What MO-EL does

MO-EL S.p.A. is an Italian electrical products manufacturer headquartered in Montecchio Emilia, Reggio Emilia, founded in 1984 and operating for over 40 years. The company designs and produces a diversified portfolio of hardware products organized across five categories: electroinsecticides (the iconic CRI CRI UV-A light trap and HACCP-compliant Mo-Stick professional glue board systems with LED UV 365nm technology), infrared heating across short-wave (IR-A), medium-wave (IR-B), and long-wave (IR-C) bands at power ratings from 600W to 6000W, hygiene products (wall-mounted hair dryers and electric hand dryers for hotels and fitness centers), the AGRI MO-EL sub-brand of solar-powered electroinsecticides and ozone generators for sustainable agriculture, and evaporative air coolers. The company's core technology rests on UV-A light attraction physics protected by a registered light refraction patent enabling precise insect species targeting, alongside infrared thermal engineering validated through partnerships with the University of Modena and Reggio Emilia, BIOGEST-SITEIA, and the Enzo Ferrari Department.

MO-EL operates a primarily direct-to-consumer and distributor-led commercial model. Approximately 95% of products are designed and manufactured at the Montecchio Emilia facility, and over 60% of production is exported internationally. Domestically, MO-EL sells through its own e-commerce website (mo-el.it) accepting PayPal and credit card, and supports an after-sales network of 80+ authorized service centers across all Italian regions. Products carry HACCP compliance for food industry use, IMQ and CE certification, and are constructed to IP55/IP65 protection ratings with AISI 304 stainless steel for professional and outdoor applications. Customer segments are verticalized across food processing and HO.RE.CA., agriculture, industrial facilities, places of worship, sports complexes, and domestic users, with pricing ranging from €4 (consumable accessories) to €1,031 (HOT-TOP TRIFASE 4500W infrared heater).

The firm is a privately held Società per Azioni with no disclosed external investment, parent company, or subsidiary structure. MO-EL holds €156,000 in paid-in capital and operates with a small core team within the 11–50 employee band, supported by a wider network of Italian academic and supplier partners. The company has no app, no public API, no AI/ML capabilities evidenced, and no disclosed revenue figures. Recent strategic activity centers on extending the AGRI MO-EL agricultural line, pursuing UNI/PdR 125:2022 Gender Equality certification (2025), and deepening university research partnerships.

Name

MO-EL

Legal name

Mo-El S.p.A.

Website

https://mo-el.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

MO-EL is an Italian electrical products manufacturer (founded 1984, Montecchio Emilia) producing UV-A insect control devices, infrared heaters, hygiene appliances, agricultural pest solutions, and evaporative coolers for food industry, hospitality, agriculture, industrial, and domestic customers, exporting over 60% of production.

Ownership category

akta.pro rank

Product category

Electrical Equipment Manufacturing

NAICS

Small Electrical Appliance Manufacturing (335210), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Electric Housewares & Fans (3634), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

akta.pro secondary industry

Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG)

Keywords

• UV insect control devices
• Infrared heating systems
• HACCP pest control
• Agricultural pest management
• Electric hand dryers

Headquarters

HQ city

Montecchio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electroinsecticides: Sale of insect control devices including CRI CRI, Insectivoro, Mo-Stick, Mo-Fly, Mo-Butterfly, Mo-Plick, and related accessories and replacement parts.
2. Infrared Heating Products: Sale of infrared heaters across IR-A, IR-B, and IR-C categories, ranging from 600W to 6000W, including accessories and replacement lamps.
3. Hygiene Products: Sale of wall-mounted hair dryers and electric hand dryers for hotels and fitness centers.
4. Agricultural Solutions (AGRI MO-EL): Sale of agricultural insect control solutions including solar-powered electroinsecticides and ozone generators for sustainable farming.
5. Cooling Products: Sale of evaporative coolers for domestic and industrial use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MO-EL manufactures and sells electrical products across four main categories: UV-A electroinsecticides (including CRI CRI light traps, HACCP-compliant glue board systems, and solar-powered agricultural traps), infrared heaters (IR-A short-wave, IR-B medium-wave, IR-C long-wave), wall-mounted hair dryers and electric hand dryers for hospitality, and evaporative air coolers. The company designs and builds 95% of its products in Montecchio Emilia, Italy, serving food industry, HO.RE.CA., agriculture, industrial, and domestic customers.

