Diagnóstico Médico Oroño

What Diagnóstico Médico Oroño does

Diagnóstico Médico Oroño (DMO) is a private, multi-site diagnostic imaging center headquartered in Rosario, Argentina, operating as part of the Grupo Oroño healthcare network. Founded in 1978, DMO runs the principal site at Bv. Oroño 1515/1526 in Rosario and extends services through GO Centro Médico Alto Rosario, GO Centro Médico San Lorenzo, and GO Sanatorio Funes, with DICOM-based inter-site connectivity for interconsultations. The institution performs approximately 450,000 imaging studies per year across 10 MRI scanners and a roster of 90 specialist physicians, offering conventional radiology, MRI (including a Philips Prodiva 1.5T closed high-field system), computed tomography, ultrasound, mammography, bone densitometry, nuclear medicine (gamma camera), videoendoscopy, digital dermatoscopy, dental imaging (cone-beam), and specialized neuroimaging.

The technology stack combines capital-intensive imaging hardware with selectively deployed AI: Entelai Pic (the first ANMAT-authorized AI software for neuroimaging in Argentina) for brain MRI volumetry and demyelinating/dementia pattern analysis, and IntelliStudio + microDerm D200 Evo for AI-augmented full-body dermatoscopy and melanoma detection. Patient-facing infrastructure includes the GO Portal Paciente for digital access to studies and the DICOM image management backbone that supports longitudinal patient histories. ITAES accreditation under the Manual para la Acreditación de Diagnóstico por Imágenes, plus the 2023 election of Medical Director Dr. Claudio Bonini as President of the Colegio Interamericano de Radiología (CIR), provide reputational and regulatory capital.

Revenue is generated primarily through fees for diagnostic imaging services and specialist consultations, billed to obras sociales (social health plans), mutuales, prepagas, and private-pay patients. The commercial model is direct-to-patient with an embedded B2B physician referral channel formalized through the Agente de Promoción Institucional (API) program. Distribution combines on-site service delivery at three locations, a telephone-based appointment center, online appointment booking (currently limited to medical consultations), and a dedicated coordination service for patients traveling from outside Rosario. DMO does not disclose pricing, does not publish financials, and has no disclosed venture or growth equity backing; the company is privately held within the Grupo Oroño conglomerate structure.

Name

Diagnóstico Médico Oroño

Legal name

Diagnóstico Médico Oroño

Website

https://diagmedico.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Diagnóstico Médico Oroño is a private Argentine diagnostic imaging center in Rosario, part of Grupo Oroño, performing 450,000 studies annually across three sites with 90 specialists, 10 MRI machines, and AI-enabled neuroimaging and dermatoscopy services.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Endoscopy & GI Diagnostic Centers (HLAFAKAG)

akta.pro secondary industries

TMJ/TMD Dental Imaging Centers (HLABAIAF), Intraoral Radiography Centers (Bitewing/Periapical/Occlusal) (HLABAIAA), General & Medical Dermatology (HLAKACAA)

Keywords

• Diagnostic imaging services
• Medical imaging center
• Radiology diagnostics
• Mri imaging services
• Healthcare diagnostics

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Servicios de Diagnóstico por Imágenes: Diagnóstico Médico Oroño genera ingresos principalmente mediante la prestación de servicios de diagnóstico por imágenes a pacientes, incluyendo resonancias magnéticas, tomografías computadas, radiografías, ecografías, dermatoscopia digital, imágenes odontológicas, medicina nuclear, densitometría ósea, cámara gamma, videoendoscopía y estudios urod dinámicos. Los servicios se facturan a través de obras sociales, mutuales y prepagas, así como a pacientes privados.
2. Consultas Médicas y Prácticas Ambulatorias: La institución ofrece consultas médicas especializadas en diversas disciplinas a través de sus consultorios externos, con atención de lunes a viernes de 7 a 20h y sábados de 8 a 12h. Los ingresos provienen de consultas ambulatorias facturadas a obras sociales y pacientes privados.
3. Servicios para Profesionales Derivantes: Servicios para médicos derivantes incluyendo acceso a sala de visualización de imágenes, informes médicos, y participación en actividades científicas, fortaleciendo la red de derivación institucional.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Diagnóstico Médico Oroño is a medical diagnostic imaging center operating as part of Grupo Oroño, providing comprehensive diagnostic imaging services including magnetic resonance imaging, computed tomography, conventional radiology, ultrasound, mammography, digital dermoscopy, dental imaging, nuclear medicine, and videoendoscopy. The institution performs approximately 450,000 studies annually using 10 MRI machines and a team of 90 medical specialists, with AI-augmented neuroimaging (Entelai Pic) and digital dermoscopy (IntelliStudio) for early detection of neurological conditions and melanoma. Services are billed through Argentine health insurance (obras sociales, mutuales, prepagas) and private patients across interconnected centers in Rosario, San Lorenzo, and Funes.

