Fresco Community Market

What Fresco Community Market does

Fresco Community Market is a single-location, family-owned independent grocery store operating at 5914 Monterey Rd., Los Angeles, CA 90042, founded in 2011. The store is organized into five core departments: Bakery, Grocery, Meat & Seafood, Produce, and Wine & Beer, with an emphasis on fresh, locally sourced, and specialty items including European delicatessen products, grass-fed meats, and sustainably caught seafood. The store functions as a community hub, with active involvement in neighborhood events such as LA Mission, Hermon Community Clean Up, and Harvest Fest, and offers on-site butcher assistance, a curated wine and beer selection, and special ordering for hard-to-find items.

Revenue is generated primarily through walk-in retail transactions at the storefront, supplemented by online sales fulfilled through an Instacart marketplace partnership and an email-based curbside pickup service. The bakery department relies on a curated ecosystem of local suppliers including Jones Coffee Roaster, Bread Lounge, and Homeboy Industries, which functions as a product differentiation lever. Ancillary revenue comes from in-store gift card sales, which are restricted to denominations of $5-$200 per card, with transaction caps of $300 and 10 cards.

The company markets itself primarily through Instagram, Facebook, Flickr, and weekly print advertisements, and operates seven days a week from 6am to 10pm. There is no disclosed external investment, no parent company, no additional locations, and no proprietary technology platform; operational technology is limited to email-based order intake and the outsourced Instacart integration. The business profile is consistent with a small-format, community-anchored independent retailer rather than a scaling concept.

Name

Fresco Community Market

Legal name

Fresco Community Market

Website

https://frescomarkets.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresco Community Market is a single-location, family-owned neighborhood grocery store in Los Angeles founded in 2011, serving local residents and foodie consumers across five departments: Bakery, Grocery, Meat & Seafood, Produce, and Wine & Beer.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters) (CRAHAFAM)

akta.pro secondary industry

Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Grocery retail
• Fresh produce
• Specialty foods
• Community market
• Wine and beer

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. In-Store Retail Sales: The primary revenue stream is traditional brick-and-mortar grocery retail, selling fresh produce, meat/seafood, bakery items, grocery staples, and wine/beer to walk-in customers at the single store location in Los Angeles.
2. Instacart Marketplace: Partnered with Instacart to offer online grocery shopping and delivery services. Customers shop via Instacart platform and a personal shopper fulfills orders from the store.
3. Gift Card Sales: Sale of gift cards with values between $5 and $200 per card, maximum $300 per transaction, maximum 10 cards per transaction. Gift cards can only be redeemed in-store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fresco Community Market is a single-location, family-owned grocery store in Los Angeles that sells fresh produce, meat and seafood, grocery staples, bakery items, and wine and beer to walk-in neighborhood customers. The store supplements its in-store retail with online ordering through an Instacart marketplace partnership, email-based curbside pickup, special-order capabilities, and gift card sales.

Product overview

Fresco Community Market is a single-location family-owned grocery store offering five core departments: Bakery, Grocery, Meat & Seafood, Produce, and Wine & Beer. The store provides online shopping through InstaCart partnership, curbside pickup, special ordering, and gift cards. Products emphasize local sourcing, organic options, and community partnerships with local vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakery department Freshly baked goods including bread, pastries, and cakes sourced daily from local suppliers Jones Coffee Roaster, Bread Lounge, and Homeboy Industries, sold to walk-in grocery customers.
• Grocery department Wide selection of brand-name groceries, fine foods, and everyday essentials, including local, organic, and conventional products, featuring a European Delights section with items from Italy, France, and Spain.
• Meat & Seafood department Quality fresh meats and seafood with organic poultry, grass-fed meats, and sustainably caught seafood options, staffed by experienced butcher personnel.
• Produce department Seasonal fruit, vegetables, and herbs with a focus on organic and conventional options, emphasizing freshness and value, supported by Produce Blowout Wednesday and other promotions.
• Wine & Beer department Curated selection of wines and beer offering everyday options and special-occasion selections at competitive prices, operated as "Fresco Community Market & Wine."
• Online shopping via Instacart Online grocery shopping service allowing customers to shop the store's assortment via the Instacart mobile app or website, with orders fulfilled by Instacart personal shoppers for delivery or pickup.
• Gift cards Store gift cards redeemable in-store, sold in denominations from $5 to $200 per card, with a $300 maximum per transaction and a limit of 10 cards per transaction.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• InstacartcoreChannel Partner/ Reseller/ DistributorFresco Community Market has partnered with Instacart to enable customers to shop online via the Instacart mobile app or website. A personal shopper fulfills orders from the Fresco store for delivery or pickup.
• Jones Coffee RoasterminorStrategic or Co-development PartnerJones Coffee Roaster is a local business that supplies sustainable coffee to Fresco Community Market's bakery department.
• Bread LoungeminorStrategic or Co-development PartnerBread Lounge is a local artisan baker that delivers fresh bread and pastries daily to Fresco Community Market's bakery department.
• Homeboy IndustriesminorStrategic or Co-development PartnerHomeboy Industries is a non-profit organization focused on gang intervention that supplies cakes to Fresco Community Market's bakery department.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Gelson's Markets: Southern California premium supermarket chain known for high-quality produce, meats, seafood, and a strong wine program. Directly comparable to Fresco's department mix (produce, meat/seafood, bakery, wine/beer) and neighborhood-premium positioning, though at chain scale.
• Bristol Farms: Southern California specialty grocer offering premium produce, meats, prepared foods, and a curated wine/beer selection. Closely comparable to Fresco's curated, multi-department neighborhood-premium model and LA-area footprint.
• Lazy Acres Market: Southern California natural and organic specialty grocer with strong produce, meat/seafood, and bakery departments. Comparable to Fresco's organic, produce-forward, neighborhood-store model, though it operates multiple units in the broader region.
• Erewhon Market: Los Angeles-based premium natural and organic grocer with strong curated assortment and a community/lifestyle brand. Highly comparable to Fresco's specialty, organic, and European-Delights positioning, but operates larger-format stores and a broader LA footprint at premium price points.
• Co+opportunity Market: Community-owned cooperative grocery in Santa Monica offering organic produce, local and specialty items, and a strong community programming model. Closely comparable to Fresco's 'community market' positioning and local-supplier emphasis, though structured as a co-op.
• Lassen's Natural Foods & Vitamins: Independent Southern California natural foods grocer emphasizing organic produce, supplements, and specialty items. Comparable to Fresco's specialty/organic positioning and community-store feel, with a smaller multi-store footprint.
• Mother's Market & Kitchen: Southern California independent natural and organic grocer with prepared foods, juice/smoothie bar, and strong specialty assortment. Comparable to Fresco's multi-department neighborhood-natural-store model and community-driven brand.
• Sprouts Farmers Market: Specialty grocer focused on fresh produce, natural and organic foods, with multiple LA-area stores. Directly comparable to Fresco's produce-forward, organic-leaning assortment, though Sprouts operates as a multi-state chain with materially larger buying power.

Broad incumbents

• Whole Foods Market: National organic and natural foods grocer (Amazon-owned) with broad LA presence. Comparable in organic/specialty assortment orientation but operates at vastly greater scale and a much wider product and price-band range than Fresco.
• Trader Joe's: National specialty-value grocery chain with strong presence across Los Angeles, including Highland Park-area locations. Closest broad incumbent to Fresco given its specialty-curated assortment and neighborhood-store footprint, though it operates at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/frescocommunitymarket
• Xx.com/frescocommunity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresco Community Market