Alte Feuerwache Mannheim
Alte Feuerwache Mannheim is a municipally-owned cultural center operating from a historic 1912 fire station, hosting ~300 concerts, readings, and events annually across three venues in Mannheim, Germany. It serves general audiences, music students, corporate clients, and Kulturpass holders.
- Company typePrivate
- Founded1981
- HeadquartersMannheim, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alte Feuerwache Mannheim does
Alte Feuerwache Mannheim is a municipally-owned non-profit cultural center (gGmbH) operating from a historic 1912 listed former fire station at Brückenstraße 2, Mannheim, Germany. Established as a cultural venue in 1981 following citizen-led preservation efforts and restructured into an independent non-profit subsidiary of the City of Mannheim in 2005, the institution hosts approximately 300 events per year across three physical spaces: the 610 sqm Halle concert hall accommodating up to 1,000 visitors, the 210 sqm multifunctional Studio for up to 150 attendees, and an on-site café|bar. The venue serves diverse audiences including general music and culture enthusiasts in the Rhein-Neckar region, music students from partner institutions (Pop Akademie Mannheim, Muho Mannheim, Universität Mannheim), corporate event clients (with named users including BASF, Deutsche Bank, P&G Beauty & Grooming, Medtronic, SEB Bank), and economically disadvantaged residents via Kulturparkett Rhein-Neckar partnerships.
The venue's programming portfolio spans owned and co-organized event brands including Enjoy Jazz festival (a six-week multi-venue festival with over 20,000 annual visitors), WORD UP! Poetry Slam, Jazz Lounge Mannheim, Planet Ears (international contemporary music), La Boom (Hip Hop/R&B parties), Himbeerparty (LGBTQ+ monthly party since 2000), lesen.hören literature festival, and the Stadt.Wand.Kunst urban art project encompassing 35 murals across Mannheim. Corporate rental services include in-house catering capacity for up to 450 guests, technical equipment, and complete event organization. Ticketing operates through Reservix online platform and on-site box office with per-event unit pricing (advance tickets €14-34 observed across sampled events).
The business model combines three revenue streams: ticket sales via Reservix and box office, venue rentals (Halle, Studio, outdoor spaces) for corporate events, conferences, and film/photo shoots, and on-site gastronomic operations (café|bar plus event catering) operated as a separate Wirtschaftsbetrieb. The City of Mannheim provides approximately €1,000,000 in annual institutional funding, with remaining costs covered by ticket and gastronomic revenue. Marketing channels include Instagram (@alte_feuerwache_mannheim), email newsletter via Mailchimp, the company website (altefeuerwache.com), Reservix ticketing network, and earned media through cultural partnerships. Technology infrastructure is limited to standard digital marketing tools (Google Analytics, Meta Pixel, Google Ads) and CentralPlanner reservation system with no proprietary technology or AI/ML capabilities disclosed.
Alte Feuerwache Mannheim firmographics
Firmographics- Name
- Alte Feuerwache Mannheim
- Legal name
- Alte Feuerwache Mannheim gGmbH
- Website
- https://altefeuerwache.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alte Feuerwache Mannheim is a municipally-owned cultural center operating from a historic 1912 fire station, hosting ~300 concerts, readings, and events annually across three venues in Mannheim, Germany. It serves general audiences, music students, corporate clients, and Kulturpass holders.
- Ownership category
- akta.pro rank
Alte Feuerwache Mannheim industry classification
Industry- Product category
- Live Event Venue & Cultural Center
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)
Keywords
Where Alte Feuerwache Mannheim is headquartered
LocationHeadquarters
- HQ city
- Mannheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Alte Feuerwache Mannheim business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket sales: Revenue from advance ticket sales via Reservix and box office sales at event venues
- Catering services: In-house gastronomic team provides catering from small snacks to five-course gourmet menus for events hosting up to 450 guests
- Venue rentals: Rental of Halle (610 sqm), Studio (210 sqm), and outdoor spaces for corporate events, seminars, conferences, product presentations, photo/film shoots
- Café|bar operations: On-site food and beverage service operated as Wirtschaftsbetrieb (commercial operation) within the venue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WORD UP! Poetry Slam tickets |
| Unit Pricing | Pay-as-you-go | Tarrus Riley concert tickets |
| Unit Pricing | Pay-as-you-go | Danko Jones concert tickets |
| Other | Pay-as-you-go | Planet Ears: Ataya event |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Alte Feuerwache Mannheim product offering
Product offeringCore offering
Alte Feuerwache Mannheim operates a multi-space cultural center and event venue in Mannheim, Germany, hosting approximately 300 concerts, literature events, parties, and exhibitions annually across a 610 sqm main hall, 210 sqm studio, and on-site café|bar. The venue sells tickets to its own cultural programming and rents out its spaces with in-house catering (up to 450 guests) and event organization to corporate clients for galas, product presentations, conferences, and seminars.
Product overview
Alte Feuerwache Mannheim operates as a multi-space cultural center and event venue offering three distinct physical spaces: the main concert Hall (Halle, approx. 610 sqm) suitable for up to 1,000 visitors, the multifunctional Studio Feuerwache (approx. 210 sqm) for up to 150 attendees, and the café|bar for intimate gatherings and jazz sessions. The venue provides complete event services including catering for up to 450 guests, technical equipment, and event organization. The programming portfolio encompasses owned event series and festivals including Planet Ears (international music), Jazz Lounge Mannheim, La Boom (Hip Hop/R&B parties), Himbeerparty (LGBTQ+ cultural party), WORD UP! Poetry Slam, Stadt.Wand.Kunst (urban art murals), and lesen.hören (literature festival). The venue also offers space rentals for external organizers and corporate events.
