Gforce Category Solutions
Gforce Category Solutions is an Australian retail merchandising and field services company that delivers in-store execution, project fit-outs, 3PL, mystery shopping, and data analytics to FMCG and hardware suppliers across Australia and New Zealand, anchored by long-standing relationships with Bunnings and Mitre 10.
- Company typePrivate
- Founded2009
- HeadquartersNotting Hill, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Gforce Category Solutions firmographics
Firmographics- Name
- Gforce Category Solutions
- Legal name
- GForce Category Solutions
- Website
- https://gforceaus.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gforce Category Solutions is an Australian retail merchandising and field services company that delivers in-store execution, project fit-outs, 3PL, mystery shopping, and data analytics to FMCG and hardware suppliers across Australia and New Zealand, anchored by long-standing relationships with Bunnings and Mitre 10.
- Ownership category
- akta.pro rank
Gforce Category Solutions industry classification
Industry- Product category
- Retail Merchandising Services
- NAICS
- Packaging and Labeling Services (56191)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC)
- akta.pro secondary industry
- Integrated 3PL + Broadline Foodservice Distributors (Warehousing, Pick/Pack, Last-Mile) (AFAIAAAL)
Keywords
Where Gforce Category Solutions is headquartered
LocationHeadquarters
- HQ city
- Notting Hill
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gforce Category Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Merchandising Services: Core field merchandising services including regular store visits, range management, stock compliance, planogram compliance, POS material management, and pallet/display maintenance. Revenue generated through service contracts with FMCG and hardware suppliers.
- Project Services & Fit-Out: Large-scale project execution for new product launches, display revamps, and promotional campaigns. Includes skilled project teams with certifications for mobile plants, racking, and retailer-specific systems. End-to-end project management from planning through execution and sign-off.
- Third-Party Logistics (3PL): Warehousing, inventory management, transportation, and fulfillment services in New Zealand. Includes pick, pack, ship operations, labeling, packaging, and quality control services.
- Promotions & Events: Promotional strategy execution, aisle angel programs, in-store demonstrations, and experiential marketing events. Revenue from service fees for event staffing and promotional campaign management.
- Mystery Shopping: Mystery shopping services to evaluate customer service quality and operations, gathering data from 1000+ retailer stores across Australia.
- Marketing Services: Marketing asset creation including point of sale materials, shelf-ready display box design, social media content, product packaging, trade show displays, and range review presentations.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Gforce Category Solutions product offering
Product offeringCore offering
Gforce Category Solutions provides outsourced retail merchandising, field sales, project fit-out, and hardware specialist services to FMCG and building materials suppliers across major Australian and New Zealand retailers including Bunnings and Mitre 10. The company deploys 250+ field staff to deliver in-store merchandising, planogram compliance, stock compliance, promotional execution, range rollouts, mystery shopping, marketing asset creation, and 3PL warehousing and fulfillment services. Service delivery is enabled by a proprietary GFM Mobile field application and web-based Supplier Portal providing real-time task reporting, store-level data, and analytics.
Product overview
GForce Category Solutions is a retail merchandising company offering a unified suite of services across Australia and New Zealand. The portfolio consists of core service offerings (Merchandising, Projects & Fit Out, Hardware Specialists, Account Management, Data Analytics, Promotions & Events, Mystery Shopping, Marketing, and 3PL in New Zealand) supported by proprietary technology platforms including GFM Mobile (a mobile application for field merchandisers) and the Supplier Portal (a web-based reporting and task management system for clients). The company serves major hardware and FMCG retailers including Bunnings and Mitre 10, with national coverage through 250+ staff members.
Differentiator
Problem solved
Functional benefit
Products and services
- Merchandising Services National in-store merchandising, range management, stock level maintenance, planogram compliance, promotional executions, and off-location management for retail and trade environments across Australia and New Zealand.
- Projects & Fit Out Comprehensive project management for new product launches, display revamps, and large-scale promotional campaigns with skilled teams holding certifications in mobile plants, scissor lifts, racking, and Bunnings accreditation.
- Hardware Specialists Specialized hardware merchandising services for major Australian hardware retailers including Bunnings and Mitre 10, with over 17 years of experience servicing hardware stores.
- Data Analytics Data analytics services utilizing PowerBI dashboards, predictive modeling, custom KPI reports, and real-time monitoring of promotion performance to drive actionable insights and informed decision-making.
- Account Management Dedicated account management serving as the primary point of contact for clients and retailers, handling day-to-day retail account operations across Australia and New Zealand with strategic planning and regular check-ins.
- Promotions & Events Dynamic promotional strategies and event management including Aisle Angels programs, in-store demonstrations, and promotional campaigns designed to drive sales and brand awareness.
- Mystery Shopping Mystery shopping services gathering consumer data, retailer knowledge, and competitor insights through surveys and photos via the GFM Mobile system across 1000+ retailer stores in Australia.
