Name

Fog Lamp

Legal name

株式会社フォグランプ (Kabushiki Kaisha Foglamp)

Website

https://foglamp.jp

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Fog Lamp is a private Osaka-based advertising and promotional services firm operating three brands — AdCam (novelty goods), Fog Lamp Orikomi (newspaper inserts), and Bespoke System (QR event management) — primarily serving Japanese SMBs and event organizers.

Ownership category

akta.pro rank

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Novelty Goods Production (AdCam): Production and sales of novelty goods with custom imprinting. Handles the entire process from searching to delivery, providing comfort and reassurance at every step.
2. Newspaper Insert Placement (Fog Lamp Orikomi): Arrangement of newspaper insert flyers and printing services. Serves as a partner for first-time insert clients, providing necessary information and support.
3. Event Management Systems (Bespoke System): QR code-based admission and visitor management system for events and exhibitions. Arranges system introduction to support smooth operations for organizers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Fog Lamp is a business development firm offering advertising and promotional services through three main service brands: AdCam handles novelty goods production and sales with custom imprinting from sourcing to delivery; Fog Lamp Orikomi manages newspaper insert flyer placement and printing, particularly for first-time advertisers; and Bespoke System provides QR code-based admission and visitor management for events and exhibitions. The company also offers website creation and system development services.

Differentiator

Problem solved

Functional benefit

Brands

• アドカム (Adcam): Novelty goods production and sales service. Provides custom branded merchandise from sourcing to delivery, aiming to be a reliable sales partner for customers seeking comfort and reassurance at every step.
• フォグランプオリコミ (Foglamp Orikomi)
• ビスポークシステム (Bespoke System)

Products and services

• AdCam (アドカム) Novelty goods ordering service that handles the entire process from searching to delivery, providing custom branded merchandise with printing. Aims to be a reliable sales partner offering comfort and reassurance at every step for customers seeking promotional merchandise.
• Fog Lamp Orikomi (フォグランプオリコミ) Newspaper insert flyer placement and printing service based in Osaka, offering support for first-time newspaper insert advertisers with precise information delivery. Serves as a partner providing necessary information to those new to newspaper insert advertising.
• Bespoke System (ビスポークシステム) QR code-based admission and visitor management system for events and exhibitions, supporting smooth operations and reducing the burden on organizers and event secretariats. Arranges system introduction to support smooth event operations.
• Website Creation and System Development Website production and system development services offered by Fog Lamp as part of its business portfolio, supporting clients with digital presence and custom systems.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Broad incumbents

• Dentsu Group Inc. Largest Japanese advertising agency group offering integrated advertising, marketing, and communications services. Comparable because, like Fog Lamp's Fog Lamp Orikomi and AdCam businesses, Dentsu executes end-to-end promotional and advertising campaigns, but at vastly greater scale and geographic reach.
• ADK Holdings Inc. Mid-sized Japanese advertising holding company offering creative, media, and content services. Comparable to Fog Lamp as a domestic Japanese ad services firm, although ADK operates at materially larger scale and serves national clients.
• Septeni Holdings Co., Ltd. Japanese digital advertising holding company with strengths in performance and digital media. Relevant because it competes for the same Japanese advertiser wallet share that Fog Lamp targets with its traditional promotional services, especially as budgets shift online.
• Hakuhodo Inc. Second-largest Japanese advertising agency providing creative, media, and promotional services across categories. Relevant as a comparable established Japanese ad agency serving the same broad advertiser base, though with a wider portfolio than Fog Lamp's three niche brands.
• CyberAgent, Inc. Major Japanese digital media and advertising group operating an agency and internet advertising business. Comparable as a Japanese advertising services competitor whose scale and digital capabilities contrast sharply with Fog Lamp's traditional service mix.

Direct peers

• Tokyu Agency Inc. Japanese advertising agency rooted in regional Kansai / Osaka-style clients, offering creative and media services to SMBs. Closely comparable to Fog Lamp in scope (local advertising/promotional services) and customer segment, though historically focused on Tokyu group clients.
• Peatix Inc. Event ticketing and event management platform widely used in Japan. Directly comparable to Fog Lamp's Bespoke System brand, which provides QR-code-based admission and visitor management for events and exhibitions.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fog Lamp