Differentiator
Problem solved
Functional benefit
Products and services
- Halle (Concert Hall)
Quantifiable outcome
- 300 events annually
- +2 more outcomes
Companies that use Alte Feuerwache Mannheim
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Alte Feuerwache Mannheim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Alte Feuerwache Mannheim partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Stadt Mannheim (Culture Office)corePrimary shareholder and institutional funder providing approximately 1,000,000 Euro annual funding. Kulturamt co-organizes festivals including ZÜNDELN residency program and supports Stadt.Wand.Kunst project.
- Enjoy Jazz FestivalcoreMain partner and primary venue for Enjoy Jazz festival in Mannheim. Six-week festival with more than 20,000 annual visitors across Heidelberg, Mannheim, and Ludwigshafen venues.
- Reservix GmbHcorePrimary ticket sales partner providing online ticketing platform and nationwide advance sales point network for all venue events.
- IG Jazz Rhein-NeckarcoreCo-hosts legendary Monday jazz sessions since over 20 years; jointly organizes annual Neuer Deutscher Jazzpreis - the only German jazz award decided by audience vote.
- Delta KonzerteminorConcert promoter and artist agency for Rhine-Neckar region; regular cooperation for concert events including Danko Jones.
- Kulturparkett Rhein-NeckarminorProvides monthly free ticket contingents for Kulturpass holders (low-income citizens) enabling equitable cultural participation.
- Universität MannheimcoreMultiple collaborations: 'Alte Feuerwache gemeinsam gestalten' with ZLBI; Community Lab with MARCIE research group; Planet Ears festival partnerships. Supported by 'Wissen bewegen' program.
- Muho Mannheim (Staatliche Hochschule für Musik und Bildende Kunst)coreStudents present performances at Jazz Lounge and semester presentations. Jazz vocals class performs regularly; jazz drumming class hosts annual showcases.
- Stadt.Wand.Kunst Partners: GBG, Montana Cans, Kulturamt Mannheim, sto WandfarbencoreOpen Urban Art Museum project creating public murals across Mannheim since 2013. First freely accessible museum for facade art in Baden-Württemberg with 35 murals in city.
- Förderer der Alten Feuerwache e.V.coreSupport association providing financial backing for projects including: Küche in der Turmwohnung renovation, Gegen das Vergessen photography project, Planet Ears festival development, Stadt.Wand.Kunst murals, Green Culture banner recycling, and lesen.hören literature festival 20th anniversary.
- GBG Mannheimer WohnungsbaugesellschaftcorePartner in Stadt.Wand.Kunst facade art project providing building walls for murals and co-funding the initiative.
- Montana CANSminorSponsor providing spray paint supplies for Stadt.Wand.Kunst mural creation.
- Bücher BenderminorHistoric Mannheim bookstore (since 1775) provides book tables with selected works by featured authors at literature events.
- WORD UP! (Frank Habrik and Kathrin Rabus)corePoetry slam label curates and promotes WORD UP! Poetry Slam events and other slam formats at the venue.
- SWR2 KulturkarteminorNetwork of over 100 cultural partners in Baden-Württemberg and Rhineland-Palatinate; SWR2 Kulturkarte holders receive discounted evening box office prices at selected events.
- AStA Kulturticket (Universität Mannheim)minorStudent culture ticket enabling all University of Mannheim students discounted access to selected monthly events.
- International Rescue Committee (IRC)minorKLICKwinkel photography project part of IRC's Schutz & Teilhabe program. Funded by Bundesministerium des Innern 'Gesellschaftlicher Zusammenhalt' program.
- Himbeerparty / HimbeerEntertainmentminorLGBTQ+ culture party held monthly since 2000; largest monthly gay event in region with Happy House, Dance, and music plus visual effects.
- Rhein-Neckar Verkehr GmbH (RNV)minorPublic transport operator partnered for Park & Tram ticket enabling free transit between parking areas and venue stops.
- Absolventum MannheimminorUniversity of Mannheim alumni network selects monthly events for discounted member attendance.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Alte Feuerwache Mannheim competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Alte Feuerwache Mannheim social profiles
Digital presenceAlte Feuerwache Mannheim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alte Feuerwache Mannheim leadership team
Management profileNumber of profiles
Profiles2 records
Alte Feuerwache Mannheim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alte Feuerwache Mannheim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alte Feuerwache Mannheim
What does Alte Feuerwache Mannheim do?
Alte Feuerwache Mannheim operates a multi-space cultural center and event venue in Mannheim, Germany, hosting approximately 300 concerts, literature events, parties, and exhibitions annually across a 610 sqm main hall, 210 sqm studio, and on-site café|bar. The venue sells tickets to its own cultural programming and rents out its spaces with in-house catering (up to 450 guests) and event organization to corporate clients for galas, product presentations, conferences, and seminars.
Is Alte Feuerwache Mannheim a public or private company?
Alte Feuerwache Mannheim is a private company. It is classified as state government owned and is currently operating.
When was Alte Feuerwache Mannheim founded?
Alte Feuerwache Mannheim was founded in 1981. It employs 11 to 50 people.
Where is Alte Feuerwache Mannheim based?
Alte Feuerwache Mannheim is headquartered in Mannheim, Germany, in the Europe region.
How does Alte Feuerwache Mannheim make money?
Four revenue lines are on record. Ticket sales are the primary driver. The others are catering services, venue rentals and café|bar operations.
Does Alte Feuerwache Mannheim have an API?
No public API is recorded for Alte Feuerwache Mannheim.
What industry is Alte Feuerwache Mannheim in?
Alte Feuerwache Mannheim's product category is Live Event Venue & Cultural Center. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 711 and its SIC code is 7900.