Product overview

Diagnóstico Médico Oroño is a comprehensive medical diagnostic imaging center and part of Grupo Oroño healthcare network. Founded in 1978, it operates as a multi-site diagnostic services platform offering over 450,000 studies annually with 90 specialist physicians and 10 MRI scanners. The core portfolio includes conventional radiology, MRI (Philips Prodiva 1.5T), CT, ultrasound, mammography, bone densitometry, nuclear medicine, videoendoscopy, dental imaging, digital dermoscopy, and neuroimaging with AI support. Patient-facing services include the Portal Pacientes digital platform for result access and sharing, Turnos Online for appointment scheduling, and a professional directory for specialist search. Specialized units include the Odontological Imaging Unit (operating since 2000), Dermatology Imaging Department with AI-powered dermatoscopy, and Neuroimaging Department using Entelai Pic AI software for brain volumetry and dementia detection.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic Imaging Services (Prácticas Diagnósticas por Imágenes) Comprehensive diagnostic imaging services including conventional radiology, magnetic resonance imaging (Philips Prodiva 1.5T), computed tomography, ultrasound, mammography, bone densitometry, nuclear medicine (Gamma Camera), and videoendoscopy. Designed for patients requiring medical diagnostic imaging studies across multiple modalities.
• Philips Prodiva 1.5T MRI Scanner Service High-field MRI imaging service using the Philips Prodiva 1.5T closed MRI scanner, the first of its kind in the Rosario region. Provides brain, body, musculoskeletal, and oncology MRI studies with dStream full digital technology and Compressed SENSE for reduced scan times. Designed for patients requiring advanced MRI imaging.
• AI-Powered Neuroimaging Service (Entelai Pic) Neuroimaging service utilizing Entelai Pic AI software for brain MRI analysis, including brain volumetry, demyelinating disease assessment, and early detection of Alzheimer's and dementia patterns. The first ANMAT-authorized AI software for neuroimaging in Argentina. Designed for patients with memory disorders, dementia, Alzheimer's suspicion, and multiple sclerosis monitoring.
• Digital Dermatoscopy Service (IntelliStudio + microDerm D200 Evo) Digital dermoscopy service with AI for full-body mapping to detect melanomas at early stages. Uses IntelliStudio + microDerm D200 Evo equipment with AI capabilities for lesion detection, modification tracking, and longitudinal comparison against previously diagnosed lesions. Designed for patients requiring skin cancer screening and lesion monitoring.
• Odontological Imaging Unit (Unidad de Imágenes Odontológicas) Pioneering dental imaging unit offering over 20 types of studies including panoramic radiographs, serial images, cephalometry, and cone-beam tomography. Digital workflow with DICOM standard compliance and 80% reduction in radiation dose compared to two decades ago. Designed for dental patients and dental professionals requiring diagnostic imaging.
• GO Portal Paciente (Patient Portal) Digital patient portal enabling patients to access their diagnostic imaging results from any device, share them with physicians immediately, and maintain a digital archive of their diagnostic history. Available at paciente.gored.com.ar. Designed for patients who have undergone diagnostic imaging studies at the institution.
• Online Appointment Scheduling (Turnos Online) Online appointment scheduling system allowing patients to request medical consultations without visiting the facility. Currently available for medical consultations only. Designed for patients seeking convenient remote appointment booking.

