Partners for Home Care

Name

Partners for Home Care

Legal name

Partners for Home Care

Website

https://partnersforhomecare.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Companionship & Social Engagement Visits (HSABAAAA)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Companion Care & Social Support (non-clinical) (HLADAGAB), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Senior home care
• In-home nursing services
• Dementia care
• Palliative care
• Live-in caregiver

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care Services: Professional home care services billed on an hourly or per-care-plan basis. Services range from companionship and social support to 24/7 live-in nursing care. Revenue is generated through service fees for customized care plans, with funding support potentially available through Manitoba's Self and Family Managed Care program (WRHA).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Partners for Home Care provides customized in-home care services for seniors and individuals with chronic or neurological conditions in Winnipeg. Service offerings include dementia care, palliative care, 24/7 in-home nursing (live-in nurses), and general home care (personal care, companionship, meal preparation, medication reminders, transportation, housekeeping). Care is delivered by trained home care assistants under RN/LPN clinical oversight, with caregivers matched to clients using the Insights Discovery personality profiling system.

Product overview

Partners for Home is a premier provider of customized senior home care services in Winnipeg, offering a unified portfolio of care services centered on allowing individuals to remain safely at home. The core offerings include Dementia Care for various cognitive conditions, Palliative Care for end-of-life support, In-Home Nursing with 24/7 live-in nurses, and General Home Care covering daily living activities. Services are coordinated with the Winnipeg Regional Health Authority (WRHA) and delivered by trained home care assistants overseen by licensed RNs and LPNs, with personalization matching caregivers to clients using Insights Discovery personality profiling.

Differentiator

Problem solved

Functional benefit

Products and services

• Dementia Care

Quantifiable outcome

• Enables clients to remain safely at home, avoiding institutional care
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Winnipeg Regional Health Authority (WRHA)coreStrategic or Co-development PartnerPartners for Home Care works closely with the WRHA and its Self and Family Managed Care program. The WRHA provides funding assessments and approves eligible clients for up to 60 hours per week of home care support. This partnership allows clients to access government funding while receiving customized private care.
• Manitoba HealthcoreOthersClients must be registered with Manitoba Health to qualify for Self and Family Managed Care funding through the WRHA.
• Insights DiscoverycoreTechnology or IntegrationLicensed use of Insights Discovery personality profiling system to match caregivers with clients based on communication styles, strengths, and collaborative value.
• Manitoba StartminorOthersAwarded Employer of the Year by Manitoba Start in 2017 for quality employment practices.
• Manitoba Blue CrossminorOthersInsurance provider whose clients may access Partners for Home Care services with coverage.
• Canada LifeminorOthersInsurance provider whose clients may access Partners for Home Care services with coverage.
• GreenShieldminorOthersInsurance provider whose clients may access Partners for Home Care services with coverage.
• WCB (Workers Compensation Board)minorOthersWCB-covered employer, indicating coverage for work-related injuries through Workers Compensation.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Nurse Next Door: Canadian-founded home care franchise offering 24/7 senior home care, dementia care, and personal care services across Canada. Highly comparable in service mix (companionship through skilled nursing) and brand-led, relationship-driven positioning.
• Bayshore HealthCare: One of Canada's largest home and community health care providers, offering in-home nursing, personal care, and dementia support across multiple provinces. Directly comparable as a private home care services competitor with similar clinical oversight model and government funding navigation.
• We Care Home Health Services: Canadian home health services provider offering personal care, nursing, and homemaking services across multiple provinces. Directly comparable service mix and target customer base of seniors aging at home.
• Comfort Keepers (Canada): International senior home care franchise operating in Canada, providing companion care, personal care, and specialized dementia and palliative support. Comparable in offering customized in-home care plans with caregiver consistency emphasis.
• Home Instead (Canadian operations): Global senior home care franchise with extensive Canadian presence, specializing in personal care, companionship, and dementia support for aging-in-place clients. Comparable service model with strong focus on caregiver-client matching and family engagement.
• Right at Home Canada: Franchise-based home care provider offering companion, personal, and specialized care for seniors and adults with disabilities across Canada. Comparable in mission, service mix, and relationship-driven care model.
• Retire-At-Home Services: Canadian home care franchise specializing in personalized senior home care, including dementia, palliative, and personal care services. Comparable in mission and service breadth but currently operates in different Canadian markets than Partners for Home Care.

Broad incumbents

• CBI Health Group: Large Canadian provider of home health, rehabilitation, and community-based health services with national reach. Overlaps with Partners for Home Care in in-home nursing and personal care, but operates a much broader clinical portfolio.
• SE Health (Saint Elizabeth Health Care): Major Canadian not-for-profit home and community health care organization offering nursing, personal support, and dementia care across multiple provinces. Comparable in clinical home care delivery but at significantly larger scale and broader scope.

Regional players

• VHA Home HealthCare: Ontario-based not-for-profit home health care provider offering nursing, personal support, and dementia care. Comparable service model but operates primarily in a different Canadian province from Partners for Home Care's Winnipeg base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/partnersforhom
• Facebookfacebook.com/partnersforhome1
• LinkedInlinkedin.com/company/partners-for-home-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partners for Home Care