Marcos Proença
- Company typePrivate
- Founded2009
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
Marcos Proença firmographics
Firmographics- Name
- Marcos Proença
- Legal name
- Marcos Proença Cabeleireiros
- Website
- https://marcosproenca.com.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Marcos Proença industry classification
Industry- Product category
- Premium Beauty Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industries
- Bridal Makeup Services (HSALAHAC), Basic Manicures & Pedicures (HSALACAA)
Keywords
Where Marcos Proença is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Marcos Proença business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Beauty Services: One-time service transactions for hair styling, coloring, treatments, makeup, nails, and skincare. Services priced individually at salon. Revenue generated per appointment across categories including cuts, coloring, blowouts, updos, makeup, brow services, manicure/pedicure, and spa treatments.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Marcos Proença product offering
Product offeringCore offering
Marcos Proença Cabeleireiros is a premium Brazilian beauty salon operating two boutique locations in São Paulo that delivers a comprehensive menu of hair, makeup, and nail services. Services include hair coloring and treatments (highlights, dye, toner, hydration, reconstruction), straightening (progressive), styling (blowouts, updos, extensions), cuts (women, men, children), professional makeup and brow design (eyebrow tinting, lash lifting, brow lamination), as well as manicure, pedicure, and spa hand/foot treatments, with dedicated bridal hair and makeup services.
Product overview
Marcos Proença is a premium Brazilian beauty salon with two boutique locations (Jardim Europa/Av. Europa and Vila Nova Conceição) offering a comprehensive menu of hair, makeup, and nail services. The core offering includes hair coloring and treatments (Reflexo, Tintura, Hidratação, Reconstrução), straightening (Progressiva), styling (Escova, Penteado), cutting services, professional makeup and brow design, and spa hand/foot treatments. The salon serves both general clients and bridal parties, with a team of premium beauty professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Coloring and Treatments Hair coloring and treatment services including highlights (Reflexo), hair dye (Tintura), toner (Tonalizante), hydration (Hidratação), and hair reconstruction (Reconstrução), targeting individual clients seeking premium hair care.
- Hair Straightening (Alisamento) Hair straightening services including progressive chemical straightening (Progressiva), for individual clients seeking smooth, straight hair results.
- Hair Styling (Estilo de Cabelos) Hair styling services including blowout (Escova), babyliss styling, regular styling (Penteado), children's styling (Penteado Infantil), and mega hair extensions placement (Colocação de Mega), for individual clients seeking special-occasion or everyday styling.
- Hair Cuts (Cortes) Hair cutting services for women (Corte Feminino), men (Corte Masculino), textured cuts (Corte Bordado), children's cuts (Corte Infantil), and bangs trimming (Corte Franja), for individual clients across age groups and styles.
- Makeup and Eyebrow Design (Maquiagem e Design de Sobrancelhas) Makeup services including regular makeup (Maquiagem), children's makeup (Maquiagem Infantil), eyebrow design (Sobrancelha), eyebrow tinting (Tintura de Sobrancelha), lash tinting (Tintura de Cílios), lash lifting (Lash Lifting), brow lamination (Brow Lamination), and upper lip hair removal (Buço na Linha), for individual clients seeking facial beauty services.
- Hand and Foot Spa (Spa Mãos e Pés) Manicure, pedicure, paraffin treatments, hand and foot massage, gel nails, and nail art services for individual clients seeking nail care.
- Bridal Services (Noiva) Bridal hair and makeup services including wedding styling and photography-ready looks, for brides preparing for weddings and related photo shoots.
Companies that use Marcos Proença
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Marcos Proença technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marcos Proença partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Grupo Boticário (Eudora)corePartnership with Grupo Boticário to develop hair cosmetic products for the Siàge line sold under the Eudora brand. Marcos Proença contributes to product development based on professional salon expertise.
- TrusscorePartner Talent relationship with Truss, a professional hair care brand. Marcos Proença serves as ambassador and talent partner for the brand.
