Assist

What Assist does

Assist (株式会社アシスト) is a Tokyo-based private Japanese services holding company organized under Assist Holdings (established February 2021) operating three business divisions: transportation, passenger transport (taxi), and food and beverage. The transportation division is the largest, providing last-mile home delivery for consumer cooperatives from approximately 30 operational bases nationwide with roughly 640 trucks serving about 38,000 households daily and nearly 10 million deliveries annually. It serves 10 consumer cooperatives including the Pal System group (anchored since 1992), Yucoop, Coop Aichi, Coop Mie, Kyoto Seikatsu Club, Okayama, Hiroshima, Kumamoto, Kagoshima, and Okinawa cooperatives, plus Oisix for organic/specialty groceries. Wholly-owned subsidiary Logical (株式会社ロジカル), established March 2007 via company split, specializes in Pal System delivery in Tokyo, Kanagawa, Saitama, and Niigata with 14 bases, ~450 vehicles, and ~140,000 households, contributing ¥11.75B to FY2025 consolidated revenue. The passenger transport division operates Assist Taxi with a 212-vehicle fleet in Tokyo's 23 wards, Musashino, and Mitaka, distinguished by an industry-unique no late-night surcharge (22:00–5:00) pricing model, dedicated corporate account phone lines, hybrid vehicle fleet, and integration with DiDi and Uber apps. The food and beverage division operates 7 restaurants and cafes across Tokyo, Kanagawa, and Okinawa through Komeda Coffee (3), Rakeru (1), Kameda Coffee franchises, plus self-developed brands Yukuriiya Ohana and Saikyo Shokudo. Group revenue for FY2025 is disclosed at ¥11,753,562 thousand with 1,873 group-wide employees; the company has received 20 G Mark (安全性優良事業所) safety certifications from the Japan Trucking Association between 2021 and 2025.

Name

Assist

Legal name

株式会社アシスト

Website

https://assist-japan.co.jp

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Assist is a Tokyo-based private services company operating three divisions: cooperative home delivery logistics (640 trucks, 30 bases, 400,000+ households), taxi services (212 vehicles in Tokyo with no late-night surcharge), and food service (7 franchise and own-brand restaurants), serving Japanese consumer cooperatives, corporate accounts, and local diners.

Ownership category

akta.pro rank

Product category

Logistics and Passenger Transport Services

NAICS

Other Support Activities for Road Transportation (488490), Food Service Contractors (722310), Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Paratransit / ADA Complementary Bus Operators (TLAFAGAI)

akta.pro secondary industry

Catering, Pantry & Food Service (On-site Refreshments/Events) (IMAIALAD)

Keywords

• Cooperative home delivery
• Corporate taxi services
• Franchise restaurant operations
• Passenger transport services
• Welfare meal delivery

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Cooperative Home Delivery Contracts: B2B contracts with 10 nationwide cooperatives (including Pal System group, Yucoop, Coop Aichi, Coop Mie, Coop Okayama, Hiroshima, Kumamoto, Kagoshima, Okinawa) and Oisix Ra Dino for personal home delivery of groceries. Approximately 180,000+ cooperative members served weekly via ~640 trucks across 30 operational bases.
2. Taxi Services (Passenger Transport): Metered taxi fares, corporate contract accounts (monthly billing), and chartered time-based rides. Stable revenue from corporate contracts without late-night surcharges, supplemented by individual consumers using DiDi/Uber apps. Fleet of 212 taxis in Tokyo 23 wards, Musashino, and Mitaka.
3. Food Service Operations: 7 restaurant/cafe locations operating under franchise brands (Komeda Coffee: 3 stores; Rakeru: 1 store; Kameda Coffee: multiple; Yukuriiya Ohana: 1; Saikyo Shokudo: 2) plus own brands. Revenue from dine-in and takeout customers.
4. Logistics Subsidiary (Logical): Subsidiary株式会社ロジカル specializes in Pal System cooperative home delivery in the Tokyo-Kanto, Saitama, and Niigata regions. 14 locations, approximately 450 vehicles, ~140,000 households served. Listed FY2025 revenue: ¥11,753,562 thousand.

Pricing tiers

Go-to-market motion6 records

Distribution channels5 records

Marketing channels6 records

Core offering

Assist (株式会社アシスト) operates three integrated service divisions: a transportation business performing home delivery and distribution for consumer cooperatives (including Pal System) using a nationwide fleet of refrigerated trucks; a passenger taxi business (Assist Taxi) providing corporate accounts and individual rides; and a food and beverage business operating franchise restaurants such as Jolly Pasta (じょりぱすた) and Komeraku Shokudo (こめらく食堂).

