Geographical Indications Tagged World Premium Products (P) Ltd

What Geographical Indications Tagged World Premium Products (P) Ltd does

Geographical Indications Tagged World Premium Products (P) Ltd, operating as GiTAGGED, is a Bengaluru-headquartered direct-to-consumer retailer founded in 2016 that curates and sells Geographical Indications (GI) tagged products from across India. Its catalog spans groceries, spices, regional delicacies, traditional paintings (Mysore, Madhubani, Pattachitra, Gond, Kangra, Thangka, Rogan), handloom textiles (Kanchipuram, Banarasi, Ikat, Bandhani, Chanderi, Paithani), handicrafts (Bastar Dhokra, Bidri, Etikoppaka toys, Moradabad brass), embroidery (Chikankari, Phulkari, Kullu shawls), block prints (Ajrakh, Bagru, Kalamkari), home & living goods, jewellery, and personal care — with SKU prices ranging from ₹40 to ₹353,600 across 19 Indian states.

GiTAGGED's operating model is built on a proprietary "GI Panchayat" framework in which there is no traditional vendor mechanism; instead, products are developed or procured from region-specific Strategic Business Units comprising artisans, weavers, master artisans, cooperatives, NGOs, and producers, with field-level validation to ensure authenticity and zero adulteration. Distribution is omnichannel: the gitagged.com e-commerce storefront (with COD, 7-day returns, and free shipping above ₹999), a flagship physical store in HSR Layout, Bengaluru, and an Android app on Google Play Store. The company holds a registered GiTAGGED® trademark and a pending process patent for Jalgaon Banana Biscuits, and is a member of oriGIn (Organization for an International Geographical Indications Network, Geneva).

GiTAGGED generates revenue through unit-priced retail sales of GI-tagged goods, inclusive of GST, distributed exclusively within India. Its target customer is the quality-conscious Indian consumer seeking verified-origin products, served through a horizontal (non-vertical) segmentation approach. The company is privately held, founder-led by CEO Tejas SJ (SADALI TEJAS JAYARAM), bootstrapped with no disclosed external funding, and operates with 11–50 employees.

Name

Geographical Indications Tagged World Premium Products (P) Ltd

Legal name

Geographical Indications Tagged World Premium Products Pvt Ltd

Website

https://gitagged.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GiTAGGED is India's first exclusive direct-to-consumer retailer of Geographical Indications (GI) tagged products, operating an e-commerce site, a Bengaluru flagship store, and a mobile app to sell authenticated regional groceries, textiles, handicrafts, and art sourced directly from artisan GI Panchayats across 19 Indian states.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations

Revenue model

1. E-commerce Product Sales: Direct retail sales of GI-tagged products (groceries, spices, handicrafts, paintings, textiles, jewelry, home decor, personal care) to consumers through their e-commerce website and physical retail store. Products range from ₹40 to ₹353,600 with pricing in Indian Rupees inclusive of GST.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GiTAGGED is India's first exclusive retailer of Geographical Indication (GI) tagged products, operating an e-commerce platform (gitagged.com), a flagship retail store in HSR Layout, Bengaluru, and a mobile app on Google Play. The company aggregates authentic, region-specific Indian products—including groceries, spices, traditional paintings, handloom textiles, handicrafts, embroidery, hand block prints, home décor, and jewellery—sourced directly from "GI Panchayats" (forums of artisans, weavers, producers, cooperatives, and NGOs) without third-party vendor resellers.

Product overview

GiTAGGED is India's first exclusive e-commerce platform and retail store for Geographical Indication (GI) tagged products, operated by Geographical Indications Tagged World Premium Products Pvt Ltd. The platform offers a comprehensive portfolio of authentic Indian products across multiple categories including GI-tagged groceries (spices, rice, pulses, pickles, honey, jaggery, beverages), traditional Indian paintings (Bengal Pattachitra, Gond Art, Kangra Paintings, Mysore Paintings, Madhubani, Thangka), handlooms (cotton, silk, ikat, bandhani textiles), handicrafts (stone, metal, wood crafts), embroidery (Chikankari, Phulkari, Kalamkari), hand block prints, home linens, jewellery, and personal care products. The company sources products directly from region-specific Strategic Business Units called GI Panchayats, consisting of artisans, weavers, and producers, ensuring authenticity and supporting rural Indian communities. The platform operates both as an online e-commerce store and physical retail location in HSR Layout, Bengaluru.

Differentiator

Problem solved

Functional benefit

Products and services

• Grocery Products GI-tagged Indian groceries including spices, cereals, pulses, regional delicacies, honey, jaggery, and beverages sourced from specific geographical regions across India, sold to end consumers.
• Indian Paintings

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• oriGIn (Organization for an International Geographical Indications Network)coreStrategic or Co-development PartnerGiTAGGED is a member of oriGIn, a global association that connects Geographical Indications networks worldwide. This membership provides access to international GI expertise and positioning as part of a global GI ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Craftsvilla: Online marketplace for Indian ethnic wear, handlooms, and handicrafts serving similar customer segments. Competes on similar assortment breadth though with less focus on GI-tag curation.
• Jaypore: D2C marketplace for authentic Indian handcrafted products across textiles, jewelry, home decor, and accessories with curated artisan sourcing. Highly comparable in product mix, customer base, and storytelling-led positioning, though without an exclusive GI-tag curation.
• Itokri: Online marketplace specializing in authentic Indian handicrafts, handlooms, and regional products sourced from artisans across India. Closely comparable in assortment breadth (textiles, crafts, home) and direct-to-artisan supply model.
• The India Craft House: Curated D2C platform for Indian handicrafts, handlooms, and heritage products marketed as authentic regional specialties. Overlaps directly with GiTAGGED's assortment and authenticity positioning.
• Okhai (by Tata CLiQ): D2C brand selling handcrafted apparel, home textiles, and accessories produced by rural Indian artisans, with a similar direct-from-artisan sourcing ethos and pan-India consumer audience.

Broad incumbents

• Myntra (Handloom & Ethnic Wear): Large Indian fashion marketplace with a strong handloom and ethnic wear vertical. Competes with GiTAGGED's textiles/sarees category through scale, discounting, and brand-led marketing.
• Etsy (India-focused): Global marketplace with a meaningful Indian handicrafts and regional product catalog. Competes for the same artisan-product buyer with vastly larger traffic and seller base, though without GI-tag specialization.
• Amazon Karigar / Amazon Handmade: Amazon's dedicated Indian handicrafts storefront offering handlooms, crafts, and regional products at scale. Provides a broader, lower-friction alternative for the same buyer, leveraging Amazon's logistics and discovery advantages.

Emerging players

• Neeti Prints: Niche online retailer of Indian hand block prints and textiles (Bagru, Ajrakh, Sanganeri) — directly overlaps with GiTAGGED's block print and handloom categories and serves the same heritage-conscious buyer.
• Indie Picks: Online marketplace curating authentic Indian regional products (foods, crafts, wellness) from small producers. Comparable in mission of connecting consumers to verified regional/regional-origin goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Gitagged
• Facebookfacebook.com/GiTAGGED
• Instagraminstagram.com/gi_tagged
• Xx.com/Gitag_India

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geographical Indications Tagged World Premium Products (P) Ltd