycle component specialist offering a comprehensive catalog of replacement parts and specialized tools. The core product lines include derailleur hangers (with over 600 models supporting various bike brands), bottom brackets (supporting major standards like BB30, BB86/92, PF30, T47, BSA Threaded, and SRAM DUB), and professional-grade tools for bicycle repair (bearing presses, extractors, and bottom bracket tools). Additional offerings include drivetrain components, hub parts, dropout savers, bells, and mirrors. The company operates an e-commerce platform with wholesale account options and provides product finder tools to help customers identify compatible replacement parts.
Differentiator
Problem solved
Functional benefit
Products and services
- Derailleur Hangers Replacement derailleur hangers sold in multiple fastener and mount configurations, covering over 600 models compatible with hundreds of bicycle makes. Built for cyclists and bike shops needing reliable aftermarket substitutes for OEM hangers.
- Bottom Brackets Bottom brackets sold in ABEC-3, Angular Contact, Ceramic Hybrid, and ZERØ Ceramic bearing options across all major modern frame standards. Used by home mechanics, bike shops, and frame builders servicing or upgrading crankset interfaces.
- Bearing Presses & Extractors Bearing press and extractor tools, including open bore adapters, over axle adapters, and replacement rods compatible with various bearing sizes. Used by bicycle mechanics and home builders for precision bearing installation and removal.
- Bottom Bracket Tools Specialized tools for bottom bracket service including bearing extractors, adjustable press stops, frame drifts, bottom bracket gauges, and comprehensive tool kits. Used by bicycle mechanics performing bottom bracket installation and removal.
- E-Bike Tools Specialized lockring socket tools for e-bike motor maintenance, compatible with Bosch, Yamaha, Shimano STEPS, Panasonic, Bafang, Fazua, DJI Avinox, and Mahle motor systems. Targeted at e-bike service technicians and specialty shops.
- Drivetrain Components Drivetrain parts including single speed components, thru axles, chainring bolts, and chainrings for bicycle repairs and upgrades.
- Hub Parts Replacement and repair parts for bicycle hubs including bearings and small components.
- Dropout Savers Repair components designed to restore damaged dropout areas on bicycle frames, available in narrow and wide configurations.
- Derailleur Hanger Fasteners Replacement fasteners and mounting hardware for derailleur hangers, including assortment kits.
- Mirrors Mirrycle bicycle mirrors designed for visibility and safety while riding, with replacement parts available.
- Bicycle Bells Bicycle bells including commuter bells, trail bells, and race/group ride bells, with options for custom imprinting.
- Bearings Replacement sealed bearings in various sizes for bicycle applications, supporting multiple bearing standards.
- Bicycle Accessories Bicycle accessories including seatpost collars, headset parts, frame protection products, and bike bling items.
Companies that use Wheels Manufacturing
Customer profileSegments4 records
Ideal customer profiles3 records
Wheels Manufacturing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wheels Manufacturing partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Wheels Manufacturing competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wheels Manufacturing social profiles
Digital presenceWheels Manufacturing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheels Manufacturing leadership team
Management profileNumber of profiles
Wheels Manufacturing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheels Manufacturing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheels Manufacturing
What does Wheels Manufacturing do?
Wheels Manufacturing designs, sources, and distributes aftermarket replacement bicycle components with a primary focus on derailleur hangers and bottom brackets, alongside a complementary line of repair tools and small parts. The catalog spans 633+ derailleur hanger SKUs covering virtually all major bicycle brands and frame standards, and 139+ bottom bracket SKUs across all major shell standards. Products are sold direct-to-consumer via wheelsmfg.com and to bike shops and dealers through wholesale accounts and authorized distributors.
Is Wheels Manufacturing a public or private company?
Wheels Manufacturing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wheels Manufacturing founded?
Wheels Manufacturing was founded in 1988. It employs 11 to 50 people.
Where is Wheels Manufacturing based?
Wheels Manufacturing is headquartered in Louisville, United States, in the North America region.
How does Wheels Manufacturing make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are wholesale/B2B Sales.
Does Wheels Manufacturing have an API?
No public API is recorded for Wheels Manufacturing.
What industry is Wheels Manufacturing in?
Wheels Manufacturing's product category is Bicycle Components. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.