Product overview

MO-EL is an Italian company based in Montecchio Emilia (Reggio Emilia) that produces a diversified portfolio of electrical products spanning four main categories: (1) Electroinsecticides including the flagship CRI CRI UV-A light trap, the HACCP Mo-Stick professional glue board systems, MO-PLIK series, MO-BUTTERFLY, Insectivoro aspiration systems, and agricultural solutions under the Agri MO-EL sub-brand including solar-powered TURBITRAP and TURBILED traps and OZ28 ozone generators; (2) Infrared heaters in three wave types - IR-A short-wave (IRIS, HATHOR, LUCCIOLA, SHARKLITE series), IR-B medium-wave (AAREN, PETALO series), and IR-C long-wave (HOT-TOP series with HEAT-MAT variants); (3) Hygiene products including wall-mounted hair dryers (SWAN, ELEPHON, FURBI, TRICKY DRYER) and electric hand dryers (TWIST, STEEL DRAGON, WHITE DRAGON, BLOW, BORA, ZEPHY); (4) Evaporative air coolers (8500 TOP COOLER). The product lines serve diverse markets including hospitality (HO.RE.CA.), food industry, agriculture, industrial facilities, places of worship, sports facilities, and residential use. Over 60% of production is exported, with 95% of products designed and manufactured in Italy.

Differentiator

Problem solved

Functional benefit

Brands

• AGRI MO-EL: Agricultural solutions line dedicated to monitoring and mass trapping of principal phytophagous insects, supporting modern greenhouse and field agriculture.
• CRI CRI

Products and services

• CRI CRI UV-A Light Trap MO-EL's flagship UV-A light trap for capturing flying insects; the original model that established the company's reputation, designed for residential and commercial environments.
• MO-STICK Professional Professional-grade glue board insect trap made in Italy, available in stainless steel (AISI 304) and painted steel versions, with IP65 protection rating for food industry and HACCP-compliant environments.
• MO-STICK Professional LED LED-powered professional insect trap with 20W power consumption and 80W attraction power, IP65 rated for food industry use.
• MO-PLIK (MO-PLICK) Glue board insect trap available in multiple variants including ECLIPSE (LED), INOX, SLIM WHITE, and UV-A lamp versions for HACCP compliance.
• MO-BUTTERFLY Aluminum insect trap with dual UV-A lamps (2x15W) and glue board technology, IP55 rated, effective up to 10-12 linear meters.
• Insectivoro Aspiration-based insect capture system designed for professional environments, available in various models including DOUBLE SPEED variants.
• MO-FLY Flying insect trap designed for commercial and industrial use.
• TURBITRAP Solar-powered LED UV insect trap with aspiration system for agricultural use, available in models 3700 and 3710.
• TURBILED Solar-powered LED UV trap with aspiration technology using 365nm wavelength for agricultural pest control.
• OZ28 Ozone Generator Ozone generator for foliar treatment and turf management in agricultural applications.
• IRIS Series (IR-A Short-Wave Heaters) Short-wave infrared (IR-A) heaters with power range 1200W-1760W, IP55 rated, available with remote control, suitable for indoor and outdoor heating.
• HATHOR Series (IR-A High-Power Heaters) High-power IR-A short-wave infrared heaters available in standard and DEEP versions, ranging from 2000W to 6000W for industrial and commercial heating.
• HOT-TOP Series (IR-C Long-Wave Panel Heaters) Long-wave infrared (IR-C) panel heaters developed with University of Modena engineers, featuring elegant design and efficient heat radiation without bright light.
• AAREN Series (IR-B Medium-Wave Heaters) Medium-wave infrared (IR-B) heaters with dimmer capability, designed for enveloping and discreet heating in various environments.
• LUCCIOLA Carbon infrared heater with 800W power for efficient short-wave heating in sports facilities and outdoor areas.
• SHARKLITE Compact short-wave IR-A heater with 1800W power for versatile indoor and outdoor heating applications.
• HEAT-MAT Heating mat for sports facilities, available in DECO and PRO versions with 180W power for floor heating applications.
• 8500 TOP COOLER Evaporative air cooler with 120W power providing fresh air without gas or compressors for domestic and industrial use.
• SWAN Wall-Mounted Hair Dryer Wall-mounted hair dryer with 1600W power designed for hotel bathrooms.
• TWIST Electric Hand Dryer Electric hand dryer available in standard and G models (TWIST 734, TWIST 734G), with 1900W power for hygiene facilities.
• STEEL DRAGON Industrial Hand Dryer Industrial-grade electric hand dryer with 1500W power for high-traffic hygiene areas.
• BLOW High-Power Hand Dryer High-power hand dryer with 2300W for efficient hand drying in commercial facilities.
• BORA Hand Dryer Electric hand dryer with 1800W power for professional hygiene installations.
• ELEPHON Wall-Mounted Hair Dryer Wall-mounted hair dryer available in TC and TR models with 700W power for hotel bathrooms.
• FURBI Wall-Mounted Hair Dryer Wall-mounted hair dryer with ergonomic design for hotel and hospitality use.
• ZEPHY Hand Dryer Wall-mounted hand dryer with 950W power for hotel and fitness center hygiene facilities.
• PURE SENSE AVIAIR 8200 Air purification system for clean air delivery.

