Movara Fitness Resort

What Movara Fitness Resort does

Movara Fitness Resort is a privately held, single-location all-inclusive weight loss and wellness retreat operating in Ivins, Utah, near Snow Canyon State Park, founded circa 2003 and structured as Movara Fitness, LLC under owner Michelle. The core product is the One-Week Signature Experience — a Sunday-to-Sunday residential program combining premium accommodations, chef-prepared meals, guided daily hikes, instructor-led fitness classes (endurance, pickleball, boxing, Pilates, cardio), educational workshops, one-on-one coaching, and full spa and recovery access, priced from $3,500 to $5,500 per person per week depending on room type (Private Room, Double Room, Private Villa, Double Villa). Ancillary product lines include STYLED by Movara (à la carte spa and cold plunge treatments at a separate branded site), a Membership Program with member-only weeks and discounted repeat rates, themed Special Event weeks (Water Weeks, XTreme Hike Weeks, Mind-Body Medicine Week, Friends & Family, BOGO Half-Off, Content Week), and an educational Health & Fitness Blog with YouTube video content.

The business model is direct-to-consumer with no third-party resellers. Distribution runs entirely through the company's own website (integrated with the Synxis booking engine at be.synxis.com), a phone-based reservations team reachable via an 888 number, in-person tours for the local St. George/Ivins market, and a separate spa-booking site. A $500 per-person-per-week deposit is required at booking, with the balance auto-processed two to three weeks prior to arrival, and a 3.2% credit-card processing fee. Customer segments are horizontally defined as adults seeking weight loss and habit reset (primary) and broader health retreat seekers (secondary), served both nationally and internationally. The marketing approach is content-led, relying on the blog, email newsletter, YouTube testimonials, and organic social. Operations are supported by a small team of 11-50 employees, and the company has no disclosed external investment, parent, or subsidiaries.

Name

Movara Fitness Resort

Legal name

Movara Fitness, LLC

Website

https://movara.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Movara Fitness Resort is a privately held, single-location all-inclusive weight loss and wellness retreat in Ivins, Utah, offering weekly residential programs of accommodations, guided hikes, fitness classes, and chef-prepared meals priced from $3,500 to $5,500 per person.

Ownership category

akta.pro rank

Product category

Wellness Retreat Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Diet and Weight Reducing Centers (812191), Fitness and Recreational Sports Centers (71394)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

akta.pro secondary industries

Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH), Detox & Weight-Management Retreats (THAGAMAD), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG), Destination Spa Resorts (THAGAMAA)

Keywords

• Weight loss retreat
• Wellness resort
• Fitness retreat
• Adult health camp
• Spa and recovery

Headquarters

HQ city

Ivins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. All-Inclusive Weekly Retreat Stays: Revenue generated from all-inclusive weekly packages that include premium accommodations, chef-prepared meals, guided daily hikes, instructor-led fitness classes, recovery sessions, educational lectures, one-on-one coaching support, and full spa and recovery access. Pricing tiers include Private Room ($4,500/week), Double Room ($3,500/week), Private Villa ($5,500/week), and Double Villa ($4,500/week).
2. Spa and Wellness Treatments: Additional revenue from à la carte spa services including cold plunge therapy, sound bath sessions, fascia massage, foot zoning, and other wellness treatments offered through STYLED by Movara.
3. Membership Program: Subscription membership program offering exclusive benefits including reduced rates, member-only weeks, and special experiences like Member Appreciation Week with exclusive activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Movara Fitness Resort operates an all-inclusive, immersive residential weight loss and wellness retreat in Southern Utah's red rock landscape near Snow Canyon. The core offering is the One-Week Signature Experience combining premium accommodations, guided daily hikes, instructor-led fitness classes, chef-prepared nutritionally balanced meals, recovery and spa access, educational workshops, and one-on-one coaching support in a structured, distraction-free environment designed for lasting wellness transformation.

