The Beacon Theatre

What The Beacon Theatre does

The Beacon Theatre is a historic 2,800-seat live entertainment venue located on the Upper West Side of Manhattan in New York City. Originally constructed as a church in 1921, the building was acquired and restored by MSG Entertainment and reopened in 2009 as a premier concert and performance space. The venue is operated as part of MSG Entertainment Holdings' (NYSE: MSGE) portfolio of iconic venues, which also includes Madison Square Garden, Radio City Music Hall, The Chicago Theatre, and the Infosys Theater at MSG.

The Beacon's core offering is event-based live entertainment across three categories: concerts, comedy shows, and podcast recordings. Its primary technical differentiator is the Sphere Immersive Sound system, which delivers uniform, high-fidelity audio to every seat in the house. Beyond ticketed events, the venue monetizes through on-site food and beverage concessions, private venue rentals for corporate and special events, accessibility services, and a bundled accommodation offering through its official hotel partner, Hotel Beacon NYC. Ticket distribution runs through Ticketmaster as the primary ticketing platform and MSG.com as the direct consumer channel, with multi-channel owned marketing across Instagram, Facebook, YouTube, Twitter/X, email, and SMS.

The business model is event-driven and consumer-facing. Revenue is generated primarily through one-time ticket sales per event, with concessions operating as a transactional secondary stream. The customer base is broadly distributed across individual live entertainment consumers in the New York City metro, with no enterprise anchor accounts or recurring B2B contracts disclosed. As a subsidiary venue within a publicly traded entertainment conglomerate, the Beacon benefits from shared back-office, marketing, and ticketing infrastructure across the MSG venue portfolio while maintaining its own historic brand identity.

Name

The Beacon Theatre

Legal name

MSG Entertainment Holdings, LLC

Website

https://beacontheatre.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Beacon Theatre is a historic 2,800-seat live entertainment venue on Manhattan's Upper West Side, operated by MSG Entertainment, hosting concerts, comedy shows, and podcast recordings with Sphere Immersive Sound technology.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Theater Companies and Dinner Theaters (711110), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Live Music Clubs & Venues (MPAGAIAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music venue
• Concert tickets
• Comedy shows
• Venue rentals
• Event hosting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to concerts, comedy shows, podcasts, and other live events.
2. Concessions: Food and beverage sales including snacks and soft drinks for pre-theatre fare.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Beacon Theatre is a historic 2,800-seat live entertainment venue on Manhattan's Upper West Side that hosts concerts, comedy shows, and podcast recordings. It sells tickets through Ticketmaster and the MSG.com website, offers on-site food and beverage concessions, rents its space for private and corporate events, and features proprietary Sphere Immersive Sound technology that delivers uniform audio to every seat.

Product overview

The Beacon Theatre is a historic 2,800-seat live entertainment venue located on New York City's Upper West Side, operated by MSG Entertainment. The venue operates as a unified venue offering live concerts, comedy shows, and podcast recordings. Additional services include venue rentals for private events, Sphere Immersive Sound technology for enhanced audio experiences, on-site concessions, accessibility services, and a partnership with Hotel Beacon NYC for guest accommodations. The venue sells tickets through an online calendar system and partners with Ticketmaster for ticket purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Beacon Theatre Venue Historic 2,800-seat live entertainment venue in New York City's Upper West Side hosting concerts, comedy shows, and podcast recordings.
• Events Calendar & Tickets Online platform for browsing and purchasing tickets to concerts, comedy shows, and podcast recordings at the Beacon Theatre.
• Venue Rentals Private event rental services for corporate events, parties, and special occasions at the Beacon Theatre.
• Concessions Food and beverage concession stands at the venue offering snacks, soft drinks, and pre-theatre fare for event attendees.
• Accessibility Services Accessibility accommodations and services for guests with disabilities attending events at the venue.
• Hotel Beacon NYC Partnership Official hotel partner offering accommodations for Beacon Theatre guests, located adjacent to the venue.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hotel Beacon NYCcoreOthersHotel Beacon NYC is the official Hotel Partner of the Beacon Theatre, providing accommodation options for visitors attending events at the venue.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carnegie Hall: Iconic historic NYC concert venue of comparable prestige and scale, hosting major classical, jazz, and popular performances. A peer in the NYC historic landmark concert venue category, though operated by a nonprofit rather than a commercial parent.
• Brooklyn Academy of Music (BAM): Multi-venue performing arts complex in Brooklyn hosting concerts, theater, and film programming. Comparable to Beacon as a NYC-based live performance operator with a diversified programming model across multiple event types.
• United Palace: Historic 3,300-seat former movie palace in upper Manhattan, restored as a concert and event venue. Comparable to Beacon in scale, historic landmark character, and programming across concerts and community events.
• Apollo Theater: Historic ~1,500-seat Upper Manhattan music venue with a strong brand legacy in live entertainment. Comparable to Beacon as a historic NYC concert venue with a curated mix of concerts, comedy, and cultural programming.
• Town Hall (NYC): Historic ~1,500-seat midtown Manhattan venue hosting concerts, comedy, spoken word, and similar live programming. A peer in the NYC mid-size historic venue category with comparable programming mix and ticket-driven model.
• Hammerstein Ballroom: Manhattan concert and event venue operated by MSG Entertainment. Comparable to Beacon as a mid-to-large NYC venue focused on concerts and corporate/private events under the same parent portfolio.
• The Chicago Theatre: Historic landmark theater operated by MSG Entertainment, comparable in programming (concerts, comedy) and historic character to the Beacon Theatre, though serving Chicago rather than NYC. Demonstrates the same MSG venue operating model applied to a similar-sized historic property.
• Radio City Music Hall: Iconic 6,000-seat historic theater in Midtown Manhattan, operated by MSG Entertainment alongside the Beacon Theatre. Most direct comparable: same parent company, same NYC market, same historic venue positioning for concerts, comedy, and family entertainment (notably the Rockettes).

Broad incumbents

• Lincoln Center for the Performing Arts: Major NYC performing arts campus hosting concerts, opera, ballet, and theater across multiple venues. A broader incumbent in NYC live entertainment that overlaps with Beacon's concert programming through touring classical and contemporary artists.
• Madison Square Garden: Flagship MSG Entertainment arena and the company's largest NYC venue. Operates at a much larger scale (20,000+ seats) and dominates arena-tier concerts, sports, and family shows — a broad incumbent in the same NYC live entertainment market that competes for talent routing with Beacon.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/beacontheatre
• YouTubeyoutube.com/@BeaconTheatre
• Facebookfacebook.com/beacontheatre
• Instagraminstagram.com/beacontheatre
• LinkedInlinkedin.com/company/beacon-theatres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beacon Theatre