Quantifiable outcome

• 82,000+ insects captured in 2 months by AGRI MO-EL traps, including high-impact agricultural pests
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• University of Pesaro and UrbinocoreStrategic or Co-development PartnerAcademic partnership for testing and validating MO-EL's LED insect control devices. University researchers conducted tests confirming the effectiveness and efficiency of MO-EL's new insect control proposals in the food industry and agriculture sectors.
• BIOGEST - SITEIA (University of Modena and Reggio Emilia)coreStrategic or Co-development PartnerInterdepartmental Center for the Improvement and Enhancement of Agro-food Biological Resources conducted rigorous testing of AGRI MO-EL traps, validating their high effectiveness in mass capture of harmful insects including Tuta absoluta, Helicoverpa armigera, and Halyomorpha halys.
• SpagnolodesignminorStrategic or Co-development PartnerDesign collaboration for HOT-TOP infrared heater series, combining elegant minimalist design with physics-based thermal radiation optimization developed with engineers from the Enzo Ferrari Department of the University of Modena.
• Enzo Ferrari Department - University of ModenacoreStrategic or Co-development PartnerJoint development of HOT-TOP heating technology, optimizing natural heat radiation through temperature-based and color-based emissivity to rationalize energy consumption.
• Italian Private LaboratoriesminorStrategic or Co-development PartnerCollaboration with private laboratories as part of MO-EL's innovation ecosystem to ensure safe, effective, and robust product development.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Insect-O-Cutor: UK-based specialist in UV-A light insect traps for food industry, hospitality, and commercial environments. Direct competitor to MO-EL's CRI CRI and Mo-Stick product lines, sharing the same HACCP-driven value proposition and channel mix.
• Ardes: Italian manufacturer of small household electrical appliances, including air treatment and comfort products. Directly comparable to MO-EL as an Italian small-domestic-appliance manufacturer with similar distribution channels and Made-in-Italy positioning.
• Vortice: Italian manufacturer of ventilation, air treatment, and small electrical appliances for residential and commercial use. Comparable in product category (small electrics), Italian manufacturing footprint, and B2B distribution model.
• Burda Worldwide: German manufacturer of short-wave and infrared heating systems for indoor and outdoor commercial use. Directly comparable to MO-EL's IRIS, HATHOR, and SHARKLITE infrared heater lines, with similar commercial and hospitality customer segments.
• Trotec GmbH: German manufacturer of infrared heaters, air treatment devices, and insect control products. Highly comparable to MO-EL due to its parallel product portfolio spanning IR heating and UV-based pest control sold across European B2B and consumer channels.
• Stinger: US-based manufacturer of UV insect light traps for commercial and agricultural pest control. Comparable to MO-EL's electroinsecticide and AGRI MO-EL product lines, with similar focus on food industry and agricultural customers.

Broad incumbents

• Excelitas Technologies: Global photonics and UV technology company supplying UV light sources for industrial and commercial applications. Comparable to MO-EL's core UV-A light technology but at a much larger scale and broader market footprint.
• Dyson: Global manufacturer of hand dryers (Airblade), bladeless fans, and air purifiers. Overlaps with MO-EL's hand dryer and air cooler lines but operates at significantly larger scale with broader product portfolio and global brand recognition.

Regional players

• Casals: Spanish manufacturer of industrial ventilation, fans, and air-handling equipment. Comparable to MO-EL's air cooler and HVAC-adjacent product lines, with a regional Mediterranean focus that overlaps with MO-EL's southern European footprint.

Emerging players

• Kalglo Electronics: US manufacturer of infrared heating products for commercial and outdoor use. Comparable to MO-EL's IR heater family (IRIS, HATHOR, HOT-TOP) with similar product technology and target markets in colder-climate outdoor heating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/moelitalia
• Facebookfacebook.com/moelitaly
• LinkedInlinkedin.com/company/mo-el-spa
• Instagraminstagram.com/moelspa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MO-EL