Quantifiable outcome

• 450.000 estudios anuales realizados con 10 resonadores magnéticos
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• EntelaicoreTechnology or Integration · 1 June 2022Desde mediados de 2022, Diagnóstico Médico Oroño utiliza el software Entelai Pic, el primer software de IA para neuroimágenes autorizado por ANMAT. Es líder regional en Argentina y otros países de Latinoamérica. El software utiliza machine learning y deep learning con big data para volumetrías cerebrales y detección de patrones patológicos.
• Grupo Oroño (GO)coreStrategic or Co-development PartnerDiagnóstico Médico Oroño es parte del grupo médico Grupo Oroño, que incluye GO Centro Médico Alto Rosario, GO Centro Médico San Lorenzo, GO Sanatorio Funes, GO Gastro y la Unidad de Mastología de Grupo Oroño. Existe plena integración e interconectividad entre todos los centros para interconsultas, compartir estudios (protocolo DICOM) y coordinar atención multidisciplinaria.
• Philips HealthcarecoreTechnology or IntegrationDiagnóstico Médico Oroño incorporó el resonador cerrado de alto campo Philips Prodiva 1.5T con tecnología dStream full digital, único en la región. Philips es el proveedor del equipamiento de resonancia magnética de última generación de la institución.
• IntelliStudio / microDerm (D200 Evo)coreTechnology or IntegrationDepartamento de Imágenes Dermatológicos de DMO incorporó equipos IntelliStudio + microDerm D200 Evo para dermatoscopia digital con inteligencia artificial y mapeo corporal para detección de melanomas en estadios tempranos.
• ITAES (Instituto Tecnológico para la Acreditación de Establecimientos de Salud)coreOthersITAES es una ONG dedicada a mejorar la calidad de vida de la atención médica mediante procesos de evaluación externa. DMO cuenta con la acreditación ITAES que avala el cumplimiento de estándares del Manual para la Acreditación de Diagnóstico por Imágenes.
• ANMAT (Administración Nacional de Medicamentos, Alimentos y Tecnología Médica)coreOthersANMAT autorizó el software Entelai Pic como el primer software de IA para neuroimágenes en Argentina. Esta autorización regulatoria valida el uso clínico del software en Diagnóstico Médico Oroño para medición de volumetrías cerebrales y lesiones desmielinizantes.
• Colegio Interamericano de Radiología (CIR)coreOthersEl Dr. Claudio Bonini, Director Médico de DMO, asumió como Presidente del CIR en el marco del XXXI Congreso Internacional celebrado en Costa Rica. El CIR agrupa sociedades científicas de radiología desde Canadá hasta Argentina y Chile, promoviendo la educación radiológica y la calidad médica.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RadNet: US-listed operator of outpatient diagnostic imaging centers with ~350 sites, providing MRI, CT, PET and AI-enabled radiology workflows. Closest global comparable in business model (multi-site imaging chain, AI integration, payer-reimbursed) to DMO.
• Affidea: Pan-European outpatient imaging, cancer care and diagnostics operator with hundreds of centers across 15+ countries. Directly comparable in modality mix (MRI, CT, ultrasound), payer contracts, and multi-site imaging-center operating model.
• Diagnóstico Maipú: One of Argentina's largest diagnostic imaging center networks, headquartered in Buenos Aires with multi-site coverage. Highly comparable business model to DMO: outpatient imaging across MRI, CT, X-ray, ultrasound, and specialist-driven service with obras sociales/prepagas reimbursement.
• Centro de Diagnóstico TCba: Buenos Aires-based diagnostic imaging and outpatient services center offering MRI, CT and specialist consultations. Comparable to DMO in scope of imaging modalities, B2C/B2B referral model, and dependence on obras sociales contracts.

Regional players

• Cedimed: Colombian diagnostic imaging and outpatient services provider operating across several cities. Comparable to DMO as a multi-site Latin American imaging chain serving both insured (EPS) and private patients.
• IMAXE Diagnóstico por Imagen: Peru's leading diagnostic imaging network with multi-site MRI, CT, mammography and specialized women's imaging. Highly comparable regional peer in Latin America with similar modality breadth and obras sociales-equivalent (EPS) reimbursement model.
• Medimagen: Chilean diagnostic imaging center chain offering MRI, CT, ultrasound and X-ray across multiple sites in Santiago. Comparable to DMO as a multi-modality imaging chain operating under private health plan (Isapres) reimbursement dynamics.

Others

• Philips Healthcare: Strategic technology vendor and supplier of the Philips Prodiva 1.5T MRI at DMO. Included as the technology incumbent whose platform choices strongly influence DMO's clinical capability and capex roadmap.
• Grupo Oroño (parent network): Parent healthcare group of DMO integrating clinics, sanatoriums, and specialty units. Included as a comparable parent-level network that other regional diagnostic centers are increasingly affiliated with or competing against.

Broad incumbents

• Hospital Italiano de Buenos Aires: Large Argentine hospital and outpatient network operating its own diagnostic imaging department. Comparable to DMO in imaging modality breadth and obras sociales reimbursement, but DMO is a specialist imaging chain while Hospital Italiano is a broader healthcare delivery incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_diagmedico
• Facebookfacebook.com/diagmedico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diagnóstico Médico Oroño