What Unit Seguros does

Unit Seguros (legal name UNIT INTEGRACION CORREDURIA DE SEGUROS, S.L.) is a Spanish insurance brokerage (correduría de seguros) headquartered in Murcia, founded in 2001. It operates as a cooperative network of independent insurance brokers under a unique ownership structure in which partner brokers can become shareholders of the parent and there is no external owner. The company places policies on behalf of customers with more than 70 insurance carriers across virtually all major lines — automobile, motorcycle, health, life, home, funeral (decesos), savings, dental, pet, travel assistance, multi-risk SME, cyber risk, D&O, credit/surety, agricultural, transport, and specialty leisure products — organized into four consumer-facing categories: Tu Movilidad (mobility), Tu Familia (family), Tu Negocio (business), and Tu Tiempo Libre (leisure).

The company's core technology stack comprises the e-broker platform for policy management and broker operations, the Tarificador Merlín internal rating engine for cross-carrier premium comparison, the UNIT FACIL advisor productivity tool, and a Metabase-based business intelligence layer. Customers access services via a web portal at usr20100021.ebroker.es and the Unit Seguros mobile app for self-service policy management, claims filing and document retrieval. Distribution is primarily through a national network of more than 35 branch offices staffed by over 150 specialist advisors, complemented by online contracting capabilities on the corporate website.

Unit Seguros generates revenue through commissions earned on policy placements and renewals across the 70+ carrier portfolio. Its go-to-market combines a field-sales/advisory model through local offices with a digital contracting channel and a partner-broker onboarding motion (cooperative membership). Customer segments span individuals and families (primary), SMEs and self-employed professionals (primary), and specialized verticals including agriculture, transport, autonomous professionals, and leisure/sports enthusiasts. The company maintains a presence in the Region of Murcia (historical stronghold with five offices in Murcia city alone), and has expanded into Galicia, Comunidad Valenciana, Madrid, and Andalucía.

Name

Unit Seguros

Legal name

UNIT INTEGRACION CORREDURIA DE SEGUROS, S.L.

Website

https://unitseguros.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Unit Seguros is a Spanish insurance brokerage cooperative headquartered in Murcia, placing policies with 70+ carriers across personal, SME, and specialty lines through 35+ branch offices and 150+ specialist advisors, supported by digital self-service tools.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Multi-line personal insurance
• Small business insurance
• Cooperative insurance network
• SME commercial insurance

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Unit Seguros operates as a national insurance brokerage, earning commissions from insurance companies for placing policies. The company represents over 70 insurance carriers across all major lines: automobile, health, life, home, business/commercial, agricultural, and specialty insurance. Commissions are earned on new policy placements and renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Unit Seguros is a national insurance brokerage intermediating between Spanish consumers/SMEs and 70+ insurance companies across all major personal, family, business, transport, agricultural, and leisure insurance lines. The brokerage is delivered through a national network of physical offices staffed by specialist advisors, complemented by online contracting and a customer web/mobile self-service portal for policy and claims management. Revenue is generated through commissions paid by partner carriers on placed and renewed policies.

Product overview

Unit Seguros operates as a national insurance brokerage (correduría de seguros) that acts as an intermediary between customers and over 70 insurance companies. The company offers a comprehensive portfolio of insurance products organized into four main categories: Tu Movilidad (mobility insurance including car, motorcycle, scooter, and daily insurance), Tu Familia (family insurance including health, life, dental, dependency, funeral, home, pet, and savings insurance), Tu Negocio (business insurance including multi-risk, cyber risk, D&O, credit, construction, transport, agricultural, and professional insurance for self-employed), and Tu Tiempo Libre (leisure insurance including hunting, fishing, cycling, and travel assistance). The company distinguishes itself through a network of physical offices across Spain with over 150 advisors providing personalized service, combined with digital platforms including a customer web portal and mobile app for online policy management.