- Marketing Services Full-service marketing including point of sale materials, shelf-ready display boxes, social media management, product packaging, competitor analysis, trade show displays, and retailer magazine content.
- 3PL - New Zealand Third-party logistics solutions in New Zealand including comprehensive warehousing, efficient inventory management, streamlined transportation, real-time tracking, pick/pack/ship, labeling, packaging, and customized fulfillment services.
Quantifiable outcome
- 268 bays fully relayed, 724 boxes installed, 6700+ dividers placed, and 50km+ of timber handled in 11 weeks (Outdoor Timber project, 2015)
- +4 more outcomes
Companies that use Gforce Category Solutions
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Gforce Category Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gforce Category Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BunningscoreGForce has been servicing Bunnings, Australia's largest hardware retailer, for over 17 years. The partnership involves comprehensive merchandising, project execution, promotional campaigns, and ongoing account management across Bunnings stores in Australia and New Zealand. GForce is highly regarded by Bunnings with specific accreditations for project work.
Scale indicators8 records
Recent moves4 records
Expansion highlights4 records
Gforce Category Solutions competitors and assessment
Company assessmentDirect peers
- SPAR Group: US-based merchandising, inventory, and retail services firm providing in-store merchandising, resets, and project services to retailers and suppliers. Closely comparable service model to GForce's field merchandising and projects/fit-out offerings at scale.
- Smollan: South Africa-headquartered global retail execution services group operating across multiple continents including Australia/NZ. Offers comparable in-store merchandising, field sales, and retail technology services to FMCG and hardware suppliers, making it a directly comparable international peer.
- Crossmark: Australia-based outsourced retail merchandising and field marketing services firm operating across major grocery, hardware, and FMCG retailers. Closest direct peer to GForce, competing for the same supplier contracts and retail merchandising mandates in the Australian market.
- Yellowwood Group: Australian retail execution and field marketing firm (formerly associated with Smollan's AU operations) providing merchandising, field sales, and activation services to suppliers across major Australian retailers. Direct regional peer competing in the same Bunnings/Mitre 10 ecosystem.
Broad incumbents
- Acosta: US-based sales and marketing agency offering retail merchandising, category management, and sales support to consumer goods suppliers. Larger incumbent with comparable service offerings but broader geographic and category footprint than GForce's AU/NZ focus.
- Advantage Solutions: Large US-headquartered sales and marketing agency providing merchandising, retail media, and shopper marketing services globally. Larger and broader incumbent that overlaps with GForce's merchandising and analytics offerings but serves a wider portfolio of retail categories and geographies.
- WPP (Ogilvy / Geometry retail practice): Global marketing services holding company whose retail/shopper marketing practices (e.g., Geometry, Ogilvy retail) overlap with GForce's marketing asset creation, promotions, and shopper activation services. Larger incumbent with much broader advertising and marketing portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gforce Category Solutions social profiles
Digital presenceGforce Category Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gforce Category Solutions leadership team
Management profileNumber of profiles
Gforce Category Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gforce Category Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gforce Category Solutions
What does Gforce Category Solutions do?
Gforce Category Solutions provides outsourced retail merchandising, field sales, project fit-out, and hardware specialist services to FMCG and building materials suppliers across major Australian and New Zealand retailers including Bunnings and Mitre 10. The company deploys 250+ field staff to deliver in-store merchandising, planogram compliance, stock compliance, promotional execution, range rollouts, mystery shopping, marketing asset creation, and 3PL warehousing and fulfillment services. Service delivery is enabled by a proprietary GFM Mobile field application and web-based Supplier Portal providing real-time task reporting, store-level data, and analytics.
Is Gforce Category Solutions a public or private company?
Gforce Category Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gforce Category Solutions founded?
Gforce Category Solutions was founded in 2009. It employs 101 to 250 people.
Where is Gforce Category Solutions based?
Gforce Category Solutions is headquartered in Notting Hill, United Kingdom, in the Europe region.
How does Gforce Category Solutions make money?
Six revenue lines are on record. Merchandising Services are the primary driver. The others are project Services & Fit-Out, third-Party Logistics (3PL), promotions & Events, mystery Shopping and marketing Services.
Who are Gforce Category Solutions's main competitors?
Direct peers on record are SPAR Group, Smollan, Crossmark and Yellowwood Group. Broad incumbents are Acosta, Advantage Solutions and WPP (Ogilvy / Geometry retail practice).
Does Gforce Category Solutions have an API?
No public API is recorded for Gforce Category Solutions.
What industry is Gforce Category Solutions in?
Gforce Category Solutions's product category is Retail Merchandising Services. Its primary akta.pro industry code is BPAAAJAC, Sourcing Support & RFx Administration (RFI/RFP/RFQ), with a secondary code of AFAIAAAL, Integrated 3PL + Broadline Foodservice Distributors (Warehousing, Pick/Pack, Last-Mile). Its NAICS code is 56191 and its SIC code is 8741.