What King's Home does

King's Home is a 501c3 nonprofit charitable organization headquartered in Chelsea, Alabama, providing long-term residential shelter, trauma-informed care, and support services to abused youth (ages 12–21), women, and children escaping domestic violence, neglect, abandonment, and homelessness. Founded in 1973, the organization operates two core residential programs — the Abused Youth Program (formerly King's Ranch, serving approximately 87 youth with typical stays of 9–12 months across three core programs) and the Women & Children Program (formerly Hannah Homes) — delivered from a single Chelsea campus. The organization does not develop proprietary technology; its service delivery relies on human-intensive residential care, counseling, and therapeutic programming.

The organization's revenue model is diversified across donations (individual and corporate, accepted online via DonorPerfect WebLink, by mail, phone, Venmo, and via stock/estate gifts), two Birmingham-Metro thrift store locations, a free donation pickup service covering the Southern Birmingham Metropolitan area, a curated upscale retail concept (King's Home Collections), an e-commerce operation selling limited edition Nick Saban portraits (priced $179–$849) in partnership with artist Daniel A. Moore and fulfillment partner New Life Art, Inc., and fee-for-service support programs including equine therapy (King's Home Stables), horticultural education (King's Home Garden), and a vocational pottery program (Prodigal Pottery) employing women fleeing homelessness and abuse. Fundraising is further supported by recurring annual events — the 35th Annual King's Cup Golf Tournament (September 17, 2026), the Randy Howell Hope Festival & Boat Giveaway (November 2026), the Queen's Ball, the Horses and Hounds Halloween Parade, and the Show Your Love campaign — with sponsorship tiers ranging from $1,000 to $10,000.

King's Home's go-to-market motion is community-led, relying on volunteer engagement, fundraising events, donor stewardship via email (over 10,000 subscribers) and social media (over 8,300 followers), and storytelling through its published Stories of Hope library. The customer base is the residents and program participants served, while the payer base is distributed across individual donors, thrift and retail customers, event sponsors, and online portrait buyers — with no single donor or contract dominating the mix. The organization is independently governed, with no parent company, venture, or private equity ownership, and operates exclusively within the Southeast United States.

Name

King's Home

Legal name

King's Home, Inc.

Website

https://kingshome.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

King's Home is a Chelsea, Alabama-based 501c3 nonprofit providing long-term residential shelter and trauma-informed care to approximately 87 abused youth (ages 12–21) and women/children escaping domestic violence, funded via donations, two thrift stores, events, and limited edition Nick Saban portrait sales.

Ownership category

akta.pro rank

Product category

Residential Social Services

NAICS

Child and Youth Services (62411), Community Housing Services (62422), Other Residential Care Facilities (6239)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Residential shelter services
• Abused youth programs
• Domestic violence services
• Nonprofit social services
• Equine therapy program

Headquarters

HQ city

Chelsea

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations accepted online, by mail, Venmo, phone, and stock/estate gifts. Tax-deductible contributions support the organization's mission of serving abused youth, women, and children.
2. Thrift Store Operations: Two thrift store locations in Birmingham-Metro area accepting donated goods. Revenue from sale of gently used clothing and household items.
3. Merchandise Sales (Nick Saban Portraits): Sale of limited edition Nick Saban portraits and framing packages. Portions of purchase prices are tax-deductible as donations.
4. Event Fundraising: Annual events including King's Cup Golf Tournament (sponsorships $1,500-$5,000), Queen's Ball, Horses and Hounds Parade, and Randy Howell Boat Giveaway generate sponsorship and ticket revenue.
5. Support Programs Revenue: Equine therapy program (King's Home Stables) offers services to other nonprofits, homeschool groups, and community members. Prodigal Pottery employs women fleeing homelessness and domestic abuse.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

King's Home provides long-term residential shelter, trauma-informed care, and holistic support services for abused youth (ages 12-21) and women with children escaping domestic violence and homelessness. The organization operates two core residential programs supplemented by therapeutic and vocational support programs including equine therapy (Stables), horticultural education (Garden), pottery-making (Prodigal Pottery), thrift retail, and an upscale resale store (Collections). Revenue is generated through charitable donations, thrift store sales, event sponsorships, and limited-edition fundraising products.