Differentiator

Problem solved

Functional benefit

Brands

• UNIT FACIL: Innovation platform designed to optimize work for Unit Seguros advisors
• UNIT INTEGRACION CORREDURIA DE SEGUROS

Products and services

• Seguro de Coche Vehicle insurance for automobiles covering various levels of protection from basic third-party to full coverage, offered to Spanish drivers through Unit Seguros' office network and online channels.
• Seguro de Motocicleta Motorcycle and moped insurance with options for different coverage levels, for individual riders in Spain.
• Seguro de Salud Health insurance providing access to private medical networks, consultations, diagnostics, and hospitalization for individuals and families.
• Seguro de Hogar Home insurance protecting dwellings and contents against damages from fire, water, theft, and other risks for Spanish households.
• Seguro de Vida Life insurance providing financial protection for beneficiaries in case of death or disability of the insured.
• Seguro de Decesos Funeral expense insurance covering end-of-life services and arrangements for individuals and families.
• Seguro de Ahorro Savings insurance combining long-term capital accumulation with life protection, including PPA, PPI, PIAS, SIALP, PIGH, PPES, PPE, and PPSE products.
• Seguro Patinete Eléctrico Electric scooter insurance complying with new Spanish personal mobility vehicle regulations, providing liability and accident coverage.
• Seguro RC Perros Pet liability insurance for dogs complying with Spain's Animal Welfare Law, covering damages the pet may cause to third parties.
• Seguro de Asistencia en Viajes Travel assistance insurance covering medical emergencies, trip cancellations, luggage loss, and repatriation while traveling.
• Seguro Multirriesgo Pymes Multi-risk business insurance protecting small and medium enterprises against fire, theft, water damage, and liability claims.
• Seguro Cyber Riesgo Cyber risk insurance protecting businesses against data breaches, cyberattacks, and digital threats.
• Seguro D&O para Directivos Directors and Officers liability insurance covering executives against claims arising from management decisions.
• Seguro de Crédito y Caución Credit and surety insurance protecting businesses against non-payment by clients.
• Seguros para Transportistas Transportation insurance portfolio including van, truck, fleet, carrier liability, and cargo insurance for transport professionals and logistics operators.
• Agroseguros Agricultural insurance including tractor, motocultor, livestock, greenhouse, crop, and travel assistance coverage for agricultural operators.
• Seguros para Autónomos Professional insurance for self-employed individuals, including professional liability, accidents, and specialized coverage for various trades (installers, alternative medicine, street market vendors, rental payment protection, tattoo artists, etc.).
• Seguro Dental Dental insurance providing coverage for dental treatments and preventive care for individuals and families.
• Seguro de Dependencia Dependency insurance providing coverage and benefits for individuals requiring long-term care.
• Seguro Hospitalización Hospitalization insurance providing daily indemnity payments during hospital stays.
• App Unit Seguros Mobile application allowing Unit Seguros customers to access and manage their insurance policies, view claims status, and access policy documents.
• Acceso Web Clientes Online customer portal (provided via e-broker platform) for managing insurance policies, viewing receipts, tracking claims, and updating personal information.

