Performante

What Performante does

Performante is a privately held digital marketing and employer branding agency headquartered in Warsaw, Poland, with a regional office in Bogotá, Colombia. Founded in 2014 and operating under the legal entity Performante Sp. z o.o., the firm serves 120+ clients across 50+ countries, completing more than 1,000 projects over its 10-year operating history. The agency's service portfolio centers on employer branding strategy, recruitment marketing, internal communications, performance marketing campaigns, creative concept and design, website development, and PR services. Its flagship methodology is EB Radar, a proprietary 360-degree employer branding assessment tool combining quantitative and qualitative inputs with visual radar-chart reporting. Performante markets to mid-market and enterprise clients across diverse industries — including telecom (Deutsche Telekom/T-Mobile), retail (Biedronka, O Boticário), pharmaceuticals (AstraZeneca), FMCG (Reckitt), financial services (Scotiabank), streaming (Amazon Prime Video), and insurance (Nationale-Nederlanden).

The agency's underlying technology stack combines proprietary methodology (EB Radar) with conventional marketing infrastructure: Google Analytics, AppsFlyer MMP tracking, A/B testing frameworks, and real-time campaign optimization dashboards. Performante executes notable creative IP including gamified 8-bit and 16-bit recruitment platforms for Deutsche Telekom and productivity-measured performance campaigns for clients such as Domino's Pizza Poland and AutoAgents Canada.

Revenue is generated through project-based and retainer-based professional services engagements — including strategy fees, creative production fees, and media buying margins on managed campaigns. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and inside-sales driven, with dedicated business inquiry teams for Europe (Warsaw) and LATAM (Bogotá), supported by case-study-driven inbound marketing via a multilingual (English, Polish, Spanish) website and thought-leadership blog. Distribution is exclusively direct B2B; no self-serve, marketplace, or channel partner channels are employed. The agency is founder/management-owned with no disclosed external investors, private equity ownership, or parent entity.

Name

Performante

Legal name

Performante Sp. z o.o.

Website

https://performante.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Performante is a Warsaw-based digital marketing and employer branding agency operating across Europe and LATAM, serving 120+ mid-market and enterprise clients in 50+ countries with employer branding strategy, performance marketing, creative production, and its proprietary EB Radar assessment methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAM

Employer Brand & Recruitment Marketing Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAH

Employer Brand Strategy & Talent Branding

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPAAACAG

Performance Creative & Ad Content Production (for Paid Media)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Digital marketing agency
• Employer branding services
• Performance marketing campaigns
• Recruitment marketing services
• Integrated marketing communications

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Digital Marketing & Employer Branding: Performante generates revenue through project-based and retainer-based professional services engagements. Services include employer branding strategy and execution, digital marketing campaigns (performance, social media, content), creative concept development, campaign design and production, and landing page development. Revenue is earned through custom project fees, monthly retainers, and media buying margins on campaigns they manage on behalf of clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Performante is a B2B digital marketing and employer branding agency that designs and executes integrated marketing communication — from strategy through production. The agency delivers employer branding assessments via its proprietary EB Radar methodology, performance marketing campaigns (app installs, lead generation, subscriber acquisition), recruitment marketing, creative concept and design, website and landing page development, internal communication programs, and PR services for enterprise and mid-market clients across Europe and LATAM.

Product overview

Performante is a digital marketing agency specializing in employer branding and digital marketing services. The company operates primarily through its core proprietary tool, EB Radar, which provides systematic employer branding measurement and analysis. The service portfolio encompasses employer branding strategy, performance marketing campaigns, creative concept and design, website development, recruitment marketing, internal communication, and PR services. The agency serves clients across Europe and LATAM markets from offices in Warsaw and Bogotá.