Product overview

Assist operates as a multi-business services company with three core divisions — Transportation (home delivery logistics for consumer cooperatives), Passenger/Taxi services, and Food & Beverage (franchise restaurants and cafés) — organized under Assist Holdings. The Transportation business serves 10 consumer cooperatives from 30 bases nationwide with ~640 trucks delivering to ~38,000 households. The Taxi business operates in Tokyo with no late-night surcharges and a corporate ticket system. The Food business runs 7 franchised and self-operated restaurants across Japan, including Komeda Coffee and Rakeru franchises. The subsidiary 株式会社ロジカル handles specialized Pal System delivery operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooperative Home Delivery Service

Quantifiable outcome

• ~10 million deliveries annually via ~640 trucks to 38,000 households daily
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• 株式会社ロジカルcoreStrategic or Co-development Partner · 30 March 2007Subsidiary established via spin-off (継承分割) in 2007 to specialize in Pal System cooperative delivery in Kanto and Niigata regions. 521 employees (as of March 2024), 14 bases, ~450 vehicles, ~140,000 households. Contributes ¥11.75 billion to group revenue (FY2025).
• パルシステム生活協同組合連合会coreStrategic or Co-development Partner · 1 September 1992Primary strategic partner since 1992. Assist participated from the planning stage of Pal System's personal home delivery program and designed the basic delivery model. Specialization led to the establishment of subsidiary Logical in 2007 for dedicated Pal System delivery operations. Serves ~140,000 Pal System households across 14 bases in Tokyo/Kanagawa/Saitama/Niigata.
• 全日本トラック協会 (Japan Trucking Association)supportingOthersAwards G Mark (安全性優良事業所) certifications to transportation bases meeting safety standards. 20 Assist/Rokoriko bases have received G Mark certification since 2021. The association sets national safety standards for trucking operators.
• DiDi Mobility Japan / Uber JapansupportingTechnology or IntegrationAssist Taxi integrated with DiDi and Uber ride-hailing apps to expand daytime passenger acquisition. Supplements the company's traditional late-night corporate-focused radio dispatch service.
• コメダ珈琲店 (Komeda Coffee)supportingChannel Partner/ Reseller/ DistributorFranchise partner operating 3 Komeda Coffee locations (Kameari Ekimae, Katsushika Higashi Mizumoto, Adachi Takenotsuka). Assist provides local store operations under franchise agreement.
• ラケル (Rakeru)supportingChannel Partner/ Reseller/ DistributorFranchise partner for Rakeru omurice restaurant chain. Assist operates 1 Rakeru location in Minami-Ohsawa (Galleria Yugi 5F). Rakeru is a 1963 Shibuya-founded omurice specialty chain.
• コメダ珈琲 (Kameda Coffee franchise)supportingChannel Partner/ Reseller/ DistributorAssist operates Kameda Coffee franchise locations as part of the food service segment. Multiple locations operating under this franchise brand.
• オイシックス・ラ・大森株式会社 (Oisix)supportingChannel Partner/ Reseller/ DistributorSince October 2013 (formerly Radish Boya), Assist handles Oisix home delivery operations from Zama and Toda bases in Kanagawa Prefecture. Oisix is a premium organic/specialty food e-commerce service.
• 三菱ふそうトラック・バス (Mitsubishi Fuso)supportingOthersSupply partner for truck fleet. The 1.5t AT trucks used in cooperative delivery operations are supplied by Mitsubishi Fuso (part of Daimler Truck). Fleet standardization enables efficient maintenance and driver training.
• ミシュランタイヤ (Michelin Tire)supportingOthersMichelin eco-tire partnership for taxi fleet. Michelin tires are adopted across the taxi fleet to achieve fuel efficiency and environmental goals as part of Assist's eco-friendly taxi initiative.
• 南三陸木の家つくり互助会minorStrategic or Co-development PartnerAssist's Logical subsidiary supports the Minami Sanriku Wood House Construction Mutual Aid Association in disaster recovery efforts since 2011. Helps with forestry resource utilization and disaster-resilient housing construction using locally sourced timber in the Tohoku earthquake-affected region.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 日本交通 (Nihon Kotsu): Japan's largest Tokyo taxi operator with corporate accounts and app-based dispatch. Directly comparable to Assist on taxi service in Tokyo, corporate contract structure, and passenger transport segment, though at significantly larger scale.
• SBSホールディングス (SBS Holdings): Japan-listed logistics holding company operating food delivery, 3PL, and trucking across Japan. Comparable to Assist on multi-segment transport business model, B2B logistics contracts, and nationwide trucking footprint; structurally larger and more diversified.
• センコー (Senko Logistics): Major Japanese logistics provider with food logistics, logistics centers, and B2B trucking. Comparable to Assist on food-product logistics and contract-based supply chain services; significantly larger in scale and international operations.
• 大和自動車交通 (Daiwa Jidosha Kotsu): Long-established Tokyo taxi operator with corporate accounts, app dispatch, and welfare/accessible vehicles. Comparable to Assist on Tokyo taxi market positioning, corporate contract emphasis, and elderly-accessible transport services.
• 国際興業 (Kokusai Kogyo): Saitama/Tokyo-area taxi and bus operator with corporate and charter services. Comparable to Assist on regional taxi business model and welfare/community transport services; differs by operating buses in addition to taxis.
• 壱番屋 (Ichibanya / Ichiban-Ya): Japanese food franchise operator (CoCo Ichibanya curry chain) with company-owned and franchised stores. Comparable to Assist on multi-brand franchise food service operations in Japan.

Broad incumbents

• 京王電鉄 (Keio Railway): Major integrated Tokyo-area railway, bus, and taxi operator. Comparable to Assist on multi-modal passenger transport positioning, though operates at much larger scale as a public-facing rail-led conglomerate.
• コメダ (Komeda Holdings): Franchisor of the Komeda Coffee chain that Assist operates as a franchisee in 3 locations. Comparable on F&B segment business model and franchised restaurant operations; Komeda is the upstream franchisor rather than a peer operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assist