Quantifiable outcome

• Access to 70+ insurance companies to find the best coverage for each client
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Reale SegurosmajorStrategic or Co-development Partner · 10 December 2014Reale Seguros and Unit Seguros have a strategic partnership agreement covering multiple product lines. Both companies hold annual joint working sessions to review results and set objectives. The partnership allows Unit to increase business share and expand Reale products within the network.
• E2K (e2kbroker / e2kglobal)coreTechnology or IntegrationE2K provides the core technology platform including e-broker and e-broker BI systems used by Unit Seguros offices for policy management, underwriting, and business intelligence. Unit actively collaborates with E2K on training and specialization initiatives, including life insurance workshops for brokers.
• ASISAmajorStrategic or Co-development PartnerASISA is a key health insurance partner of Unit Seguros. ASISA participated as a distinguished partner at Unit's XII Annual Convention in Albacete, contributing to event activities and reinforcing collaborative relationship.
• Occident (Grupo Catalana Occidente)majorStrategic or Co-development PartnerOccident, part of Grupo Catalana Occidente, is a partner insurance company of Unit Seguros. Occident participated as a partner at Unit's XII Annual Convention. The company merged multiple brands (Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao, NorteHispana Seguros) under the Occident brand effective January 2024.
• SANTALUCÍAmajorStrategic or Co-development PartnerSANTALUCÍA insurance company participated as a partner in Unit Seguros' XII Annual Convention. While partner, they were unable to have in-person representation at the event.
• ARAGminorStrategic or Co-development PartnerARAG insurance company participated as a sponsor at Unit Seguros' XII Annual Convention, contributing to event development without physical presence.
• AllianzminorStrategic or Co-development PartnerAllianz insurance company participated as a sponsor at Unit Seguros' XII Annual Convention, contributing to event development without physical presence.
• Plus Ultra SegurosmajorStrategic or Co-development PartnerPlus Ultra Seguros, which merged into the Occident brand under Grupo Catalana Occidente in 2024, maintained a partnership with Unit Seguros. A representative participated in Unit's annual convention in 2022.
• UCAM (Universidad Católica de Murcia)minorStrategic or Co-development PartnerUnit Seguros collaborated with UCAM's University Peace Platform to support humanitarian convoy to Ukraine, providing material aid to refugees. Unit's Cabezo de Torres branch participated in the initiative.
• EuroevominorOthersEuroevo is a related company providing energy, telecommunications, and security/alarm services. Euroevo shares branding elements and appears as a related entity on Unit Seguros' website.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Aon: Aon is one of the world's largest insurance brokerages and risk advisors, with significant operations in Spain serving corporate, SME, and individual clients across all major lines. Aon's Spanish business competes directly with Unit Seguros for multi-carrier placement and advisory mandates.
• Willis Towers Watson (WTW): WTW operates a global insurance brokerage and advisory business with significant Spanish presence, serving large corporate, mid-market, and individual clients across multiple lines. Its brokerage model and product breadth overlap directly with Unit Seguros' offering.
• Marsh: Marsh operates a major global insurance brokerage with a sizeable Spanish presence, providing multi-line commercial and personal insurance placement and risk advisory to corporate and SME clients. Like Unit Seguros, Marsh acts as an intermediary arranging coverage with multiple carriers, competing head-to-head for the same Spanish brokerage customers.
• Arthur J. Gallagher (Gallagher Iberia): Gallagher operates a growing Iberian insurance brokerage providing multi-line placement and risk advisory to corporate and SME clients. Like Unit Seguros, Gallagher competes for Spanish brokerage mandates by leveraging multi-carrier access and local advisor relationships.
• Howden: Howden is a fast-growing global insurance brokerage with an Iberian operation focused on commercial, specialty, and personal lines placement. It competes with Unit Seguros in the Spanish multi-carrier brokerage market, particularly for SME and specialty commercial risks.

Broad incumbents

• Mapfre: Mapfre is Spain's largest insurance group and a global insurer operating across auto, home, health, life, and commercial lines. As both a Unit Seguros partner and a competitor (via its own direct distribution and bancassurance), Mapfre is a broad incumbent shaping the Spanish brokerage and direct distribution landscape.
• SegurCaixa Adeslas: SegurCaixa Adeslas is a leading Spanish health and multi-line insurer combining the CaixaBank banking distribution network with strong direct sales. As both a competitor and partner in health insurance brokerage, it represents the bancassurance-led distribution model that competes with Unit Seguros' advisory brokerage model.
• Mutua Madrileña: Mutua Madrileña is a major Spanish mutual insurer with strong auto, home, and life franchises, distributing primarily through its own digital and agent channels. As a vertically integrated incumbent competing across personal and SME lines, it pressures Unit Seguros' broker intermediation value.
• Grupo Catalana Occidente (Occident): Occident is one of Spain's largest insurance groups, formed from the merger of Seguros Catalana Occidente, Plus Ultra, Seguros Bilbao, and NorteHispana in 2024. While primarily an insurer and a key partner of Unit Seguros, Occident also operates its own brokerage and direct distribution that compete with Unit in commercial and personal lines.

Emerging players

• Lockton: Lockton is a privately held global insurance brokerage with growing operations in Spain, competing for specialty and commercial brokerage business. Its entrepreneurial model and specialty-line focus make it a relevant adjacent competitor to Unit Seguros, though smaller in Spain than Marsh or Aon.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unit_seguros
• YouTubeyoutube.com/user/UnitSeguros
• Facebookfacebook.com/UNITseguros
• LinkedInlinkedin.com/company/unit-seguros
• Instagraminstagram.com/unitseguros

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unit Seguros