Differentiator

Problem solved

Functional benefit

Products and services

• EB Radar A systematic and measurable employer branding assessment tool providing a 360-degree perspective by analyzing company culture, employee satisfaction, candidate experience, and public perception through data-driven insights and visual radar chart presentations for HR professionals and top management.
• Employer Branding Strategy Comprehensive employer branding services including EVP development, internal and external communication strategy, candidate experience design, and employer brand positioning across multiple channels and touchpoints.
• Performance Marketing Campaigns Data-driven marketing campaigns including A/B testing, conversion tracking, media planning, and multi-channel campaign optimization across social media, search, programmatic, and affiliate networks.
• Creative Concept and Design Creative services including visual identity development, key visual design, video and animation production, and branded content creation for marketing and employer branding campaigns.
• Website Design and Development Custom website design and development services including UI/UX design, landing page creation, and digital platform development with animations, illustrations, and responsive interfaces.
• Recruitment Marketing Talent acquisition marketing services including career tab design, job ad creation, candidate experience optimization, and recruitment campaign execution to attract qualified candidates.
• Internal Communication Internal communication strategy and execution services to help organizations align employees with business goals, company values, and organizational changes across multiple formats and channels.
• PR Services Public relations activities including article planning, media relations, and promotional campaigns to build employer brand awareness and promote programs such as internships.

Quantifiable outcome

• 1,000+ leads generated across 2 Canadian regions for AutoAgents with CPL below target
• +7 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• TRAFFITcoreTechnology or Integration · 25 March 2024Performante has formed a strategic partnership with TRAFFIT, a Polish provider of applicant tracking system (ATS) technology. The collaboration combines Performante's digital marketing and employer branding expertise with TRAFFIT's ATS capabilities, enabling joint clients to benefit from real-time campaign analytics integrated with recruitment pipeline data. Performante brings creative recruitment campaigns that direct candidates to TRAFFIT-powered job pages and application forms, while TRAFFIT provides the technology infrastructure enabling customization, automation, and analytics throughout the candidate journey. The partnership enables Performante to offer measurably tracked, end-to-end recruitment marketing with transparent ROI.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Universum: Global employer branding research and advisory firm offering EVP development, employer brand strategy, and talent insights — directly comparable to Performante's EB Radar-driven employer branding practice serving multinational employers.
• AVENIR Global: Mid-size integrated communications and employer brand consultancy (parent of The Employer Brand Institute) competing for employer branding strategy and communications mandates with a similar mid-market agency footprint.
• The Employer Brand Institute: Specialist employer brand community and agency providing EB strategy, research, and advisory — overlaps with Performante's employer branding strategy, EVP development, and recruitment marketing offerings for enterprise clients.

Broad incumbents

• Havas: Global creative and media network (Havas Creative, Havas Media) providing integrated employer branding, performance, and creative services to multinational clients, often competing for the same enterprise pitches.
• WPP: Global advertising holding company (Ogilvy, VMLY&R, GroupM) competing for multinational employer branding and performance marketing RFPs across the same enterprise client base that Performante targets.
• Publicis Groupe: Global advertising and communications holding company (Publicis, Saatchi & Saatchi, Leo Burnett, Digitas) competing for the same enterprise employer branding and digital marketing mandates at a much larger network scale.
• Dentsu International: Global advertising and digital marketing network (Dentsu Creative, Merkle) operating in the same performance marketing and employer branding space across European and LATAM markets as Performante.
• VMLY&R: Global brand and customer experience agency within WPP providing employer branding, recruitment marketing, and performance campaigns — directly overlapping with Performante's integrated marketing service lines for enterprise HR and brand teams.

Regional players

• Brain (GroupBrain / Brain Digital): Major Polish digital marketing agency headquartered in Poland with overlapping performance marketing, creative, and campaign execution services — the closest same-market regional head-to-head against Performante for Polish enterprise clients.

Others

• Randstad Enterprise: Talent solutions arm of Randstad offering employer branding research, EVP design, and recruitment marketing services — competing for the same HR-led EB budgets from its staffing-services vantage point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/performante.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performante