Product overview

King's Home is a nonprofit organization (not a technology product company) providing residential shelter and support services. The organization operates two core residential programs for abused youth (ages 12-21) and women/children escaping domestic violence, alongside multiple support programs including equine therapy (Stables), horticultural education (Garden), pottery creation (Pottery), thrift retail, and an upscale store (Collections). Fundraising products include Nick Saban limited edition art prints sold exclusively through King's Home at various price points. The organization also hosts fundraising events including the King's Cup Golf Tournament, Randy Howell Boat Giveaway, Queen's Ball, and Horses and Hounds Halloween parade. Online donation services are provided through DonorPerfect WebLink.

Differentiator

Problem solved

Functional benefit

Brands

• King's Home Stables: Equine therapy program for King’s Home residents, offering services to other non-profits, homeschool groups, and community members.
• King's Home Garden
• King's Home Thrift
• King's Home Collections
• Nick Saban Portrait of Hope
• Randy Howell Hope Festival & Boat Giveaway
• King's Cup Golf Tournament

Products and services

• Abused Youth Program Long-term residential program serving approximately 87 youth ages 12-21 across 3 core programs. Typical length of stay ranges from 9 to 12 months. Provides trauma-informed care, family counseling, educational support, life-skills training, and reintegration support for youth escaping abuse, neglect, abandonment, and homelessness.
• Women & Children Program Long-term housing and free services in a goal-oriented program for women and adult moms with children escaping domestic violence and homelessness. Formerly known as Hannah Homes. Includes housing, employment assistance, educational support, and childcare services.
• King's Home Stables (Equine Therapy) Equine therapy program offering services to King's Home residents, other non-profits, homeschool groups, and community members. Provides therapeutic horse-related programming as part of the resident care continuum and generates program revenue from external participants.
• King's Home Garden Educational and horticultural program providing experiences for King's Home residents and staff, other non-profit ministries, schools, and the Birmingham area community. Functions as both a therapeutic activity for residents and a revenue-generating program for external groups.
• King's Home Pottery (Prodigal Pottery) Handmade pottery created by women fleeing homelessness, domestic abuse, and sex-trafficking outside Birmingham, Alabama. Focuses on employing, equipping, and empowering women in need through craft production and sales.
• King's Home Thrift Thrift store operation with two Birmingham-Metro area locations selling gently used clothing and household items. Accepts drop-off donations at both stores and better bin locations, with a free pickup service covering Southern Birmingham Metropolitan Over-The-Mountain communities.
• King's Home Collections Upscale retail store showcasing items sourced from the King's Home garden, pottery, thrift, and restoration sections. Offers a curated shopping experience for patrons and supports cross-promotion of in-house programs.
• Nick Saban Portrait of Hope Limited-edition pencil drawing portrait of Coach Nick Saban by artist Daniel A. Moore, sold exclusively through King's Home as a tax-deductible collectible to support the ministry. Available in multiple formats including Champions Edition prints ($179), Dynasty Edition prints ($199, limited to 50), 18x24 Canvas ($349, limited to 100), Signature Edition prints ($549, Coach Saban signed 50), and 21x28 Canvas Artist Proof ($849, limited to 10), plus framing packages.
• King's Cup Golf Tournament Annual golf tournament fundraiser held at Greystone Legacy Golf Course. Offers Event Sponsor ($5,000), Team Sponsor ($3,000), and Hole Sponsor ($1,500) packages. Draws sponsors, teams, and individuals for a day of golf supporting the King's Home mission.
• Randy Howell Hope Festival & Boat Giveaway Annual fundraising event partnering with professional bass fisherman Randy Howell, where donors contribute for the chance to win Randy's tournament rig. Proceeds support the King's Home mission.
• Queen's Ball Mother-son celebration event featuring caricature art, face painting, games, and entertainment. Held at Events at Haven in Birmingham's Lakeview District and raises funds for the King's Home mission.
• Horses and Hounds Halloween Parade Annual Halloween parade for horses and dogs in costume, held in downtown Sylacauga, benefiting the King's Home Stables Equine Program. Includes festival at Central Park featuring dog shelters, rescues, food trucks, and local vendors. Sponsorship tiers from $1,000 to $10,000.
• Online Giving Platform Secure online donation system powered by DonorPerfect WebLink that accepts pledges, single gifts, tribute gifts, Venmo payments, and stock/estate gifts. Available 24/7 to support King's Home mission through tax-deductible contributions.

