Fränkische Toskana

What Fränkische Toskana does

Fränkische Toskana is the public-sector destination marketing organization for an intercommunal tourism cooperation of three Bavarian municipalities — Litzendorf, Memmelsdorf, and Strullendorf — in the Bamberg district of Upper Franconia, near the UNESCO World Heritage city of Bamberg. It is operated under legal form Körperschaft des öffentlichen Rechts and represented by the mayors of the three municipalities, with 1. Bürgermeister Matthias Deuber of Litzendorf serving as authorized representative. The organization runs the official Tourist-Information office in Litzendorf (Am Wehr 3, 96123) and serves both domestic and international visitors seeking outdoor, culinary, and cultural experiences in the Franconian Tuscany landscape.

The core product is a CMS-driven multilingual tourism portal (fraenkische-toskana.com) offered in 8 languages, providing an interactive Tourenplaner tool that filters tours by category, length, difficulty, and starting location; an experience booking module (Erlebnisse buchen) for activities and guided tours; an accommodation referral linking to the external Partnernet booking platform at buchen.fraenkische-schweiz.com; an event calendar sourced from the FOKUS event database; an online shop at shop.fraenkische-toskana.com selling brochures, hiking and cycling maps, travel guides, and souvenirs; an interactive regional map; a public toilet directory; and productized sub-experiences including the certified 13-Brauereien-Weg GenussOrt Bayern culinary trail and the Fränkische Toskana-Express leisure transportation line. Implementation is outsourced to Venus.Werbeagentur GmbH. The technology stack is conventional web publishing rather than a proprietary AI or platform layer.

Commercially, direct revenue streams are limited to brochure and merchandise sales and booking commissions/referral fees routed through partner hospitality providers; the bulk of operational funding flows through public-sector appropriations from the three municipal owners. Distribution is digital-first (website, Facebook, Instagram, YouTube, PR, trade fair participation at ITB Berlin and Grüne Woche Berlin) plus a single physical office. The customer base is fragmented across four overlapping segments: active outdoor tourists, culinary and brewery tourists, accommodation-seeking visitors, and cultural heritage visitors — supported by a partner network of Gastgeber (hosts), gastronomes, and activity operators coordinated via monthly partner newsletters.

Name

Fränkische Toskana

Legal name

Tourist-Information Fränkische Toskana

Website

https://fraenkische-toskana.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Public-sector destination marketing organization for the intercommunal cooperation of Litzendorf, Memmelsdorf, and Strullendorf in Upper Franconia, Bavaria, promoting outdoor tourism, Franconian brewery and culinary heritage, and accommodations near the UNESCO World Heritage city of Bamberg via a multilingual website and a physical Tourist-Information office.

Ownership category

akta.pro rank

Product category

Regional Tourism Destination Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Regional tourism marketing
• Destination information services
• Hiking and cycling tourism
• Brewery tourism
• Accommodation booking portal

Headquarters

HQ city

Litzendorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Brochure and merchandise sales: The organization generates revenue through the sale of printed materials (brochures, hiking maps, cycling maps, guidebooks, souvenirs) via its online shop at shop.fraenkische-toskana.com.
2. Booking commissions and referral fees: The online booking portal for accommodations and experiences (erlebnisse-buchen) likely generates referral commissions from partner hospitality providers and experience operators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fränkische Toskana operates a regional tourism information portal and destination marketing service for the intercommunal cooperation of three Bavarian municipalities (Litzendorf, Memmelsdorf, Strullendorf) in Upper Franconia. It provides visitor information, an interactive tour planner, online experience booking, accommodation booking referrals, and an event calendar, supported by a physical Tourist-Information office. Additional offerings include a brochure e-commerce shop and the Fränkische Toskana-Express leisure transportation line.