- MondialminorAmbassador for Mondial's special care product line. Promotional and endorsement partnership.
- KeuneminorTeam professionals including Marília Tambasco serve as Keune ambassadors in Brazil. Stylists trained and certified in Keune products and techniques.
- BraéminorTeam professional Camila Oliveira serves as Brand Specialist for Braé hair color brand.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Marcos Proença competitors and assessment
Company assessmentDirect peers
- Llongueras: Spanish-origin premium hair salon brand with São Paulo presence. Competes in the upscale haircare and styling market with a similar positioning around European-trained professionals and modern salon experience.
- Jacques Janine: Premium Brazilian hair salon chain founded by French stylist Jacques Janine with multiple São Paulo locations. Directly competes in the upscale hair styling and coloring segment, serving celebrity clients with internationally-trained teams.
- Didier Sé: Premium São Paulo salon led by international hairstylist Didier Sé, whose former team members now lead at Marcos Proença. Directly comparable celebrity-driven, editorial-focused premium salon model.
- Studio W (Wanderley Nunes): Legendary São Paulo salon where Marcos Proença worked for 10 years under Wanderley Nunes. Direct predecessor and ongoing competitor in editorial hair and celebrity clientele, with similar prestige positioning.
Others
- Salão de Beleza Beauty Fair Exhibitors Network: While not a direct competitor, Hair Brasil (the major Brazilian beauty industry event and exhibition) reflects the broader premium salon ecosystem where Marcos Proença and similar brands compete for talent visibility and trend leadership.
- Wella Professional Salons Network: Global professional haircare brand whose academies train many Marcos Proença stylists. Functions as an upstream talent/training supplier and product partner, with associated premium salon positioning in the Brazilian market.
- Grupo Boticário (Eudora/Siàge): Major Brazilian beauty products conglomerate and partner of Marcos Proença through the Siàge hair care line. Functions as a strategic commercial partner and product distribution channel for the brand's licensing extensions.
Broad incumbents
- Sassoon Academy / Vidal Sassoon Salons: Global premium haircare brand with training academies feeding talent into the Brazilian market. Several Marcos Proença team members trained at Vidal Sasson, and the brand sets the international standard this salon benchmarks against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Marcos Proença social profiles
Digital presenceMarcos Proença financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marcos Proença leadership team
Management profileNumber of profiles
Profiles8 records
Marcos Proença funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marcos Proença M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marcos Proença
What does Marcos Proença do?
Marcos Proença Cabeleireiros is a premium Brazilian beauty salon operating two boutique locations in São Paulo that delivers a comprehensive menu of hair, makeup, and nail services. Services include hair coloring and treatments (highlights, dye, toner, hydration, reconstruction), straightening (progressive), styling (blowouts, updos, extensions), cuts (women, men, children), professional makeup and brow design (eyebrow tinting, lash lifting, brow lamination), as well as manicure, pedicure, and spa hand/foot treatments, with dedicated bridal hair and makeup services.
Is Marcos Proença a public or private company?
Marcos Proença is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marcos Proença founded?
Marcos Proença was founded in 2009. It employs 51 to 100 people.
Where is Marcos Proença based?
Marcos Proença is headquartered in São Paulo, Brazil, in the Latin America region.
How does Marcos Proença make money?
One revenue line is on record: beauty Services.
Who are Marcos Proença's main competitors?
Direct peers on record are Llongueras, Jacques Janine, Didier Sé and Studio W (Wanderley Nunes). Others are Salão de Beleza Beauty Fair Exhibitors Network, Wella Professional Salons Network and Grupo Boticário (Eudora/Siàge). Sassoon Academy / Vidal Sassoon Salons is listed as a broad incumbent.
Does Marcos Proença have an API?
No public API is recorded for Marcos Proença.
What industry is Marcos Proença in?
Marcos Proença's product category is Premium Beauty Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of HSALAHAC, Bridal Makeup Services. Its NAICS code is 812112.