Skerbeck Entertainment Group

What Skerbeck Entertainment Group does

Skerbeck Entertainment Group is a privately held, family-owned carnival midway operator headquartered in Holland, Michigan, that has been in the outdoor amusement business for over 160 years across six generations. The company provides turnkey carnival midway services—rides, games, and food concessions—to fairs, festivals, and community events, primarily across Michigan and Indiana. Its operational footprint spans 10+ named events including the U.P. State Fair, the Ingham County Fair, the LaPorte County Fair, and community festivals such as the Four Flags Apple Festival, with marquee properties like the Field of Flight Air Show.

The company operates more than 40 carnival rides organized into Kiddie, Major, and Spectacular categories, alongside midway games and food concessions featuring classic fair fare (elephant ears, funnel cakes, corn dogs) sourced and stored via 48-foot refrigerated trailers. Supporting technology includes an online ticketing platform powered by PageDown Technologies' ASP.NET shopping cart and integrated with the Innovative Ticketing third-party platform, which enables e-ticket barcode scanning for fast redemption at carnival booths. The company also provides satellite internet connectivity at events to keep ATMs operational during peak periods and offers marketing services (in-house desktop publishing for flyers, direct mailers, digital posters) to sponsoring organizations.

Revenue is generated through ride wristbands ($28-$35 single-day, varying by event), Mega Bands ($85-$150 for multi-day or all-event unlimited rides, limited quantities), individual ride tickets ($1.50 each or $60 per sheet of 50), food and beverage sales, and midway games. Pricing varies by event with online pre-sale discounts available for select fairs. The go-to-market is event-driven: Skerbeck reaches consumers at fair venues through on-site sales and through advance online purchases, while simultaneously contracting with fair and festival sponsoring organizations (governments and nonprofits) to deliver the full midway experience. The company emphasizes a safety program with state-licensed daily inspections, NAARSO/AIMS-trained staff, and has received the Circle of Excellence award from the Outdoor Amusement Business Association.

Name

Skerbeck Entertainment Group

Legal name

Skerbeck Entertainment Group

Website

https://skerbeck.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Skerbeck Entertainment Group is a sixth-generation, family-owned carnival midway operator providing rides, games, and food concessions to fairs and festivals across Michigan and Indiana, serving event sponsoring organizations and consumer attendees with online ticketing and on-site midway operations.

Ownership category

akta.pro rank

Product category

Carnival Midway Services

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Carnival midway services
• Outdoor amusement operations
• Fair and festival entertainment
• Amusement ride leasing
• Event food concessions

Headquarters

HQ city

Fennville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Carnival Midway Operations: Provides complete carnival midway services including rides, games, and food concessions at fairs, festivals, and events throughout the Midwest. Revenue generated through ride wristbands, mega bands, individual ride tickets, and food/beverage sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Skerbeck Entertainment Group operates full-service carnival midways for fairs, festivals, and community events, primarily across Michigan and Indiana. The core offering bundles rides and attractions, midway games, and food concessions into a contracted midway service, delivered alongside an online ticketing system with e-ticket barcode redemption. End customers (families and event attendees) access rides via individual tickets, single-day wristbands, or multi-day Mega Bands.

Product overview

Skerbeck Entertainment Group operates a unified carnival midway platform providing comprehensive entertainment services for fairs, festivals, and events across the Midwest (Michigan, Indiana). The core offering consists of carnival midway operations combining rides & attractions (40+ rides across Kiddie, Major, and Spectacular categories), midway games, and food concessions. Supporting modules include an online ticketing system with barcode scanner redemption for efficient event management, a safety inspection program, guest amenities (lighting, rest areas, queue management), and marketing services for sponsoring organizations. The company offers wristband products (single-day wristbands and multi-day Mega Bands) as the primary ticketing mechanism for unlimited rides. With over 170 years of family experience spanning six generations, the company emphasizes clean midways, professional operations, and family-oriented entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Carnival Midway Operations Full-service carnival midway providing rides, games, and food concessions for fairs, festivals, and events throughout the Midwest including Michigan and Indiana. Sold to sponsoring fair and festival organizations as a turnkey midway deployment.
• Rides & Attractions Over 40 carnival rides across three categories: Kiddie Rides (Apple Go Round, Boats, Carousels, Merry-Go-Round, Teacups), Major Rides (Alien Abduction, Cliff Hanger, Tilt-A-Whirl, Zipper), and Spectacular Rides (Alpine Bobs, Mulligan Giant Wheel, Supernova 360, Top Gun). Available to families and event attendees through the carnival midway.
• Wacky Shack Walk-through family attraction with bright lights and fun music featuring nooks and crannies to explore, designed to entertain guests of all ages at the carnival midway.
• Flying Elephant Family-friendly ride where parents soar through the midway with their children on brightly themed flying elephant ride vehicles.
• Midway Games Family-oriented carnival games featuring professional signage, vinyl tops, and stuffed animal prizes. Game types include Water Race, Shoot Out the Star, Long Range, and Fun Games for fair attendees.
• Food Concessions Carnival food service using fresh groceries backed by 48-foot refrigerated trailers for storage. Menu features classic fair foods including Elephant Ears, French Fries, Corn Dogs, Sno Cones, Candy Apples, and Funnel Cakes.
• Online Ticketing System Customized per-event online ticketing platform enabling guests to purchase wristbands, Mega Bands, and tickets in advance and redeem quickly at carnival booths via e-ticket barcode scanning.

Quantifiable outcome

• Daily ride inspections by two different in-house State licensed inspectors plus annual third-party consultant inspections
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Innovative TicketingcoreTechnology or IntegrationThird-party online ticketing platform used for advance ticket and wristband sales across Skerbeck carnival events. Provides e-ticket barcode generation and redemption system integration.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Skerbeck
• Instagraminstagram.com/skerbeck_entertainment
• LinkedInlinkedin.com/company/skerbeck-carnival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skerbeck Entertainment Group