Product overview

Fränkische Toskana is a regional tourism information platform operated as an intercommunal cooperation between the municipalities of Litzendorf, Memmelsdorf, and Strullendorf in the Bamberg district of Upper Franconia, Bavaria. The digital offering consists of a comprehensive tourism portal providing online tour planning through the Tourenplaner tool, experience booking via Erlebnisse buchen, accommodation search linking to external booking platforms, and a brochure shop. The platform also features an event calendar powered by the FOKUS event database, directories for hiking (Wandern), cycling (Radfahren & E-Biken), and dining including regional breweries and the GenussOrt Bayern certification. Additional services include public restroom locations, an interactive map, and the Fränkische Toskana-Express leisure transportation line. The offering operates as a municipal public service rather than a commercial product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Erlebnisse buchen (Book Experiences) Online booking platform for guided experiences, tours, and activities in the Fränkische Toskana region. Visitors can browse and reserve tickets for regional events, tours, and curated experiences across the three partner municipalities.
• Accommodation Booking Referral Accommodation search and booking integration linking to the external Fränkische Schweiz booking platform (buchen.fraenkische-schweiz.com) for hotels, vacation rentals, and other lodging in the region.
• Prospekte & Shop (Brochures & Souvenirs) Online shop offering hiking maps, cycling maps, leisure cards, travel guides, guidebooks, and souvenirs for the Fränkische Toskana region.
• Veranstaltungskalender (Event Calendar) Event listing system powered by the FOKUS event database, displaying upcoming events, festivals, and activities in the Fränkische Toskana region.
• Fränkische Toskana-Express Freizeitlinie (leisure line) public transportation service connecting key destinations within the Fränkische Toskana region for visitors.
• Tourist-Information Fränkische Toskana Central tourist information office service providing in-person visitor support, trip-planning advice, and personalized inquiries. Located in Litzendorf with partner offices in Memmelsdorf and Strullendorf.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Tourismuszentrale Fränkische Schweiz (Tourism Centre Franconian Switzerland)coreStrategic or Co-development PartnerThe Tourismuszentrale Fränkische Schweiz serves as the overarching Dachverband (umbrella organization) for the Fränkische Toskana region. The destination is listed on the Fränkische Schweiz booking platform (fraenkische-schweiz.com/partnernet) and uses the Partnernet partner network for online booking accessibility.
• Venus.Werbeagentur GmbHminorImplementation/ SI/ Consulting PartnerVenus.Werbeagentur GmbH (Bogen, Bavaria) is credited for the conception, web design, and realization of the fraenkische-toskana.com website. They are the technical implementation partner for the digital platform.
• Franken Tourismus AkademieminorGTM or Marketing PartnerThe Franken Tourismus Akademie provides training and continuing education programs for tourism service providers in the region. The Fränkische Toskana references these programs in its partner information for hospitality operators.
• Landratsamt Bamberg (Bamberg District Administration)minorStrategic or Co-development PartnerThe Bamberg district administration offers support programs, consultation days, and funding guidance for tourism providers in the region, as referenced in the Fränkische Toskana partner information section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mosellandtouristik GmbH: Regional tourism organization for the Mosel valley in Rhineland-Palatinate. Comparable public-sector DMO model with a strong culinary and wine-tourism focus, multilingual marketing, tour planning tools, and multi-day regional itinerary packaging.
• Tourismuszentrale Fränkische Schweiz: The umbrella DMO for the broader Franconian Switzerland region; Fränkische Toskana is listed on its booking platform and acts as a sub-regional partner. Operates the Partnernet accommodation booking system that Fränkische Toskana depends on for transactions.
• Eifel Tourismus GmbH: Regional DMO for the Eifel region spanning parts of North Rhine-Westphalia and Rhineland-Palatinate. Comparable cross-municipal public tourism cooperation with outdoor (hiking, cycling), culinary heritage (regional breweries/products), and cultural experience offerings.
• Tourismusregion Berchtesgadener Land: Regional tourism DMO for the Berchtesgadener Land area in southeastern Bavaria. Comparable multi-municipal public-sector cooperation model with focus on outdoor (hiking, alpine), cultural, and culinary experiences marketed to both domestic and international visitors.
• Tourismusverband Allgäu-Bayerisch-Schwaben: Regional tourism DMO for the Allgäu/Bavarian Swabia region. Operates a similar model of multi-municipal destination marketing, multilingual website, tour planning, and accommodation booking integration in a comparable Bavarian rural tourism context.
• Bayerisches Staatsbad Bad Kissingen GmbH: Public-sector tourism and spa destination organization in Lower Franconia. Operates a comparable municipal/state-backed model with multilingual marketing, accommodation booking, event programming, and culinary tourism positioning in a similar Bavarian spa and wellness context.

Broad incumbents

• Tourismus Marketing GmbH Baden-Württemberg: The state-level DMO for Baden-Württemberg. Comparable in function (multilingual destination marketing, regional sub-brand coordination) but operates at a substantially larger scale and budget, serving as a benchmark for what scaled German regional DMO operations can achieve.
• FrankenTourismus: The state-level tourism marketing organization for the entire Franconia region of Bavaria. Provides training (Franken Tourismus Akademie, which Fränkische Toskana references), cross-promotion, and brand coordination across multiple sub-regional DMOs including Fränkische Toskana.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC5OqzesJg4EENJgxD8vMNPw/featured
• Facebookfacebook.com/fraenkischetoskana
• Instagraminstagram.com/fraenkischetoskana

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fränkische Toskana