Bodegas Murviedro

What Bodegas Murviedro does

Bodegas Murviedro S.A. is a Spanish winery founded in 1927 and headquartered in Requena (Valencia), operating as part of the Swiss-headquartered Schenk wine group. The company produces wines and cavas across six protected designations of origin (DO Utiel-Requena, DO Valencia, DO Alicante, DO Cava, IGP Castilla) through 13+ sub-brands spanning entry-level (Pugnus at €5.85, Estrella de Murviedro at €5.30) through mid-tier (Audentia, Galeam, Murviedro Colección) to premium (La Casa de la Seda Bobal at €25.00, Wine from Small Plots single-vineyard series). Core production technology combines traditional winemaking — including clay-vessel aging and biodynamic viticulture — with the CDTI/ERDF-financed Microwines R&D project on microbiological control of fermentations.

Revenue is generated through three primary streams: direct e-commerce wine sales on murviedro.es, wine tourism experiences at the Bodega Histórica (three tiered underground cave tours priced €12–€45), and the Murviedro Club subscription loyalty program. The customer base is structurally diversified across DTC consumers, hospitality/retail accounts, wine tourists, and event sponsorships (e.g., Volta a la Comunitat Valenciana 2025). Distribution leverages the Schenk group's international footprint, with the company's own presence concentrated in Spain and export expansion signaled by ProWein 2025 attendance.

The firm employs 501–1,000 people, holds organic/vegan certifications, and maintains sustained international award recognition (Berliner Wein Trophy, Mundus Vini Best of Show, Challenge International Du Vin, Bacchus, James Suckling, Peñín Guide). Corporate strategy emphasizes heritage-driven brand storytelling (the Silk Road / La Casa de la Seda narrative, fifth-century BC caves), category expansion into non-alcoholic (Luna 0%) and RTD spritz (Expresión) formats, and continuous portfolio refresh across the sub-brand portfolio.

Name

Bodegas Murviedro

Legal name

Bodegas Murviedro S.A.

Website

https://murviedro.es

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bodegas Murviedro is a 1927-founded Spanish winery (Requena, Valencia) and Schenk-group member producing wines and cavas across six DOs via 13+ sub-brands, serving DTC consumers, hospitality accounts, and wine tourists through e-commerce, enotourism at the historic Bodega Histórica, and the Murviedro Club loyalty program.

Ownership category

akta.pro rank

Product category

Spanish Winery and Cava Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Spanish winery production
• DO Utiel-Requena wines
• Organic cava and sparkling
• Single-vineyard wines
• Wine tourism experiences

Headquarters

HQ city

Requena

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: Online sales of wines across multiple brands (Sericis, Pugnus, Audentia, Galeam, Murviedro Colección, LIX, Santerra, Cueva del Pecado, Expresión, Arts de Luna) and denominations (DO Utiel-Requena, DO Valencia, DO Alicante, DO Cava). Prices range from approximately €5.30 to €25.00 for standard bottles, with premium formats available.
2. Wine Tourism Experiences: Three types of guided tours at the Bodega Histórica: Orígenes Visit (€12), Raíces y Tinajas Visit (€22.50), and Schenk Visit (€45), each including tastings and discounts at the shop. Operates Wednesday through Saturday.
3. Club Murviedro Membership: Subscription-based membership offering exclusive discounts, offers, invitations to events, and news about latest innovations. Customers subscribe via form and receive email communications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bodegas Murviedro produces and sells wines and cavas under Spanish Denominations of Origin (DO Utiel-Requena, DO Valencia, DO Alicante, DO Cava), organized into brand ranges spanning entry-level wines, mid-tier crianzas and reservas, organic cavas, zero-alcohol sparkling wines, single-vineyard bottlings, and ready-to-drink spritz cocktails. The company sells primarily through its own e-commerce site and on-site shop at the winery in Requena, while offering paid guided wine tourism experiences at the Bodega Histórica underground caves and a recurring Club Murviedro loyalty membership.

