Willard
Willard Retail is a Washington D.C.-area retail and mixed-use real estate investment, management, and development firm founded by former JBGR Retail principals, serving retail property investors in the D.C. metropolitan market through a vertically integrated platform.
- Company typePrivate
- Founded2016
- HeadquartersBethesda, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Willard firmographics
Firmographics- Name
- Willard
- Legal name
- Willard
- Website
- https://willardretail.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Willard Retail is a Washington D.C.-area retail and mixed-use real estate investment, management, and development firm founded by former JBGR Retail principals, serving retail property investors in the D.C. metropolitan market through a vertically integrated platform.
- Ownership category
- akta.pro rank
Where Willard is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Willard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Retail Real Estate Development: Willard generates revenue through retail property development, acquisition, and management in the Washington D.C. market. As a vertically integrated platform, the company likely earns through property development fees, leasing commissions, and asset appreciation on owned properties.
Go-to-market motion1 record
Distribution channels1 record
Willard product offering
Product offeringCore offering
Willard is a retail and mixed-use real estate investment, management, and development firm that develops, acquires, and manages retail properties in the Washington D.C. metropolitan area. Operating through a vertically integrated platform, the firm handles the full lifecycle of retail real estate projects for investors and tenants in the D.C. market.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Property Development
- Retail Property Acquisition
- Retail Property Management
- Mixed-Use Real Estate Development
Companies that use Willard
Customer profileSegments1 record
Ideal customer profiles1 record
Willard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Willard partnerships and signals
Strategic signalScale indicators2 records
Willard competitors and assessment
Company assessmentDirect peers
- Regency Centers: Public retail REIT owning grocery-anchored shopping centers in dense, affluent U.S. trade areas. Comparable as a retail real estate owner/operator focused on high-quality urban and suburban retail, though national in scope versus Willard's D.C.-only focus.
- Madison Marquette: Retail and mixed-use real estate investment, development, and management firm with strong presence in the D.C. and East Coast markets. Directly comparable in service offering (development, leasing, management) and urban mixed-use focus.
- Phillips Edison & Company: Public retail REIT focused on grocery-anchored shopping centers with active redevelopment and mixed-use repositioning strategies. Comparable as a retail real estate owner/developer pursuing higher-density, mixed-use outcomes similar to Willard's positioning.
- Federal Realty Investment Trust: Public retail REIT focused on high-quality grocery-anchored and mixed-use shopping centers in dense coastal U.S. markets including the D.C. metro. Directly comparable in product type (urban retail/mixed-use), tenant profile, and D.C. market presence, though significantly larger and public.
- Continental Realty Advisors: Retail-focused real estate investment and management company active in the Mid-Atlantic and Southeast U.S. markets. Comparable as a private retail-focused operator with development and acquisition capabilities in similar geographies.
- JBGR Retail: Willard's predecessor firm and source of its founding principals. A retail real estate investment and development firm focused on the Mid-Atlantic, with highly comparable product type (retail and mixed-use), geography, and operating model.
- EDENS (now part of BGO): Retail and mixed-use real estate investment, development, and operating firm historically focused on dense urban markets. Comparable as a vertically integrated retail real estate platform with similar mixed-use urban strategy.
- Retail Opportunity Investments Corp. Public retail REIT specializing in the acquisition and repositioning of well-located shopping centers on the West Coast and in select East Coast markets. Comparable in acquisition-and-repositioning strategy and urban retail focus.
Broad incumbents
- Kimco Realty: One of the largest publicly traded retail REITs in the U.S., owning thousands of shopping centers nationwide. Comparable as a retail real estate acquirer/operator with mixed-use redevelopment capability, but vastly larger and broader geographically than Willard.
- Brixmor Property Group: Large publicly traded retail REIT owning and operating a national portfolio of open-air shopping centers. Comparable in core product type (open-air retail real estate) but operates at much greater scale and breadth than Willard's D.C.-focused platform.
Market position
Customer concentration
Willard social profiles
Digital presenceWillard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willard leadership team
Management profileNumber of profiles
Profiles1 record
Willard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willard
What does Willard do?
Willard is a retail and mixed-use real estate investment, management, and development firm that develops, acquires, and manages retail properties in the Washington D.C. metropolitan area. Operating through a vertically integrated platform, the firm handles the full lifecycle of retail real estate projects for investors and tenants in the D.C. market.
Is Willard a public or private company?
Willard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Willard founded?
Willard was founded in 2016. It employs 11 to 50 people.
Where is Willard based?
Willard is headquartered in Bethesda, United States, in the North America region.
How does Willard make money?
One revenue line is on record: retail Real Estate Development.
Who are Willard's main competitors?
Direct peers on record are Regency Centers, Madison Marquette, Phillips Edison & Company, Federal Realty Investment Trust, Continental Realty Advisors, JBGR Retail, EDENS (now part of BGO) and Retail Opportunity Investments Corp.. Broad incumbents are Kimco Realty and Brixmor Property Group.
Does Willard have an API?
No public API is recorded for Willard.