Shanore Jewelry

Name

Shanore Jewelry

Legal name

Flaircraft Limited

Website

https://shanore.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Celtic and Irish Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Religious & Cultural Fine Jewelry (CRAKAAAH)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD)

Keywords

• Celtic jewelry
• Irish jewelry
• Claddagh rings
• Trinity knot jewelry
• Celtic bridal jewelry

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchase model through company-owned e-commerce website. Products range from $57 (Sterling Silver items) to $14,706 (14k gold pieces with lab diamonds). Consumer-facing retail sales with global shipping.
2. Wholesale to Retailers: B2B sales to independent jewelry retailers and gift shops. Products sold wholesale through a network of stockists across US, Ireland, and internationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Shanore Jewelry designs, manufactures, and sells Celtic and Irish-inspired jewelry including rings, necklaces, earrings, bracelets, charms, and bridal pieces featuring traditional symbols such as Claddagh, Trinity Knot, Shamrock, Tree of Life, and Celtic Cross. The product line spans Sterling Silver, 14k Gold, and Gold Vermeil, with lab-grown diamonds and gemstones in premium pieces, all hallmarked in Dublin. The company sells primarily through its own e-commerce site and a global network of 100+ retail stockists.

Product overview

Shanore Jewelry is a family-owned Irish jewelry company (trading as Flaircraft Limited) that has been crafting Celtic and Irish-inspired jewelry since 1979. The company offers a comprehensive portfolio across multiple product categories including Rings (Claddagh Rings, Celtic Rings, Trinity Knot Rings), Necklaces (Claddagh Necklaces, Celtic Necklaces, Trinity Knot Necklaces, Shamrock Necklaces, Tree of Life Necklaces, Celtic Cross Necklaces), Earrings, Bracelets, Beads & Charms, and Bridal Jewelry (engagement and wedding rings). They work with Sterling Silver, 14k Gold, and Gold Vermeil metals, incorporating lab-grown diamonds, gemstones (emerald, sapphire, malachite), crystals, cubic zirconia, and pearls. The product line is organized by Celtic symbols (Claddagh, Trinity Knot, Shamrock, Tree of Life, Celtic Cross) and includes collections like the premium Evermore Collection in 14k gold with lab-grown diamonds. All pieces are hallmarked in Dublin, Ireland. The company ships worldwide with free shipping to USA, UK, Ireland, and Europe, offers a 30-day return policy, and operates as both a direct-to-consumer e-commerce business and supplies retailers through a network of stockists.

Differentiator

Problem solved

Functional benefit

Products and services

• Claddagh Jewelry

Quantifiable outcome

• 50+ NACTA awards from the North American Celtic Trade Association, including Supplier of the Year 2017
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Mejuri: Tech-forward fine-jewelry DTC brand selling gold and silver everyday pieces through its own e-commerce site. Competes on the same Shopify/WooCommerce-style stack for modern fine-jewelry buyers, though without Celtic cultural focus.
• Azendi: UK-based silver and gold jewelry DTC brand offering symbolic and personalised pieces online. Comparable on online sales motion, mid-market sterling silver/gold gifting range, and personalised keepsake positioning.

Direct peers

• Tara's Diary (Tara Jewellery): India-based manufacturer serving Celtic jewelry brands with private-label sterling silver and gold Celtic designs. Relevant supply-side peer illustrating category economics for production-sourced Celtic jewelry.
• The Irish Jewelry Company: Online Irish-themed jeweler specializing in Claddagh, Celtic knot, and heritage gifting pieces sold DTC to the Irish-diaspora market. Directly comparable in target customer, symbol catalog, and price tiers, though typically a smaller operation.
• House of Lor: Celtic-inspired jewelry brand offering traditional Irish symbols in precious metals. Overlaps on cultural-symbol product lines and similar gifting-occasion targeting of the heritage buyer.
• Celtic Jewelry & Design: Specialist Celtic jewelry retailer with a comparable mix of Claddagh, Trinity Knot, and Celtic Cross designs and engagement/wedding offerings. Direct niche competitor.
• Solvar: Irish heritage jeweler also crafting Celtic and Claddagh-inspired pieces in sterling silver and gold with Dublin-based operations. Closest direct competitor sharing Shanore's cultural-symbolism, Irish-made positioning, and DTC-plus-wholesale model.

Broad incumbents

• Brilliant Earth: Online jewelry retailer specializing in ethically-sourced and lab-grown diamond bridal jewelry. Comparable in lab-grown diamond engagement ring strategy (Evermore's adjacent positioning) and global DTC shipping, though much larger in scale.
• Tipperary Crystal: Established Irish heritage gift brand (crystal and jewelry) leveraging Irish provenance for gifting sales. Comparable on national-origin positioning to diaspora buyers and wholesale-to-gift-store channel.
• Pandora: Global mass-market jewelry brand offering symbolic charm and bracelet lines sold through thousands of retail doors. Overlaps with Shanore on symbolic, gifting-occasion jewelry but at lower price tiers and without Irish cultural specificity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Shanore_Jewelry
• YouTubeyoutube.com/channel/UCSDli3py6BofZdZWJHhnK9Q
• Facebookfacebook.com/shanorecelticjewelry
• Instagraminstagram.com/shanorejewelry
• LinkedInlinkedin.com/company/shanore-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanore Jewelry