Product overview

Bodegas Murviedro operates as a traditional Spanish winery producing wines and cavas under the DO Utiel-Requena designation, with exports across multiple countries. The product portfolio spans multiple tiers from entry-level (Pugnus at €5.85) to premium single-vineyard wines (La Casa de la Seda at €25), organized under distinct brand series: the core Murviedro Colección (reservas, crianzas, varietal wines including the organic EKO Monastrell from Alicante DO), the quality-focused Sericis range (Bobal, Monastrell, Pinot Noir, Merseguera, Viognier), the mid-tier Audentia series, and the organic-focused Galeam line. Specialty products include the zero-alcohol Luna de Murviedro sparkling wines, the organic Arts de Luna cava series, and the ready-to-drink Expresión spritz range. Single-vineyard wines under 'Wine from Small Plots' showcase terroir-specific expressions from parcels like Finca El Serrano, CV05, Vallejo Avenas, and Cañada de la Torre. The winery also offers enotourism experiences at its historic Bodega Histórica and operates the Murviedro Club loyalty program. Sustainability commitments include organic/biodynamic viticulture and the Microwines R&D project funded by Spain's CDTI.

Differentiator

Problem solved

Functional benefit

Brands

• Sericis: Premium wine range featuring Bobal, Monastrell, Pinot Noir, Merseguera, and Viognier varietals.
• Audentia
• Galeam
• Murviedro Colección
• Estrella de Murviedro
• Arts de Luna
• Luna de Murviedro
• LIX
• Santerra
• Cueva del Pecado
• Expresión
• Pugnus
• La Casa de la Seda
• Wine from Small Plots