Product overview

Movara Fitness Resort operates as a single-brand, all-inclusive wellness retreat with an integrated product portfolio. The core offering is the One-Week Signature Experience—a structured Sunday-to-Sunday immersion combining accommodations, guided fitness activities, chef-prepared meals, educational workshops, and recovery amenities. Supplementary offerings include STYLED by Movara (spa services with cold plunge therapy and one-on-one treatments), the Special Events Program (themed weeks like Water Weeks, Hike Weeks, and Member Appreciation), a Health & Fitness Blog with recipes and workout content, and a Membership Program providing exclusive pricing and access to member-only experiences. The resort's amenities (pool, sauna, fitness center, sports courts) support the core programming across all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• One-Week Signature Experience The flagship Sunday-to-Sunday all-inclusive residential retreat program featuring 7 nights premium accommodations, guided daily hikes through Southern Utah, instructor-led fitness classes, recovery and mobility sessions, educational lectures and workshops, one-on-one coaching support, full spa access, and all meals included. Designed for adult guests seeking weight loss, habit reset, and lasting wellness transformation.
• STYLED by Movara A comprehensive spa experience offering cold plunge therapy, updated private therapy rooms, a Zen Room for mindfulness and meditation, and personalized one-on-one therapeutic treatments including fascia massage, foot zoning, and sound bath sessions delivered by expert practitioners. Bookable as à la carte services for resort guests and external customers.
• Special Events Program Seasonal themed retreat weeks including Water Weeks (paddleboarding, kayaking, water hikes), XTreme Hike Weeks (advanced technical trails), Content Week (filming participation), Friends & Family Week (multi-guest pricing), Member Appreciation Week (exclusive member experiences), and BOGO Half-Off Weeks (stay-two-get-one-half-off promotions).
• Movara Membership Program A loyalty membership program offering members-only pricing, exclusive access to Member Appreciation Week, and special rates on accommodations and experiences including reduced rates on all room types and exclusive access to member-only weeks with additional complimentary experiences.
• Mind-Body Medicine Week A specialized retreat week hosted by Ryan Bean and Angel Lyn featuring daily invigorating hikes, mind-body medicine and cognitive psychology practices, guided breathwork, yoga, mindfulness training, and somatic practices combined with chef-prepared meals.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Red Mountain Resort: A wellness and weight-loss resort located in the same St. George/Ivins, Utah corridor, offering all-inclusive stays, guided hikes, fitness programming, and spa services. Directly competes with Movara on geography, target customer (adults seeking wellness transformation), and programming mix — making it the most head-to-head peer.
• Rancho La Puerta: A destination wellness resort in Baja California, Mexico offering all-inclusive week-long stays with guided hikes, fitness classes, organic cuisine, and spa. Directly comparable to Movara on multi-day all-inclusive wellness retreat format and target guest profile.
• Pritikin Longevity Center: A residential health and weight-loss program in Miami with structured meal plans, fitness programming, and educational workshops delivered in an immersive format. Closely aligns with Movara's structured-daily-schedule approach to weight loss and lifestyle reset.
• The BodyHoliday: An all-inclusive Caribbean wellness resort offering daily fitness classes, spa treatments, healthy cuisine, and wellness programming. Comparable to Movara on all-inclusive wellness structure, premium pricing, and inclusion of spa and movement programming in a residential stay.
• Hilton Head Health: A residential weight-loss and wellness retreat in South Carolina offering structured fitness, nutrition, and coaching programs in an immersive format. Closely matches Movara's all-inclusive, structured-schedule, weight-loss positioning and target adult demographic.
• Golden Door: A luxury wellness retreat in California delivering weekly all-inclusive residential stays with fitness, hiking, spa, and nutrition. Matches Movara's premium weekly-stay structure, small guest capacity model, and adult wellness-transformation positioning.
• Cal-a-Vie Health Spa: A boutique destination health spa in southern California offering all-inclusive stays combining fitness, nutrition, spa, and wellness programming. Comparable to Movara in immersive retreat format, premium pricing tier, and integrated spa-and-fitness offering.

Broad incumbents

• Canyon Ranch: A long-established, multi-property luxury wellness resort brand offering all-inclusive wellness stays with broad programming across fitness, nutrition, spa, and medical. Comparable to Movara's all-inclusive wellness offering but with larger scale, multiple locations, and a broader portfolio.
• Miraval Resorts: A multi-location luxury wellness resort brand providing immersive all-inclusive experiences with mindfulness, fitness, spa, and nutrition programming. Miraval spans multiple U.S. destinations, making it a broader incumbent competing for the same premium wellness retreat customer.
• SHA Wellness Clinic: An international luxury wellness destination combining medical-grade wellness programs, nutrition, fitness, and spa in multi-day immersive stays. Represents a broader, globally recognized incumbent serving Movara's same premium wellness-transformation customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/movarafitness
• LinkedInlinkedin.com/company/movara-fitness-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movara Fitness Resort