Quantifiable outcome

• Serves average of 87 youth (ages 12-21) across 3 core programs
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Greystone Legacy Golf CoursecoreOthers · 17 September 2026Venue for the 35th Annual King's Cup Golf Tournament. The tournament is a major annual fundraiser benefiting King's Home mission, expected to draw sponsors, teams, and individuals for an exhilarating day of golfing excellence.
• Daniel A. MoorecoreOEM/ Whitelabel/ Licensing PartnerArtist Daniel A. Moore created an exclusive remastered pencil drawing portrait of Coach Nick Saban for King's Home. The limited edition prints (Champions, Dynasty, Signature editions) and canvas versions are sold exclusively through King's Home to raise funds for the mission.
• New Life Art, Inc.coreImplementation/ SI/ Consulting PartnerFulfills all orders containing framed Nick Saban portrait items. Orders are completed within 4-6 weeks. King's Home receives donation receipts for all purchases.
• Events at HavenminorOthersVenue for Queen's Ball mother-son event. Located at 2515 6th Ave S, Birmingham, AL 35233 in the Lakeview District. Provides space for dance floor and activities.
• Nick SabancoreGTM or Marketing PartnerUniversity of Alabama football coach Nick Saban has partnered with King's Home for the Portrait of Hope program. Portraits purchased through King's Home are tax-deductible and support the ministry. Coach Saban and Miss Terry are advocates and supporters of King's Home.
• Randy HowellcoreGTM or Marketing PartnerProfessional bass fisherman Randy Howell partners with King's Home for the Hope Festival & Boat Giveaway. Donors contribute for chances to win Randy's tournament rig, with proceeds supporting King's Home mission.
• Sylacauga CommunityminorOthersHost city for King's Home Stables Second Annual 'Horses and Hounds Halloween Parade.' Downtown Sylacauga parade with festival at Central Park featuring dog shelters, rescues, food trucks, and local vendors.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Childhelp: National nonprofit focused on child abuse prevention, treatment, and advocacy. Direct peer to King's Home Youth Program in mission to serve abused children with residential and therapeutic services.
• Boys Town: National nonprofit providing residential care, family services, and youth programs for at-risk children and families. Comparable in providing long-term residential care for at-risk youth with comprehensive support services and educational programming.
• Covenant House: National nonprofit providing shelter, food, and supportive services to youth experiencing homelessness and trafficking. Direct peer to King's Home Youth Program in target demographic (ages 12-21) and service model of long-term residential care.
• The Foundry Rescue Mission: Bessemer, AL-based faith-based nonprofit providing shelter, meals, addiction recovery, and thrift store operations. Closely comparable as a regional faith-based shelter organization that combines residential services with social enterprise thrift revenue streams.
• YWCA Central Alabama: Birmingham-based YWCA chapter providing domestic violence services, emergency shelter, and advocacy for survivors. Directly comparable to King's Home Women & Children Program in addressing domestic violence through residential and supportive services.
• St. Jude's Ranch for Children: Faith-rooted nonprofit providing residential care, therapy, and educational support for abused, abandoned, and neglected children. Closely comparable to King's Home in faith-based residential model serving abused youth with comprehensive wraparound services.
• The Lovelady Center: Birmingham, AL-based nonprofit providing long-term residential recovery and workforce development programs for women escaping homelessness, addiction, and trafficking. Directly comparable in mission, location, and program model to King's Home's Women & Children Program.
• Firehouse Ministries: Birmingham-based nonprofit providing emergency shelter, meals, and recovery services to homeless men. Comparable as a Birmingham-metro faith-rooted residential services organization serving vulnerable populations, though focused on a different demographic.

Emerging players

• Goodwill Industries of Central Alabama: Regional nonprofit operating thrift retail stores and workforce development programs. Comparable in operating thrift-store-based social enterprise revenue model, though serves a different beneficiary population and provides employment rather than residential services.

Broad incumbents

• National Network to End Domestic Violence: National umbrella organization that supports and advocates for local domestic violence service providers. Comparable as a broader ecosystem player in the domestic violence services space that King's Home's Women & Children Program operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thequeensball
• Instagraminstagram.com/queensballal
• Xx.com/KingsHome_AL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King's Home