Products and services

• La Casa de la Seda Bobal Flagship red wine made from Bobal grapes, representing the 'Silky Heritage' concept connecting Requena's silk trade history with wine tradition, priced at €25.00.
• Wine from Small Plots (Single-Vineyard Series) Premium single-vineyard wines expressing terroir-specific characteristics from individual vineyard parcels, including Finca El Serrano Monastrell (€16.95), CV05 Cabernet Sauvignon, Vallejo Avenas Chardonnay, and Cañada de la Torre Malvasía.
• Sericis Range Quality-focused wine series including Bobal (€11.15), Bobal Magnum (€23.75), Monastrell, Monastrell Magnum, Pinot Noir, Pinot Noir Rosé Magnum, Merseguera, and Viognier. Positioned as an accessible yet quality-focused range.
• Pugnus Bobal Entry-level Bobal wine priced at €5.85, designed for accessible everyday consumption.
• Audentia Range Mid-tier wine series including Reserva (€8.25), Crianza (€7.20), Syrah, Petit Verdot, Cabernet Sauvignon Rosé, Sauvignon Blanc, and Chardonnay, with refreshed visual identity.
• Galeam Range Specialty and organic wine series including Crianza (€7.95), Monastrell Orgánico (organic Monastrell), and Dry Muscat (€6.35), with vegan-certified options.
• Murviedro Colección Main wine collection featuring Reserva, Crianza, Bobal Reserva, Bobal Roble, Petit Verdot, Syrah, Tempranillo, Cabernet Sauvignon Rosé, Sauvignon Blanc, Verdejo, Chardonnay, Alma Mística, and EKO (organic Monastrell from Alicante DO). Comprehensive range spanning reds, whites, and rosés.
• Luna de Murviedro 0% Sparkling wines with 0% alcohol including Sparkling White and Sparkling Rosé, targeting the non-alcoholic wine segment.
• Estrella de Murviedro Lightly sparkling wines including Vino de Aguja White (€5.30) and Vino de Aguja Rosé. Entry-level effervescent wines.
• Arts de Luna (Organic Cava) Organic cava series including Organic Brut (€6.89), Organic Brut Nature (€7.15), and Organic Brut Rosé. Certified organic sparkling wines under D.O.P. Cava.
• LIX Sparkling Range Sparkling wine series including Sparkling White (€8.90), Sparkling Rosé, Cabernet Sauvignon, Garnacha, and Sauvignon Blanc.
• Santerra Range Wines from other Spanish regions including Rias Baixas Albariño (€14.50) and Godello. Targets consumers seeking diverse regional Spanish wines.
• Cueva del Pecado Range Premium wines including Crianza (€14.75), Reserva (€18.25), and Roble. Higher-end offerings with extended oak aging.
• Expresión Spritz Range Ready-to-drink spritz beverages including Apperitif Spritz (€5.50), Mimosa Spritz, Mojito Spritz, and Paloma Spritz. Contemporary formats targeting casual consumption occasions.
• Clay Range Premium range featuring a Bobal red wine and two white wines (Garnacha and Xarel·lo), produced using traditional clay vessel (tinaja) aging, positioned for the most select restaurants.
• Bodega Histórica Wine Tourism Visits Guided tours of the underground historic winery in Requena's old quarter featuring centuries-old caves excavated in clayey limestone tuff. Three visit types: Orígenes Visit (€12, 45 min, max 20 people), Raíces y Tinajas Visit (€22.50, 60 min, max 12 people), and Schenk Visit (€45, 90 min, max 7 people), each including wine tastings and shop purchase discounts. Operates Wednesday through Saturday.
• Club Murviedro Membership Subscription-based loyalty membership offering exclusive discounts, offers, invitations to events, and email updates on the latest innovations from Bodegas Murviedro.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• SchenkcoreOthersSchenk is the wine group to which Bodegas Murviedro belongs. The Schenk Visit experience is designed for wine lovers and features a historical tour plus tasting of the most emblematic wines from the Murviedro group and international references from countries with strong winemaking tradition.
• Centre for the Development of Industrial Technology (CDTI)minorOthersCDTI is a Spanish government agency under the Ministry for Science and Innovation that finances the Microwines R&D project ('More natural and healthy wines through the microbiological analysis and control of fermentations and wines in the winery'). Co-financed by the European Regional Development Fund (ERDF) through its Operational Programme for Smart Growth 2014-2020.
• European Regional Development Fund (ERDF)minorOthersERDF co-finances the Microwines R&D project through its Operational Programme for Smart Growth 2014-2020, representing 1% of Bodegas Murviedro's total budget.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Juvé & Camps: Premium Spanish Cava producer with a strong wine tourism business at its Penedès estate, a broad multi-tier portfolio, and award-winning credentials — directly comparable in product mix (cava + still) and experiential strategy.
• Gramona: Family-owned Penedès winery specializing in long-aged Cavas and biodynamic viticulture, with comparable sustainability credentials, premium-tier positioning, and wine tourism.
• Pago de Tharsys: Boutique Cava and still wine producer based in Requena, Valencia — same DO region and comparable premiumization strategy through single-varietal and terroir-driven bottlings, making it the closest geographic and product peer.

Regional players

• Vicente Gandia: Mid-sized Valencia-region winery producing across multiple DOs and exporting internationally, with similar portfolio breadth (entry-level to premium) and overlap in Utiel-Requena DO production.
• Bodegas Lan: Rioja winery with similar focus on premium single-vineyard bottlings (e.g., 'Lan a Mano' style) and international award recognition — analogous mid-size producer pursuing premiumization within a defined DO.

Broad incumbents

• Familia Torres: Major Spanish wine group with extensive international distribution, premium-tier bottlings, and a strong sustainability/regenerative agriculture program — directly comparable in corporate structure (family wine group) and portfolio breadth.
• Codorníu: Largest Cava producer in Spain with a broad domestic and international footprint; competes with Bodegas Murviedro in Cava, sparkling, and entry-level still wine categories across price tiers.
• Bodegas Faustino: Large Rioja-based producer with export-heavy distribution and multiple sub-brands across price tiers; comparable portfolio architecture and channel strategy of leveraging international trade for premium Spanish wine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bodegasmurviedro
• Xx.com/vinosmurviedro
• Facebookfacebook.com/bodegasmurviedro
• LinkedInlinkedin.com/company/bodegas-murviedro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodegas Murviedro